Turkey Eye Care Market, By Product (Contact Lens, Intraocular Lens, Ocular Health Products, Others), By Distribution Channel (Over-The-Counter (OTC) Products, Prescribed (Rx) Products), By End User (Hospitals & Clinics, Retail Stores, Online Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Turkey Eye Care market was valued at USD 1.52 Billion in 2024 and is expected to reach USD 1.69 Billion by 2030 with a CAGR of 1.75%. The Turkey Eye Care Market has become one of the most dynamic and rapidly evolving sectors within the country's healthcare industry. Fueled by growing consumer demand, technological advancements, and increased awareness of eye health, Turkey presents a strategic growth opportunity for both domestic and international eye care providers, manufacturers, and service providers. This market spans a comprehensive range of products and services, including vision correction solutions, surgical interventions, diagnostic devices, and eye health supplements.

The market's growth trajectory remains strong, driven by factors such as the rising prevalence of visual impairments, higher disposable incomes, and continuous advancements in medical technologies. While challenges persist such as regional access disparities and the dependence on imported medical products the overall market offers significant potential across various segments. Key players that leverage emerging trends like digital health integration, convenience-driven retail models, and personalized care solutions are well-positioned to thrive in this expanding market landscape, securing a competitive edge and long-term market share.

Key Market Drivers

Rising Prevalence of Eye Disorders

The rising prevalence of eye disorders is one of the most influential factors propelling the growth of the Turkey Eye Care Market. In Turkey, visual impairment impacts an estimated 1.4% of the population, equating to approximately 1,039,000 individuals. This represents a significant addressable patient pool for eye care providers, product manufacturers, and optical retailers operating in the market. This trend is creating sustained demand for diagnostic services, therapeutic treatments, surgical interventions, and vision correction products across the country. The growth in eye disorders directly supports the therapeutic segment, encompassing prescription medications, lubricating eye drops, and supplements. Chronic conditions such as dry eye syndrome and glaucoma require long-term treatment, which creates: Recurring revenue streams for pharmaceutical companies, Expansion opportunities for over-the-counter (OTC) and prescription product portfolios, Partnerships between hospitals and pharma companies for targeted drug distribution. This trend is particularly relevant as Turkey sees increasing cases of dry eye disease, exacerbated by environmental factors and prolonged digital screen use.

Data shows that 96% of surgical patients who experienced complications had undergone their procedures outside their home country, with Turkey accounting for 73% of those cases. This highlights a critical concern regarding post-operative outcomes in Turkey’s medical tourism sector, particularly in high-volume specialties like ophthalmology. Progressive disorders such as cataracts and retinal diseases require surgical solutions. Growth of the surgical equipment market, including intraocular lenses (IOLs), phacoemulsification machines, and laser systems. Increased volume of procedures performed in both public and private hospitals. Emergence of day-care ophthalmic surgery centers focused on cost-efficiency and quick recovery. In Turkey, the prevalence of visual impairment rises sharply with age, affecting 46.5% of individuals aged 75 and above. This demographic shift underscores a growing demand for age-related eye care services, particularly in managing cataracts and refractive errors, which remain the leading causes of visual decline. Additionally, clinical data indicates that dry eye disease affects 8.3% of hospital outpatients, pointing to a sizable and often underdiagnosed patient segment. With a growing number of individuals especially youth affected by myopia and other refractive errors, there is rising demand for: Spectacles and contact lenses, Refractive surgeries like LASIK and SMILE, Orthokeratology and low-vision aids.

Rising Disposable Income and Urbanization

The twin forces of rising disposable income and accelerated urbanization are playing a pivotal role in driving the expansion of the Turkey Eye Care Market. These socio-economic trends are reshaping consumer behavior, increasing healthcare spending, and creating favorable conditions for the growth of both public and private ophthalmic services and products. In 2023, Turkey recorded a substantial rise in consumer purchasing power, with the average annual household disposable income increasing by 84.1% to TRY 181,200. This sharp upward shift in income levels directly enhances consumer capacity to spend on discretionary healthcare, including premium eye care services, elective procedures, and high-quality optical products. As disposable income levels rise particularly among the middle and upper-middle classes Turkish consumers are showing a greater inclination to invest in quality eye care services. Higher uptake of elective and cosmetic procedures such as LASIK, SMILE, and eyelid surgeries, which are not typically covered by public insurance. Increased preference for private eye clinics and hospitals, which offer shorter wait times, personalized care, and advanced technology. Growth in demand for branded eyewear and premium optical products. Consumers are now prioritizing convenience, aesthetics, and performance resulting in more lucrative opportunities for providers offering differentiated or value-added services.

Higher income levels are leading to a noticeable shift from low-cost, unbranded eyewear to high-quality, fashion-oriented optical products. The expansion of retail chains and e-commerce platforms offering designer frames, blue-light filtering lenses, and customized contact lenses, Rising sales of daily disposable contact lenses and high-performance lens coatings, Increased penetration of international eyewear brands in Turkish metropolitan markets. These evolving consumer preferences are attracting investment from both local entrepreneurs and global players in the eye care and optical space. In 2023, Turkey's urban population share remained stable at approximately 77.46%, reflecting a mature urbanization trend. Rapid urbanization is contributing to the development of healthcare infrastructure in major cities such as Istanbul, Ankara, Izmir, Bursa, and Antalya. Access to specialized ophthalmic care improves, thanks to the concentration of well-equipped clinics and hospitals in urban centers. Demand for routine and preventive eye care services increases, driven by greater health awareness and easier access. Urban planning initiatives support the growth of integrated health campuses, which often include dedicated eye care departments. Urban populations benefit from better transportation, digital connectivity, and exposure to health campaigns all of which facilitate access to eye care services.

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Key Market Challenges

Uneven Access to Eye Care Services Across Regions

While urban centers like Istanbul, Ankara, and Izmir have access to modern ophthalmic facilities and specialist care, rural and underserved regions still face a significant gap in eye health services. This disparity is driven by several factors: Shortage of trained ophthalmologists and optometrists in less populated areas, Limited investment in eye care infrastructure in remote regions, Lower health literacy and awareness levels about eye conditions and preventive care, Inconsistent distribution of medical devices and pharmaceuticals, As a result, many individuals in these areas either delay or forego treatment, which leads to advanced-stage diagnoses and more complex interventions. This lack of equitable access restricts the overall patient base and hinders market expansion beyond metropolitan areas.

Companies face difficulties in market penetration and scaling operations nationwide. Outreach programs, mobile clinics, and teleophthalmology initiatives are still underdeveloped, limiting the addressable market in rural Turkey.

High Dependence on Imported Medical Equipment and Technology

The Turkey eye care market relies heavily on imported ophthalmic devices, surgical tools, diagnostic machines, and branded lenses. While this ensures access to state-of-the-art technology, it creates several market limitations: Exchange rate volatility impacts the pricing and affordability of imported equipment, Regulatory and customs delays can disrupt supply chains and lead to product shortages, Higher costs for clinics and hospitals, which often pass down the cost to consumers, Limited local manufacturing capabilities result in low domestic innovation and product customization, This dependency restricts the flexibility of service providers and puts downward pressure on margins, especially for smaller or mid-sized players who cannot leverage economies of scale.

The cost structure of running an eye care business becomes more vulnerable to global market fluctuations. Local players may find it difficult to compete on price while maintaining technological standards, particularly when serving cost-sensitive segments of the population.

Key Market Trends

Digital Health Integration and the Rise of Teleophthalmology

One of the most significant emerging trends in Turkey’s eye care market is the integration of digital health solutions, particularly in response to increased demand for accessibility and efficiency. Teleophthalmology remote diagnosis, consultation, and follow-up care through digital platforms is gaining traction due to: Improved internet penetration and mobile device usage across urban and semi-urban regions, Government support for digital health transformation under initiatives like the “e-Nabız” (Turkey’s national digital health platform), The growing need to reduce hospital visits, especially post-pandemic, for routine consultations and chronic condition monitoring. Through virtual eye exams, cloud-based imaging systems, and remote patient management tools, clinics can reach a broader audience, reduce operational costs, and enhance patient satisfaction.

Eye care providers are adopting telehealth platforms to extend services to a larger population while enhancing operational scalability. Startups and health tech firms offering AI-powered diagnostics, digital vision tests, and virtual prescription tools are expected to thrive in this landscape.

Retail-Healthcare Convergence in the Eye Care Segment

A growing trend in Turkey is the blurring of lines between healthcare and retail, particularly in the eye care sector. Optical retail chains, pharmacy networks, and even lifestyle brands are increasingly integrating clinical services within their retail environments. This hybrid model is characterized by: In-store vision testing and optometry services within optical shops, On-site consultations and basic diagnostics conducted by certified practitioners, Subscription models for contact lenses and personalized vision care plans. Consumers are demanding more convenient, one-stop solutions that combine diagnosis, consultation, and product fulfillment under one roof. These hybrid formats are especially appealing to time-conscious urban customers and tech-savvy millennials.

Retail players are expanding their business models to include clinical services, while eye care professionals are leveraging retail environments to boost visibility and walk-in traffic. This trend opens avenues for partnerships, franchise models, and digitally-enabled point-of-care services.

Segmental Insights

Product Insights

Based on the category of Product, the Contact Lens segment emerged as the fastest growing segment in the Turkey Eye Care Market in 2024. Modern Turkish consumers, particularly in urban areas, are increasingly shifting from traditional eyeglasses to contact lenses for reasons related to lifestyle convenience, aesthetics, and mobility. A growing youth population and working professionals seeking alternatives to eyeglasses for a more active, fashion-conscious lifestyle. A rising number of individuals engaging in sports and outdoor activities, where contact lenses are more practical. Aesthetic appeal of colored and cosmetic contact lenses, which are becoming popular not only for vision correction but also for style enhancement. Manufacturers and retailers are capitalizing on this trend by offering a wider range of lens types daily, monthly, extended wear, and cosmetic tailored to consumer preferences. Marketing strategies are increasingly targeting millennials and Gen Z consumers through social media, influencers, and lifestyle branding.

The Turkish market is witnessing increased adoption of contact lenses thanks to significant improvements in lens materials and design, which have addressed historical concerns such as discomfort, dry eyes, and infection risk. Innovations include Silicone hydrogel lenses, offering higher oxygen permeability and all-day comfort, UV-blocking and moisture-retaining lenses, enhancing eye protection and usability in diverse climates, Toric lenses for astigmatism and multifocal lenses for presbyopia, expanding the addressable market across age groups, These technological enhancements have improved the overall user experience, increasing conversion from glasses to lenses and improving customer retention. Players offering technologically superior lenses can command premium pricing. The market is becoming more receptive to innovative and specialized lens solutions, which encourage R&D investment and brand differentiation. These factors are expected to drive the growth of this segment.

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Regional Insights

Marmara Region emerged as the largest market in the Turkey Eye Care Market in 2024, holding the largest market share in terms of value. The Marmara Region, encompassing Istanbul, Turkey’s economic capital, and several other major cities, is the economic hub of the country. The region contributes significantly to Turkey’s GDP and is home to a large portion of the nation's high-income earners. This economic prosperity translates into higher disposable incomes, which, in turn, drives the demand for premium eye care services and advanced optical products. The wealthier consumer base in Marmara is increasingly opting for specialized, high-quality eye care solutions, including surgical interventions, cosmetic contact lenses, and advanced diagnostic services. The high purchasing power in Marmara allows for premium pricing strategies, making it an attractive market for both domestic and international brands offering cutting-edge eye care products and services.

The Marmara Region is the most urbanized area in Turkey, particularly due to Istanbul’s sheer population size and rapid urban growth in surrounding cities. With over 15 million residents in Istanbul alone, the region represents a large and densely concentrated market for eye care products and services. Urban residents are more likely to seek regular eye check-ups, corrective treatments, and cosmetic solutions as part of a health-conscious, lifestyle-driven culture. The concentration of population in urban centers within Marmara creates a high demand density, allowing for more efficient market penetration, stronger brand recognition, and easier access to target consumers for eye care providers.

Recent Developments

• In March 2025, Alcon, a global leader in eye care dedicated to enhancing vision, is proud to announce the launch of the Alcon Experience Center (AEC) in Jeddah, a major milestone in the company’s strategic commitment to advancing ophthalmic education and surgical innovation in the region. This facility marks Alcon’s first AEC in the Middle East and Africa, further underscoring the company’s dedication to empowering regional talent through advanced training programs and state-of-the-art surgical technology. Alcon’s investment aligns with Saudi Vision 2030, reinforcing its role in transforming eye care and driving medical excellence in one of the most dynamic healthcare markets in the region.
• In November 2024- Dünyagöz Hospital Group, a prominent leader in advanced ophthalmic care, is strategically broadening its global presence by launching new state-of-the-art eye care facilities in key international markets. This expansion is part of the group’s efforts to extend its reach, offering premium eye care services to a wider patient base and solidifying its status as a dominant player in the global ophthalmology sector. Through this initiative, Dünyagöz aims to strengthen its competitive position and increase market share in high-demand regions, ensuring its continued leadership in the evolving field of eye health.

Key Market Players

• Tech Contactlens San. Ve Tic. Ltd. Sti
• Diafarma Pharmaceuticals and Medical Products
• Alcon Laboratories Trade. AS
• Diplomat Optics
• Hoya Türkiye
• Bausch + Lomb Sağlık ve Optik Ürünleri Tic. A.Ş
• Johnson & Johnson Türkiye
• ZEISS Turkiye
• STAAR Surgical Company
• Keralens

Report Scope:

In this report, the Turkey Eye Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Eye Care Market, By Product:

o   Contact Lens

o   Intraocular Lens

o   Ocular Health Products

o   Others

• Turkey Eye Care Market, By Distribution Channel:

o   Over-The-Counter (OTC) Products

o   Prescribed (Rx) Products

• Turkey Eye Care Market, By End User:

o   Hospitals & Clinics

o   Retail Stores

o   Online Stores

o   Others

• Turkey Eye Care Market, By Region:

o   Marmara Region

o   Central Anatolia

o   Eastern Anatolia Region

o   South-Eastern Anatolia Region

o   Aegean Region

o   Mediterranean Region

o   Black Sea Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Turkey Eye Care Market.

Available Customizations:

Turkey Eye Care market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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