Savory Snacks Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Potato Chips, Extruded Snacks, Nuts and Seeds, Popcorn, Meat Snacks, and Others), By Flavor (Barbeque, Spice, Salty, Plain), By Distribution Channel (Online and Offline), By Region, By Competition, 2020-2030F

Market Overview

The Global Savory Snacks Market will grow from USD 131.91 Billion in 2024 to USD 185.32 Billion by 2030 at a 5.83% CAGR. The global savory snacks market is characterized by diverse product offerings and robust demand. Savory snacks encompass a range of ready-to-eat products with salty or spicy flavor profiles, distinct from sweet confectionery, including items such as potato chips, extruded snacks, nuts, and meat snacks. Market expansion is primarily driven by evolving consumer lifestyles, which elevate demand for convenient and portable food options, coupled with rising disposable incomes in emerging markets and sustained product innovation. For instance, according to the European Snacks Association, in 2023, the European savory snacks retail market was valued at approximately €40 billion ($43.2 billion).

Despite this growth, a significant challenge impeding global market expansion is the escalating cost of essential raw materials, such as potatoes and vegetable oils. These cost pressures are frequently exacerbated by climate variability and disruptions within global supply chains, affecting manufacturers' profitability and pricing strategies.

Key Market Drivers

The global savory snacks market is significantly propelled by evolving consumer lifestyles and a growing demand for convenience. Modern consumers, often navigating demanding schedules, prioritize food options offering ease of consumption and portability, leading to greater snack integration into daily meal routines. According to SNAC International’s 2024 State of the Industry Report, busy Americans are integrating their favorite snacks into meals, a trend increasing by 35% over previous years. This demonstrates savory snacks are transitioning from occasional treats to essential, expedient meal solutions, satisfying hunger and nutritional needs without extensive preparation. The market responds with diverse, ready-to-eat formats, such as single-serving packages, directly catering to efficient consumer sustenance.

Rising health and wellness consciousness serves as another pivotal driver shaping the savory snacks landscape. Consumers increasingly scrutinize ingredient lists, seeking products offering perceived health benefits, from higher protein content to reduced artificial additives. This has spurred innovation towards 'better-for-you' savory options. According to a survey by Whisps in April 2023, 79% of American adults express a desire for healthier snacks, revealing a substantial inclination towards nutritious alternatives. Manufacturers are responding by fortifying snacks with protein, fiber, and whole grains, or providing lower sodium and fat profiles. These dynamic consumer preferences collectively contribute to robust market performance; for example, according to SNAC International's 2024 State of the Industry Report, the salty snacks category posted over $31.1 billion in dollar sales in 2023.

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Key Market Challenges

The escalating cost of essential raw materials, such as potatoes and vegetable oils, represents a significant impediment to the growth of the global savory snacks market. Manufacturers face direct pressure on their operational profitability as the cost of key inputs rises. These increased procurement expenses make it challenging for companies to maintain existing profit margins without adjusting product pricing strategies.

Such cost escalations often necessitate higher retail prices for savory snacks, which can subsequently dampen consumer demand, particularly in price-sensitive markets. This situation is frequently exacerbated by unpredictable climate patterns and disruptions across global supply chains, leading to volatility and reduced availability of these critical ingredients. According to the National Association of Manufacturers, in February 2025, over 31% of manufacturing companies reported paying higher prices for raw materials, including food elements, an increase from 21% in January. This sustained upward trend in input costs directly restricts market expansion by limiting investment in product innovation and market penetration, as resources are diverted to manage rising material expenses.

Key Market Trends

Plant-based snack proliferation signifies a pivotal market evolution, driven by increasing consumer adoption of plant-centric diets for health and environmental reasons. This trend expands the savory snacks segment through innovative products like plant-based jerky and vegetable crisps, broadening the consumer base. This diversification requires continuous innovation in flavor, texture, and nutritional profiles. According to Green Queen, in September 2025, Livekindly Collective's B2B plant-based business achieved 48% growth in 2024, with a projected increase of 120% in 2025, highlighting its commercial viability.

The expansion of e-commerce channels is a transformative force in the global savory snacks market, enhancing product accessibility and widening market reach. Online platforms offer convenience, variety, and direct consumer engagement, facilitating targeted marketing and subscription models. This digital shift is crucial for emerging brands to gain market entry without relying on traditional retail. The European Snacks Association reported in March 2024 that the European snack market is expected to grow annually by 2.5% to 3% until 2025, reflecting overall industry dynamism. Mondelēz International, a major industry player, announced in February 2025 that its e-commerce channels experienced double-digit growth in 2024, reflecting a strategic focus on digital sales acceleration and substantial investment to lead in digital snacking.

Segmental Insights

The online segment is experiencing the most rapid expansion within the global savory snacks market. This accelerated growth is primarily attributed to the increasing prevalence of e-commerce platforms and evolving consumer shopping behaviors. Online channels offer unparalleled convenience through doorstep delivery and a significantly broader product selection, directly addressing the demands of busy lifestyles. Furthermore, digital platforms enable brands to implement direct-to-consumer strategies and personalized marketing, alongside transparent ingredient disclosures and flexible delivery options, enhancing the overall purchasing experience for a growing number of consumers.

Regional Insights

The Asia Pacific region consistently holds a leading position in the global savory snacks market due to a combination of distinct factors. This dominance is primarily driven by its vast and growing population, coupled with rapid urbanization across many of its economies. An expanding middle-class with increasing disposable incomes fuels higher consumer spending on convenient food options. Furthermore, evolving consumer lifestyles, characterized by busier schedules and a preference for on-the-go consumption, significantly boost the demand for savory snacks. The region also benefits from a deeply ingrained snacking culture, which supports consistent market growth, particularly in populous countries such as China and India.

Recent Developments

• In November 2024, Campbell Soup Company officially changed its corporate name to The Campbell's Company, a strategic move reflecting its expanded focus beyond traditional soup products into the burgeoning savory snacks market. This rebranding, approved by shareholders, acknowledged the company's significant portfolio of snack brands, including Goldfish crackers, Snyder's of Hanover pretzels, and Pepperidge Farm products. The change was intended to better represent the breadth of the company's offerings and its commitment to growth within the snack sector, aligning its identity with evolving consumer preferences for convenient snack options.

• In August 2024, PepsiCo-owned Frito-Lay North America launched three new globally-inspired flavors for its Lay's potato chips in the United States, targeting an expanding consumer interest in international tastes. The limited-edition flavors included Wavy Tzatziki, Masala, and Honey Butter. Wavy Tzatziki was designed to evoke the creamy Mediterranean dip, Masala offered a blend of Indian spices, and Honey Butter aimed to replicate the classic Korean sweet and savory combination. This product launch underscored Lay's strategy to innovate its flavor portfolio and appeal to diverse palates within the global savory snacks market.

• In June 2024, General Mills expanded its savory snack offerings with the introduction of several new products aimed at enriching consumer snacking experiences. The company launched Nature Valley Hot & Spicy Savory Nut Crunch Bars, catering to a preference for spicy and nutritious options. Additionally, General Mills enhanced its popular snack mix portfolio by introducing Gardetto's Aged Cheddar Snack Mix and a new Chex Mix Buffalo Sandwich Remix. These innovations demonstrated the company's commitment to diversifying its savory snack segment, providing consumers with varied flavor profiles and convenient choices to meet evolving market demands within the global savory snacks market.

• In January 2024, a notable collaboration between Jack Link's and PepsiCo's Frito-Lay resulted in the launch of new meat snack products, significantly impacting the savory snacks market. The partnership introduced Jack Link's Fritos Chili Cheese flavored beef jerky, meat sticks, and cheese stick and meat combos. Additionally, new Flamin' Hot flavored cheese stick and meat combos were released, expanding the co-branded portfolio. These offerings combined the distinctive flavors of Frito-Lay's iconic brands with Jack Link's meat snacks, aiming to provide consumers with bold and convenient protein-rich options.

Key Market Players

• PepsiCo, Inc.
• The Kraft Heinz Company
• WK Kellogg Co
• Calbee, Inc.
• The Hain Celestial Group, Inc.
• Conagra Brands, Inc.
• General Mills Inc.
• Blue Diamond Growers
• ITC Limited
• Grupo Bimbo, S.A.B. de C.V.

Report Scope:

In this report, the Global Savory Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Savory Snacks Market, By Type:

o   Potato Chips

o   Extruded Snacks

o   Nuts and Seeds

o   Popcorn

o   Meat Snacks

o   Others

• Savory Snacks Market, By Flavor:

o   Barbeque

o   Spice

o   Salty

o   Plain

• Savory Snacks Market, By Distribution Channel:

o   Online

o   Offline

• Savory Snacks Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Savory Snacks Market.

Available Customizations:

Global Savory Snacks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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