Pet Noise Anxiety Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Pet Medication, Pet Wraps, Others), By Animal Type (Canine, Feline, Others) Region and Competition, 2020-2030F

Market Overview

The Global Pet Noise Anxiety Market, valued at USD 179.32 Million in 2024, is projected to experience a CAGR of 8.91% to reach USD 299.25 Million by 2030. Pet noise anxiety products are designed to alleviate stress responses in companion animals triggered by loud or unfamiliar sounds. These solutions encompass various modalities such as calming supplements, specialized garments, and environmental modifications. Market expansion is primarily supported by increasing global pet ownership, a heightened awareness among pet owners regarding animal welfare, and the ongoing humanization of pets, which leads to greater investment in their emotional and physical well-being. According to the American Pet Products Association's 2024 Dog and Cat Report, the utilization of calming products for pets has increased by approximately 170% since 2018, with 59% of dog owners and 52% of cat owners now employing such products.

A significant impediment to market expansion remains the absence of standardized diagnostic criteria for accurately assessing the severity of pet noise anxiety, which can complicate product selection and hinder widespread adoption of targeted interventions.

Key Market Drivers

The growing humanization of pets fundamentally drives the pet noise anxiety market, as companion animals are increasingly considered integral family members. This shift motivates owners to prioritize and invest in their pets' comprehensive well-being, including emotional and mental health. Owners are becoming more adept at recognizing distress signals, leading them to seek interventions that improve their animals' quality of life. This profound emotional connection translates into a greater willingness to purchase specialized products and services for anxiety relief. According to the Human-Animal Bond Research Institute, in April 2024, 98% of pet owners affirm their pet is an important part of their family, a sentiment directly supporting significant market expenditure on pet welfare solutions. This perspective underpins sustained demand for effective anxiety management tools and therapeutic approaches.

The high prevalence of noise-induced anxiety in pets further propels the market by creating a substantial and persistent need for effective solutions. Many companion animals exhibit significant stress responses to various loud or unexpected sounds, such as thunderstorms, fireworks, or routine household noises. This pervasive behavioral issue directly motivates owners to find interventions that mitigate their pets' discomfort and associated problems. According to the research article "Therapy and Prevention of Noise Fears in Dogs—A Review of the Current Evidence for Practitioners," published in November 2023, noise fears affect between a quarter and half of the pet dog population, underscoring this challenge's widespread nature. This consistent demand fuels continuous product innovation and market expansion. Within the broader pet health sector, according to the American Pet Products Association, in 2023, spending on veterinary care and products in the United States totaled $37 billion, reflecting the considerable financial commitment owners dedicate to animal health, including anxiety management.

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Key Market Challenges

The absence of standardized diagnostic criteria for accurately assessing the severity of pet noise anxiety presents a notable impediment to the Global Pet Noise Anxiety Market. This challenge stems from a lack of universally accepted methods for pet owners and veterinary professionals to consistently identify and measure anxiety levels triggered by sounds. Consequently, product selection becomes complex, as owners may struggle to determine the most effective intervention without a clear understanding of their pet's specific condition. This ambiguity often leads to trial-and-error purchasing, which can erode consumer trust and hinder the widespread adoption of targeted solutions.

Moreover, the difficulty in accurately diagnosing pet noise anxiety limits the ability of the market to grow effectively. Veterinary professionals, in the absence of standardized protocols, may find it challenging to recommend specific products with confidence, further contributing to consumer uncertainty. According to Companion Animals NZ, in October 2024, 74% of pet owners believed their animals could experience sadness, but they reported less confidence in recognizing this emotional state compared to happiness. This highlights a broader challenge in interpreting pet emotional states, which directly affects the precise identification of noise anxiety and, by extension, the precise application of market products. This lack of objective assessment creates a barrier to expanding the market beyond anecdotal evidence and general wellness approaches.

Key Market Trends

The Global Pet Noise Anxiety Market is seeing significant transformation due to two distinct trends. Technological integration in calming solutions is profoundly influencing product development. This trend leverages advanced devices and software to monitor, understand, and mitigate pet stress responses, moving beyond conventional remedies. For instance, at CES 2025, as reported in January 2025, Tractive introduced an updated tracker that evolved into a comprehensive health monitor featuring bark analysis to detect anxiety and behavioral issues by analyzing barking patterns. This provides pet owners with enhanced, data-driven tools for managing their animals' emotional well-being.

Simultaneously, the expansion of e-commerce for pet anxiety products is reshaping market dynamics. Online platforms offer unparalleled convenience and broader product selections, driving a substantial shift in consumer purchasing behavior for pet care items. According to the American Pet Products Association, total sales of pet products in the United States reached $152 billion in 2024, reflecting a market that increasingly relies on digital distribution channels. This online accessibility broadens the reach of anxiety-relief solutions to a larger pet owner base. In October 2023, Amazon explored offering veterinary telehealth, signaling a broader expansion of e-commerce platforms into pet wellness services, including those addressing anxiety. This trend enhances product accessibility and creates new avenues for distribution for pet anxiety solutions.

Segmental Insights

In the Global Pet Noise Anxiety Market, the Pet Medication segment is emerging as the fastest-growing category due to several contributing factors. This rapid expansion is primarily driven by increasing awareness among pet owners regarding their companions' emotional well-being and a growing preference for effective pharmaceutical interventions over alternative products. The humanization of pets has intensified the focus on their mental health, prompting owners to actively seek professional veterinary guidance and readily available medication solutions for noise-induced anxiety. Furthermore, continuous research and development efforts by pharmaceutical companies are leading to the introduction of advanced and more targeted drugs, further propelling the segment's growth.

Regional Insights

North America leads the global pet noise anxiety market, primarily driven by high rates of pet ownership and a strong cultural trend of pet humanization, which translates into significant consumer expenditure on pet well-being. The region benefits from a well-established veterinary infrastructure that supports the adoption and availability of specialized animal health solutions. Furthermore, increasing awareness of pet mental health and the continuous development of innovative products by key market players contribute to this dominance. Regulatory bodies such as the U. S. Food and Drug Administration's Center for Veterinary Medicine play a role by overseeing the approval of animal anxiety medications, thereby fostering trust and market growth.

Recent Developments

• In April 2025, Zoetis launched Sileo (dexmedetomidine oromucosal gel), an FDA-approved medication specifically for treating noise aversion in dogs. This product allows veterinarians to prescribe a solution that pet owners can administer at home to calm their dogs during noisy events, such as fireworks or thunderstorms, without causing sedation. Sileo's oral transmucosal absorption ensures a calm state while enabling dogs to remain functional and interact normally. Its rapid onset, typically within 30 to 60 minutes, enables targeted application, offering a flexible and effective approach to managing canine noise anxiety.

• In February 2025, Elanco Animal Health Incorporated expanded its pet wellness offerings with the introduction of Pet Protect, a new line of veterinarian-formulated supplements. This range includes a Fast-Acting Calming supplement, directly relevant to the Global Pet Noise Anxiety Market. This specific supplement incorporates a proprietary Tranquilify™ blend, designed to deliver relief from situational stress within 30 minutes, with effects lasting up to four hours. The launch addresses the growing demand for proactive wellness solutions, enabling pet owners to manage anxiety that can be triggered by environmental factors like loud noises.

• In December 2024, Fear Free, a U.S.-based educational organization focused on pet emotional well-being, formed a strategic alliance with AI For Pet, a company specializing in pet healthcare. This collaboration aims to improve pet mental health management by leveraging AI For Pet's TTcare app, which uses patented AI technology to help pet owners monitor their pets' health proactively from home. The partnership also facilitates the expansion of Fear Free education programs in South Korea, providing resources to veterinarians, trainers, groomers, and pet parents to reduce fear, anxiety, and stress in animals, including those stemming from noise.

• In April 2024, Zoetis announced the U.S. commercial launch of Bonqat, an oral solution for veterinary clinics, designed for the alleviation of feline acute anxiety and fear. Marketed and distributed by Zoetis through an exclusive agreement with Orion Corporation, this FDA-approved medication addresses fear associated with transportation and veterinary visits. Administered at home by pet owners, Bonqat directly influences neurotransmitters linked to feline acute anxiety, contributing to a balanced emotional state required for such stressful events, which are frequently exacerbated by unfamiliar noises. This introduction provides a new pharmaceutical option within the global pet noise anxiety market.

Key Market Players

• Pethealth, Inc
• Angelini Pharma S.p.a
• Boehringer Ingelheim International GmbH
• CEVA SANTÉ ANIMALE
• Elanco Animal Health Incorporated
• Eli Lilly and Company
• GlaxoSmithKline plc
• Goel Vet Pharma Pvt. Ltd.
• KRADLE LLC
• Merck & Co., Inc.

Report Scope:

In this report, the Global Pet Noise Anxiety Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Noise Anxiety Market, By Type:

o   Pet Medication

o   Pet Wraps

o   Others

• Pet Noise Anxiety Market, By Animal Type:

o   Canine

o   Feline

o   Others

• Pet Noise Anxiety Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Pet Noise Anxiety Market.

Available Customizations:

Global Pet Noise Anxiety Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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