Report Description

Forecast Period

2024-2028

Market Size (2022)

USD12.36 billion

CAGR (2023-2028)

4.2%

Fastest Growing Segment

Cartridge Razor

Largest Market

North America


Market Overview

Global Razor Market has valued at USD12.36 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.2% through 2028. The market is driven by the growing demand for personal grooming products, increasing disposable income, and changing lifestyle trends. The industry is driven by a number of factors, most notably the increased emphasis on men's grooming and the expanding consumer awareness of personal hygiene. Due to their consistent use in emerging nations like India, Sri Lanka, and Brazil, disposable razors have a sizable market share, and their demand will only increase going forward. The availability of native brands and low prices are two major variables influencing product demand in these nations. However, because of their dependability and ease of use, electric shavers like epilators and trimmers are more popular. Because of the simplicity of payment options and the growing digitalization of all channels, the internet channel is anticipated to grow positively in this market.

A device known as a razor is one that often has a number of blades so that unwanted body hair can be removed quickly and gently. Among the common varieties of razors are electric, disposable, and cartridge.

Consumer awareness of the environment is a recent trend that has emerged in the grooming and packaging industries. Most razors are constructed of metal and come in a lot of packaging. By employing recyclable and environmentally friendly materials to make their products, players have been attempting to allay these worries.

The downside is that growing a beard has grown very fashionable, especially among millennials, which is hurting the industry. According to Gillette, men now shave on average 3.2 less times a month than they did a decade ago, down from 3.7. This has prompted manufacturers to develop tactics like providing alluring discounts.

The market is experiencing growth in demand as a result of a growing emphasis on men's personal grooming as a result of rising awareness of personal hygiene and aesthetics. The usage of environmentally friendly packaging and raw materials is expanding the market. Hair care and beard styling have gained importance as a result of trends that have emerged in Western culture regarding how men and women should look. Razors are anticipated to advance the growth of the market because to their simple handling, use, and accessibility. Furthermore, the widespread accessibility of disposable razors via e-commerce platforms is anticipated to significantly boost this industry's income.

The rise in disposable income is one of the key factors anticipated to fuel the razor market's growth over the forecast period. Additionally, it is predicted that increased consumer awareness of personal cleanliness would fuel the razor market's expansion. Additionally, it is predicted that the population's increasing need for disposable razors will restrain the expansion of the razor market. On the other hand, the timeline period's predicted growth of the razor market is further projected to be hampered and could face challenges due to the lower demand from the female population.

Key Market Drivers

Changing Grooming Trends

One of the most prominent drivers of the global razor market is the continuously evolving grooming trends. The perception of facial and body hair has shifted significantly in recent years, with more men and women embracing various grooming styles. Movements like "Movember" and "No-Shave November" have encouraged men to grow facial hair, leading to increased demand for razors and grooming products at the end of these events. On the other hand, a preference for well-groomed beards and body hair grooming has also boosted the demand for specialized razors, trimmers, and grooming kits.

Gender-Inclusive Products

The razor market has traditionally been segmented into products for men and women. However, a significant driver in recent years has been the move toward gender-inclusive products. Many consumers are now seeking razors that cater to their specific needs and preferences rather than adhering to traditional gender stereotypes. This has led to the development of gender-neutral or unisex razor products that appeal to a broader customer base. Brands that embrace inclusivity are gaining a competitive edge and contributing to market growth.

Sustainability and Environmental Concerns

Environmental consciousness is on the rise globally, and this has a profound impact on the razor market. Single-use plastic razors have come under scrutiny due to their contribution to plastic pollution. As a result, there is a growing demand for eco-friendly alternatives. Sustainable razors made from materials such as stainless steel or bamboo have gained popularity. Furthermore, razor manufacturers are developing innovative recycling and blade disposal programs to reduce their environmental footprint. Sustainability is not just a trend but a driving force reshaping the industry.

Technological Advancements

Technological advancements have significantly enhanced the razor market. Electric razors and trimmers with cutting-edge features like precision sensors, adjustable settings, and advanced blade technologies are becoming increasingly popular. These products offer convenience, efficiency, and a smoother shaving experience, attracting consumers willing to invest in high-quality grooming tools. Moreover, smart razors that can connect to mobile apps for personalized grooming recommendations are also gaining traction, adding a tech-savvy dimension to the market.

E-Commerce and Direct-to-Consumer (DTC) Sales

The rise of e-commerce and DTC sales channels has revolutionized the way razors are sold and distributed. Online platforms provide a convenient and hassle-free shopping experience for consumers, offering a wide range of product options and subscription-based models. DTC brands have disrupted the traditional retail model by offering high-quality razors at competitive prices. This direct relationship between brands and consumers has led to greater customer loyalty and brand engagement, driving market growth.

Wellness and Self-Care Trends

The global wellness and self-care movements have had a profound impact on the razor market. Personal grooming is increasingly viewed as an essential aspect of self-care, promoting physical and mental well-being. Many consumers are willing to invest in premium grooming products to enhance their self-esteem and self-image. This trend has led to the introduction of razors with ergonomic designs, soothing features like lubricating strips, and luxurious materials that provide a spa-like shaving experience.

Influencer Marketing and Social Media

Influencer marketing and social media have become powerful tools for shaping consumer preferences and driving sales in the razor market. Many grooming and lifestyle influencers on platforms like Instagram, YouTube, and TikTok collaborate with razor brands to promote their products. These influencers create engaging content, share grooming tips, and showcase the benefits of using specific razors, ultimately influencing their followers' purchasing decisions. Social media platforms also provide a direct channel for brands to engage with consumers, gather feedback, and build brand loyalty.

 

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Key Market Challenges

Shifting Consumer Preferences

One of the foremost challenges confronting the global razor market is the continuously evolving landscape of consumer preferences. Grooming trends and societal norms have changed significantly over the years, leading to shifts in the types of razors and grooming products that consumers seek. For instance, the growing trend of beard grooming and facial hair maintenance has affected the demand for traditional razors. As consumer preferences continue to evolve, manufacturers must adapt their product offerings to stay relevant.

Competition from Electric Razors

Electric razors pose a significant challenge to traditional manual razors in the global market. These battery-operated or corded devices offer convenience and ease of use, appealing to consumers with busy lifestyles. Electric razors also cater to those who prefer dry shaving. Their growing popularity means that traditional razor manufacturers must find innovative ways to compete and differentiate their products to maintain market share.

Sustainability and Environmental Concerns

Sustainability has become a focal point of global concern, impacting various industries, including the razor market. Single-use plastic razors and excessive packaging have come under scrutiny for their contribution to plastic pollution. Consumers are increasingly seeking eco-friendly alternatives made from biodegradable materials like bamboo or stainless steel. To address this challenge, razor manufacturers must adopt sustainable practices and develop environmentally friendly products while minimizing waste in their production processes.

Regulatory Compliance and Safety

The razor market is subject to various regulations and safety standards, primarily to ensure consumer safety. Meeting these regulatory requirements can be challenging, as they may vary by region and evolve over time. Manufacturers must invest in research and development to create safe and effective razor products, conduct rigorous testing, and keep up with changing regulations to avoid product recalls and legal issues.

Brand Loyalty and Market Saturation

The personal care industry, including the razor market, is characterized by strong brand loyalty and saturation. Many consumers develop brand preferences early in their grooming routines and remain loyal to these choices. For new entrants and smaller brands, breaking into the market and convincing consumers to switch allegiances can be challenging. Established brands must continuously invest in marketing and product innovation to maintain and grow their market share.

E-Commerce and Counterfeit Products

The growth of e-commerce has provided both opportunities and challenges for the razor market. While online sales channels offer convenience and access to a global customer base, they also expose brands to the risk of counterfeit products. Counterfeit razors not only harm brand reputation but can also pose safety hazards to consumers. Razor manufacturers must invest in anti-counterfeiting measures, secure their online sales channels, and educate consumers about the risks associated with counterfeit products.

Key Market Trends

Sustainable and Eco-Friendly Razors

One of the most significant trends in the global razor market is the growing demand for sustainable and eco-friendly razors. Consumers are increasingly concerned about the environmental impact of disposable razors, which often end up in landfills or oceans. As a result, there has been a surge in the popularity of razors made from sustainable materials such as bamboo or stainless steel. These razors are not only durable but also recyclable, reducing their environmental footprint. Many brands have also introduced blade recycling programs to encourage responsible disposal.

Gender-Neutral and Inclusive Products

Another noteworthy trend is the move towards gender-neutral and inclusive razor products. The traditional segmentation of razors into "men's" and "women's" categories no longer aligns with modern consumer attitudes. Brands are recognizing the need for gender-inclusive offerings that cater to diverse grooming needs. This trend has given rise to unisex razors that are designed to be versatile and suitable for all users. By embracing inclusivity, razor manufacturers are not only broadening their customer base but also promoting gender equality in the grooming industry.

Smart Razors and Artificial Intelligence

The integration of technology into the grooming experience is gaining traction in the razor market. Smart razors equipped with artificial intelligence (AI) and sensors are becoming increasingly popular. These razors can adjust blade pressure and speed based on the user's skin type and hair thickness, providing a personalized and precise shaving experience. Some models even connect to mobile apps to track shaving habits and offer grooming recommendations. As AI continues to advance, smart razors are likely to become more sophisticated and user-friendly.

Focus on Hygiene and Cleanliness

The COVID-19 pandemic has heightened concerns about hygiene and cleanliness, leading to a trend in the razor market towards products designed with sanitation in mind. Manufacturers are introducing razors with features like UV sterilization chambers to kill bacteria and germs on the blade between uses. Additionally, some razors come with self-cleaning mechanisms, ensuring that the shaving tool remains sanitary and safe for use. This trend reflects consumers' growing awareness of the importance of hygiene in their grooming routines.

Luxury and Premium Segments

The luxury and premium segments of the razor market are experiencing significant growth. Consumers are willing to invest in high-end grooming products that offer superior quality, design, and materials. Luxury razors often feature exquisite craftsmanship, high-quality materials such as precious metals, and ergonomic designs. These products cater to consumers who prioritize not only the functionality but also the aesthetics and sensory experience of shaving.

Sustainability Packaging and Brand Values

Beyond the razors themselves, consumers are paying increasing attention to the packaging and overall sustainability practices of razor brands. Environmentally conscious packaging design and materials are gaining importance. Brands that promote ethical and sustainable practices, such as using recycled or biodegradable packaging, are resonating with eco-conscious consumers. Moreover, consumers are aligning themselves with brands that share their values, which includes supporting companies committed to social and environmental responsibility.

Segmental Insights

Type Insights

Based on the type, the market is divided into cartridge, disposable, electric. Due to its simplicity of use and reasonable pricing, which makes it a popular option for a broad customer base, the cartridge razor category had the biggest market share in 2022. As they are reusable, they significantly reduce the need for recurrent purchases and are thought to be safe for all skin types. Because the blades of these razors are made of steel or another alloy and the cartridge itself is rust-proof, they are predicted to be in high demand. According to business sources, the most widely used cartridge razor on the market is the Gillette Fusion ProGlide (with Flexball), which is a well-liked device.

With a fastest CAGR during the forecasted period, electric shavers are anticipated to experience the strongest growth over the projected period. The main factor influencing this market category is the accessibility of national and international brands, from Philips and Braun to Indian names like Syska and Nova. The demand for such items will increase regardless of gender in nations like the U.K., U.S., and Germany where the personal care business is flourishing.

Consumer Insights

The consumer category for women is anticipated to increase at the highest rate during the projected period, despite the fact that men still hold the majority of the market share for razors. The female population's growing beauty consciousness and the significant impact of shifting fashion trends are elements propelling this consumer sector. The non-surgical and less expensive alternative provided by shaving razors has improved consumer desire for numerous treatments offered in dermatology and cosmetic clinics. For instance, since its release, Gillette Venus has been a preferred razor among Indian women.

 

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Regional Insights

Due to the presence of renowned manufacturers like P&G, the North American market, which had a commanding share in 2022, is expected to continue growing steadily over the coming years. Product demand has expanded in this region as a result of the market's accessibility to technologically improved goods and rising consumer awareness of the importance of personal grooming. One of the major elements boosting the dominance of the local sector is the rise in the use of electric trimmers in American homes and salons for quick and efficient results.

Asia Pacific is anticipated to rise significantly over the forecast period as a result of people spending more on personal care goods, which includes affordable hair removal tools. It is also projected that the high level of beauty consciousness in developing nations like China and India will open up expansion potential, supported by a sizable consumer base. For instance, Syska, an Indian manufacturer of lighting solutions, offers users a variety of hair trimmers at affordable prices.

Recent Developments

  • In March 2023, Gillette Venus launched its First Ever Dermaplaning Skincare Collection. Venus for Facial Hair & Skin Care Collection is approved by dermatologists and includes a cleansing primer, dermaplaning razor, and moisturizing serum for instant radiant skin.
  • In May 2022, Edgewell launched Schick Bamboo hybrid-sustainable razors for men and women. Schick Xtreme Men's and Schick Intuition Women's razors have 100% recyclable packaging and flexible blades made up of approximately 75% recycled steel.   
  • In October 2021, BIC partnered with Avient to launch the sustainable material Soleil Click 5 Women’s Razor Handle. This product has 62 recycled content, a soft, grippy feel, and is highly colorable and sustainable.

Key Market Players

  • The Procter &Gamble Company
  • Koninklijke Philips N.V.
  • Edgewell Disposable Company
  • Harry’s Inc.
  • Societe BIC S.A. (BIC)
  • Supermax Limited; and
  • Dorco Co. Ltd.
  • Syska
  • Nova Electric
  • MQ Corporation

 By Type

By Blade Type

By Consumer

By Sales Channel

By Region

  • Cartridge
  • Disposable
  • Electric
  • Stainless Steel
  • Carbon Steel
  • Men
  • Women
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Departmental Stores
  • Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

 

Report Scope:

In this report, the global razor market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Razor Market, By Type:

o   Cartridge

o   Disposable

o   Electric

  • Razor Market, By Blade Type:

o   Stainless Steel

o   Carbon Steel

  • Razor Market, By Consumer:

o   Men

o   Women

  • Razor Market, By Sales Channel:

o   Supermarkets & Hypermarkets

o   Convenience Stores

o   Online

o   Departmental Stores

o   Others

  • Razor Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Razor Market.

Available Customizations:

Global Razor market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Razor Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customers

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decisions

4.3.  Challenges Faced

5.    Global Razor Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value & Volume & Volume

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (Cartridge, Disposable, Electric)

5.2.2.    By Blade Type Market Share Analysis (Stainless Steel, Carbon Steel)

5.2.3.    By Consumer Market Share Analysis (Men, Women)

5.2.4.    By Sales Channel Market Share Analysis (Supermarkets & Hypermarkets, Convenience Stores, Online, Departmental Stores, Others)

5.2.5.    By Regional Market Share Analysis

5.2.5.1.        North America Market Share Analysis

5.2.5.2.        South America Market Share Analysis

5.2.5.3.        Middle East & Africa Market Share Analysis

5.2.5.4.        Europe Market Share Analysis

5.2.5.5.        Asia-Pacific Market Share Analysis

5.2.6.    By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  Global Razor Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Mapping & Opportunity Assessment

5.3.2.    By Blade Type Market Mapping & Opportunity Assessment

5.3.3.    By Consumer Market Mapping & Opportunity Assessment

5.3.4.    By S