Saudi Arabia OTR Tire Market, By Application Type (Agriculture, Construction, Mining, Material Handling), By Tire Construction (Radial, Bias), By Demand Category (OEM, Replacement), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia OTR tire market was valued at USD 347.32 Million in 2024 and is expected to reach USD 488.23 Million by 2030 with a CAGR of 5.8% during the forecast period. The Saudi Arabia OTR (Off-the-Road) tire market is witnessing steady growth, driven by the country’s ongoing economic diversification under Vision 2030, which emphasizes infrastructure development, mining expansion, and agricultural modernization. Large-scale construction projects such as NEOM, The Line, Red Sea Project, and Qiddiya are significantly fueling demand for construction machinery, thereby increasing the consumption of OTR tires. The Kingdom’s push to unlock mineral wealth through initiatives like the Saudi Mining Investment Law and investments in new mining zones has led to rising deployment of heavy-duty vehicles, boosting tire sales in the mining sector.

Moreover, growing investments in logistics hubs and industrial zones are supporting demand for material handling equipment, further driving the OTR tire market. Another major growth factor is the increasing shift toward mechanized and precision agriculture, which is creating a need for advanced farm machinery and associated tire types. The market is also experiencing a surge in replacement demand due to the wear-and-tear cycle of OTR vehicles operating in harsh environments. Technological advancements in tire durability, puncture resistance, and fuel efficiency are gaining traction, along with rising awareness about tire maintenance and lifecycle optimization.

Additionally, the increasing availability of radial tires, which offer better performance and longevity than traditional bias tires, is gradually changing buyer preferences. The influx of global tire manufacturers and expansion of distribution networks are enhancing accessibility and aftersales services across the Kingdom. Although OEM demand is rising in tandem with new equipment sales, the replacement segment continues to dominate due to the operational intensity of construction and mining activities. Environmental concerns and regulatory frameworks are also encouraging the use of sustainable tire designs and retreading solutions. Furthermore, Saudi Arabia’s strategic geographic position and role as a regional logistics hub support the broader growth of OTR vehicle use across sectors, reinforcing long-term tire demand. As market competition intensifies, both global and domestic players are focusing on product innovation, price competitiveness, and localized strategies to capture market share, making the Saudi Arabia OTR tire market increasingly dynamic and opportunity-rich.

Key Market Drivers

Infrastructure and Construction Boom under Vision 2030

One of the most powerful drivers propelling the Saudi Arabia OTR tire market is the massive infrastructure and construction development occurring under the Vision 2030 initiative. As part of its ambitious plan to diversify the economy away from oil, the Kingdom has launched several mega projects such as NEOM, The Line, Qiddiya, Red Sea Global, and Diriyah Gate, each involving extensive use of heavy construction equipment and earth-moving machinery. Significant projects include the Riyadh Metro (USD 22.5 billion, six lines; plus tendering a seventh), the King Salman Park ($23 billion government funding plus $15 billion private investment), and the Jeddah Central project ($20 billion), contributing $12.5 billion GDP by 2030. These projects span a wide range of applications, from building entire futuristic cities and smart transportation corridors to luxury tourism destinations and entertainment hubs, all of which require a massive influx of OTR vehicles such as loaders, bulldozers, dump trucks, and graders. These machines operate under demanding conditions and necessitate high-performance, durable OTR tires capable of withstanding extreme temperatures, rough terrain, and prolonged usage. Furthermore, the government’s continued emphasis on urbanization, road network expansion, smart city development, and transport infrastructure, including airports and seaports, is further reinforcing the demand for construction equipment and, by extension, their tires. The resulting surge in both new equipment procurement and replacement tire demand across these high-value, long-term construction activities has made the construction sector a cornerstone driver for the OTR tire market in the Kingdom.

Rising Investment in Mining and Mineral Resource Development

Another critical growth catalyst for the Saudi Arabia OTR tire market is the rapidly expanding mining sector, backed by the government’s strategic efforts to turn the Kingdom into a global mining hub. With an estimated $1.3 trillion worth of untapped mineral resources, including gold, phosphate, bauxite, and rare earth metals, the country has enacted several reforms—such as the Saudi Mining Investment Law—to attract foreign direct investment and streamline exploration and extraction operations. This regulatory support has led to a rise in new mining licenses and large-scale projects, especially in underexplored regions such as the Arabian Shield. Mining operations require heavy-duty equipment such as haul trucks, underground loaders, rotary drills, and articulated dumpers—all of which utilize large, rugged OTR tires designed for harsh, abrasive environments. These tires must endure extreme loads and uneven terrain, making them a high-value segment in the market. Additionally, mining equipment typically undergoes rapid tire wear due to continuous operations, leading to high replacement rates and stable aftermarket demand. With global demand for critical minerals rising—especially for clean energy technologies and electronics—Saudi Arabia’s mining ambitions are set to grow further, thereby amplifying the demand for specialized OTR tires tailored for the mining industry.

Agricultural Mechanization and Modernization Efforts

Saudi Arabia's increasing focus on agricultural modernization is emerging as a significant driver for the OTR tire market. Despite its arid climate, the Kingdom is investing heavily in advanced agricultural practices to boost domestic food production and reduce reliance on imports. Government-backed programs promoting sustainable farming, water-efficient irrigation technologies, and precision agriculture have led to a rise in the use of farm machinery such as tractors, harvesters, combines, and sprayers—all of which depend on reliable, terrain-specific OTR tires. Mechanization is particularly important for large-scale agricultural zones in regions such as Al-Qassim, Al-Jouf, and Eastern Province. The shift from traditional farming to automated and tech-enabled systems has created demand for tires that offer superior traction, soil protection, fuel efficiency, and longer service life. This growing reliance on modern agricultural machinery—especially in light of food security concerns and the need for year-round operations—has expanded the replacement and OEM demand for agriculture-grade OTR tires. Furthermore, as Saudi Arabia increasingly encourages private investment in agri-businesses and introduces subsidies or credit lines for farming equipment, more stakeholders are entering the sector, adding to the demand for quality tire solutions. In the long term, continued innovation in tire technology, such as self-cleaning tread patterns and airless tires, is expected to further enhance the performance and appeal of OTR tires in the agricultural segment, making it a stable and growing pillar of the overall market.

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Key Market Challenges

Harsh Environmental Conditions and Accelerated Tire Wear

One of the most persistent challenges in the Saudi Arabia OTR tire market is the impact of extreme environmental conditions on tire performance and longevity. The Kingdom’s climate is characterized by high ambient temperatures, abrasive desert terrain, and frequent sandstorms—all of which significantly accelerate tire wear and reduce operational efficiency. OTR vehicles, whether used in construction, mining, or agriculture, must operate under intense thermal and mechanical stress, leading to more frequent tire failures, tread separation, or sidewall damage. In sectors such as mining and material handling, where operations run 24/7 and equipment carries heavy loads over rugged terrain, the risk of blowouts or reduced traction can severely affect productivity and safety. This leads to higher maintenance costs, frequent downtime, and increased pressure on fleet operators to maintain a large inventory of replacement tires. Moreover, tire manufacturers often need to develop custom solutions with higher heat resistance and puncture-proof features, which can be costly and take longer to deploy. While technological innovation is helping mitigate some of these issues, the cost and availability of such advanced tire variants remain limited, particularly outside major urban centers. Thus, the need for constant tire maintenance and frequent replacements continues to pose operational and financial hurdles for end users across all major OTR segments in the country.

Heavy Dependence on Imports and Supply Chain Vulnerabilities

The Saudi OTR tire market is heavily reliant on imports, as domestic tire manufacturing is minimal and lacks specialization in high-performance OTR segments. This dependence on international suppliers, primarily from countries like China, India, Japan, South Korea, and Europe, exposes the market to a range of supply chain risks. Global shipping disruptions, geopolitical tensions, raw material shortages, and currency fluctuations can directly affect the availability, pricing, and lead times of OTR tires. For instance, during the COVID-19 pandemic and the subsequent Red Sea shipping disruptions in early 2024, the Kingdom experienced delays in tire shipments and cost escalations, highlighting the fragility of its tire supply chain. Additionally, import duties, logistical costs, and customs regulations contribute to price volatility, making it harder for fleet operators and OEMs to manage procurement budgets effectively. The lack of local manufacturing also means limited control over product specifications, quality assurance, and customization, often forcing buyers to settle for either higher-cost premium tires or lower-quality variants that may not be suited for the country’s unique conditions. While initiatives under Vision 2030 aim to boost industrial localization, the absence of strong domestic capabilities in OTR tire manufacturing remains a long-term structural bottleneck for the market’s self-reliance and resilience.

Low Awareness of Tire Maintenance Practices and Aftermarket Challenges

Another pressing challenge for the Saudi Arabia OTR tire market is the relatively low awareness among end users regarding proper tire maintenance, lifecycle management, and the importance of tire selection based on specific applications. In many cases, especially in small to mid-scale operations, operators either lack the technical knowledge or fail to invest in preventive practices such as regular tire inspections, pressure monitoring, alignment, and rotation schedules. This neglect leads to suboptimal tire performance, premature wear, and higher operational costs. Compounding this issue is the limited availability of advanced aftermarket services such as on-site tire repair, retreading, and tire monitoring systems (TPMS), especially in remote mining and agricultural regions. Many rural or off-grid operations are underserved by professional service networks, forcing them to rely on generalized solutions that may not cater to specialized OTR equipment. Additionally, the availability of counterfeit or substandard tires in the aftermarket poses risks to safety and equipment integrity, particularly when buyers are driven primarily by cost considerations. While large fleet operators and multinational contractors are increasingly adopting digital tire management platforms and premium services, the broader market still suffers from fragmentation and lack of standardization. This gap in service quality and education around tire lifecycle optimization limits the market’s overall efficiency and sustainability, creating long-term challenges for suppliers and users alike.

Key Market Trends

Increasing Preference for Radial Tire Technology over Bias Tires

One of the most notable trends in the Saudi OTR tire market is the increasing shift in preference from traditional bias-ply tires to radial tires, especially among large fleet operators and industrial buyers. Radial tires offer significant advantages over bias tires, including better heat dissipation, reduced rolling resistance, longer tread life, and improved fuel efficiency. These characteristics make them particularly suitable for high-load applications in construction, mining, and material handling—sectors that dominate Saudi Arabia’s OTR landscape. As awareness of lifecycle cost advantages grows, buyers are increasingly willing to pay a premium for radial tires that reduce overall operating costs through improved durability and performance. This trend is supported by the growing availability of radial tire models from leading global brands such as Michelin, Bridgestone, and Continental, which are enhancing their presence in the Saudi market through authorized distributors and service networks. Furthermore, radial tires are increasingly being engineered for specific OTR use-cases, such as underground mining or desert terrain navigation, adding value to end users through specialized performance. While bias tires still dominate in the replacement segment due to their lower upfront cost and simpler construction, the market trajectory is gradually favoring radials as equipment sophistication and operational expectations rise across industries in the Kingdom.

Integration of Tire Monitoring Systems and Smart Fleet Technologies

The integration of digital technologies into OTR tire operations is emerging as a transformative trend in the Saudi market. With increasing demand for operational efficiency, safety, and predictive maintenance, more companies are adopting Tire Pressure Monitoring Systems (TPMS), telematics, and fleet management software to track tire performance in real-time. These technologies help monitor critical parameters such as tire pressure, temperature, wear levels, and load stress, enabling operators to preempt failures, optimize fuel usage, and schedule timely replacements. In harsh operating environments like quarries and remote mining sites, where unplanned downtime can result in massive productivity losses, such data-driven insights are proving invaluable. Leading tire manufacturers and OEMs are partnering with IoT and analytics companies to offer integrated solutions tailored to OTR applications. For example, some mining contractors in Saudi Arabia have begun implementing end-to-end digital fleet tracking systems that include tire-specific diagnostics as part of broader equipment health monitoring. This trend is further strengthened by the Kingdom’s push toward digital transformation under Vision 2030, encouraging industrial players to adopt automation and smart maintenance practices. While adoption is currently higher among large-scale operators, falling sensor costs and the expansion of 5G/IoT infrastructure are expected to make these technologies more accessible to mid-sized and smaller players in the near future.

Expansion of Value-Added Services and Aftermarket Support Ecosystems

The evolving expectations of end users in Saudi Arabia are driving a parallel trend toward comprehensive, value-added service offerings in the OTR tire segment. Customers are no longer seeking just durable tires but are increasingly demanding a complete service ecosystem—including tire installation, balancing, alignment, retreading, on-site repairs, warranty support, and condition monitoring. In response, leading tire manufacturers and their regional distributors are expanding their service footprint through authorized centers, mobile service units, and digital platforms that offer end-to-end tire lifecycle support. The entry of specialized aftermarket service providers is also contributing to this shift, offering dedicated OTR tire care, maintenance contracts, and training for operators and technicians. This trend is particularly important in remote mining and agricultural areas, where the lack of professional services has historically been a pain point. Moreover, several companies are introducing flexible financing and leasing models for tires, helping customers manage upfront costs while ensuring quality assurance over the tire’s operational life. Retreading, once limited due to quality concerns, is also gaining traction as newer technologies allow for cost-effective, safe, and reliable tire renewal. As competition intensifies in the market, differentiation through superior service, fast response times, and reliability is becoming as crucial as product performance itself, making aftermarket expansion a key trend with long-term impact.

Segmental Insights

Application Type Insights

In Saudi Arabia, the construction segment currently leads the market due to the rapid urbanization, infrastructure projects, and mega-developments driven by Saudi Vision 2030—such as NEOM, the Red Sea Project, and Qiddiya. These projects demand a vast fleet of heavy equipment including backhoes, bulldozers, loaders, and excavators, all of which rely on durable OTR tires designed for harsh conditions and heavy loads. Moreover, the continuous expansion of commercial, residential, and transport infrastructure fuels the replacement market, keeping demand steady.

Tire Construction Insights

In Saudi Arabia, the radial tires have emerged as the leading and fastest-growing segment within tire construction due to their technical superiority and longer operating life. Radial tires are built with steel belts and a perpendicular tread pattern that enhances traction, heat dissipation, and fuel efficiency. They perform better under heavy loads and high-speed operations, making them highly suitable for mining, construction, and long-haul equipment. Additionally, radial tires offer up to 30–50% longer tread life compared to bias tires and reduce equipment vibration, thus lowering maintenance costs and improving operator comfort. With international OEMs and fleet operators increasingly preferring radial tires for their total cost of ownership (TCO) benefits, manufacturers are expanding their radial offerings and service support in Saudi Arabia. Furthermore, rising awareness of performance analytics and predictive maintenance technologies is encouraging a shift toward radial tires, which are more compatible with digital monitoring systems.

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Regional Insights

In Saudi Arabia, the Central Region, which includes Riyadh and surrounding areas, is the leading market for OTR tires in Saudi Arabia. As the political and administrative capital of the Kingdom, Riyadh has emerged as a hub for infrastructure development, logistics, and construction equipment procurement. Mega projects such as King Salman Park, Diriyah Gate, and the Riyadh Metro are heavily reliant on heavy machinery that uses OTR tires. Moreover, the concentration of government ministries, public-private partnerships, and major contracting firms in Riyadh drives the demand for both OEM and replacement tires. The Central Region also benefits from a robust distribution and service network, allowing easier availability of high-performance radial and specialty tires. Additionally, agricultural activity in peripheral areas like Al-Kharj contributes to steady demand for agricultural OTR tires, further cementing the region's leadership in the market.

Recent Developments

• In 2024, Bridgestone Corporation entered into a strategic partnership with the Al Jawaden Group to improve its OTR and heavy-duty tire distribution and service network across Saudi Arabia and the wider Middle East. This alliance focuses on innovation, sustainability, and enhanced customer service in the regional OTR sector.
• In 2024, Indian manufacturer JK Tyre unveiled a comprehensive lineup of OTR tires at Bauma Conexpo India 2024—models including 17.5-25 VEM 63 L5 for wheel loaders, 16.00-25 VEM 99D E3 for wide-body dump trucks, and 300-15 JET LIFT for forklifts.
• In 2024, In Southern Africa, manufacturers like Balkrishna Industries (TAFE, BKT) launched new radial OTR tire ranges for agriculture and mining during 2024–25. These introductions were timed to support equipment modernization drives in South Africa and Kenya, with improved tread compounds and advanced casing designs suited to rugged terrain.

Key Market Players

• Bridgestone Corporation
• Hankook Tire Co., Ltd.
• Pirelli & C. S.p.A.
• Goodyear Tire & Rubber Company
• Michelin Group
• Continental AG
• MRF Limited
• Apollo Tyres Limited
• Yokohama Rubber Company, Limited
•  Zhongce Rubber Group Co., Ltd.

Report Scope:

In this report, the Saudi Arabia OTR Tire market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia OTR Tire Market, By Application Type:

o   Agriculture

o   Construction

o   Mining

o   Material Handling

• Saudi Arabia OTR Tire Market, By Tire Construction:

o   Radial

o   Bias

• Saudi Arabia OTR Tire Market, By Demand Category:

o   OEM

o   Replacement

• Saudi Arabia OTR Tire Market, By Region:

o   Central Region

o   Western Region

o   Eastern Region

o   Southern Region

o   Northern Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia OTR Tire market.

Available Customizations:

Saudi Arabia OTR Tire market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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