Singapore Water Purifiers Market Size Report 2028

Summary

Report Description

The Singapore Water Purifier Market was valued at USD49.51 million in 2022 and is projected to grow at a CAGR of 11.64% through 2028 and is anticipated to project robust growth in the forecast period. The market for water purifier in Singapore is witnessing increasing demand for smart water purifiers equipped with features, such as monitoring and controlling through smartphones.

Singapore Water Purifier Market Scope

A water purifier is a device or system designed to improve the quality of water by removing impurities and contaminants. It is essential for ensuring that individuals have access to clean, safe, and healthy drinking water. Water purifiers use various filtration technologies, such as reverse osmosis (RO), ultraviolet (UV) disinfection, activated carbon filters, and ion exchange, among others, to eliminate harmful substances and enhance the taste, odor, and overall quality of water.

Singapore Water Purifier Market Overview

The increase in sales of water purifier products is significantly influenced by the increasing awareness and concern among Singaporeans about water quality and safety. Consumers are becoming more conscious of the potential contaminants in tap water and are seeking effective solutions to ensure the purity and healthiness of the water they consume.

The government has invested USD220 million to promote innovative efforts in water technology and resource circularity through the Research, Innovation, and Enterprise 2025 (RIE2025) Urban Solutions & Sustainability (USS) sector. The allocated funds will be utilized by the Center of Excellence to develop high-impact solutions in the field of water. Notably, NEWRI (Nanyang Environment & Water Research Institute) has successfully implemented nine innovative projects under RIE 2020, which have demonstrated both local and international applications, particularly in water purification. These achievements have attracted investments from international corporations in Singapore, resulting in an increased demand in the market for water purifiers.

Moreover, consumers have preference for energy-efficient water purifiers that minimize wastage and maximize the utilization of scarce resources. This trend has led to the development of advanced purification technologies, such as membrane filtration, activated carbon filters, and UV disinfection systems.

Singapore Water Purifier Market Drivers

Singapore maintains regulations to ensure better water quality. A 2019 study conducted by CNA Insider examined water samples from 15 locations across various establishments, including eateries, shopping centers, public toilets, and HDB flats. The study reported no presence of bacteria in any of the samples. However, trace amounts of chemical disinfectants, such as chlorine and sulfate, were detected in the tap water, as they are commonly used for water treatment. As a result, individuals who are concerned about the quality of their drinking water often choose to purchase bottled water or invest in water purification systems to eliminate persistent contaminants. This heightened concern has led to an increased demand for water purifiers in Singapore's market.

Inadequately maintained aquatic facilities, including spa pools and water playgrounds, as well as Aerosol-Generating Systems (AGS) like cooling towers and decorative water fountains, can facilitate the spread of serious waterborne diseases. As a precautionary step, numerous Singaporeans are adopting measures such as installing water filters, boiling water, or utilizing water purifiers. This is primarily to reduce contamination arising from factors such as stagnant water in service pipes, malfunctioning water tanks, corrosion, and the accumulation of mineral sediments. Consequently, this growing concern is significantly influencing the demand for water purifiers in the Singaporean market.

However, according to a report by the National Water Agency - Public Utilities Board (PUB), tap water in Singapore has an average pH of 8.2, indicating a higher alkalinity compared to water in other countries. However, it is important to note that excessive consumption of alkaline water can lead to increased alkalinity levels, resulting in skin irritation and gastrointestinal issues. To address this concern and maintain optimal pH levels, the use of RO Water purifiers is beneficial, because these purifiers not only effectively remove impurities from water but also provide naturally ionized structured water, which aids in detoxification and supports overall well-being. This understanding of the benefits of RO water purifiers is influencing the business landscape, driving the demand for such products in Singapore.

Singapore Water Purifier Market Trends

Owing to the introduction of numerous new water purifiers with multi-functional features, such as an ice-making feature, a four-stage filtration system, a volume control for the amount of water to be dispensed, and four temperature settings, the market for water purifiers in Singapore is seeing significant demand. For instance, Hydroflux offers water purifiers with ice-making features that include a four-stage filtration system and produce tulip-shaped crystal-clear ice. In addition, Wells Singapore unveiled a water purifier that features 180-degree body spin design elements and smart water release by human body detection sensor.

With the increasing competition in the Singapore water purifier market, so many brands are introducing smart water purifiers with features like smartphone control and monitoring, automatic filter replacement reminders, real-time water quality alerts, etc. to increase their market share and draw more customers. For instance, Pure Water Dispenser has introduced the "Nano" smart water purifier, which has a number of features like Wi-Fi and Bluetooth connectivity and can be managed via a smartphone app. Additionally, this water purifier has a four-temperature system with hot, warm, room temperature, and cold settings. It also has an energy-saving mode and a semi-automatic self-cleaning feature, which has increased market demand during the anticipated period.

Singapore Water Purifier Market Challenges

Consumers' dependency on tap water is one of the main challenges facing Singapore's water purifier industry. Because the country's natural water resources are low, it has relied significantly on water supplies from neighboring Malaysia. To meet the requirements, the government has developed an advanced sewage treatment system involving a network of tunnels and high-tech plants, and it claims that the recycled wastewater meets World Health Organization (WHO) and United States Environmental Protection Agency drinking water standards, with no other filtering required, as a result of which the Singaporean government is heavily influencing its citizens to drink tap water.

Additionally, water purifiers must be serviced frequently in order to keep working properly, which raises the cost of maintenance since new filters must typically be installed every six to twelve months and cost between USD70 and USD100 per piece. Additionally, the removal of chlorine in some water filters may cause the recurrence of bacteria if they are not properly maintained. The preference for water purifiers has limitations because of the increased cost of changing filters twice a year, making this one of the most significant challenges in the Singapore water purifier market.

Singapore Water Purifier Market Recent Development

In 2021, Namiton Pte.Ltd. introduced the hollow fiber nanofiltration membrane (HFNM) water purifier, with membrane technology innovation. The new technology removes 99.99% of suspended particles, bacteria, viruses, heavy metals, and other potentially hazardous elements from water while maintaining trace minerals that are beneficial to the human body.

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Market Opportunities

Companies that produce water purifiers continuously concentrate on introducing new products to meet the shifting needs of consumers in order to stay competitive and grow their business. However, a lot of Singaporean companies sell ice-making water purifiers. For instance, in April 2023, the JIKSOO Rich water purifier was introduced by SK Magic Singapore. It is equipped with an advanced filtering system and is able to remove maximum number of contaminants, including chlorine, heavy metals, and bacteria. Moreover, the water purifier can make up to 12 kg of ice every day using its advanced ice-making technology and is expected to increase market demand during the anticipated period.

Moreover, in order to meet consumer demand, businesses are developing innovative marketing approaches. For example, the company "Wells Singapore" collaborated with the home interior platform "Qanvast" to provide water purifiers at a discounted price at the Wells showroom before 30 November 2022.

Market Segmentation

The Singapore water purifier market is segmented based on type, end use, sales channel, region and competitive landscape. Based on type the market is fragmented into counter top, under sink, faucet mount & others (floor standing, pitchers etc.). Based on end use the market is divided into residential and commercial. Further, based on sales channel the market is segmented into (distributors, multi-branded stores/exclusive stores, online, supermarkets/hypermarkets, others (plumbers & direct sales, etc.)). On the basis of region, the market is divided into central, north-east, east, west, north.

Company Profiles

Novita Sg Pte Ltd, Philips Singapore Pte Ltd., Sterra Tech Pte. Ltd., Filtech, Aqua Kent Singapore, Wells Singapore, Ruhens SG (Home Hedge Pte Ltd), Hydroflux Marketing Pte Ltd, Panasonic Asia Pacific Pte. Ltd, BRITA Hong Kong Limited, are some of the major players in the Singapore water purifier market.

Attribute	Details
Market Size Value in 2022	USD49.51 Million
Revenue Forecast in 2028	USD95.31 Million
Growth Rate	11.64%
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Value in USD Million, Volume in Thousand Units, CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type End Use Sales Channel Region
Regional scope	Central, North-East, East, West, North
Key Companies Profiled	Novita Sg Pte Ltd, Philips Singapore Pte Ltd., Sterra Tech Pte. Ltd., Filtech, Aqua Kent Singapore, Wells Singapore, Ruhens SG (Home Hedge Pte Ltd), Hydroflux Marketing Pte Ltd, Panasonic Asia Pacific Pte. Ltd, BRITA Hong Kong Limited.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Singapore water purifier market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Singapore Water Purifier Market, By Type:

Counter Top
Under Sink
Faucet Mount
Others (Floor Standing, Pitchers, etc.)

Singapore Water Purifier Market, By End Use:

Residential
Commercial

Singapore Water Purifier Market, By Sales Channel:

Distributors
Multi Branded Stores/Exclusive Stores
Online
Supermarkets/Hypermarkets
Others (Plumbers & Direct Sales, etc.)

Singapore Water Purifier Market, By Region:

Central
North-East
East
West
North

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Singapore Water Purifier Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Singapore Water Purifier Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Respondent Demographics

4.1.1. By Gender

4.1.2. By Age

4.1.3. By Occupation

4.2. Brand Awareness

4.3. Major Sources of Awareness

4.4. Factors Influencing Purchase Decision

4.5. Challenges Faced Post Purchase

5. Singapore Water Purifier Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Counter Top, Under Sink, Faucet Mount & Others (Floor Standing, Pitchers etc.)

5.2.2. By End Use Market Share Analysis (Residential and Commercial)

5.2.3. By Sales Channel Market Share Analysis (Distributors, Multi-Branded Stores/Exclusive Stores, Online, Supermarkets/Hypermarkets, Others (Plumbers & Direct Sales, etc.))

5.2.4. By Region Market Share Analysis

5.2.5. By Company Market Share Analysis (2022)

5.2.5.1. By Company, By Sales Channel

5.3. Singapore Water Purifier Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By End Use Market Mapping & Opportunity Assessment

5.3.3. By Sales Channel Market Mapping & Opportunity Assessment

5.3.4. By Region Market Mapping & Opportunity Assessment

6. Singapore Counter Top Water Purifier Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Technology Market Share Analysis

6.2.2. By End Use Market Share Analysis

6.2.3. By Sales Channel Market Share Analysis

6.2.4. By Company Market Share Analysis (2022)

6.3. Product Benchmarking (Best Selling SKUs)

7. Singapore Under Sink Water Purifier Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Technology Market Share Analysis

7.2.2. By End Use Market Share Analysis

7.2.3. By Sales Channel Market Share Analysis

7.2.4. By Company Market Share Analysis (2022)

7.3. Product Benchmarking (Best Selling SKUs)

8. Singapore Faucet Mount Water Purifier Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By Technology Market Share Analysis

8.2.2. By End Use Market Share Analysis

8.2.3. By Sales Channel Market Share Analysis

8.2.4. By Company Market Share Analysis (2022)

8.3. Product Benchmarking (Best Selling SKUs)

9. Market Dynamics

9.1. Drivers

9.2. Challenge

10. Impact of COVID-19 on Singapore Water Purifiers Market

10.1. Impact Assessment Model

10.1.1. Key Segments Impacted

10.1.2. Key Regions Impacted

11. Market Trends & Developments

12. Porter’s Five Forces Model

12.1. Competitive Rivalry

12.2. Bargaining Power of Buyers

12.3. Bargaining Power of Suppliers

12.4. Threat of New Entrants

12.5. Threat of Substitutes

13. SWOT Analysis

13.1. Strengths

13.2. Weaknesses

13.3. Opportunities

13.4. Threats

14. Import Export Analysis

14.1. Top 5 Importing Countries

14.1.1. By Value

14.2. Top 5 Exporting Countries

14.2.1. By Value

15. Policy & Regulatory Landscape

16. Singapore Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Novita Sg Pte Ltd

17.1.1.1. Company Details

17.1.1.2. Products

17.1.1.3. Key Market Focus & Geographical Presence

17.1.1.4. Recent Developments

17.1.1.5. Key Management Personnel

17.1.2. Philips Singapore Pte Ltd.

17.1.2.1. Company Details

17.1.2.2. Product

17.1.2.3. Key Market Focus & Geographical Presence

17.1.2.4. Recent Developments

17.1.2.5. Key Management Personnel

17.1.3. Sterra Tech Pte. Ltd.

17.1.3.1. Company Details

17.1.3.2. Product

17.1.3.3. Key Market Focus & Geographical Presence

17.1.3.4. Recent Developments

17.1.3.5. Key Management Personnel

17.1.4. Filtech

17.1.4.1. Company Details

17.1.4.2. Product

17.1.4.3. Key Market Focus & Geographical Presence

17.1.4.4. Recent Developments

17.1.4.5. Key Management Personnel

17.1.5. Aqua Kent Singapore

17.1.5.1. Company Details

17.1.5.2. Product

17.1.5.3. Key Market Focus & Geographical Presence

17.1.5.4. Recent Developments

17.1.5.5. Key Management Personnel

17.1.6. Wells Singapore

17.1.6.1. Company Details

17.1.6.2. Product

17.1.6.3. Key Market Focus & Geographical Presence

17.1.6.4. Recent Developments

17.1.6.5. Key Management Personnel

17.1.7. Ruhens SG (Home Hedge Pte Ltd)

17.1.7.1. Company Details

17.1.7.2. Product

17.1.7.3. Key Market Focus & Geographical Presence

17.1.7.4. Recent Developments

17.1.7.5. Key Management Personnel

17.1.8. Hydroflux Marketing Pte Ltd

17.1.8.1. Company Details

17.1.8.2. Product

17.1.8.3. Key Market Focus & Geographical Presence

17.1.8.4. Recent Developments

17.1.8.5. Key Management Personnel

17.1.9. Panasonic Asia Pacific Pte. Ltd

17.1.9.1. Company Details

17.1.9.2. Product

17.1.9.3. Key Market Focus & Geographical Presence

17.1.9.4. Recent Developments

17.1.9.5. Key Management Personnel

17.1.10. BRITA Hong Kong Limited

17.1.10.1. Company Details

17.1.10.2. Product

17.1.10.3. Key Market Focus & Geographical Presence

17.1.10.4. Recent Developments

17.1.10.5. Key Management Personnel

18. Strategic Recommendations/Action Plan

19. About Us & Disclaimer

Figures and Tables

Figure 1: Singapore Water Purifier Market Size, By Value (USD Million), 2018-2028F

Figure 2: Singapore Water Purifier Market Size, By Volume (Thousand Units), 2018-2028F

Figure 3: Singapore Water Purifier Market Share, By Type, By Volume, 2018-2028F

Figure 4: Singapore Water Purifier Market Share, By End Use, By Volume, 2018-2028F

Figure 5: Singapore Water Purifier Market Share, By Sales Channel, By Volume, 2018-2028F

Figure 6: Singapore Water Purifier Market Share, By Region, By Volume, 2018-2028F

Figure 7: Singapore Water Purifier Market Share, By Company, By Volume, 2022

Figure 8: Top Five Companies Market Share, By Sales Channel, By Volume, 2022

Figure 9: Singapore Water Purifier Market Map, By Type, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2022

Figure 10: Singapore Water Purifier Market Map, By End Use, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2022

Figure 11: Singapore Water Purifier Market Map, By Sales Channel, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2022

Figure 12: Singapore Water Purifier Market Map, By Region, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2022

Figure 13: Singapore Counter Top Water Purifier Market Size, By Value (USD Million), 2018-2028F

Figure 14: Singapore Counter Top Water Purifier Market Size, By Volume (Thousand Units), 2018-2028F

Figure 15: Singapore Counter Top Water Purifier Market Share, By Technology, By Volume, 2018-2028F

Figure 16: Singapore Counter Top Water Purifier Market Share, By End Use, By Volume, 2018-2028F

Figure 17: Singapore Counter Top Water Purifier Market Share, By Sales Channel, By Volume, 2018-2028F

Figure 18: Singapore Counter Top Water Purifier Market Share, By Company, By Volume, 2022

Figure 19: Singapore Under Sink Water Purifier Market Size, By Value (USD Million), 2018-2028F

Figure 20: Singapore Under Sink Water Purifier Market Size, By Volume (Thousand Units), 2018-2028F

Figure 21: Singapore Under Sink Water Purifier Market Share, By Technology, By Volume, 2018-2028F

Figure 22: Singapore Under Sink Water Purifier Market Share, By End Use, By Volume, 2018-2028F

Figure 23: Singapore Under Sink Water Purifier Market Share, By Sales Channel, By Volume, 2018-2028F

Figure 24: Singapore Under Sink Water Purifier Market Share, By Company, By Volume, 2022

Figure 25: Singapore Faucet Mount Water Purifier Market Size, By Value (USD Million), 2018-2028F

Figure 26: Singapore Faucet Mount Water Purifier Market Size, By Volume (Thousand Units), 2018-2028F

Figure 27: Singapore Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2018-2028F

Figure 28: Singapore Faucet Mount Water Purifier Market Share, By End Use, By Volume, 2018-2028F

Figure 29: Singapore Faucet Mount Water Purifier Market Share, By Sales Channel, By Volume, 2018-2028F

Figure 30: Singapore Faucet Mount Water Purifier Market Share, By Company, By Volume, 2022

List of Tables

Table 1: Singapore Counter Top Water Purifier Market, By Best Selling SKUs, 2022

Table 2: Singapore Under Sink Water Purifier Market, By Best Selling SKUs, 2022

Table 3: Singapore Faucet Mount Water Purifier Market, By Best Selling SKUs, 2022

Frequently asked questions

What was the market size of Singapore Water Purifier Market in the year of 2022?

In 2022, the market for water purifiers in Singapore was valued at USD49.51 million and it is expected to reach USD95.31 million by 2028.

What is the CAGR of Singapore Water Purifier Market?

Singapore water purifier is expected to grow at a CAGR of 11.64% during the forecasted period.

What are the drivers in the Singapore Water Purifier Market?

The rising concerns about water pollution and contaminants in water sources, and advancements in technology are contributing to the market growth.

Who are the key players in the Singapore Water Purifier Market?

Novita Sg Pte Ltd, Philips Singapore Pte Ltd., Sterra Tech Pte. Ltd., Filtech, Aqua Kent Singapore, Wells Singapore, Ruhens SG (Home Hedge Pte Ltd), Hydroflux Marketing Pte Ltd, Panasonic Asia Pacific Pte. Ltd, BRITA Hong Kong Limited, are some of the leading players in Singapore water purifier market.

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Press Release

Singapore Water Purifier Market to Register a CAGR of 11.64% During the Forecast Period

May, 2023

The Singapore Water Purifier Market is expanding due to the introduction of new products and the increased popularity of multi-functional water purifiers with features such as ice making and multiple

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