Saudi Arabia Cosmetics Market Grow with a CAGR of 4.52% through 2030F
The Saudi Arabia Cosmetics market is driven by tech-savvy population,
rising disposable income, increasing demand for natural products, and
e-commerce expansion.
According to TechSci
Research report, “Saudi Arabia Cosmetics Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the Saudi Arabia Cosmetics market stood at USD 3.82 Billion in 2024 and
is anticipated to grow USD 4.98 Billion by 2030 with a CAGR 4.52% during
forecast period. The Saudi Arabia Cosmetics market is driven by the growing
demand for halal beauty products in Saudi Arabia, driven by both cultural and
religious factors. As a predominantly Muslim nation, Saudi consumers prioritize
products that align with Islamic principles, particularly those that do not
contain alcohol, animal-derived ingredients, or harmful chemicals. Halal beauty
products, which are certified to meet these standards, are increasingly sought
after by consumers who want to ensure their beauty routines are in accordance
with their faith. This growing demand has prompted both local and international
brands to develop halal-certified product lines, catering to the religious and
ethical preferences of Saudi consumers. As awareness of halal beauty expands,
it continues to shape the market, influencing product development, marketing
strategies, and consumer purchasing decisions.
The Saudi Arabia
Cosmetics market is primarily driven by the expansion of international beauty
brands into Saudi Arabia, reflecting the country's growing appeal as a
strategic hub for global retail. In 2025, the Beautyworld Saudi Arabia
exhibition featured international exhibitors from 37 countries, underscoring the
kingdom's status as a key destination for the global beauty industry. This
influx is fueled by factors such as increasing disposable income, a youthful
and fashion-conscious population, and the government's Vision 2030 initiative,
which promotes economic diversification and foreign investment. International
brands are not only entering the market but are also localizing their offerings
to cater to Saudi consumers' preferences, including halal-certified products
and culturally relevant marketing strategies. This dynamic has led to a more
diverse and competitive market, benefiting consumers with a broader range of
high-quality beauty products
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"Saudi Arabia Cosmetics Market”
The Saudi Arabia
Cosmetics market is segmented into product type, nature, skin type, end user,
distribution channel, and region.
Based on the product
type, the hair care segment is the fastest growing in the Saudi Arabia Cosmetics
market, driven by several key factors. A significant contributor is the
increasing prevalence of hair-related concerns such as hair loss, dandruff, and
scalp sensitivity, prompting consumers to seek specialized treatments. This
demand is further fueled by a shift towards premium and natural hair care
products, with consumers gravitating towards formulations that are
sulfate-free, paraben-free, and enriched with ingredients like argan oil, aloe
vera, and herbal extracts. Also, the rise of e-commerce platforms and the
influence of social media have made hair care products more accessible and have
heightened consumer awareness, leading to informed purchasing decisions. This
combination of factors positions the hair care segment as a dynamic and rapidly
expanding sector within Saudi Arabia's cosmetics industry.
Based on the
region, Eastern is the fastest-growing region in the Saudi Arabia Cosmetics
market, driven by several key factors. Cities like Dammam, Khobar, and Dhahran
serve as major hubs for cosmetic retail, characterized by a diverse range of
products catering to the beauty and personal care needs of residents. High-end
shopping malls such as Al Rashid Mall and Mall of Dhahran host numerous
international and luxury cosmetic brands, including MAC, Sephora, and Chanel,
attracting consumers looking for premium products. The region's economic
prosperity, bolstered by the oil industry and Vision 2030 initiatives, has led
to increased disposable incomes, enabling consumers to invest in quality beauty
products. Also, the growing influence of social media and beauty influencers
has heightened awareness and demand for cosmetics, further propelling market
growth in the Eastern region.
Major companies
operating in the Saudi Arabia Cosmetics market are:
- L’Oréal
S.A
- Oriflame Holdings BV
- Unilever Gulf FZE
- The Procter & Gamble Company
- Revlon
- Coty Inc.
- Hoyu Cosmetics Co., Ltd
- Kao Group
- KHK Cosmetics
- Beiersdorf AG
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“The Saudi
Arabia Cosmetics market is expected to grow in the future owing to
the influence of social media and
beauty influencers. Platforms like Instagram, TikTok, and Snapchat play a
crucial role in shaping consumer behavior, with influencers driving trends and
product awareness. Saudi consumers, particularly younger demographics, follow
beauty influencers who showcase tutorials, reviews, and product
recommendations, often influencing purchasing decisions. Social media platforms
also provide brands with an opportunity to engage directly with consumers,
creating a sense of community and trust. As influencers collaborate with both
local and international beauty brands, they amplify product visibility and
enhance brand credibility. This direct and personal connection between
influencers and their followers has significantly boosted the demand for
cosmetics, making social media a key component of the Saudi beauty retail
landscape, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
"Saudi Arabia Cosmetics
Market By Product Type (Hair Care, Skin Care, Nail Care, Lip Care,
Eye Care, Others), By Nature (Organic, Regular), By Skin Type (Normal, Dry, Oily,
Combination, Sensitive), By End User (Men, Women, Kids), By
Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty
Stores, Online, Others), By Region, Competition, Forecast
& Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi
Arabia Cosmetics market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the Saudi Arabia
Cosmetics market.
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