Global real-time bidding market is
projected to grow at a CAGR of over 30% during the forecast period, on account
of increasing proliferation of smartphones and high return on investments.
Real-time bidding allows advertising inventory to be sold and bought on an
effective per impression basis through auctions. More and more retail and e-commerce
companies are investing in marketing solutions, thereby aiding the market.
Companies are opting for digital marketing campaigns, as these companies can
reach the targeted audience in short time. Moreover, marketing strategies such
as real-time bidding allows monitoring of the effectiveness of the campaign
without additional investment. However, issue of data leakage can inhibit
market growth.
Real-time bidding market,
globally, can be segmented based on auction type, AD format, application and
device. On the basis of auction type, the market can be bifurcated into open
auction and invitation-only auction. Open auctions allow buyers to access the
available inventories and bid accordingly. As more and more companies are
opting for digital segment, publishers can get the best price for their
inventory through open auction, contributing to the dominant share of the open
auction type. Image AD and Video AD Are the two AD formats being used in the
market. Consumers are spending more time on watching online videos, which is
aiding the video AD segment. Real-time bidding finds application in games,
media & entertainment, e-commerce, mobile application, travel & luxury
and others. E-commerce companies are using real-time bidding in order to
display personalized ads to individual users based on their activity, thereby
further fueling the market.
Global real-time bidding market is
gaining traction and expanding to various regions including Asia-Pacific, North
America, Europe, South America and the Middle East & Africa. Owing to huge smartphone
user base, North America is expected to dominate global real-time bidding
market during the forecast period.
Major players operating in global
real-time bidding market include Google LLC, WPP PLC, Adobe
Inc., Facebook, Inc., Smaato Inc., Yandex N.V., Salesforce, Rubicon Project, Criteo
Advertising, PubMatic, Inc, etc. Major companies are developing advanced
technologies and launching new products in order to stay competitive in the
market. Other competitive strategies include mergers & acquisitions and new
product developments. Adobe has introduced new updates to its Marketing Cloud solution,
which allows the integration of adobe dynamic creative optimization feature
into the cloud market solution.
Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020-2024
Objective of the
Study:
- To analyze and forecast global real-time
bidding market size.
- To classify and forecast global real-time
bidding market based on auction type, AD format, application, device and
regional distribution.
- To identify drivers and challenges for global real-time
bidding market.
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in global
real-time bidding market.
- To conduct the pricing analysis for global
real-time bidding market.
- To identify and analyze the profile of leading
players operating in global real-time bidding market.
Click here to download the brochure
Some of the leading players in global real-time bidding
market include
Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Smaato Inc., Yandex N.V., Salesforce
Inc, Rubicon Project, Criteo Advertising and PubMatic, Inc.
TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of service providers across the globe. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the service providers which
could not be identified due to the limitations of secondary research. TechSci
Research analyzed the service offerings, distribution channels and presence of all
major service providers across the globe.
TechSci Research calculated global real-time bidding market size using a bottom-up approach, where data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also studied
by TechSci Research.
Key Target Audience:
- E-commerce companies
- Research organizations and
consulting companies
- Government bodies such as
regulating authorities and policy makers
- Organizations, forums and
alliances related to real-time bidding market
The study is useful in providing answers
to several critical questions that are important for industry stakeholders such
as service providers and partners, end users, etc., besides allowing them in
strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, global real-time bidding
market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- Market, by Auction Type:
- Open Auction
- Invitation-only Auction
- Market, by AD Format:
- RTB Image AD
- RTB Video AD
- Market, by Application:
- Media & Entertainment
- Games
- E-commerce
- Travel & Luxury
- Mobile Applications
- Others
- Market, by Device:
- Market, by Region:
- North America
- United States
- Mexico
- Canada
- Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Israel
- South America
- Brazil
- Argentina
- Colombia
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in global real-time bidding market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market
players (up to five).
In case you don’t find what you are
looking for, please get in touch with our custom research team at sales@techsciresearch.com
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com