Market Size (2022)
Fastest Growing Segment
Global Razor Market has valued at USD12.36 billion in 2022 and is
anticipated to project robust growth in the forecast period with a CAGR of 4.2%
through 2028. The market is driven by the growing demand for personal grooming
products, increasing disposable income, and changing lifestyle trends. The
industry is driven by a number of factors, most notably the increased emphasis
on men's grooming and the expanding consumer awareness of personal hygiene. Due
to their consistent use in emerging nations like India, Sri Lanka, and Brazil,
disposable razors have a sizable market share, and their demand will only
increase going forward. The availability of native brands and low prices are
two major variables influencing product demand in these nations. However,
because of their dependability and ease of use, electric shavers like epilators
and trimmers are more popular. Because of the simplicity of payment options and
the growing digitalization of all channels, the internet channel is anticipated
to grow positively in this market.
A device known as a razor is one that often has a number of blades so
that unwanted body hair can be removed quickly and gently. Among the common
varieties of razors are electric, disposable, and cartridge.
Consumer awareness of the environment is a recent trend that has emerged
in the grooming and packaging industries. Most razors are constructed of metal
and come in a lot of packaging. By employing recyclable and environmentally
friendly materials to make their products, players have been attempting to
allay these worries.
The downside is that growing a beard has grown very fashionable,
especially among millennials, which is hurting the industry. According to
Gillette, men now shave on average 3.2 less times a month than they did a
decade ago, down from 3.7. This has prompted manufacturers to develop tactics
like providing alluring discounts.
The market is experiencing growth in demand as a result of a growing
emphasis on men's personal grooming as a result of rising awareness of personal
hygiene and aesthetics. The usage of environmentally friendly packaging and raw
materials is expanding the market. Hair care and beard styling have gained
importance as a result of trends that have emerged in Western culture regarding
how men and women should look. Razors are anticipated to advance the growth of
the market because to their simple handling, use, and accessibility.
Furthermore, the widespread accessibility of disposable razors via e-commerce
platforms is anticipated to significantly boost this industry's income.
The rise in disposable income is one of the key factors anticipated to
fuel the razor market's growth over the forecast period. Additionally, it is
predicted that increased consumer awareness of personal cleanliness would fuel
the razor market's expansion. Additionally, it is predicted that the
population's increasing need for disposable razors will restrain the expansion
of the razor market. On the other hand, the timeline period's predicted growth
of the razor market is further projected to be hampered and could face
challenges due to the lower demand from the female population.
Key Market Drivers
Changing Grooming Trends
One of the most prominent drivers of the global razor market is the
continuously evolving grooming trends. The perception of facial and body hair
has shifted significantly in recent years, with more men and women embracing
various grooming styles. Movements like "Movember" and "No-Shave
November" have encouraged men to grow facial hair, leading to increased
demand for razors and grooming products at the end of these events. On the
other hand, a preference for well-groomed beards and body hair grooming has also
boosted the demand for specialized razors, trimmers, and grooming kits.
The razor market has traditionally been segmented into products for men
and women. However, a significant driver in recent years has been the move toward
gender-inclusive products. Many consumers are now seeking razors that cater to
their specific needs and preferences rather than adhering to traditional gender
stereotypes. This has led to the development of gender-neutral or unisex razor
products that appeal to a broader customer base. Brands that embrace
inclusivity are gaining a competitive edge and contributing to market growth.
Sustainability and Environmental Concerns
Environmental consciousness is on the rise globally, and this has a
profound impact on the razor market. Single-use plastic razors have come under
scrutiny due to their contribution to plastic pollution. As a result, there is
a growing demand for eco-friendly alternatives. Sustainable razors made from
materials such as stainless steel or bamboo have gained popularity.
Furthermore, razor manufacturers are developing innovative recycling and blade
disposal programs to reduce their environmental footprint. Sustainability is
not just a trend but a driving force reshaping the industry.
Technological advancements have significantly enhanced the razor market.
Electric razors and trimmers with cutting-edge features like precision sensors,
adjustable settings, and advanced blade technologies are becoming increasingly
popular. These products offer convenience, efficiency, and a smoother shaving
experience, attracting consumers willing to invest in high-quality grooming
tools. Moreover, smart razors that can connect to mobile apps for personalized
grooming recommendations are also gaining traction, adding a tech-savvy
dimension to the market.
E-Commerce and Direct-to-Consumer (DTC) Sales
The rise of e-commerce and DTC sales channels has revolutionized the way
razors are sold and distributed. Online platforms provide a convenient and
hassle-free shopping experience for consumers, offering a wide range of product
options and subscription-based models. DTC brands have disrupted the
traditional retail model by offering high-quality razors at competitive prices.
This direct relationship between brands and consumers has led to greater
customer loyalty and brand engagement, driving market growth.
Wellness and Self-Care Trends
The global wellness and self-care movements have had a profound impact
on the razor market. Personal grooming is increasingly viewed as an essential
aspect of self-care, promoting physical and mental well-being. Many consumers
are willing to invest in premium grooming products to enhance their self-esteem
and self-image. This trend has led to the introduction of razors with ergonomic
designs, soothing features like lubricating strips, and luxurious materials
that provide a spa-like shaving experience.
Influencer Marketing and Social Media
Influencer marketing and social media have become powerful tools for shaping
consumer preferences and driving sales in the razor market. Many grooming and
lifestyle influencers on platforms like Instagram, YouTube, and TikTok
collaborate with razor brands to promote their products. These influencers
create engaging content, share grooming tips, and showcase the benefits of
using specific razors, ultimately influencing their followers' purchasing
decisions. Social media platforms also provide a direct channel for brands to
engage with consumers, gather feedback, and build brand loyalty.
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Key Market Challenges
Shifting Consumer Preferences
One of the foremost challenges confronting the global razor market is
the continuously evolving landscape of consumer preferences. Grooming trends
and societal norms have changed significantly over the years, leading to shifts
in the types of razors and grooming products that consumers seek. For instance,
the growing trend of beard grooming and facial hair maintenance has affected
the demand for traditional razors. As consumer preferences continue to evolve,
manufacturers must adapt their product offerings to stay relevant.
Competition from Electric Razors
Electric razors pose a significant challenge to traditional manual
razors in the global market. These battery-operated or corded devices offer
convenience and ease of use, appealing to consumers with busy lifestyles.
Electric razors also cater to those who prefer dry shaving. Their growing
popularity means that traditional razor manufacturers must find innovative ways
to compete and differentiate their products to maintain market share.
Sustainability and Environmental Concerns
Sustainability has become a focal point of global concern, impacting
various industries, including the razor market. Single-use plastic razors and
excessive packaging have come under scrutiny for their contribution to plastic
pollution. Consumers are increasingly seeking eco-friendly alternatives made
from biodegradable materials like bamboo or stainless steel. To address this
challenge, razor manufacturers must adopt sustainable practices and develop
environmentally friendly products while minimizing waste in their production
Regulatory Compliance and Safety
The razor market is subject to various regulations and safety standards,
primarily to ensure consumer safety. Meeting these regulatory requirements can
be challenging, as they may vary by region and evolve over time. Manufacturers
must invest in research and development to create safe and effective razor
products, conduct rigorous testing, and keep up with changing regulations to
avoid product recalls and legal issues.
Brand Loyalty and Market Saturation
The personal care industry, including the razor market, is characterized
by strong brand loyalty and saturation. Many consumers develop brand
preferences early in their grooming routines and remain loyal to these choices.
For new entrants and smaller brands, breaking into the market and convincing
consumers to switch allegiances can be challenging. Established brands must
continuously invest in marketing and product innovation to maintain and grow
their market share.
E-Commerce and Counterfeit Products
The growth of e-commerce has provided both opportunities and challenges
for the razor market. While online sales channels offer convenience and access
to a global customer base, they also expose brands to the risk of counterfeit
products. Counterfeit razors not only harm brand reputation but can also pose
safety hazards to consumers. Razor manufacturers must invest in
anti-counterfeiting measures, secure their online sales channels, and educate
consumers about the risks associated with counterfeit products.
Key Market Trends
Sustainable and Eco-Friendly Razors
One of the most significant trends in the global razor market is the
growing demand for sustainable and eco-friendly razors. Consumers are
increasingly concerned about the environmental impact of disposable razors,
which often end up in landfills or oceans. As a result, there has been a surge
in the popularity of razors made from sustainable materials such as bamboo or
stainless steel. These razors are not only durable but also recyclable, reducing
their environmental footprint. Many brands have also introduced blade recycling
programs to encourage responsible disposal.
Gender-Neutral and Inclusive Products
Another noteworthy trend is the move towards gender-neutral and
inclusive razor products. The traditional segmentation of razors into
"men's" and "women's" categories no longer aligns with
modern consumer attitudes. Brands are recognizing the need for gender-inclusive
offerings that cater to diverse grooming needs. This trend has given rise to
unisex razors that are designed to be versatile and suitable for all users. By
embracing inclusivity, razor manufacturers are not only broadening their
customer base but also promoting gender equality in the grooming industry.
Smart Razors and Artificial Intelligence
The integration of technology into the grooming experience is gaining
traction in the razor market. Smart razors equipped with artificial
intelligence (AI) and sensors are becoming increasingly popular. These razors
can adjust blade pressure and speed based on the user's skin type and hair
thickness, providing a personalized and precise shaving experience. Some models
even connect to mobile apps to track shaving habits and offer grooming
recommendations. As AI continues to advance, smart razors are likely to become
more sophisticated and user-friendly.
Focus on Hygiene and Cleanliness
The COVID-19 pandemic has heightened concerns about hygiene and
cleanliness, leading to a trend in the razor market towards products designed
with sanitation in mind. Manufacturers are introducing razors with features
like UV sterilization chambers to kill bacteria and germs on the blade between
uses. Additionally, some razors come with self-cleaning mechanisms, ensuring
that the shaving tool remains sanitary and safe for use. This trend reflects
consumers' growing awareness of the importance of hygiene in their grooming
Luxury and Premium Segments
The luxury and premium segments of the razor market are experiencing
significant growth. Consumers are willing to invest in high-end grooming
products that offer superior quality, design, and materials. Luxury razors
often feature exquisite craftsmanship, high-quality materials such as precious
metals, and ergonomic designs. These products cater to consumers who prioritize
not only the functionality but also the aesthetics and sensory experience of
Sustainability Packaging and Brand Values
Beyond the razors themselves, consumers are paying increasing attention
to the packaging and overall sustainability practices of razor brands.
Environmentally conscious packaging design and materials are gaining
importance. Brands that promote ethical and sustainable practices, such as
using recycled or biodegradable packaging, are resonating with eco-conscious
consumers. Moreover, consumers are aligning themselves with brands that share
their values, which includes supporting companies committed to social and
Based on the type, the market is divided into cartridge, disposable,
electric. Due to its simplicity of use and reasonable pricing, which makes it a
popular option for a broad customer base, the cartridge razor category had the
biggest market share in 2022. As they are reusable, they significantly reduce
the need for recurrent purchases and are thought to be safe for all skin types.
Because the blades of these razors are made of steel or another alloy and the
cartridge itself is rust-proof, they are predicted to be in high demand.
According to business sources, the most widely used cartridge razor on the
market is the Gillette Fusion ProGlide (with Flexball), which is a well-liked
With a fastest CAGR during the forecasted period, electric shavers are
anticipated to experience the strongest growth over the projected period. The
main factor influencing this market category is the accessibility of national
and international brands, from Philips and Braun to Indian names like Syska and
Nova. The demand for such items will increase regardless of gender in nations
like the U.K., U.S., and Germany where the personal care business is
The consumer category for women is anticipated to increase at the
highest rate during the projected period, despite the fact that men still hold
the majority of the market share for razors. The female population's growing
beauty consciousness and the significant impact of shifting fashion trends are
elements propelling this consumer sector. The non-surgical and less expensive
alternative provided by shaving razors has improved consumer desire for
numerous treatments offered in dermatology and cosmetic clinics. For instance,
since its release, Gillette Venus has been a preferred razor among Indian
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Due to the presence of renowned manufacturers like P&G, the North
American market, which had a commanding share in 2022, is expected to continue
growing steadily over the coming years. Product demand has expanded in this
region as a result of the market's accessibility to technologically improved
goods and rising consumer awareness of the importance of personal grooming. One
of the major elements boosting the dominance of the local sector is the rise in
the use of electric trimmers in American homes and salons for quick and
Asia Pacific is anticipated to rise significantly over the forecast
period as a result of people spending more on personal care goods, which
includes affordable hair removal tools. It is also projected that the high
level of beauty consciousness in developing nations like China and India will
open up expansion potential, supported by a sizable consumer base. For
instance, Syska, an Indian manufacturer of lighting solutions, offers users a
variety of hair trimmers at affordable prices.
- In March 2023, Gillette Venus launched its First Ever Dermaplaning
Skincare Collection. Venus for Facial Hair & Skin Care Collection is
approved by dermatologists and includes a cleansing primer, dermaplaning razor,
and moisturizing serum for instant radiant skin.
- In May 2022, Edgewell launched Schick Bamboo hybrid-sustainable razors
for men and women. Schick Xtreme Men's and Schick Intuition Women's razors have
100% recyclable packaging and flexible blades made up of approximately 75%
- In October 2021, BIC partnered with Avient to launch the sustainable
material Soleil Click 5 Women’s Razor Handle. This product has 62 recycled
content, a soft, grippy feel, and is highly colorable and sustainable.
Key Market Players
- The Procter &Gamble Company
- Koninklijke Philips N.V.
- Edgewell Disposable Company
- Harry’s Inc.
- Societe BIC S.A. (BIC)
- Supermax Limited; and
- Dorco Co. Ltd.
- Nova Electric
- MQ Corporation
By Blade Type
By Sales Channel
- Stainless Steel
- Carbon Steel
- Supermarkets & Hypermarkets
- Convenience Stores
- Departmental Stores
- North America
- Asia Pacific
- South America
- Middle East & Africa
In this report, the global razor market has been segmented into the
following categories, in addition to the industry trends which have also been
- Razor Market, By Blade Type:
o Stainless Steel
o Carbon Steel
- Razor Market, By Consumer:
- Razor Market, By Sales Channel:
Supermarkets & Hypermarkets
o North America
§ United States
§ United Kingdom
§ South Korea
o South America
o Middle East & Africa
§ South Africa
§ Saudi Arabia
Company Profiles: Detailed
analysis of the major companies present in the Global Razor Market.
Global Razor market report with the given market data, Tech Sci
Research offers customizations according to a company's specific needs. The
following customization options are available for the report:
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additional market players (up to five).
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