Potato Protein Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Concentrates, Isolates), By Application (Food & Beverages (Meat, Bakery, Processed Foods, Confectionery, Dairy) and Others), Feed), By Nature (Organic, Conventional), By Region and Competition, 2020-2030F

Market Overview

The Global Potato Protein Market, valued at USD 139.92 Million in 2024, is projected to experience a CAGR of 5.35% to reach USD 191.29 Million by 2030. Potato protein is a high-quality, plant-based protein derived as a co-product from potato starch extraction, recognized for its balanced amino acid profile, including essential amino acids, and its low allergenicity. The global potato protein market growth is primarily driven by the increasing consumer demand for allergen-free and clean-label plant-based ingredients in diverse applications, spanning food, beverages, and animal feed sectors. Its functional properties, such as emulsifying and gelling capabilities, also enhance its adoption across various product formulations.

However, a significant challenge impeding market expansion is the relatively high cost associated with its production and intricate processing techniques compared to more established plant-based proteins like soy or pea. Despite this, the market continues to leverage the available raw material base; according to Europatat, in 2023, the harvested production of potatoes in the EU reached 48.3 million tonnes, indicating a substantial supply for processing into value-added derivatives such as potato protein.

Key Market Drivers

The global potato protein market is significantly influenced by the rising adoption of plant-based diets and veganism. This pervasive consumer shift away from animal-derived products is driven by a combination of ethical considerations, environmental concerns, and a desire for diverse dietary options. As more individuals choose to reduce or eliminate meat and dairy from their diets, the demand for high-quality, functional plant proteins has surged. Potato protein, with its complete amino acid profile and neutral taste, effectively addresses this demand by providing a versatile ingredient for a wide array of plant-based food and beverage formulations. According to The Good Food Institute, in 2024, global retail sales for the plant-based meat and seafood sector saw an increase of 4% from 2023, while retail plant-based dairy sales accelerated even more, rising 5% compared to the year prior. This sustained growth in plant-based consumption underscores the critical role of alternative protein sources like potato protein in meeting evolving dietary preferences.

Compounding this trend is the increasing consumer health awareness and nutritional demands. Consumers are actively seeking food products that offer tangible health benefits, including enhanced protein content, improved digestibility, and allergen-free properties. Potato protein inherently aligns with these preferences, offering a hypoallergenic and highly digestible protein source. Its balanced nutritional profile makes it an attractive ingredient for fortifying various products, from sports nutrition supplements to everyday food items, catering to health-conscious consumers. According to the 2024 IFIC Food & Health Survey, published in June 2024, "More Americans Report Trying to Limit Their Sugar Consumption in 2024 Than Was the Case Last Year", 71% of consumers in 2024 were actively trying to increase their protein intake. This strong inclination towards higher protein consumption directly fuels the market for plant-based proteins, including potato protein. Furthermore, recognizing this growing demand, KMC, a leading potato solutions company, in 2024, aimed to supply 10,000 tons of potato protein to Danish agriculture by the 2024/25 financial year, building on the 6,400 tons supplied in 2021/22, demonstrating increasing industrial adoption and scale.

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Key Market Challenges

A significant challenge impeding the growth of the global potato protein market stems from the relatively high cost associated with its production and intricate processing techniques. This elevated cost structure directly translates into a higher price point for potato protein ingredients, rendering them less competitive compared to more established and economically scalable plant-based proteins such as soy or pea. The upstream agricultural sector contributes to this cost pressure; according to the North-Western European Potato Growers (NEPG), in 2024, potato production costs for growers increased by at least €1,000 per hectare on average compared to the previous year. These rising raw material expenses, coupled with the specialized equipment and energy-intensive processes necessary for extracting and purifying high-quality protein as a co-product of potato starch, further inflate manufacturing expenditures. Consequently, manufacturers in diverse sectors, particularly those with tight margins like animal feed or bulk food ingredient procurement, may prioritize lower-cost alternatives, thereby limiting the widespread adoption and market expansion of potato protein.

Key Market Trends

The accelerated demand for organic varieties significantly influences the global potato protein market. Consumers are increasingly prioritizing food products that are free from synthetic pesticides, fertilizers, and genetically modified organisms, extending this preference to plant-based protein sources. This shift reflects a broader consumer emphasis on health, environmental sustainability, and transparent sourcing. According to Organics Europe, in 2023, the total area of farmland under organic production in the EU grew to 17.7 million hectares, with the number of organic producers increasing by 4% compared to 2022, reaching 434,577 producers. This growing agricultural base for organic produce directly supports the availability of raw materials for organic potato protein production. The premium associated with organic certification and consumer willingness to pay more for these products further incentivizes manufacturers to develop and market organic potato protein options. According to LoginEKO, an organic agriculture company, in an article published in January 2024, the second half of 2023 saw prices for organic agricultural products increase by 5 to 20%, particularly for high-quality goods measured with protein, demonstrating the market value for these specialized products.

Technological advancements in protein cultivation and extraction represent another critical trend shaping the market. Innovation in processing techniques is enhancing the efficiency of potato protein recovery from starch by-products and improving its functional properties. These advancements aim to overcome previous limitations, such as cost and scalability, making potato protein more competitive and versatile for various applications. According to The Good Food Institute, public investment in fermentation technologies, which include precision fermentation and biomass fermentation, exceeded public investment in plant-based protein in 2024, reaching $203 million, indicating a broader industry focus on advanced protein production methods. Such investments facilitate research into more efficient separation techniques like membrane filtration and chromatography, leading to higher purity and improved yields. For instance, in August 2024, Israeli biotech startup ReaGenics was reported by AgFunderNews to have utilized cellular agriculture to engineer potatoes with a 31% protein content, a significant increase from the typical 2% found in native potatoes, showcasing a direct innovation in protein cultivation.

Segmental Insights

In the Global Potato Protein Market, the Concentrates segment is experiencing rapid expansion, emerging as the fastest-growing segment. This growth is primarily fueled by the increasing demand for sustainable and nutritious protein sources in animal feed applications, particularly for livestock and aquaculture, where concentrates offer high digestibility and a balanced amino acid profile. Their notable cost-effectiveness and versatility further position them as a preferred ingredient for various feed formulations and specific processed food applications. Additionally, potato protein concentrates possess beneficial functional properties such as emulsification and binding, alongside their inherent allergen-free nature, which contributes significantly to their rising adoption across diverse industries seeking clean-label and plant-based solutions.

Regional Insights

Asia Pacific stands as the leading region in the global potato protein market, driven by several interconnected factors. Rapid urbanization, significant population expansion, and a growing middle-class with increased disposable incomes are fueling demand for protein-rich and functional foods. Furthermore, a pronounced shift towards plant-based diets, influenced by rising health consciousness and ethical considerations, is boosting the adoption of potato protein as a sustainable alternative to traditional animal proteins. The region's substantial potato production capacity ensures a consistent supply of raw materials, while the expanding animal feed and aquaculture sectors also contribute significantly to market growth, particularly in nations like India. This dynamic environment, supported by a general awareness of health and nutrition, solidifies Asia Pacific's market prominence.

Recent Developments

• In November 2024, IQI Trusted Petfood Ingredients announced an exclusive partnership with Royal Avebe to introduce ProtaSTAR, a potato-based protein ingredient, to the pet food market across Europe. ProtaSTAR is formulated as a sustainable and nutritionally complete alternative protein source, specifically targeting the growing demand for vegan and grain-free pet food products. The ingredient provides an 80% protein content and a full amino acid profile, showcasing the collaborative efforts to leverage potato protein for its functional and nutritional benefits in specialized applications.

• In June 2024, KMC inaugurated its new 5,000-square-meter Innovation Center, representing a significant investment of DKK 100 million. This strategic expansion effectively doubled the company's innovation capacity, reinforcing its leadership in potato-based ingredients. The facility is central to KMC's strategy for developing sustainable plant-based solutions, including its textured potato protein, which has been designed to offer a meat-like structure and high nutritional values for plant-based meat applications. This initiative positions KMC to drive advancements in the global potato protein market.

• In June 2024, Awevo Foods, a Spanish plant-based egg startup, launched its inaugural product: liquid eggs for both the food service and retail sectors. These liquid eggs are primarily formulated using potato protein, engineered to deliver taste, texture, and appearance comparable to traditional eggs. Marketed as cholesterol and saturated fat-free, the product is highly versatile for various culinary preparations. This new product launch demonstrates an expansion of potato protein applications into innovative food categories, addressing consumer demand for plant-based alternatives in the global market.

• In May 2024, Avebe launched PerfectaSOL, a new generation potato protein, at Food Ingredients Europe 2023. This product is recognized for its exceptional texture-enhancing properties, enabling the development of innovative plant-based food items. PerfectaSOL facilitates the replacement of eggs in various applications, including plant-based muffins and macarons, while also contributing to novel textures in vegan confectionery and cheese alternatives. Its versatility further extends to creating crispy, vegan, and gluten-free coatings, underscoring its broad utility in the global potato protein market.

Key Market Players

• TereoTech,Solutions Private Limited
• Omega Protein Corporation
• Royal Avebe
• AGRANA Beteiligungs-AG
• Roquette Frères S.A.
• KMC Amba
• PPZ Niechlów S.A.
• Südstarke GmbH
• AKV AMBA
• Meelunie B.V.

Report Scope:

In this report, the Global Potato Protein Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Potato Protein Market, By Type:

o   Isolates

o   Concentrates

• Potato Protein Market, By Application:

o   Food & Beverages

o   Feed

• Potato Protein Market, By Nature:

o   Organic

o   Conventional

• Potato Protein Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Potato Protein Market.

Available Customizations:

Global Potato Protein Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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