Pet Grooming Services Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Pet Type (Dogs, Cats, Others), By Service Type (Massage/Spa & Others, Shear & Trimming), By Delivery Channel (Commercial facilities, Others), By Region, & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 7.34 Billion
CAGR (2026-2031)	7.96%
Fastest Growing Segment	Massage/spa & Others
Largest Market	North America
Market Size (2031)	USD 11.62 Billion

Market Overview

The Global Pet Grooming Services Market will grow from USD 7.34 Billion in 2025 to USD 11.62 Billion by 2031 at a 7.96% CAGR. Pet grooming services encompass the professional hygienic care of companion animals, including bathing, brushing, styling, and nail trimming to enhance physical appearance and well-being. The market is primarily propelled by the widespread humanization of pets, where owners view animals as integral family members who require regular professional upkeep. Additionally, rising disposable incomes and heightened awareness regarding the link between regular grooming and animal health serve as fundamental drivers fueling industry demand globally.

However, the sector faces a significant impediment in the form of a skilled labor shortage, as the specialized training required for safe handling limits the rapid scalability of workforce numbers. This constraint often leads to increased operational costs and restricted service availability. Illustrating the substantial financial scale of this service category, according to the American Pet Products Association, in 2024, expenditure in the United States on other services, which includes grooming and boarding, was projected to reach $13.0 billion.

Key Market Drivers

The Global Increase in Pet Ownership and Adoption Rates serves as the primary engine for the grooming services market. As the population of companion animals expands, the absolute volume of pets requiring hygienic maintenance increases, necessitating professional intervention for breeds with complex grooming needs. This surge creates a scalable demand for services that extends beyond simple home care to consistent professional scheduling. According to Forbes Advisor, October 2025, in the 'Pet Ownership Statistics 2025' article, 66 percent of United States households now own a pet, establishing a massive baseline of potential service users. This high ownership rate is mirrored in other major regions, validating the global nature of this demand; according to FEDIAF EuropeanPetFood, June 2025, in the 'Facts & Figures 2025' report, 139 million European households own at least one pet, illustrating the immense scale of the addressable market for grooming providers.

Simultaneously, the Rising Trend of Pet Humanization and Premiumization is transforming the sector from basic hygiene to luxury wellness. Owners increasingly perceive animals as integral family members, driving a willingness to invest in high-quality, specialized care such as spa treatments, therapeutic massages, and organic styling options. This psychological shift fundamentally alters the value proposition of grooming, allowing businesses to premiumize their offerings and increase margins. This consumer behavior is evidenced by substantial financial outlays; according to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', total pet industry expenditures in the United States reached $152 billion in 2024. This deep economic commitment underscores the readiness of pet parents to prioritize and pay for superior care standards, fueling the revenue growth of professional grooming establishments.

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Key Market Challenges

The Global Pet Grooming Services Market faces a substantial hurdle due to a chronic shortage of skilled labor, which directly restricts the industry's ability to expand capacity in response to rising demand. Professional grooming requires practitioners to possess specialized knowledge of animal handling, breed-specific styling, and safety protocols to prevent injury. This necessity for rigorous training creates a high barrier to entry, resulting in a qualified workforce that grows much slower than the pet population. Consequently, businesses often struggle to fill positions, leading to operational bottlenecks such as long appointment wait times and capped daily service volumes.

This workforce limitation is intensifying as pet ownership rates climb to historic highs. According to the American Pet Products Association, in 2024, 94 million U.S. households owned at least one pet. The stark contrast between this vast number of companion animals requiring regular maintenance and the restricted pool of qualified groomers forces service providers to turn away potential revenue. Ultimately, this gap effectively places a ceiling on market growth, as the supply of safe, professional care cannot scale quickly enough to meet the surging needs of pet owners.

Key Market Trends

The rapid expansion of mobile and at-home grooming services is revolutionizing the operational landscape of the industry by prioritizing convenience and stress reduction for companion animals. This delivery model addresses a critical consumer pain point by bringing fully equipped, professional salons directly to the client's doorstep, thereby eliminating the anxiety many pets experience during transportation and in traditional, noise-filled brick-and-mortar environments. The format is proving exceptionally scalable for operators due to significantly lower real estate overhead compared to fixed locations, allowing for faster market penetration. Illustrating the aggressive growth of this segment, according to Loyalty Brands, January 2025, in the '2025 Entrepreneur Franchise 500 - Loyalty Brands' press release, the mobile grooming franchise Zoomin Groomin expanded its operational footprint to 134 active units to meet the surging demand for doorstep pet care.

Simultaneously, the sector is undergoing a financial restructuring through the rise of subscription-based and membership grooming models. Service providers are shifting away from transactional, sporadic appointment systems toward recurring monthly fee structures that frame grooming as a necessary, consistent health routine rather than an optional aesthetic luxury. This strategic pivot secures predictable cash flow for businesses while incentivizing pet owners to maintain regular hygiene schedules, which directly improves long-term animal dermatological health. Validating the commercial success of this recurring revenue approach, according to Scenthound, January 2025, in the 'Scenthound Makes its Debut on Entrepreneur Magazine's Franchise 500 Ranking' announcement, the membership-driven wellness franchise reported a 78 percent increase in system-wide revenue over the prior fiscal year.

Segmental Insights

The Massage/spa & Others segment is identified as the fastest-growing category in the Global Pet Grooming Services Market. This acceleration is largely attributed to the widespread humanization of pets, prompting owners to view them as family members deserving of specialized care. Consequently, there is increased demand for services that enhance physical and emotional health, such as therapeutic massages which improve circulation and reduce stress. Additionally, the integration of wellness treatments into pet insurance plans has incentivized owners to utilize these options regularly, thereby fueling the consistent expansion of this segment.

Regional Insights

North America maintains a dominant position in the global pet grooming services market due to established high rates of pet ownership and increasing consumer expenditure on animal hygiene. The region benefits from a cultural shift toward pet humanization, prompting owners to invest heavily in regular maintenance and wellness services. According to reports by the American Pet Products Association, spending on non-medical services such as boarding and grooming continues to expand annually. Additionally, the proliferation of specialized facilities and mobile service providers across the United States and Canada further consolidates the regional market leadership by improving accessibility for pet owners.

Recent Developments

• In November 2024, Petco introduced a new initiative titled "Welcome to the Family," designed to support pet owners who have recently acquired a new companion animal. The program features complimentary resource booklets that were developed in collaboration with the company's expert veterinary, training, and grooming teams. These resources provide practical guidance on pet care and include exclusive discounts on essential services, such as professional grooming packages and vaccinations. The launch aims to facilitate a smooth transition for new pet parents by making expert care and grooming services more accessible and affordable through the company's nationwide pet care centers.
• In September 2024, Scenthound expanded its proprietary retail brand, Houndswell, with the debut of a new dental health product. The company launched "Daily Dental Support," a supplement formulated to combat periodontal disease in dogs, addressing a critical aspect of canine hygiene. This product was developed to complement the routine care services provided at the franchise's locations. The release underscores the company's strategy to offer comprehensive wellness solutions that extend beyond professional grooming visits into at-home care. The supplement is sold exclusively through the company’s franchise network, reinforcing its position in the routine pet care and grooming market.
• In April 2024, PetSmart unveiled an upgraded version of its loyalty program, now branded as Treats Rewards, to enhance customer engagement across its retail and service sectors. The revamped program introduced a tiered membership structure—Member, Bestie, and Very Important Pet Parent (VIPP)—which offers increasing benefits based on annual spending. Notably for the grooming market, the program provides specific rewards for utilizing salon services, including the ability to earn points on grooming transactions and redeem them for savings on future visits. The initiative aims to deliver personalized value to its extensive member base while incentivizing frequent use of the company's professional pet styling services.
• In February 2024, Dogtopia announced the launch of its new Dogtopia Spa product line, marking a significant expansion in its retail offerings for the pet wellness market. This collection, designed to support canine health and hygiene, includes twelve distinct items such as hypoallergenic shampoos, conditioners, and deodorizing sprays. The range features specific formulations like Aloe & Oatmeal for soothing skin and a "Bright & Shine" option for coat enhancement. Additionally, the launch introduced a 3-in-1 balm intended to moisturize and heal dry paws, noses, and elbows. These veterinarian-grade products were made available to pet owners through the company's online shop and franchise locations.

Key Market Players

• PetSmart Grooming
• Petco Grooming
• Woof Gang Bakery & Grooming
• VetPartners
• PetValu
• Pet Supplies Plus
• Barkleigh
• PetStyle
• Private Salons
• Local Multi-chain Groomers

By Pet Type	By Service Type	By Delivery Channel	By Region
Dogs Cats Others	Massage/Spa & Others Shear & Trimming	Commercial facilities Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Grooming Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Grooming Services Market, By Pet Type:

• Dogs
• Cats
• Others

• Pet Grooming Services Market, By Service Type:

• Massage/Spa & Others
• Shear & Trimming

• Pet Grooming Services Market, By Delivery Channel:

• Commercial facilities
• Others

• Pet Grooming Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE