Pet Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Omega 3 fatty acids, Probiotics & prebiotics, Multivitamins & minerals, CBD, Proteins & peptides, Others), By Dosage Form (Tablets & capsules, Gummies & chewable, Powders, Liquids, Other), By Animal Type (Dogs, Cats, Horses, Others), By Distribution Channel (Offline, Online) Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 970.33 Million
CAGR (2026-2031)	8.95%
Fastest Growing Segment	Dogs
Largest Market	North America
Market Size (2031)	USD 1622.87 Million

Market Overview

The Global Pet Herbal Supplements Market will grow from USD 970.33 Million in 2025 to USD 1622.87 Million by 2031 at a 8.95% CAGR. Pet herbal supplements are plant-derived dietary additives formulated to support the physiological and psychological health of companion animals through natural bioactive compounds. The market is fundamentally driven by the accelerating humanization of pets as owners increasingly seek preventative and holistic healthcare solutions that mirror their own wellness preferences. This momentum is further supported by a rising consumer aversion to synthetic pharmaceuticals in favor of organic alternatives. According to the American Pet Products Association, in 2024, fifty percent of dog owners and thirty-two percent of cat owners administered vitamins or supplements to their pets.

A significant challenge impeding broader market expansion is the inconsistency in regulatory frameworks and quality control standards across different international jurisdictions. This lack of clear oversight often results in product variability and unsubstantiated health claims which can foster consumer skepticism and limit confidence in the safety and efficacy of these herbal formulations.

Key Market Drivers

The rising trend of pet humanization serves as a primary catalyst for the Global Pet Herbal Supplements Market, as owners increasingly view companion animals as integral family members deserving of premium healthcare. This anthropomorphic shift prompts consumers to extend their own wellness philosophies—specifically the preference for natural and organic regimens—to their pets' diets. Consequently, there is a growing demand for functional additives that offer health benefits without synthetic chemicals, mirroring human preventative health trends. According to ADM, March 2024, in the '2024 Pet Insights Report', 85% of global consumers agreed that proper nutrition and supplements are as important for their pets as they are for themselves, underscoring the deep integration of animal welfare into household health priorities.

Simultaneously, the emergence of condition-specific herbal solutions is propelling market growth, particularly as owners seek targeted alternatives to pharmaceutical interventions for chronic issues like anxiety and joint mobility. This driver is characterized by a surge in demand for formulations addressing stress relief, digestive health, and geriatric care, often utilizing ingredients such as chamomile, valerian root, or CBD. According to the American Pet Products Association, August 2024, in the '2024 Dog and Cat Report', the use of calming products for pets has surged by approximately 170% since 2018, highlighting the swift adoption of specialized natural remedies. This willingness to invest in specialized care is substantial; according to Rover, in 2024, the annual costs for dog essentials now range from $1,000 to $5,225, reflecting the robust financial commitment owners are making toward their pets' long-term well-being.

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Key Market Challenges

The inconsistency in regulatory frameworks and quality control standards across international jurisdictions creates a precarious environment for the Global Pet Herbal Supplements Market. Without unified safety guidelines, manufacturers face little accountability regarding ingredient purity or potency, leading to significant product variability. This lack of oversight allows low-quality formulations to flood the market, causing adverse effects that damage consumer confidence and fueling skepticism about the entire category. Consequently, this volatility prevents herbal supplements from gaining the clinical credibility necessary for mainstream adoption.

This regulatory gap specifically alienates the veterinary community, which serves as the primary gateway for pet health decisions. Practitioners are reluctant to recommend products that lack standardized safety profiles or proven efficacy data. This hesitation is critical because, according to Animal Medicines Australia, in 2025, veterinarians remained the most trusted source of advice for pet owners, with 52 percent of households relying on their guidance. When the primary influencers cannot vouch for the safety of these herbal alternatives due to insufficient regulation, the market struggles to expand beyond niche consumers to the broader pet-owning population.

Key Market Trends

The shift toward palatable soft chews and liquid food toppers represents a fundamental transformation in product delivery, driven by the desire to improve compliance and reduce the stress associated with administering traditional pills. Owners are increasingly prioritizing "functional treating," where herbal benefits such as turmeric or echinacea are integrated into highly acceptable, treat-like textures that reinforce the human-animal bond. This format evolution addresses the practical challenges of supplementation, ensuring that pets consistently receive necessary bioactive compounds without resistance. According to GlobalPETS, December 2024, in the 'Zesty Paws register double-digit increase in performance' article, the soft-chew focused brand Zesty Paws reported a 10.6% sales increase in the first nine months of 2024, underscoring the robust consumer preference for these convenient, palatable formats over conventional dosage forms.

Simultaneously, the emergence of personalized and AI-driven supplement regimens is revolutionizing how owners approach preventative care, moving the market away from generic, one-size-fits-all solutions. Advanced algorithms and digital platforms are now utilized to analyze specific variables such as breed, age, and lifestyle, allowing for the curation of bespoke botanical blends that address unique physiological requirements. This technological integration empowers consumers to make data-informed decisions, minimizing the trial-and-error often associated with herbal remedies. According to Animal Medicines Australia, September 2025, in the 'Pets in Australia 2025' report, 12% of pet owners leveraged Generative AI to source pet care information, highlighting the rapid adoption of digital tools to tailor health management strategies and select appropriate wellness regimens.

Segmental Insights

The dogs segment is emerging as the fastest-growing category within the global pet herbal supplements market due to the rising trend of pet humanization. Owners increasingly view canines as integral family members, prompting a significant shift toward natural alternatives for managing common ailments such as separation anxiety, joint mobility issues, and digestive disorders. This demand is further strengthened by the proliferation of products bearing quality seals from organizations like the National Animal Supplement Council, which has enhanced consumer confidence in the safety and efficacy of holistic wellness solutions for dogs.

Regional Insights

North America leads the Global Pet Herbal Supplements Market, driven by high pet ownership rates and a growing consumer preference for natural animal healthcare solutions. The rising trend of pet humanization encourages owners to invest in preventative herbal treatments similar to their own dietary regimens. Furthermore, the market benefits from strict quality control measures and labeling standards promoted by institutions like the National Animal Supplement Council. This organized oversight fosters consumer trust and product safety, while a well-developed retail infrastructure ensures widespread availability of these wellness products throughout the region.

Recent Developments

• In April 2024, Cave Pets introduced a new line of Regenerative Organic Certified supplements designed to optimize canine health through nutrient-dense superfoods. The product range featured powders and treats infused with functional mushrooms such as Turkey Tail, Lion's Mane, and Reishi, alongside other botanical ingredients like turmeric and fermented beets. These formulations were developed to support immune function, gut microbiome balance, and joint health. This launch highlighted the company's commitment to sustainable sourcing and the utilization of powerful herbal and fungal ingredients to bridge nutritional gaps in standard pet diets.
• In April 2024, Swedencare expanded its operational footprint in the European market by launching its NaturVet brand across the region. The expansion introduced a comprehensive range of soft chews and herbal formulations specifically developed to address the health needs of European pets. This strategic initiative was designed to capitalize on the growing consumer preference for natural and holistic care solutions, including products for allergy relief, calming support, and joint maintenance. The launch emphasized the company’s focus on delivering science-based, herbal-infused supplements to a broader international customer base seeking preventative wellness options.
• In March 2024, CV Sciences expanded its product portfolio with the launch of +PlusCBD Pet Hip and Joint Health Chews. These new supplements were formulated with a combination of hemp extract and functional herbal ingredients, including turmeric, rosehips, and ginger root, to support joint mobility and comfort in dogs. The product introduction aimed to cater to the rising consumer demand for plant-based, natural alternatives in the pet care market. By leveraging known anti-inflammatory botanicals, the company sought to provide an effective solution for aging pets suffering from stiffness and mobility issues.
• In January 2024, General Mills acquired Fera Pets, a veterinary-founded company recognized for its science-backed approach to pet wellness. The acquired firm specializes in formulating high-quality supplements that blend Eastern and Western medical principles, utilizing holistic and herbal ingredients to address common pet health concerns. This strategic move marked the entry of the multinational food manufacturer into the growing pet supplement sector, diversifying its portfolio beyond traditional pet food offerings. The acquisition underscored the increasing industry focus on premium, natural, and botanical-based solutions designed to support the long-term well-being of companion animals.

Key Market Players

• Blackmores Limited
• The Garmon Corp
• Natural Dog Company Inc.
• AdvaCare Pharma
• Pet Natural Remedies
• Dorwest Herbs Ltd.
• Only Natural Pet LLC
• AMORVET
• Rockwell Pets Pro Corp.
• Nutri-Pet Research, Inc.

By Product Type	By Dosage Form	By Animal Type	By Distribution Channel	By Region
Omega 3 fatty acids Probiotics & prebiotics Multivitamins & minerals CBD Proteins & peptides Others	Tablets & capsules Gummies & chewable Powders Liquids Other	Dogs Cats Horses Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Herbal Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Herbal Supplements Market, By Product Type:

• Omega 3 fatty acids
• Probiotics & prebiotics
• Multivitamins & minerals
• CBD
• Proteins & peptides
• Others

• Pet Herbal Supplements Market, By Dosage Form:

• Tablets & capsules
• Gummies & chewable
• Powders
• Liquids
• Other

• Pet Herbal Supplements Market, By Animal Type:

• Dogs
• Cats
• Horses
• Others

• Pet Herbal Supplements Market, By Distribution Channel:

• Offline
• Online

• Pet Herbal Supplements Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE