Report Description

Saudi Arabia cosmetics market is expected to grow at a steady rate during the forecast period. An increase in the number of users who are self-aware about their appearance is the major driver for the growth of cosmetics market in Saudi Arabia. Growing market demand for organized retailer channels due to the adoption of brand marketing strategies by major players is aiding the Saudi Arabia cosmetics market’s growth.

Also, the introduction of male grooming cosmetics line to widen the consumer base and increase the sale of cosmetics products is influencing the Saudi Arabia cosmetics market. The residents of Saudi Arabia are actively purchasing cosmetics products to satisfy the beauty standards and enhance their appearance. Saudi Arabia consists of a major youth population who are indulging in the purchase for cosmetics and creating a potential rise for new business opportunities and surge in the existing market.

A rise in disposable income among the residents of the country is raising the affordability of consumers to buy cosmetics products. Also, there is a rise in demand for fragrance and cosmetics products from the youth which is leading to a larger consumption pattern for cosmetics in Saudi Arabia. Consumers are increasingly becoming aware of several benefits offered by a wide range of cosmetics products which are made from natural, herbal and halal products. This is boosting the demand for cosmetic products in Saudi Arabia.

Saudi Arabia cosmetics market is segmented into category, distribution channel, region, and company. Based on distribution channel, the market is further divided into general stores, supermarket/hyper market, specialty stores, online sales channel, and others. Online sales channel is expected to hold major market share in Saudi Arabia due to lucrative offers and discounts offered. Also, the convenience of shopping from the comfort of homes and the traveling time utilized in completing other tasks is fueling the online sales channel in the Saudi Arabia cosmetics market.

The major players operating in the Saudi Arabia cosmetics market are Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc, among others. Major companies are developing innovative products and launching them to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Objective of the Study:

  • To analyze the historical growth in the market size of the Saudi Arabia cosmetics market from 2017 to 2021.
  • To estimate and forecast the market size of the Saudi Arabia cosmetics market from 2022 to 2027 and growth rate until t2027.
  • To classify and forecast the Saudi Arabia cosmetics market based on category, distribution channel, region, and company.
  • To identify the dominant region or segment in the Saudi Arabia cosmetics market.
  • To identify drivers and challenges for the Saudi Arabia cosmetics market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Saudi Arabia cosmetics market.
  • To identify and analyze the profile of leading players operating in the Saudi Arabia cosmetics market.
  • To identify key sustainable strategies adopted by market players in the Saudi Arabia cosmetics market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of Saudi Arabia Cosmetics market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them by analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Cosmetics manufacturing companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to cosmetics market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Years

2017 – 2020

Estimated Year


Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Category
  • Distribution Channel

Region Scope

Western Region, Northern & Central Region, Eastern Region and Southern Region

Key Companies Profiled

Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, the Saudi Arabia cosmetics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Saudi Arabia Cosmetics Market, By Category:
    • Body Care
    • Hair Care
    • Color Cosmetics
    • Men's Grooming
    • Fragrances
    • Others
      • Talcum Powder
      • Face Powder
      • Hair Removal Creams
  • Saudi Arabia Cosmetics Market, By Distribution Channel:
    • General Stores
    • Supermarket/Hyper Market
    • Specialty Stores
    • Online Sales Channel
    • Others
      • Convenience Store
      • Departmental Store
  • Saudi Arabia Cosmetics Market, By Region:
    • Western Region
    • Northern & Central Region
    • Eastern Region
    • Southern Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Saudi Arabia Cosmetics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Saudi Arabia Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Preferences of Cosmetic Products Across Gender

5.2.  Aided Brand Awareness

5.3.  Preferred Mode of Buying Cosmetic Product

5.4.  Sources of Information

6.    Saudi Arabia Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.))

6.2.2.     By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.))

6.2.3.     By Company

6.2.4.     By Region

6.3.  Product Market Map

7.    Saudi Arabia Body Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

8.    Saudi Arabia Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

9.    Saudi Arabia Color Cosmetics Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

10.  Saudi Arabia Fragrances Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

11.  Saudi Arabia Men’s Grooming Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Development

14.  Policy & Regulatory Landscape

15.  Saudi Arabia Economic Profile

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Arabian Oud

16.1.2.  L'Oréal KSA

16.1.3.  Oriflame Saudi Arabia

16.1.4.  Unilever Arabia

16.1.5.  Procter & Gamble Saudi Arabia

16.1.6.  Avon Beauty Arabia

16.1.7.  Sephora Saudi Arabia

16.1.8.  Shiseido KSA

16.1.9.  Dior Beauty KSA

16.1.10.                The Estée Lauder Companies Inc.

17.  Strategic Recommendations

Figures and Tables

Frequently asked questions


Surging influences from global beauty standards, increasing disposable income among the youth population of the country are driving the growth of the Saudi Arabia cosmetics market in the forecast years, 2023-2027.


Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, among others are some of the leading companies dedicated toward providing related products and services and support the future growth of the Saudi Arabia cosmetics market in the upcoming five years.


New market players may invest actively in research and innovative product development. Also, advancing their existent technology according to evolving consumer preferences along with merger and acquisitions with the global giants can be viable strategic recommendations for the future brand establishments.


The Saudi Arabia cosmetics market analysis was analyzed for the five historical years from 2017 to 2020. Keeping the base year 2020 as the margin, the estimation for the year 2022 was made and further market growth is predicted for the forecast years, 2023 to 2027.


Parvati Sharma

Account Manager BD
Press Release

Online sales channel to drive Saudi Arabia Cosmetics Market till 2026

Apr, 2021

High spending capacity and high beauty standards is expected to drive the Saudi Arabia Cosmetics market through the forecast period.