UAE Hair Care Market By Type (Conditioner, Shampoo, Hair Oil, Others), By Sales Channel (Convenience Stores, Online, Supermarkets/Hypermarkets, Specialty Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

UAE Hair Care market was valued at USD 429.50 million in 2024 and is anticipated to grow USD 539.58 million by 2030 with a CAGR of 3.92% during the forecast period. The UAE hair care market is experiencing steady growth, fueled by increasing consumer awareness of personal grooming and beauty trends. Rising demand for premium, natural, and organic hair care products is reshaping purchasing patterns, as consumers seek safer and more effective solutions. Frequent salon visits, coupled with a growing interest in professional styling and coloring treatments, are further propelling market expansion. The UAE’s population currently totals 9.34 million, with each resident spending an average of around USD 154.39 annually on personal care products. This figure is expected to rise to USD 213.75 over the next five years, assuming the population remains constant, further driving growth in the hair care market.

Key Market Drivers

Rising Beauty and Grooming Consciousness

One of the primary drivers of the UAE hair care market is the growing emphasis on personal grooming and beauty. In recent years, consumers in the UAE have increasingly prioritized appearance, reflecting broader lifestyle trends and cultural shifts. Hair care is now viewed not just as a routine hygiene activity but as an essential aspect of personal identity and social presentation. The rise in dual-income households and urban lifestyles has led to higher disposable incomes, allowing consumers to invest in premium and specialized hair care products. Men’s grooming, in particular, has seen a notable surge, with male consumers exploring shampoos, conditioners, and styling products tailored to their specific hair needs. Similarly, women are seeking products that cater to diverse hair types and styling preferences. Retailers and brands have responded with a wider range of offerings, from daily hair care solutions to luxury treatments, reflecting the growing consumer focus on self-care and beauty enhancement.

Demand for Premium, Natural, and Organic Products

The UAE market is witnessing a marked shift toward high-quality, natural, and organic hair care products. Consumers are increasingly aware of the potential side effects of chemical-laden products, such as hair damage, scalp irritation, and long-term health concerns. This awareness has driven demand for shampoos, conditioners, masks, and serums formulated with natural ingredients like argan oil, shea butter, aloe vera, and plant extracts. International and regional brands have capitalized on this trend by launching premium product lines that emphasize sustainability, ethical sourcing, and chemical-free formulations.

Moreover, younger consumers, who are particularly health-conscious, are actively seeking clean beauty products, further boosting the adoption of organic hair care. The trend also aligns with global movements toward eco-friendly and cruelty-free products, which resonate strongly with the environmentally aware population in the UAE. Consequently, brands investing in natural formulations and high-quality ingredients are experiencing stronger consumer loyalty and market traction. According to reports that the average person uses nine personal care products each day. Additionally, surveys indicate that more than 65% of consumers prefer environmentally friendly brands, and 55% are willing to pay a premium for sustainable products.

Influence of Social Media and Celebrity Endorsements

Social media and influencer marketing have become critical drivers of the UAE hair care market. Platforms like Instagram, TikTok, and YouTube play a key role in shaping consumer perceptions, promoting new hair care routines, and highlighting trending products. Influencers and beauty bloggers often showcase styling techniques, hair transformations, and product reviews, which significantly impact purchasing decisions. Celebrity endorsements by regional and international figures further enhance brand visibility and credibility. Younger consumers, in particular, rely on online content to discover innovative products and follow the latest trends in hair care, from coloring and styling to repairing damaged hair. Brands that leverage digital campaigns, influencer partnerships, and interactive content gain a competitive edge, as they can engage consumers directly and build strong brand loyalty. According to a survey, 72% of UAE social media users report that influencers affect their beauty and personal care purchase decisions, underscoring the growing impact of digital endorsements on the hair care market.

Download Free Sample Report

Key Market Challenges

High Competition and Market Saturation

The UAE hair care market is highly competitive and increasingly saturated, posing a significant challenge for both established and new entrants. A wide array of international, regional, and local brands compete for consumer attention, offering diverse products ranging from mass-market shampoos and conditioners to premium and luxury hair treatments. This abundance of options can make it difficult for brands to differentiate themselves, leading to intense price and promotional competition. Retailers often face challenges in balancing shelf space among popular international brands and emerging local offerings. Moreover, new entrants must navigate high marketing costs and substantial investment in brand awareness campaigns to capture market share. The rapid introduction of new products and frequent promotional discounts further intensify competition, making customer retention and brand loyalty critical yet challenging objectives.

Regulatory Compliance and Product Safety Concerns

Regulatory compliance and consumer safety represent ongoing challenges for hair care companies operating in the UAE. The country maintains strict regulations regarding cosmetic and personal care products, including ingredient restrictions, labeling requirements, and registration processes. Brands must ensure that their products meet the guidelines set by local authorities, such as the UAE Ministry of Health and Prevention, to avoid fines, product recalls, or reputational damage. Additionally, the increasing consumer awareness about harmful chemicals in hair care products has heightened scrutiny and demand for transparency. Incidents of allergic reactions, scalp irritation, or adverse effects from certain formulations can quickly damage brand credibility in a digitally connected market. Companies must invest in rigorous testing, quality assurance, and compliance measures to ensure safety and build consumer trust, which can be resource-intensive and time-consuming.

Key Market Trends

Professional Hair Treatments and Salon-Inspired Products

Another notable trend is the increasing demand for professional-grade hair care and salon-inspired treatments. Consumers are seeking premium products that replicate salon results at home, including keratin treatments, hair serums, anti-frizz solutions, and color-protecting shampoos. The UAE’s beauty culture, characterized by frequent salon visits and emphasis on personal appearance, has fueled this trend. Multi-ethnic populations, diverse hair textures, and growing awareness of hair health are encouraging brands to develop specialized products targeting issues such as dryness, hair loss, split ends, and damage from coloring or heat styling. Salons are also collaborating with brands to retail professional products, creating additional consumer touchpoints. Furthermore, brands are focusing on hair care routines that integrate both treatment and styling solutions, promoting holistic hair health rather than just aesthetic results.

Personalization and Customized Hair Care Solutions

Personalization is becoming increasingly prominent in the UAE hair care market. Consumers are seeking products tailored to their specific hair types, concerns, and lifestyle needs. Brands are introducing customizable solutions, such as personalized shampoos, conditioners, and hair masks, often based on hair texture, scalp condition, environmental exposure, and personal preferences. AI-driven diagnostics and online hair quizzes allow consumers to receive targeted recommendations, creating a more engaging and relevant shopping experience. This trend reflects broader consumer expectations for individualized care, moving away from one-size-fits-all products. Brands that offer customization, transparency in ingredients, and targeted solutions are gaining competitive advantage, particularly among millennials and Gen Z consumers who value uniqueness and efficacy in their personal care routines.

Segmental Insights

Type Insights

Shampoo was the dominating segment in the UAE hair care market, driven by its essential role in daily hair maintenance and widespread consumer usage. Both men and women prioritize cleansing products, making shampoo a staple in personal care routines. The segment benefits from continuous innovation, including formulations for specific hair types, damage repair, anti-dandruff, color protection, and natural or organic ingredients. Premium and salon-inspired shampoos further enhance consumer preference, while strong brand recognition and availability across retail and e-commerce channels reinforce dominance. Overall, shampoo remains the key revenue driver, reflecting high demand and consistent consumption in the UAE hair care market.

Sales Channel Insights

Supermarkets/hypermarkets was the dominating retail segment in the UAE hair care market, offering consumers convenience, variety, and competitive pricing. These outlets provide extensive product ranges, from mass-market to premium hair care items, catering to diverse hair types and consumer preferences. High footfall, strategic locations, and promotional campaigns enhance accessibility and attract repeat purchases. Additionally, supermarkets and hypermarkets often stock both international and local brands, allowing consumers to compare options and make informed choices. Their integrated shopping experience, combining groceries and personal care, reinforces consumer loyalty, making this channel the primary contributor to hair care sales in the UAE market.

Download Free Sample Report

Regional Insights

Dubai was the dominating region in the UAE hair care market, driven by its status as a cosmopolitan hub with high disposable incomes, a fashion-forward population, and a thriving beauty and wellness culture. The city hosts a concentration of premium salons, international retail chains, and luxury shopping centers, providing consumers with access to a wide range of hair care products. Dubai’s residents are highly influenced by global beauty trends, social media, and influencer marketing, which drives demand for innovative, premium, and professional-grade hair care solutions. This combination of accessibility, awareness, and spending power makes Dubai the key market within the UAE.

Recent Developments

• In Feb 2024, Tata Elxsi has recently unveiled a sustainable packaging redesign for Vatika's haircare range in the UAE. This initiative focuses on reducing plastic usage and enhancing environmental responsibility. The new design incorporates 60% post-consumer recycled (PCR) plastic and achieves a 15% reduction in plastic per 400ml pack.

• In May 2025, Unilever is intensifying its investment in the UAE and broader Middle East, focusing on premium beauty offerings. The company plans to introduce innovative products and enhance digital commerce platforms to meet evolving consumer preferences.

• In May 2025, Christophe Robin has launched in the UAE, introducing its French haircare expertise to the region. Available at Gold Apple and Ounass, the brand offers a range of premium products designed to elevate haircare routines. This expansion marks a significant step in bringing luxury haircare rituals to UAE consumers.

Key Market Players

• Procter & Gamble Gulf FZE
• Unilever Gulf Fze
• L'Oreal Middle East (L'Oreal), UAE
• Estee Lauder Middle East
• Dabur International Ltd.
• Kao Corporation
• Henkel Jebel Ali Fzco
• Amway
• Chanel Limited FZE
• Guerlain Middle East

Report Scope:

In this report, the UAE Hair Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• UAE Hair Care Market, By Type:

o   Conditioner

o   Shampoo

o   Hair Oil

o   Others

• UAE Hair Care Market, By Sales Channel:

o   Convenience Stores

o   Online

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Others

• UAE Hair Care Market, By Region:

o   Dubai

o   Abu Dhabi

o   Sharjah

o   Ajman

o   Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the UAE Hair Care Market.

Available Customizations:

UAE Hair Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).