Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce and Others), By Device, By Region, Competition, Forecast & Opportunities, 2021-2031F

  • Industry : ICT
  • Pages : 122
  • Published Date : December, 2025

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Report Description

Report Description

Forecast Period

2027-2031

Market Size (2025)

USD 19.06 Billion

CAGR (2026-2031)

21.04%

Fastest Growing Segment

Media & Entertainment

Largest Market

North America

Market Size (2031)

USD 59.94 Billion

Market Overview

The Global Real-Time Bidding Market will grow from USD 19.06 Billion in 2025 to USD 59.94 Billion by 2031 at a 21.04% CAGR. Real-time bidding is an automated digital auction process where advertisers buy and sell individual ad impressions instantaneously as a webpage loads. The primary drivers supporting market growth include the increasing necessity for operational efficiency in media buying, the extensive proliferation of mobile devices, and the demand for precise audience targeting capabilities. These fundamental factors enable advertisers to maximize return on investment by reducing media waste and streamlining transaction workflows. According to the Interactive Advertising Bureau, in 2024, programmatic advertising revenue reached 134.8 billion dollars, highlighting the substantial scale and adoption of these automated mechanisms.

Despite this upward trajectory, the market encounters a significant challenge regarding data privacy regulations and the deprecation of tracking technologies. Stricter compliance mandates and the loss of third-party cookies limit the availability of user data essential for granular targeting and measurement. This tightening regulatory environment creates operational friction and compels the industry to develop alternative identity solutions, which may temporarily impede the pace of broader market expansion.

Key Market Drivers

The surge in demand for high-engagement video and Connected TV (CTV) ad inventory is a primary force accelerating the Global Real-Time Bidding Market. As audiences migrate from linear television to streaming services, advertisers are utilizing real-time bidding infrastructure to secure premium ad slots on digital screens dynamically. This shift allows for the application of data-driven targeting to television formats, combining the high impact of visual media with the precision of programmatic buying. Consequently, ad exchanges are upgrading their capabilities to handle data-heavy creative formats and manage the complex yield optimization required by broadcasters. According to the Interactive Advertising Bureau, May 2024, in the '2023 Digital Video Ad Spend Report', Connected TV ad spend was projected to grow by 12 percent to 22.7 billion dollars in 2024, underscoring the rapid capital allocation toward these automated video channels.

Simultaneously, the integration of AI and machine learning for precision bidding is transforming how inventory is valued and purchased. Advanced algorithms now analyze vast datasets within milliseconds to predict the probability of a conversion before a bid is placed, ensuring that advertisers only pay for impressions that align strictly with their campaign objectives. This technological evolution reduces media wastage and enhances the operational efficiency of the programmatic ecosystem. According to The Trade Desk, February 2024, in the 'Fiscal Year 2023 Financial Results', the company reported revenue growth of 23 percent to 1.95 billion dollars, a performance driven largely by the adoption of their AI-based bidding innovations. This targeted efficiency contributes to broader industry expansion; according to GroupM, in 2024, global advertising revenue was forecast to increase by 7.8 percent, creating a larger investment pool for these automated systems.

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Key Market Challenges

The tightening grip of data privacy regulations and the deprecation of third-party tracking technologies represent a formidable obstacle to the expansion of the Global Real-Time Bidding Market. This regulatory shift fundamentally disrupts the data-rich ecosystem that real-time bidding relies upon for precise audience segmentation and immediate valuation of ad impressions. As browsers and operating systems increasingly block tracking signals, advertisers face a diminishing ability to recognize users across different digital contexts, which directly erodes the granularity of automated campaigns. This loss of signal clarity creates operational friction, forcing market participants to restructure their data strategies and often resulting in decreased addressability.

The impact of this signal loss is quantifiable and widely felt across the industry. According to the Interactive Advertising Bureau, in 2024, over 55 percent of advertising decision-makers expected that ongoing signal loss would make it increasingly difficult to track conversions and accurately attribute campaign performance. When advertisers cannot definitively measure the outcomes of their real-time bids, their confidence in the channel wavers. This reduced visibility into return on investment directly impedes the market's ability to maintain its historical growth rates as stakeholders struggle to validate campaign effectiveness.

Key Market Trends

The proliferation of Retail Media Networks (RMNs) within the programmatic ecosystem is fundamentally altering inventory sources, as retailers increasingly monetize their first-party shopper data. Unlike traditional open-web programmatic, RMNs offer closed-loop attribution, enabling advertisers to link ad exposure directly to transaction data, which is particularly valuable given the signal loss from cookie deprecation. This trend sees retailers integrating with demand-side platforms to extend their reach beyond owned properties, allowing brands to target purchase-intent audiences across the wider web. The scale of this shift is evident in recent financial performance; according to the Interactive Advertising Bureau, April 2025, in the 'Internet Advertising Revenue Report: Full Year 2024', retail media networks revenue increased by 23 percent to 53.7 billion dollars, outpacing other digital channels.

Concurrently, the implementation of Supply Path Optimization (SPO) frameworks has become a critical priority for buy-side stakeholders seeking to minimize intermediary fees and enhance financial transparency. Advertisers are consolidating their spending with fewer, direct-to-publisher supply partners to reduce the "tech tax" absorbed by resellers and complex supply chains. This structural streamlining is distinct from targeting efficiency, focusing instead on the commercial route a bid takes to reach an impression, often incorporating sustainability metrics to lower the carbon footprint of ad delivery. The impact of these transparency initiatives is measurable; according to the Association of National Advertisers, January 2025, in the 'Programmatic Transparency Benchmark Study', the effective ad spend reaching consumers rose to 43.9 percent, marking a significant improvement in supply chain efficiency.

Segmental Insights

The Media & Entertainment sector represents the fastest-growing segment in the Global Real-Time Bidding Market due to the rapid digitization of content consumption. This expansion is largely fueled by the increasing popularity of over-the-top streaming services and mobile gaming, which provide extensive advertising inventory. Advertisers prioritize this segment to leverage data-driven targeting capabilities that effectively reach audiences across video and audio platforms. Additionally, the transition of major broadcasters and entertainment applications toward ad-supported revenue models has necessitated the use of automated bidding environments to optimize inventory monetization and ensure relevant viewer engagement.

Regional Insights

North America maintains a dominant position in the global real-time bidding market, driven by the extensive adoption of programmatic advertising solutions across the United States. This leadership is supported by a highly developed digital infrastructure and the presence of major technology providers that facilitate automated ad inventory buying. Additionally, the region benefits from standardized frameworks established by the Interactive Advertising Bureau, which streamline operations and enhance trust between advertisers and publishers. Consequently, high investments in digital marketing and widespread mobile internet usage further solidify North America's status as the primary revenue generator in this sector.

Recent Developments

  • In October 2025, The Trade Desk announced an integration with Koddi, a commerce media platform, to expand access to premium onsite retail inventory. This development enabled brands and agencies to programmatically buy sponsored product ads and other retail placements directly through the demand-side platform. The collaboration was designed to break down silos between brand and performance media, allowing advertisers to execute full-funnel campaigns that link awareness to conversion. By streamlining access to these ad formats, the partnership aimed to provide a more holistic view of campaign impact and deliver personalized shopping experiences to consumers.
  • In October 2024, Criteo partnered with Belk Inc. to launch the Belk Media Network, a new retail media arm for the department store chain. This collaboration allowed national brands to purchase sponsored products and onsite display ads across the retailer's properties, with plans to expand into additional formats. By utilizing the commerce media company's technology alongside the retailer's first-party data, advertisers gained the ability to target high-intent audiences effectively. The partnership aimed to enhance the omnichannel experience for shoppers and provide brands with measurable commerce outcomes during critical shopping seasons.
  • In September 2024, Equativ acquired Kamino Retail, a flexible on-site retail media platform, to strengthen its position in the commerce media sector. This acquisition provided retailers with a comprehensive and transparent suite of solutions designed to unlock the full potential of their advertising space and shopper data. The integration enabled retailers to build their own media stacks using interoperable technologies, allowing for the activation of first-party data across the company’s inventory. The move was intended to support retailers in enriching their media programs with innovative formats, such as video, while offering advertisers effective tools to reach consumers.
  • In April 2024, PubMatic announced a strategic partnership with GroupM to deliver cohort-based modeling capabilities for advertisers. This collaboration leveraged a distributed artificial intelligence model to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying. The initiative focused on using alternative signals to third-party cookies, allowing buyers to maintain targeting precision while protecting user data. By integrating these advanced capabilities, the companies aimed to drive efficiency for clients, offering benefits such as expanded addressability and refined data protection. This development underscored the industry's shift towards sustainable and privacy-compliant supply chain solutions in the digital advertising market.

Key Market Players

  • Google LLC
  • The Trade Desk, Inc.
  • Amazon Web Services, Inc.
  • Criteo S.A.
  • MediaMath, Inc.
  • Xandr, Inc.
  • PubMatic, Inc.
  • Rubicon Project, Inc.
  • OpenX Technologies, Inc.
  • Adobe Inc.

By Auction

By AD Format

By Application

By Region

  • Open Auction & Invitation-only Auction
  • RTB Image AD & RTB Video AD
  • Media & Entertainment
  • Games
  • E-commerce and Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

Report Scope:

In this report, the Global Real-Time Bidding Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Real-Time Bidding Market, By Auction:
  • Open Auction & Invitation-only Auction
  • Real-Time Bidding Market, By AD Format:
  • RTB Image AD & RTB Video AD
  • Real-Time Bidding Market, By Application:
  • Media & Entertainment
  • Games
  • E-commerce and Others
  • Real-Time Bidding Market, By Region:
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Real-Time Bidding Market.

Available Customizations:

Global Real-Time Bidding Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Real-Time Bidding Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.  Markets Covered

1.2.2.  Years Considered for Study

1.2.3.  Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    Global Real-Time Bidding Market Outlook

5.1.  Market Size & Forecast

5.1.1.  By Value

5.2.  Market Share & Forecast

5.2.1.  By Auction (Open Auction & Invitation-only Auction)

5.2.2.  By AD Format (RTB Image AD & RTB Video AD)

5.2.3.  By Application (Media & Entertainment, Games, E-commerce and Others)

5.2.4.  By Region

5.2.5.  By Company (2025)

5.3.  Market Map

6.    North America Real-Time Bidding Market Outlook

6.1.  Market Size & Forecast

6.1.1.  By Value

6.2.  Market Share & Forecast

6.2.1.  By Auction

6.2.2.  By AD Format

6.2.3.  By Application

6.2.4.  By Country

6.3.    North America: Country Analysis

6.3.1.    United States Real-Time Bidding Market Outlook

6.3.1.1.  Market Size & Forecast

6.3.1.1.1.  By Value

6.3.1.2.  Market Share & Forecast

6.3.1.2.1.  By Auction

6.3.1.2.2.  By AD Format

6.3.1.2.3.  By Application

6.3.2.    Canada Real-Time Bidding Market Outlook

6.3.2.1.  Market Size & Forecast

6.3.2.1.1.  By Value

6.3.2.2.  Market Share & Forecast

6.3.2.2.1.  By Auction

6.3.2.2.2.  By AD Format

6.3.2.2.3.  By Application

6.3.3.    Mexico Real-Time Bidding Market Outlook

6.3.3.1.  Market Size & Forecast

6.3.3.1.1.  By Value

6.3.3.2.  Market Share & Forecast

6.3.3.2.1.  By Auction

6.3.3.2.2.  By AD Format

6.3.3.2.3.  By Application

7.    Europe Real-Time Bidding Market Outlook

7.1.  Market Size & Forecast

7.1.1.  By Value

7.2.  Market Share & Forecast

7.2.1.  By Auction

7.2.2.  By AD Format

7.2.3.  By Application

7.2.4.  By Country

7.3.    Europe: Country Analysis

7.3.1.    Germany Real-Time Bidding Market Outlook

7.3.1.1.  Market Size & Forecast

7.3.1.1.1.  By Value

7.3.1.2.  Market Share & Forecast

7.3.1.2.1.  By Auction

7.3.1.2.2.  By AD Format

7.3.1.2.3.  By Application

7.3.2.    France Real-Time Bidding Market Outlook

7.3.2.1.  Market Size & Forecast

7.3.2.1.1.  By Value

7.3.2.2.  Market Share & Forecast

7.3.2.2.1.  By Auction

7.3.2.2.2.  By AD Format

7.3.2.2.3.  By Application

7.3.3.    United Kingdom Real-Time Bidding Market Outlook

7.3.3.1.  Market Size & Forecast

7.3.3.1.1.  By Value

7.3.3.2.  Market Share & Forecast

7.3.3.2.1.  By Auction

7.3.3.2.2.  By AD Format

7.3.3.2.3.  By Application

7.3.4.    Italy Real-Time Bidding Market Outlook

7.3.4.1.  Market Size & Forecast

7.3.4.1.1.  By Value

7.3.4.2.  Market Share & Forecast

7.3.4.2.1.  By Auction

7.3.4.2.2.  By AD Format

7.3.4.2.3.  By Application

7.3.5.    Spain Real-Time Bidding Market Outlook

7.3.5.1.  Market Size & Forecast

7.3.5.1.1.  By Value

7.3.5.2.  Market Share & Forecast

7.3.5.2.1.  By Auction

7.3.5.2.2.  By AD Format

7.3.5.2.3.  By Application

8.    Asia Pacific Real-Time Bidding Market Outlook

8.1.  Market Size & Forecast

8.1.1.  By Value

8.2.  Market Share & Forecast

8.2.1.  By Auction

8.2.2.  By AD Format

8.2.3.  By Application

8.2.4.  By Country

8.3.    Asia Pacific: Country Analysis

8.3.1.    China Real-Time Bidding Market Outlook

8.3.1.1.  Market Size & Forecast

8.3.1.1.1.  By Value

8.3.1.2.  Market Share & Forecast

8.3.1.2.1.  By Auction

8.3.1.2.2.  By AD Format

8.3.1.2.3.  By Application

8.3.2.    India Real-Time Bidding Market Outlook

8.3.2.1.  Market Size & Forecast

8.3.2.1.1.  By Value

8.3.2.2.  Market Share & Forecast

8.3.2.2.1.  By Auction

8.3.2.2.2.  By AD Format

8.3.2.2.3.  By Application

8.3.3.    Japan Real-Time Bidding Market Outlook

8.3.3.1.  Market Size & Forecast

8.3.3.1.1.  By Value

8.3.3.2.  Market Share & Forecast

8.3.3.2.1.  By Auction

8.3.3.2.2.  By AD Format

8.3.3.2.3.  By Application

8.3.4.    South Korea Real-Time Bidding Market Outlook

8.3.4.1.  Market Size & Forecast

8.3.4.1.1.  By Value

8.3.4.2.  Market Share & Forecast

8.3.4.2.1.  By Auction

8.3.4.2.2.  By AD Format

8.3.4.2.3.  By Application

8.3.5.    Australia Real-Time Bidding Market Outlook

8.3.5.1.  Market Size & Forecast

8.3.5.1.1.  By Value

8.3.5.2.  Market Share & Forecast

8.3.5.2.1.  By Auction

8.3.5.2.2.  By AD Format

8.3.5.2.3.  By Application

9.    Middle East & Africa Real-Time Bidding Market Outlook

9.1.  Market Size & Forecast

9.1.1.  By Value

9.2.  Market Share & Forecast

9.2.1.  By Auction

9.2.2.  By AD Format

9.2.3.  By Application

9.2.4.  By Country

9.3.    Middle East & Africa: Country Analysis

9.3.1.    Saudi Arabia Real-Time Bidding Market Outlook

9.3.1.1.  Market Size & Forecast

9.3.1.1.1.  By Value

9.3.1.2.  Market Share & Forecast

9.3.1.2.1.  By Auction

9.3.1.2.2.  By AD Format

9.3.1.2.3.  By Application

9.3.2.    UAE Real-Time Bidding Market Outlook

9.3.2.1.  Market Size & Forecast

9.3.2.1.1.  By Value

9.3.2.2.  Market Share & Forecast

9.3.2.2.1.  By Auction

9.3.2.2.2.  By AD Format

9.3.2.2.3.  By Application

9.3.3.    South Africa Real-Time Bidding Market Outlook

9.3.3.1.  Market Size & Forecast

9.3.3.1.1.  By Value

9.3.3.2.  Market Share & Forecast

9.3.3.2.1.  By Auction

9.3.3.2.2.  By AD Format

9.3.3.2.3.  By Application

10.    South America Real-Time Bidding Market Outlook

10.1.  Market Size & Forecast

10.1.1.  By Value

10.2.  Market Share & Forecast

10.2.1.  By Auction

10.2.2.  By AD Format

10.2.3.  By Application

10.2.4.  By Country

10.3.    South America: Country Analysis

10.3.1.    Brazil Real-Time Bidding Market Outlook

10.3.1.1.  Market Size & Forecast

10.3.1.1.1.  By Value

10.3.1.2.  Market Share & Forecast

10.3.1.2.1.  By Auction

10.3.1.2.2.  By AD Format

10.3.1.2.3.  By Application

10.3.2.    Colombia Real-Time Bidding Market Outlook

10.3.2.1.  Market Size & Forecast

10.3.2.1.1.  By Value

10.3.2.2.  Market Share & Forecast

10.3.2.2.1.  By Auction

10.3.2.2.2.  By AD Format

10.3.2.2.3.  By Application

10.3.3.    Argentina Real-Time Bidding Market Outlook

10.3.3.1.  Market Size & Forecast

10.3.3.1.1.  By Value

10.3.3.2.  Market Share & Forecast

10.3.3.2.1.  By Auction

10.3.3.2.2.  By AD Format

10.3.3.2.3.  By Application

11.    Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.    Market Trends & Developments

12.1.  Merger & Acquisition (If Any)

12.2.  Product Launches (If Any)

12.3.  Recent Developments

13.    Global Real-Time Bidding Market: SWOT Analysis

14.    Porter's Five Forces Analysis

14.1.  Competition in the Industry

14.2.  Potential of New Entrants

14.3.  Power of Suppliers

14.4.  Power of Customers

14.5.  Threat of Substitute Products

15.    Competitive Landscape

15.1.  Google LLC

15.1.1.  Business Overview

15.1.2.  Products & Services

15.1.3.  Recent Developments

15.1.4.  Key Personnel

15.1.5.  SWOT Analysis

15.2.  The Trade Desk, Inc.

15.3.  Amazon Web Services, Inc.

15.4.  Criteo S.A.

15.5.  MediaMath, Inc.

15.6.  Xandr, Inc.

15.7.  PubMatic, Inc.

15.8.  Rubicon Project, Inc.

15.9.  OpenX Technologies, Inc.

15.10.  Adobe Inc.

16.    Strategic Recommendations

17.    About Us & Disclaimer

Figures and Tables

Figure 1: Global Real-time Bidding Respondents by Factors Influencing Vendor Selection Decision (N=125)

Figure 2: Global Real-time Bidding Respondents by Which Real time bidding software would you like to choose

Figure 3: Global Real-time Bidding Respondents by Micro factors driving the adoption of Real time Bidding solution

Figure 4: Global Real-time Bidding Respondents by Challenges faced while using RTB solution

Figure 5. Global Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 6. Global Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 7. Global Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 8. Global Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 9. Global Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 10. Global Real-time Bidding Market Share, By Device, By Value, 2016-2026F

Figure 11. Global Real-time Bidding Market Share, By Region, By Value, 2020 & 2026F

Figure 12. Global Real-time Bidding Market Share, By Company, By Value, 2020

Figure 13. Global Real-time Bidding Market Attractiveness Index, By Auction Type, By Value, 2021E-2026F

Figure 14. Global Real-time Bidding Market Attractiveness Index, By AD Format, By Value, 2021E-2026F

Figure 15. Global Real-time Bidding Market Attractiveness Index, By Application, By Value, 2021E-2026F

Figure 16. Global Real-time Bidding Market Attractiveness Index, By Device, By Value, 2021E-2026F

Figure 17. Global Real-time Bidding Market Attractiveness Index, By Region, By Value, 2021E-2026F

Figure 18. North America Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 19. North America Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 20. North America Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 21. North America Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 22. North America Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 23. North America Real-time Bidding Market Share, By Country, By Value, 2016-2026F

Figure 24. United States’ Share in North America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 25. United States Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 26. United States Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 27. Canada’s Share in North America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 28. Canada Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 29. Canada Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 30. Mexico’s Share in North America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 31. Mexico Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 32. Mexico Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 33. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 34. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 35. Asia-Pacific Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 36. Asia-Pacific Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 37. Asia-Pacific Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 38. Asia-Pacific Real-time Bidding Market Share, By Country, By Value 2016-2026F

Figure 39. China’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2016 & 2026F

Figure 40. China Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 41. China Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 42. Japan’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2016 & 2026F

Figure 43. Japan Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 44. Japan Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 45. Australia’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2016 & 2026F

Figure 46. Australia Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 47. Australia Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 48. India’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2016 & 2026F

Figure 49. India Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 50. India Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 51. South Korea’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2016 & 2026F

Figure 52. South Korea Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 53. South Korea Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 54. Europe Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 55. Europe Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 56. Europe Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 57. Europe Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 58. Europe Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 59. Europe Real-time Bidding Market Share, By Country, By Value, 2016-2026F

Figure 60. United Kingdom’s Share in Europe Real-time Bidding Market, By Value, 2016 & 2026F

Figure 61. United Kingdom Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 62. United Kingdom Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 63. Germany’s Share in Europe Real-time Bidding Market, By Value, 2016 & 2026F

Figure 64. Germany Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 65. Germany Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 66. France’s Share in Europe Real-time Bidding Market, By Value, 2016 & 2026F

Figure 67. France Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 68. France Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 69. Italy’s Share in Europe Real-time Bidding Market, By Value, 2016 & 2026F

Figure 70. Italy Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 71. Italy Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 72. Spain’s Share in Europe Real-time Bidding Market, By Value, 2016 & 2026F

Figure 73. Spain Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 74. Spain Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 75. South America Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 76. South America Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 77. South America Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 78. South America Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 79. South America Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 80. South America Real-time Bidding Market Share, By Country, By Value, 2016-2026F

Figure 81. Brazil’s Share in South America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 82. Brazil Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 83. Brazil Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 84. Argentina’s Share in South America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 85. Argentina Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 86. Argentina Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 87. Colombia’s Share in South America Real-time Bidding Market, By Value, 2016 & 2026F

Figure 88. Colombia Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 89. Colombia Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 90. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2016-2020

Figure 91. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2021E-2026F

Figure 92. Middle East & Africa Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 93. Middle East & Africa Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 94. Middle East & Africa Real-time Bidding Market Share, By Application, By Value, 2016-2026F

Figure 95. Middle East & Africa Real-time Bidding Market Share, By Country, By Value, 2016-2026F

Figure 96. Turkey’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2016 & 2026F

Figure 97. Turkey Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 98. Turkey Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 99. Saudi Arabia’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2016 & 2026F

Figure 100. Saudi Arabia Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 101. Saudi Arabia Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 102. South Africa’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2016 & 2026F

Figure 103. South Africa Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 104. South Africa Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

Figure 105. UAE’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2016 & 2026F

Figure 106. UAE Real-time Bidding Market Share, By Auction Type, By Value, 2016-2026F

Figure 107. UAE Real-time Bidding Market Share, By AD Format, By Value, 2016-2026F

 

List of Tables

 

Table 1: United States Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 2: Canada Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 3: Mexico Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 4: China Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 5: Japan Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 6: Australia Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 7: India Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 8: South Korea Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 9: United Kingdom Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 10: Germany Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 11: France Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 12: Italy Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 13: Spain Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 14: Brazil Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 15: Argentina Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 16: Colombia Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 17: Turkey Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 18: Saudi Arabia Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 19: South Africa Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

Table 20: UAE Real-time Bidding Market Size, By Value, 2016-2026F (USD Million)

 

Frequently asked questions

Frequently asked questions

The market size of the Global Real-Time Bidding Market was estimated to be USD 19.06 Billion in 2025.

North America is the dominating region in the Global Real-Time Bidding Market.

Media & Entertainment segment is the fastest growing segment in the Global Real-Time Bidding Market.

The Global Real-Time Bidding Market is expected to grow at 21.04% between 2026 to 2031.

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