Turkey Eyewear Market, By Product Type (Sunglasses, Spectacles, Contact Lenses, Sports Eyewear, Others), By End User (Women, Men, Unisex), By Distribution Channel (Specialty Store, Supermarkets/Hypermarkets, Apparel Store, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Turkey eyewear market was valued at USD 1.17 Billion in 2024 and is expected to reach USD 2.04 Billion by 2030 with a CAGR of 9.8% during the forecast period. The Turkey eyewear market is experiencing notable growth, driven by rising awareness of eye health, increasing fashion consciousness, and a growing middle-class population with higher disposable incomes. In turkey, sunglasses have demand due to their dual functionality in style and UV protection, while contact lenses and spectacles are witnessing increased demand owing to the rising incidence of vision disorders, particularly among the aging population and digital device users. The eyewear market in Turkey faces challenges such as the influx of counterfeit products, price sensitivity in certain consumer segments, and limited insurance coverage for vision care, which may restrict spending on premium eyewear. Despite these hurdles, technological innovations such as blue light-blocking lenses, smart glasses, and eco-friendly materials, are reshaping consumer preferences and opening new market avenues. Additionally, increased screen time from remote work and learning has created a surge in demand for corrective eyewear and preventive lenses. The market also benefits from growing international brand penetration and strategic partnerships between domestic retailers and global players. Overall, while traditional retail channels remain important, digital transformation and consumer lifestyle shifts are expected to drive the next phase of growth across key segments in Turkey’s dynamic and increasingly fashion-forward eyewear industry.

Key Market Drivers

Increasing Eye Health Awareness and Vision Correction Needs

One of the primary drivers of the Turkish eyewear market is the growing awareness of eye health and the rising prevalence of vision-related issues. The surge in screen time due to increased usage of digital devices like smartphones, tablets, and computers—exacerbated by remote work and online learning—has led to a rise in digital eye strain and myopia, especially among younger demographics. Simultaneously, Turkey’s aging population is also contributing to the rising demand for corrective eyewear, such as spectacles and contact lenses. Government and private sector initiatives to promote regular eye check-ups and optical health awareness are also boosting the market. As more consumers become conscious of the importance of vision correction and protection, the demand for prescription glasses, anti-glare lenses, and blue light-blocking eyewear is set to grow significantly.

Rising Fashion Consciousness and Influence of Global Trends

Eyewear in Turkey is no longer viewed merely as a vision aid but as an essential fashion accessory, particularly among millennials and Gen Z. The growing influence of global fashion trends, international brands, and celebrity endorsements has transformed consumer perception, making sunglasses and designer spectacles a part of daily fashion. Social media platforms, fashion influencers, and e-commerce portals have amplified the visibility of eyewear as a style statement, resulting in a higher preference for trendy, branded, and seasonal collections. Turkish consumers are increasingly seeking products that reflect their personality, leading to demand for customized, gender-neutral, and limited-edition frames. This shift is encouraging both local and international brands to innovate in design, collaborate with fashion icons, and expand their product lines, driving the overall growth of the eyewear market.

Rapid Growth of E-commerce and Omnichannel Retailing

The expansion of online retailing is significantly influencing the Turkish eyewear market. E-commerce platforms provide consumers with access to a wide variety of eyewear products, competitive pricing, convenience, and virtual try-on technologies that replicate the in-store experience. Especially after the COVID-19 pandemic, Turkish consumers have shown a marked preference for online shopping, leading many eyewear brands to invest in digital platforms and adopt omnichannel strategies. This shift is particularly impactful for contact lenses and prescription glasses, where users benefit from automated refills and subscription models. The digital transformation of retail is enabling brands to reach underserved regions, offer personalized shopping experiences, and leverage data analytics for targeted marketing, all of which are fostering sustained market growth.

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Key Market Challenges

Prevalence of Counterfeit and Unregulated Products

A major challenge in the Turkish eyewear market is the widespread availability of counterfeit and low-quality products, especially in the sunglasses and fashion eyewear segments. These unregulated products are often sold at significantly lower prices through informal retail channels and unauthorized online platforms, making them appeal to price-sensitive consumers. However, such products lack the necessary certifications for UV protection or vision correction, potentially causing harm to users and undermining trust in legitimate brands. This counterfeit market not only erodes revenues for established domestic and international players but also stifles innovation and brand differentiation. Efforts to regulate and enforce intellectual property rights remain limited, and until stricter controls and consumer education are implemented, this issue will continue to impede the growth of the organized eyewear market.

Price Sensitivity and Limited Affordability in Rural and Low-Income Segments

While Turkey has a growing middle class, a significant portion of the population, especially in rural or semi-urban areas, remains highly price-sensitive when it comes to purchasing eyewear. For these consumers, affordability often takes precedence over quality, brand, or long-term eye health benefits. As a result, many opt for low-cost alternatives or postpone buying corrective eyewear, particularly when vision issues are not perceived as urgent. Additionally, limited public healthcare support and lack of insurance coverage for prescription eyewear further compound this problem, making it difficult for lower-income groups to access high-quality optical products. This challenge creates a barrier for premium and mid-tier brands trying to expand beyond urban centers and hampers the overall penetration of vision correction solutions.

Fragmented Retail Landscape and Limited Optical Infrastructure in Remote Areas

Another significant obstacle is the fragmented nature of Turkey’s retail eyewear sector, which consists of a mix of small independent optical stores, brand-exclusive outlets, and a growing but still evolving e-commerce ecosystem. In many smaller cities and rural areas, access to well-equipped optical stores and professional eye testing services is limited. This restricts consumers’ ability to receive timely vision correction and access to a wide range of eyewear options. Moreover, the lack of standardization in optical retail practices and inconsistent customer service quality across regions contribute to a disjointed consumer experience. This fragmentation makes it challenging for brands to build consistent customer relationships and scale operations nationally, thereby slowing down the pace of market development in underserved regions.

Key Market Trends

Increasing Demand for Blue Light Filtering and Functional Lenses

With the rise in digital screen usage across all age groups—driven by remote work, online education, and social media engagement—there is a noticeable shift in consumer preference toward functional eyewear, particularly blue light filtering lenses. These lenses are designed to reduce eye strain, headaches, and disrupted sleep patterns associated with prolonged exposure to digital devices. This trend has gained substantial traction in urban Turkey, especially among students, professionals, and tech-savvy consumers. Beyond blue light protection, other functional enhancements like photochromic lenses (which adjust to light changes), anti-glare coatings, and scratch-resistant materials are also becoming standard in consumer choices. Optical retailers and eyewear brands are responding by expanding product lines that combine vision correction with health-related features, positioning eyewear not just as a necessity or accessory, but as a tool for wellness and digital lifestyle adaptation.

Rise of Sustainable and Eco-Friendly Eyewear

Sustainability has emerged as a significant trend in Turkey's consumer markets, including eyewear. Growing environmental consciousness, particularly among Gen Z and millennial consumers, is driving demand for eco-friendly frames and lenses made from biodegradable, recycled, or sustainably sourced materials. Brands that incorporate bamboo, recycled ocean plastics, or plant-based acetates in their products are gaining attention and customer loyalty. This trend is not only limited to product materials but extends to packaging, supply chain transparency, and ethical manufacturing practices. Many local startups and international brands are now actively marketing their sustainability credentials, recognizing that environmental responsibility can serve as a unique selling point. Turkish consumers are becoming more discerning, valuing both aesthetics and environmental impact in their purchase decisions, which is pushing the market toward greener innovation and circular economy models.

Growing Popularity of Customization and Bespoke Eyewear

Personalization is increasingly influencing consumer preferences in the Turkish eyewear market. Modern consumers, especially in urban areas like Istanbul and Ankara, are looking for eyewear that reflects their individual style, facial features, and fashion sensibilities. As a result, demand for customizable frames, lens shapes, and engraving services has surged. Retailers and online platforms are investing in tools that allow virtual try-ons, face-shape analysis, and tailor-made recommendations, enhancing the customer experience and driving conversion rates. Bespoke eyewear offerings, such as unique frame colors, monograms, or handcrafted detailing, are particularly popular in the premium segment. This trend is also enabling smaller local designers and boutique brands to differentiate themselves by offering niche, highly personalized collections that cater to fashion-forward consumers seeking exclusivity.

Segmental Insights

Product Type Insights

Sunglasses hold a significant share of the market and continue to be the leading segment in terms of revenue. Their popularity stems from the combination of fashion appeal and functional benefits such as UV protection, glare reduction, and eye comfort in sunny conditions. With Turkey’s climate marked by long sunny periods and active outdoor lifestyles in urban and coastal regions, demand for sunglasses remains consistently high. Moreover, style-driven consumers are increasingly viewing sunglasses as a fashion statement, prompting purchases across seasons. The market features a strong presence of international brands, supported by a steady stream of seasonal collections, celebrity endorsements, and luxury marketing, which drive both volume and value growth.

End User Insights

Women represent a major share of the market due to their higher propensity to engage with fashion trends, experiment with different styles, and view eyewear as an accessory as much as a necessity. This segment benefits from targeted marketing campaigns, seasonal collections, and design innovations specifically tailored for women. Brands often release female-centric product lines in vibrant colors, unique frame shapes, and lightweight materials, catering to both prescription and non-prescription needs. Furthermore, Turkish women increasingly use eyewear for image enhancement, aligning with rising disposable incomes and greater participation in the workforce.

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Regional Insights

In the Turkey Eyewear market, the Marmara region, home to Istanbul, is the leading market for eyewear in Turkey, accounting for the largest share in both volume and value. As Turkey’s most populous and economically developed region, Marmara has a high concentration of urban consumers with elevated fashion consciousness and spending power. The region houses the headquarters and flagship outlets of most international and domestic eyewear brands, as well as high-end optical chains and specialty stores. Consumers in Istanbul and nearby cities like Bursa and Kocaeli are highly brand aware and often view eyewear as a fashion accessory as much as a necessity. In addition, many retail malls, department stores, and optical clinics make eyewear products highly accessible. The Marmara region also has a mature e-commerce infrastructure, enabling strong online sales.

Recent Developments

• In April 2024, Turkey's sunglasses imports reached an unprecedented 10 million units, marking a 0.1% increase from the previous year. This growth, the third consecutive annual rise, indicates a robust demand for eyewear, driven by fashion trends and increased UV awareness among consumers.
• In March 2025 saw the introduction of advanced Trivex and polycarbonate lenses in the Turkish market. These materials offer superior impact resistance, UV protection, and optical clarity, catering to consumers seeking durable and high-quality eyewear. The adoption of these lenses signifies a shift towards more technologically advanced eyewear solutions in Turkey. ​

Key Market Players

• Efor Optik Gozluk San. Ve Tic. Ltd. Sti.
• Anadolu Tıp Teknolojileri A.Ş.
• Karat Optik San. ve Dış Ticaret Ltd. Şti
• Optifabrik Gozluk Sanayi ve Ticaret A.S.
• Opticleaner Hijyen ve Saglik Ltd. Sti.
• Mercan Optik İth. İhr. San. Tic. Ltd. Şti.
• Bayem Grup Ic ve Dis Tic.Ltd.Sti.
• Cemfa Gozluk San. ve Tic. A.S.
• Derigo ve Opmar Optik A.S.
• Merve Optik Sanayi ve Ticaret A.Ş.

Report Scope:

In this report, the Turkey Eyewear market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Eyewear Market, By Product Type:

o   Sunglasses

o   Spectacles

o   Contact Lenses

o   Sports Eyewear

o   Others

• Turkey Eyewear Market, By End User:

o   Women

o   Men

o   Unisex

• Turkey Eyewear Market, By Distribution Channel:

o   Specialty Store

o   Supermarkets/Hypermarkets

o   Apparel Store

o   Online

o   Others

• Turkey Eyewear Market, By Region:

o   Marmara

o   Central Anatolia

o   Mediterranean

o   Aegean

o   Southeastern Anatolia

o   Black Sea

o   Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Eyewear market.

Available Customizations:

Turkey Eyewear market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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