UAE Nutraceuticals Market, By Application (Functional Beverages, Functional Food and Dietary Supplements), By Form (Liquid, Tablets, Capsules, Powder, and Others), By Source (Plant, Animal, and Microbial), By Distribution Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Pharmacies), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

UAE Nutraceuticals Market was valued at USD 2.19 billion in 2024 and is expected to reach USD 3.87 billion by 2030 with a CAGR of 9.95% during the forecast period. The market is anticipated to be driven primarily by the rising demand for functional foods and dietary supplements. A positive view of medical nutrition, considering its growing use to treat cardiovascular disease and malnutrition, is predicted to stimulate the market for dietary supplements. Further, the growing knowledge of the health advantages associated with the intake of nutraceuticals and nutraceutical supplements is the cause of the increase in demand for these products. Additionally, it is anticipated that increased athlete participation in sports at the national and international levels will raise the market for functional beverages.

Key Market Drivers

Growing Health Consciousness Among Consumers

The UAE’s increasing health awareness plays a significant role in driving the growth of the nutraceuticals market. Rising public awareness about the importance of preventive healthcare, nutrition, and overall well-being has led to greater demand for nutraceutical products. This shift is evident as consumers are seeking ways to enhance their diet with vitamins, minerals, probiotics, and other functional foods to maintain better health and prevent lifestyle diseases such as diabetes, hypertension, and obesity.

In addition, the UAE government has been proactive in promoting health and wellness. Initiatives like the UAE Vision 2021 have included measures to reduce the prevalence of lifestyle-related diseases by focusing on improving the nation’s health standards. The Ministry of Health and Prevention (MOHAP) in the UAE has also introduced several programs aimed at promoting a healthier lifestyle, which in turn fuels the demand for nutraceuticals. As a result, consumers are increasingly inclined to adopt products such as dietary supplements, functional foods, and fortified beverages to complement their health-focused routines.

Expanding Availability of Nutraceuticals Through Retail Channels

The growth in retail infrastructure across the UAE is another key driver of the nutraceuticals market. Over the past few years, there has been a steady expansion in the availability of nutraceutical products through pharmacies, supermarkets, and online platforms. The UAE’s modern retail environment, combined with its high internet penetration, has made it easier for consumers to access a wide range of nutraceutical products. This has been further supported by the growing presence of global and local nutraceutical brands in the region.

Government policies and regulations have also facilitated the growth of nutraceutical products. The UAE Food and Drug Authority (FDA) has streamlined the approval process for functional foods and dietary supplements, ensuring that consumers have access to safe and high-quality products. The increasing variety and accessibility of nutraceuticals in both physical and digital retail outlets are expected to continue driving market growth in the region.

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Key Market Challenges

Regulatory Challenges and Market Fragmentation

One of the significant challenges faced by the UAE nutraceuticals market is regulatory complexity and market fragmentation. The UAE has several regulatory bodies that oversee the import, distribution, and sale of nutraceuticals, including the Ministry of Health and Prevention (MOHAP) and the Emirates Authority for Standardization and Metrology (ESMA). However, despite these bodies, there is often inconsistency in how nutraceuticals are classified and regulated, which can lead to confusion and delays in market entry for new products.

Moreover, the market for nutraceuticals is still relatively fragmented, with numerous small players offering products that may not always meet the high safety and quality standards set by regulatory authorities. This inconsistency in product quality can undermine consumer trust in the market. For businesses looking to expand, navigating the regulatory environment in the UAE requires expertise and patience, which can be a barrier to entry.

Lack of Consumer Awareness Regarding Product Efficacy

Another challenge facing the UAE nutraceuticals market is the lack of consumer awareness about the efficacy and benefits of various nutraceutical products. Many consumers may not fully understand the health benefits associated with different supplements or functional foods, leading to limited product adoption. Additionally, there may be confusion about which products are genuinely beneficial for health, and which are simply marketing gimmicks.

This challenge is compounded by the fact that not all nutraceutical products undergo clinical trials to validate their effectiveness. While some brands invest heavily in research and development, others rely on vague claims without providing substantial evidence. Consequently, consumer skepticism and hesitation to invest in nutraceuticals remain key challenges in the UAE market.

Key Market Trends

Rising Popularity of Plant-Based and Organic Nutraceuticals

One of the major trends in the UAE nutraceuticals market is the growing preference for plant-based and organic supplements. With increasing awareness about sustainability and the harmful effects of synthetic chemicals, consumers are increasingly turning to natural, plant-based alternatives. Organic nutraceuticals, which are free from pesticides and other harmful chemicals, are becoming more desirable in the UAE.

This trend is also in line with the broader shift toward clean eating and natural living in the region. As the UAE’s population becomes more health-conscious, the demand for plant-based protein supplements, organic vitamins, and plant-based functional foods has surged. Many local and international brands are capitalizing on this trend by offering organic and plant-based nutraceutical products. The government’s support for sustainable agriculture and food production, combined with growing consumer interest, is expected to further boost the demand for plant-based nutraceuticals in the region.

Digital Health Integration with Nutraceutical Products

Another significant trend in the UAE nutraceuticals market is the increasing integration of digital health technology with nutraceutical products. With the rise of smart devices and apps that track and monitor individual health metrics, consumers are becoming more data-driven in their health choices. Nutraceutical companies are starting to develop products that integrate with health-tracking technologies, offering consumers personalized nutrition plans and supplement regimens based on their individual health data.

Additionally, the growing trend of telemedicine in the UAE is contributing to the adoption of digital health tools and their integration with nutraceutical products. The ability to track nutrient intake, monitor health progress, and receive customized advice from healthcare professionals is creating a more personalized nutraceutical experience for consumers. This convergence of digital health and nutraceuticals is likely to be a game-changer in the UAE market, providing both convenience and personalized care for consumers.​

Segmental Insights

Application Insights

Based on Application, Functional Food and Dietary Supplements held the largest market share in the UAE Nutraceuticals Market. This dominance can be attributed to a significant shift in consumer behavior toward preventive health and wellness. Increasing awareness about the role of nutrition in maintaining immunity, managing chronic conditions, and enhancing overall vitality has driven high demand for fortified foods, protein supplements, and vitamin-enriched products. The UAE’s strong retail infrastructure and availability of international health brands have also supported this segment’s growth, particularly in urban centers like Dubai and Abu Dhabi.

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Regional Insights

Based on the region,​ Dubai holds the largest market share in the UAE Nutraceuticals Market, driven by several key factors. As the country's leading commercial hub, Dubai has a well-established retail and distribution network that supports both domestic and international nutraceutical brands. The city also benefits from a large expatriate population and a growing awareness of preventive healthcare and wellness products. Dubai's strategic focus on becoming a global health and wellness destination has spurred investments in lifestyle-focused products, including functional foods, dietary supplements, and collagen-based solutions. Major retail chains, pharmacies, and e-commerce platforms have increasingly stocked a wide variety of nutraceutical products in response to consumer demand. Additionally, the Dubai Health Authority (DHA) has actively supported innovation and regulation in the nutraceutical space, ensuring product quality and consumer safety.

Recent Developments

• In February 2025, Revive Collagen, a global leader in collagen supplements, launched its product line in the UAE as part of its strategic expansion. This move responds to the growing demand for collagen supplements worldwide, driven by increasing awareness of their health benefits, particularly for skin, joints, and overall wellness. The UAE's growing interest in health and wellness products, coupled with a shift towards preventive healthcare, is expected to significantly contribute to the success of collagen supplements in the region.
• In December 2024, MIRAILAB BIOSCIENCE Inc. has launched sales of its original supplement brand “MIRAI LAB,” which contains β-Nicotinamide Mononucleotide (β-NMN), is now available in the UAE. NMN is a nutrient widely researched worldwide for its potential effects on anti-aging and rejuvenation. It has garnered significant media attention for its promising properties.
• In November 2023, Lee Pharma, a pioneering pharmaceutical company based in Hyderabad, has achieved a significant milestone by receiving Marketing Authorization for its flagship product, Bio-Cartilage Smoothwalk Tablets, in the United Arab Emirates (UAE). This remarkable achievement marks a historic moment for both the company and the Indian nutraceutical industry.

Key Market Players

• Pfizer Inc.
• Bayer Middle East FZE
• Vitabiotics Ltd
• Nestlé UAE L.L.C.
• Danone S.A.
• BASF FZE
• PepsiCo Inc.
• General Mills Inc.
• Nature's Way Products, LLC
• Abbott Laboratories SA

Report Scope:

In this report, the UAE Nutraceuticals Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• UAE Nutraceuticals Market, By Application:

o   Functional Beverages

o   Functional Food and Dietary Supplements

• UAE Nutraceuticals Market, By Form:

o   Liquid

o   Tablets

o   Capsules

o   Powder

o   Others

• UAE Nutraceuticals Market, By Source:

o   Plant

o   Animal

o   Microbial

• UAE Nutraceuticals Market, By Distribution Channel:

o   Specialty Stores

o   Online

o   Hypermarkets/Supermarkets

o   Pharmacies

• UAE Nutraceuticals Market, By Region:

o   Dubai

o   Abu Dhabi

o   Sharjah

o   Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the UAE Nutraceuticals Market.

Available Customizations:

UAE Nutraceuticals Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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