Open Auction Segment to Fuel Global Real-Time Bidding Market to Double-Digit CAGR through 2031
Enhanced advertising
campaign, growing internet penetration, increasing budget allocation by
companies for digital display advertising and high rate on investment (RoI) to
drive global real-time bidding market through 2031
According to TechSci Research report, “Global Real-Time Bidding Market By Auction Type, By AD
Format, By Application, By Device, By Region, By Company, Forecast &
Opportunities, 2031”, The Global Real-Time Bidding Market will grow from USD 19.06 Billion in 2025 to USD 59.94 Billion by 2031 at a 21.04% CAGR. With growing popularity of ad exchange platforms, global real-time
bidding market is expected to register strong growth during the forecast period.
Companies, such as Google, Yahoo and Facebook have opened their inventories for
real-time bidding advertising. These companies have large number of visitors
and allow advertisers and advertising agencies to place their ads in their
inventories, thereby positively influencing the market during forecast period.
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Real-time bidding market, globally, can be
segmented based on auction type, AD format, application, device and region. In terms
of auction type, open auction dominated the market in 2018 and the trend is
likely to continue during the forecast period, as it allows digital display
advertising. Moreover, publishers can get the best price for their inventory
through open auction. In terms of application, e-commerce is fastest growing,
as it allows e-commerce companies to display personalized ads to individual
users based on their online activity.
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Key Market Players
- Google LLC
- The Trade Desk, Inc.
- Amazon Web Services, Inc.
- Criteo S.A.
- MediaMath, Inc.
- Xandr, Inc.
- PubMatic, Inc.
- Rubicon Project, Inc.
- OpenX Technologies, Inc.
- Adobe Inc.
“Asia-Pacific real-time bidding
market is anticipated to grow at the fastest rate during the forecast period, on
account of increasing penetration of smartphones and high-speed internet.
Moreover, growing adoption of advanced marketing technologies by entrepreneurs
is expected to drive the real-time bidding market of the region over the course
of next five years.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce and Others), By Device, By Region, Competition, Forecast & Opportunities, 2021-2031F” has evaluated the
future growth potential of global real-time bidding market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global real-time bidding market.
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