Report Description

UAE lingerie market stood over USD491 million in 2019 and projected to grow at CAGR more than 5.8% by 2026, on account of growing working women population, increasing expansion of international brands and rising demand for comfy lingerie among young female population. Rising working-class women population base and expanding product offering by leading lingerie players are also driving the market. Moreover, increasing presence of high-quality retail spaces and rising trend of online shopping are expected to positively influence the country’s lingerie market over the next five years.

UAE lingerie market is segmented on the grounds of product type, distribution channel, and regions. Based of product type the market is sub-segmented into bra, lounge wear, knickers & panties, and others. Bras assert its dominance over the market in comparison to other product types. Availability of fabrics and continuous change in technology has provided designers to make novel products and maintain their dominant position in the market. Innovations such as leaser cut seamless, model, and full t-shirts brasserie are now easily accessible with multiple précised sizes.

Some of the leading players in UAE Lingerie market include L Brands, Inc., Triumph International, Inditex Trading Fze, PVH Corp., La Perla, Agent Provocateur, Botique delola, etc. Competitors are evolving their products based on the latest technologies and demands from the end users thus driving the market toward a continued growth and everchanging market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze and forecast UAE lingerie market size
  • To forecast UAE Lingerie market based on product type, distribution channel and regional distribution
  • To identify drivers and challenges for UAE Lingerie market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in UAE Lingerie market
  • To conduct the pricing analysis for UAE Lingerie market
  • To identify and analyze the profile of leading players operating in UAE Lingerie market


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading lingerie players operating across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the segment, service, product offerings and presence of all major lingerie companies operating across the country.

TechSci Research calculated UAE lingerie market size by using a top down approach, where data for various applications across various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Lingerie manufacturers and other stakeholders
  • Potential investors
  • Organizations, forums and alliances related to Lingerie
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, partners and consumer. The study would also help them in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, UAE Lingerie market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type
    • Bra
    • Knickers & Panties
    • Lounge Wear
    • Shape Wear
    • Others
  • Market, by Distribution Channel:
    • Supermarket/Hypermarket
    • Exclusive Showroom/Store
    • Multi-Branded/ Traditional Store
    • Online
  • Market, by Region
    • Dubai
    • Abu Dhabi
    • Sharjah
    • Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in UAE Lingerie market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

Table of content

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Impact of COVID-19 on UAE Lingerie Market

5.     Voice of Customer

5.1.   Brand Awareness

5.2.   Sources of Information and Factors Influencing Purchase Decision

5.3.   Purchase Frequency

6.     Global Lingerie Market Overview

7.     UAE Lingerie Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value

7.2.    Market Share & Forecast

7.2.1. By Product Type (Shape Wear, Lounge Wear, Knickers & Panties and Others*)

7.2.2. By Distribution Channel (Online, Supermarket/ Hypermarket, Exclusive Showroom/ Store, Multi-Branded/ Traditional Store)

7.2.3. By Region

7.2.4. By Company

7.3.   Market Attractiveness Index (By Product Type, By Distribution Channel and By Region)

8.     UAE Bra Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.   Market Share & Forecast

8.2.1. By Product Type (Padded-Wired, Non Padded-Wired, Padded-Non Wired, Non Padded- Non Wired)

8.2.2. By Distribution Channel

9.     UAE Knickers & Panties Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value

9.2.   Market Share & Forecast

9.2.1. By Product Type (No Line, French Cuts, Classic Brief, Others**)

9.2.2. By Distribution Channel

10.  UAE Lounge Wear Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Product Type (Camisoles, Lingerie Sets, Nighty, Others***)

10.2.2.   By Distribution Channel (Supermarket/Hypermarket, Exclusive Showroom/Store, Multi-Branded/ Traditional Store, Online)

11.  UAE Shape Wear Market Outlook

11.1.  Market Size & Forecast

11.1.1.   By Value

11.2.  Market Share & Forecast

11.2.1.   By Product Type (Body Shaper, Tummy Shaper and Thigh Shaper, Others****)

11.2.2.   By Distribution Channel

12.  Supply Chain Analysis

13.  Import & Export Analysis

14.  Market Dynamics

14.1.  Drivers/Opportunities

14.2.  Challenges/Pitfalls

15.  Market Trends & Developments

16.  Policy & Regulatory Landscape

17.  UAE Economic Profile

18.  Competitive Landscape

18.1.  Competition Outlook

18.2.  Company Profiles (Top 10 Companies)

18.2.1.   L Brands Incorporations

18.2.2.   Triumph International

18.2.3.   Inditex Trading FZE

18.2.4.   PVH Corporation

18.2.5.   La Perla

19.  Strategic Recommendations

20.  About Us & Disclaimer

Figures and Tables

Figure 1: UAE Lingerie Market Size, By Value, 2016-2026F (USD Million)

Figure 2: UAE Lingerie Market Share, By Product Type, By Value, 2016-2026F

Figure 3: UAE Lingerie Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 4: UAE Lingerie Market Share, By Region, By Value, 2016-2026F

Figure 5: UAE Lingerie Market Share, By Company, By Value, 2021

Figure 6: UAE Lingerie Market Attractiveness Index, By Segment, By Value, 2020E-2026F

Figure 7: UAE Lingerie Market Attractiveness Index, By Product Offering, By Value, 2020E-2026F

Figure 8: UAE Bra Market Size, By Value, 2016-2026F (USD Million)

Figure 9: UAE Bra Market Share, By Product Type, By Value, 2016-2026F

Figure 10: UAE Bra Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 11: UAE Knickers & Panties Market Size, By Value, 2016-2026F (USD Million)

Figure 12: UAE Knickers & Panties Market Share, By Product Type, By Value, 2016-2026F

Figure 13: UAE Knickers & Panties Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 14: UAE Lounge Wear Market Size, By Value, 2016-2026F (USD Million)

Figure 15: UAE Lounge Wear Market Share, By Product Type, By Value, 2016-2026F

Figure 16: UAE Lounge Wear Market Share, By Distribution Channel, By Value, 2016-2026F

Figure 17: UAE Shape Wear Market Size, By Value, 2016-2026F (USD Million)

Figure 18: UAE Shape Wear Market Share, By Product Type, By Value, 2016-2026F

Figure 19: UAE Shape Wear Market Share, By Distribution Channel, By Value, 2016-2026F

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

UAE Lingerie Market to Surpass $ 650 Million by 2024

Aug, 2019

Rising working women population, increasing number of premium brands and surging internet penetration are few major factors that are driving UAE lingerie market