Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 10.34
Billion
|
CAGR (2025-2030)
|
5.87%
|
Fastest Growing Segment
|
Bottled Water
|
Largest Market
|
Western
|
Market Size (2030)
|
USD 14.56 Billion
|
Market Overview
Saudi
Arabia Non-Alcoholic Drinks market was valued at USD 10.34 Billion in 2024 and is expected to grow to USD 14.56 Billion by 2030 with
a CAGR of 5.87%. The Saudi Arabia Non-Alcoholic Drinks
market is primarily driven by increasing health awareness among consumers, who
are opting for healthier alternatives to sugary and carbonated drinks. This
shift is spurred by rising concerns over obesity, diabetes, and other
health-related issues, particularly among the younger population. Also, the
growing demand for functional beverages, including energy drinks, fortified
juices, and plant-based drinks, is contributing to market growth. The country's
economic development, coupled with rising disposable incomes, has also enabled
consumers to spend more on premium and organic non-alcoholic beverages. Also,
the changing lifestyle, influenced by the young, urban, and tech-savvy
demographic, has led to a demand for convenient and ready-to-drink beverages.
Government initiatives to promote healthier diets are also encouraging this
market transformation.
Key Market Drivers
Rising
Sports Participation Across the Region
Rising sports participation across Saudi
Arabia is significantly driving the non-alcoholic drinks market. As a part
of this, according to a recent study, as of April 2025, the Kingdom's sports
participation percentage has increased from 13% to 48%. As physical
activity becomes more integrated into the lifestyle of the population,
particularly among the youth, the demand for beverages that support active and
healthy living has surged. Government initiatives, such as Vision 2030, have
promoted sports and fitness through various programs, leading to increased
participation in activities like running, gym workouts, and team sports. This,
in turn, has fueled demand for drinks like sports drinks, energy drinks, and
functional beverages designed to enhance performance, support hydration, and
aid recovery. Sports drinks, rich in electrolytes, and energy drinks, offering
quick boosts of energy, are particularly popular. Also, plant-based drinks and
functional beverages, with added benefits such as vitamins and antioxidants,
are gaining traction. As more people engage in regular physical activity, the
non-alcoholic drinks market is adapting to meet the evolving needs of fitness-conscious
consumers.
Growing
Consumption of Fruit Juices
The growing consumption of fruit juices is a key
driver of the non-alcoholic drinks market in Saudi Arabia. As a part of
this, according to a recent study, as of 2024, juice sales off-trade have
climbed by 2% to 712 million liters, and a strong compound annual growth rate
(CAGR) of 4% is predicted to fuel continued expansion during the projected
period. With increasing health awareness, consumers are turning to fruit
juices as a healthier alternative to sugary sodas and carbonated drinks. The
demand for natural, nutritious beverages is rising, as fruit juices are seen as
rich in vitamins and antioxidants, offering hydration and health benefits. Also,
the convenience of ready-to-drink fruit juices caters to the fast-paced
lifestyle of urban dwellers, making them a popular choice for on-the-go
consumption. Innovations in the market, such as the introduction of new flavors
and 100% natural juice options, are also fueling this growth. Traditional
drinks like Qamar al-Din and Tamarind Sharbat further influence the consumption
of fruit juices, especially during cultural and religious events. As these
trends continue, fruit juices are solidifying their position as a dominant
segment within Saudi Arabia's non-alcoholic drinks market.
Growing
Disposable Income
The growing disposable income in Saudi Arabia is a
significant driver of the non-alcoholic drinks market. As a part of this,
according to a recent study, as of 2023, the average monthly disposable income
for households was USD 3156.49; for Saudi households, it was USD 4814.05, and
for non-Saudi households, it was USD 1447.20.As the country's economy
continues to develop and household incomes rise, consumers are increasingly
able to spend more on premium, healthier, and innovative beverages. This shift
in spending behavior is evident in the growing demand for organic drinks,
functional beverages, and products with added health benefits such as vitamins,
antioxidants, and electrolytes. With higher purchasing power, consumers are
also willing to invest in higher-quality drinks, such as plant-based
alternatives, natural fruit juices, and fortified waters, as they align with
their health-conscious lifestyles. Also, the rising income levels enable
greater access to a wider variety of non-alcoholic drink options, catering to
diverse tastes and preferences. As disposable income continues to grow, it is
expected that consumers will further drive demand for more premium, convenient,
and health-focused non-alcoholic beverages in the Saudi market.

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Key Market Challenges
Increased
Competition from Local and International Brands
Increased competition from both local and
international brands is a significant challenge in Saudi Arabia’s non-alcoholic
drinks market. As the market continues to grow, both established global players
and emerging local brands are striving to capture consumer attention and market
share. International brands bring extensive experience, global recognition, and
the ability to offer a wide range of products, which can make it difficult for
local brands to compete. On the other hand, local brands often have the
advantage of cultural familiarity and tailored products that cater to regional
tastes and preferences, such as traditional beverages like Qamar al-Din. This
intense competition forces companies to continually innovate and differentiate
their offerings through unique flavors, healthier alternatives, and premium
options. Also, pricing strategies play a crucial role, as both local and
international brands must balance quality with affordability to appeal to a
diverse consumer base. The competition drives market dynamics but also poses
significant pressure on companies.
Regulatory
Challenges
Regulatory challenges pose a significant hurdle in
Saudi Arabia's non-alcoholic drinks market. The government enforces strict
regulations concerning labeling, health claims, and product composition,
particularly focusing on sugar content, preservatives, and additives. As health
consciousness increases, the government has imposed tighter controls on sugary
beverages, which has led to reforms in labeling and packaging requirements,
aiming to provide clearer nutritional information to consumers. Non-alcoholic drink
manufacturers must also navigate regulations around product fortification and
marketing, ensuring compliance with local standards to avoid penalties. Also,
restrictions on ingredients deemed unhealthy, like high fructose corn syrup or
excessive artificial additives, have pushed companies to reformulate products,
which can be costly and time-consuming. These regulations can be particularly
challenging for international brands, which may need to adjust their products
to meet local requirements. Navigating these complex and evolving regulatory
frameworks is essential for companies to maintain market access and avoid
disruptions in supply chains.
Key Market Trends
Increasing
Focus on Sustainable Packaging
The increasing focus on sustainable packaging is a
significant trend shaping Saudi Arabia's non-alcoholic drinks market. As
environmental awareness grows among consumers, beverage companies are adopting
eco-friendly packaging solutions to meet demand and align with global
sustainability goals. This shift includes the use of recyclable materials,
biodegradable packaging, and innovative designs that minimize environmental
impact. For instance, the Saudi beverage packaging market is experiencing a
transition toward sustainable practices, with companies investing in recyclable
and biodegradable materials to reduce plastic waste. Also, advancements in
packaging technology, such as smart packaging with interactive labels and
temperature indicators, are enhancing consumer experience and brand
differentiation. The government's initiatives to promote recycling and reduce
plastic usage further encourage manufacturers to adopt sustainable packaging
practices. This trend not only caters to the environmentally conscious consumer
but also positions companies as responsible and forward-thinking in a
competitive market.
Increased
Preference for Online Shopping
The increasing preference for online shopping is a
significant trend influencing Saudi Arabia's non-alcoholic drinks market. As
a part of this, according to a recent study, as of 2024, between 2020 and 2025,
e-commerce in Saudi Arabia's retail industry is projected to triple, with
compound annual growth of 15%. E-commerce platforms offer consumers the
convenience of purchasing a wide variety of beverages from the comfort of their
homes, often with the added benefit of home delivery. This shift towards online
shopping is particularly appealing to the tech-savvy, urban population, who
value efficiency and accessibility. Retailers and brands are responding by
enhancing their online presence, offering exclusive online deals, and providing
detailed product information to attract and retain customers. The growth of
online grocery shopping in Saudi Arabia, including non-alcoholic beverages, is
expected to continue, driven by factors such as improved digital
infrastructure, changing consumer behavior, and the increasing availability of
delivery services. This trend is reshaping the retail landscape and presenting
new opportunities and challenges for businesses in the non-alcoholic drinks
sector.
Rise
of Plant-Based Alternatives
The rise of plant-based alternatives is a significant
trend shaping Saudi Arabia's non-alcoholic drinks market. As health-conscious
consumers become more aware of the benefits of plant-based diets, there has
been a growing demand for plant-based beverages such as almond milk, oat milk,
soy milk, and coconut water. These drinks cater to individuals who are lactose
intolerant, vegan, or simply prefer dairy-free options. The increasing
popularity of plant-based diets, driven by both health and environmental concerns,
is pushing beverage companies to innovate and expand their product lines to
include plant-based alternatives. These drinks are not only seen as healthier
options, offering lower calories and no cholesterol, but they also appeal to a
wider consumer base looking for natural and organic ingredients. In response,
brands are introducing new flavors, fortified versions with added vitamins and
minerals, and unique blends to meet the diverse preferences of Saudi consumers..
Segmental Insights
Product
Type Insights
Carbonated Soft Drinks dominated the Saudi Arabia Non-Alcoholic
Drinks market, driven by factors such as cultural preferences, strong brand
loyalty, and affordability. CSDs are deeply ingrained in the social fabric,
often consumed during gatherings, celebrations, and daily routines. The
availability of a wide variety of flavors, along with the presence of
well-established global brands like Coca-Cola and PepsiCo, makes them a popular
choice among consumers. Despite increasing health concerns and a gradual shift
towards healthier beverages, CSDs remain favored due to their convenience,
refreshing taste, and cost-effectiveness. The affordability of these drinks,
even with the implementation of excise taxes, ensures their continued
prominence in the market, particularly among younger demographics who have
grown up with these beverages as a staple.

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Regional Insights
Western region dominated the Saudi Arabia Non-Alcoholic
Drinks market, due to a combination of factors. The region is home to a large and
diverse population, with Jeddah being a major commercial and economic hub that
drives demand for a variety of beverages. Also, the cultural and religious
significance of Mecca and Medina, attracting millions of pilgrims each year,
significantly boosts beverage consumption, especially during religious events.
The region also benefits from a thriving tourism and hospitality industry, with
an influx of both domestic and international visitors, further increasing
demand for non-alcoholic drinks. This mix of population density, economic
activity, and cultural importance makes the Western region a key player in
Saudi Arabia’s beverage market. Also, the Northern & Central regions also
contribute significantly to the non-alcoholic drinks market, driven by factors
such as urbanization, economic development, and cultural preferences. Riyadh,
the capital city in the Central region, is a major economic and business
center, leading to higher disposable incomes and a growing demand for diverse
beverage options.
Recent Developments
- In February 2025, iPRO,
a global leader in healthy hydration, launched in Saudi Arabia through a strategic
partnership with Al Rabie, one of the Kingdom's leading beverage companies.
This collaboration brings iPRO Hydrate’s innovative, naturally hydrating
products to Saudi consumers.
- In March 2025, Pernod
Ricard, has expanded its premium non-alcoholic portfolio into the Middle East,
addressing the growing demand for refined and inclusive beverage choices in the
region.The launch focuses on the UAE, Saudi Arabia, and Kuwait, providing
consumers with sophisticated alcohol-free alternatives for social gatherings.
- In December 2024, Saudi
Arabian company Turath Al-Madina has introduced Milaf Cola, claimed to be the
world’s first soft drink made from dates, a key ingredient in traditional
Middle Eastern beverages like sharbat. The drink is positioned to compete with
leading cola brands, particularly as consumers increasingly avoid brands with
ties to Israel.
Key Market Players
- Nestle
S.A.
- Aujan
Group Holding
- PepsiCo,
Inc.
- The
Coca‑Cola Company
- AlSafi
Danone
- Hana
Water Company
- USM
Business Systems
- Al-Hijaz
Water Co. Ltd
- Akoya
Water
- Almarai
Company
By Product Type
|
By Packaging
|
By Distribution
Channel
|
By Region
|
- Bottled Water
- Fruit Juices & Flavored Drinks
- Carbonated Soft Drinks
- Functional/Energy & Sports Drinks
- Others
|
- Bottles
- Cans
- Cartoons
- Others
|
- Convenience Stores
- Supermarket/Hypermarket
- Online
- Departmental Stores
- Others
|
- Eastern
- Western
- Northern & Central
- Southern
|
Report Scope:
In this report, the Saudi Arabia Non-Alcoholic
Drinks Market has been segmented into the following categories, in addition to
the industry trends which have also been detailed below:
- Saudi Arabia Non-Alcoholic Drinks Market, By Product Type:
o Bottled Water
o Fruit Juices & Flavored
Drinks
o Carbonated Soft Drinks
o Functional/Energy &
Sports Drinks
o Others
- Saudi Arabia Non-Alcoholic
Drinks Market, By
Packaging:
o Bottles
o Cans
o Cartoons
o Others
- Saudi Arabia Non-Alcoholic
Drinks Market, By
Distribution Channel:
o Convenience Stores
o Supermarket/Hypermarket
o Online
o Departmental Stores
o Others
- Saudi Arabia Non-Alcoholic
Drinks Market, By Region:
o Eastern
o Western
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Saudi Arabia Non-Alcoholic Drinks Market.
Available Customizations:
Saudi Arabia Non-Alcoholic Drinks Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Non-Alcoholic Drinks Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]