Salon Services Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Service Type (Hair Care, Nail Care, Skin Care), By End User (Women, Men), By Region & Competition, 2020-2030F

Market Overview

Global Salon Services Market was valued at USD 240.35 billion in 2024 and is expected to grow to USD 382.34 billion by 2030 with a CAGR of 8.08% during the forecast period. The global salon services market is evolving rapidly, fueled by increasing consumer focus on personal grooming, wellness, and appearance enhancement. Urbanization, rising disposable incomes, and the influence of social media trends are encouraging individuals to invest more in haircare, skincare, nail care, and spa treatments. As per the study in Feb 2025, 63.9% of the global population was using social media, substantially enhancing its role in influencing consumers’ purchasing and service-availing decisions. Technological advancements, including digital booking platforms, personalized beauty solutions, and innovative equipment, are further transforming the industry.

Key Market Drivers

Rising Beauty and Grooming Awareness

One of the most prominent drivers of the global salon services market is the increasing awareness and importance of personal grooming and beauty. Consumers today view salon visits not only as a luxury but as a regular part of their lifestyle. The growing emphasis on physical appearance, coupled with the influence of beauty standards promoted through media and celebrity culture, has made professional grooming services highly desirable. Young consumers, particularly millennials and Gen Z, are at the forefront of this trend, as they are more open to experimenting with hairstyles, skincare treatments, and cosmetic enhancements. According to study, 63.9% of the global population uses social media, highlighting its significant influence in shaping beauty trends and driving salon service demand.

Social media platforms such as Instagram, TikTok, and YouTube have amplified this awareness by showcasing new beauty trends, tutorials, and influencer-driven product endorsements. This has encouraged customers to seek salon services that help them replicate trending looks or maintain a polished, modern appearance. Moreover, professional grooming is now closely associated with confidence, self-expression, and even career advancement, further strengthening consumer demand. As beauty consciousness rises worldwide, salons are expanding their offerings to include advanced treatments such as hair spa, facials, body contouring, and makeup services to cater to evolving preferences.

Growing Preference for Premium and Personalized Services

Another major driver of the salon services market is the increasing consumer shift toward premium, customized, and holistic experiences. Modern customers seek more than just basic haircuts or facials—they desire personalized services that reflect their lifestyle, individuality, and beauty goals. This has led to the rise of luxury salon chains and boutique service providers offering bespoke treatments tailored to specific needs.

Consumers are increasingly willing to pay extra for high-quality, specialized treatments such as keratin hair smoothing, organic skincare facials, aromatherapy massages, and anti-aging solutions. Men, too, are emerging as a significant customer segment, with a growing demand for grooming, beard styling, scalp care, and wellness-focused services. This expansion beyond women-centric services is broadening the industry’s scope and revenue potential.

Demand for Sustainable and Organic Products

The rising global focus on sustainability and eco-conscious living has significantly influenced the salon services market. Consumers are increasingly concerned about the harmful effects of chemical-based products and are seeking natural, organic, and cruelty-free alternatives. This shift in preference is reshaping salon offerings, as service providers incorporate eco-friendly products and adopt green practices to appeal to environmentally conscious clients.

Organic hair colors, sulfate-free shampoos, herbal facials, and plant-based skincare treatments are witnessing growing adoption. Additionally, salons are minimizing their carbon footprint by introducing eco-friendly packaging, water-saving equipment, and sustainable salon furniture. This trend is particularly strong in developed regions like North America and Europe, where customers are willing to pay a premium for environmentally responsible beauty services. A July 2024 report revealed that 96% of Australian consumers engage in sustainable practices, with 42% expressing readiness to pay a premium for eco-friendly and sustainable products.

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Key Market Challenges

Rising Competition and Market Saturation

One of the most pressing challenges in the global salon services market is the high level of competition and increasing market saturation. The industry is fragmented, with a mix of local independent salons, regional chains, and large international brands competing for the same customer base. Independent salons often struggle to differentiate themselves in a crowded market where services such as haircuts, facials, and manicures have become widely available at competitive prices.

This saturation makes it difficult for salons to retain clients without offering discounts or promotional packages, which can erode profitability. Furthermore, the rapid growth of at-home beauty services and on-demand platforms adds another layer of competition, as customers now have the convenience of accessing professional grooming at their doorstep. Online beauty marketplaces and mobile apps that connect freelance professionals with clients have gained traction, posing a significant threat to traditional brick-and-mortar salons.

High Operational Costs and Staffing Challenges

Another major challenge for salon operators is managing high operational expenses, which include rent, utilities, product procurement, equipment maintenance, and salaries. In urban areas, where demand for salon services is highest, the cost of real estate and labor is also significantly higher. This puts pressure on profit margins, particularly for independent salons that cannot leverage economies of scale like large chains.

Staffing is a critical issue as well. Skilled professionals such as hairstylists, beauticians, colorists, and skincare specialists are the backbone of salon operations. However, there is a constant shortage of trained and experienced staff, as many professionals prefer to work independently or through freelance platforms to earn higher incomes and flexible schedules. High employee turnover rates further exacerbate this problem, as salons must frequently invest in recruitment and training, adding to operational costs.

Key Market Trends

Digitalization and Rise of On-Demand Beauty Services

The digital transformation of the salon services industry has significantly altered how consumers book and experience grooming treatments. Online platforms and mobile apps are making it easier for clients to schedule appointments, explore service menus, and even pay seamlessly through digital wallets. This convenience has enhanced customer engagement and loyalty, especially among tech-savvy younger generations.

On-demand beauty services are also gaining traction, where professionals provide salon-quality treatments at the client’s home. Platforms connecting freelance beauticians and hairstylists with customers are flourishing, especially in urban centers where busy lifestyles increase the need for convenience. Virtual consultations, AR-powered hairstyle or makeup trials, and AI-driven recommendations are also expanding, enabling customers to visualize outcomes before committing. This trend is expected to grow further as consumers prioritize personalized, tech-enabled, and hassle-free salon experiences.

Growing Demand for Men’s Grooming Services

Traditionally, salons catered primarily to women, but men’s grooming is now emerging as one of the fastest-growing segments in the global salon services market. Increasing awareness of personal appearance, professional grooming standards, and the influence of social media and celebrities have led men to adopt grooming routines beyond basic haircuts.

Modern men are seeking services such as beard styling, hair coloring, scalp treatments, facials, and even wellness-focused therapies. This has created a new revenue stream for salons, encouraging them to develop male-centric service menus and design gender-neutral or men-exclusive salon spaces. The popularity of premium barbershops, men’s grooming lounges, and specialized services like luxury shaving or anti-aging skincare for men is also rising.

Integration of Wellness and Holistic Beauty

Another major trend shaping the salon services market is the merging of beauty with wellness. Modern consumers view salon visits not just as aesthetic treatments but as opportunities for relaxation, rejuvenation, and overall well-being. As a result, salons are increasingly offering holistic experiences that combine beauty services with wellness therapies.

Examples include spa-inspired facials, aromatherapy treatments, scalp massages, meditation spaces, and even nutrition consultations. The rising popularity of anti-stress treatments, detox therapies, and age-defying procedures highlights the demand for experiences that go beyond surface-level beauty. Customers are looking for services that help them maintain mental and emotional balance while enhancing physical appearance.

Segmental Insights

Service Type Insights

The skin care segment dominated the global salon services market, driven by rising consumer focus on healthy, youthful, and radiant skin. Increasing concerns over pollution, stress, and aging have boosted demand for facials, advanced dermatological treatments, and rejuvenating therapies. Salons are expanding offerings with specialized services such as anti-aging facials, acne treatments, chemical peels, and hydration therapies to meet diverse client needs. The growing popularity of natural, organic, and technologically advanced skin care solutions further enhances this segment’s appeal. With consumers prioritizing self-care and preventive skincare, the segment continues to be the strongest revenue generator in the salon services industry.

End User Insights

Women represent the dominating segment in the global salon services market, accounting for the majority of demand across haircare, skincare, nail care, and wellness treatments. Increased beauty consciousness, lifestyle changes, and the influence of social media trends have made regular salon visits an essential part of women’s self-care routines. Women are also more inclined toward premium, personalized, and holistic services, including organic facials, advanced hair treatments, and luxury spa therapies. This strong preference drives innovation in service offerings, ensuring women remain the primary target group for salon operators and the largest revenue contributor within the global salon services industry

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Regional Insights

North America was the dominating segment in the global salon services market, supported by high consumer spending on personal grooming, beauty, and wellness. The region’s advanced lifestyle, strong influence of social media, and widespread adoption of premium salon treatments drive consistent demand. Urban centers such as New York, Los Angeles, and Toronto are hubs for innovative beauty trends, luxury salons, and professional services. Additionally, the presence of established salon chains, coupled with high awareness of skincare and haircare routines, reinforces North America’s leadership. Growing interest in sustainable and technologically advanced treatments further strengthens the region’s dominance in the market.

Recent Developments

• ​In Jan 2025, Toni&Guy has opened a new salon in Ahmedabad offering salon services and Label.M haircare products, aiming to expand to 10 locations in India by year-end with planned outlets in cities like Haldwani, Srinagar, Mohali, Lucknow, Patna, Bareilly, and Noida

• In Jun 2023, GlowUp has launched an innovative salon aggregator app designed to simplify booking beauty and grooming services for both women and men. The user-friendly platform currently features over 100 premium salons, offering price comparisons, reviews, and detailed service information.

• In Nov 2023, Ladyfair (Ladyfare Beauty Concepts Pvt. Ltd.) has introduced a “Salon at Home” service, offering at-doorstep makeup and beauty treatments by fully vetted professionals using sealed products and stringent hygiene standards in cities like Patna, Mumbai, New Delhi, Bhubaneswar, Ranchi, and Kolkata.

Key Market Players

• Great Clips, Inc.
• Regis Corporation
• Dessange International
• Ulta Beauty, Inc.
• The Lounge Hair Salon
• Seva Beauty
• Drybar
• Skin Rich
• The Leading Salons of the World, LLC.
• Snip-its

Report Scope:

In this report, the Global Salon Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Salon Services Market, By Service Type:

o   Hair Care

o   Nail Care

o   Skin Care

• Salon Services Market, By End User:

o   Women

o   Men

• Salon Services Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Salon Services Market.

Available Customizations:

Global Salon Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).