Pet Dental Health Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented Type (Oral Care Products, Services), By Animal Type (Dogs, Cats, Others), By Indication (Gum Disease, Endodontic Diseases, Dental Calculus, Oral Tumor, Others), By Distribution Channel (Veterinary Hospitals & Clinics, Retail Pharmacies, E-commerce, Others), Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 7.10 Billion
CAGR (2026-2031)	5.75%
Fastest Growing Segment	Dogs
Largest Market	North America
Market Size (2031)	USD 9.93 Billion

Market Overview

The Global Pet Dental Health Market will grow from USD 7.10 Billion in 2025 to USD 9.93 Billion by 2031 at a 5.75% CAGR. The Global Pet Dental Health Market encompasses a comprehensive range of products and veterinary services designed to maintain oral hygiene and treat periodontal diseases in companion animals, including functional chews, additives, and professional surgical procedures. The primary drivers supporting market growth include the rising prevalence of oral ailments among pets and the enduring trend of pet humanization, which compels owners to prioritize preventive healthcare akin to human standards. According to the American Pet Products Association, in 2024, veterinary care and product sales in the U.S. totaled $39.8 billion. This substantial financial commitment underscores the robust economic environment fueling the sector's trajectory.

However, a significant challenge impeding market expansion is the prohibitive cost associated with professional veterinary dental procedures. Treatments often require general anesthesia and specialized expertise, resulting in high expenses that can deter cost-sensitive pet owners from adhering to recommended dental schedules. This financial barrier, coupled with a lack of awareness regarding the systemic risks of poor oral hygiene in emerging economies, limits the widespread adoption of advanced dental health solutions.

Key Market Drivers

The increasing prevalence of periodontal disease in companion animals serves as a fundamental driver for the market, creating an urgent clinical need for both preventive and therapeutic solutions. Veterinary studies consistently indicate that oral health issues are the most common ailment diagnosed in dogs and cats, necessitating a shift from reactive treatments to proactive daily hygiene regimens. This biological inevitability compels owners to purchase functional chews, water additives, and specialized toothpastes to mitigate the risks of plaque accumulation and subsequent systemic infections. According to the American Veterinary Medical Association, February 2024, in the 'Pet Dental Health Month' campaign resources, it is noted that 80 percent of dogs have some form of dental disease by the age of three. This high incidence rate ensures a consistent demand for efficacy-driven products that can delay or reduce the frequency of professional veterinary interventions.

Concurrently, the rising trends in pet humanization and premium healthcare spending have fundamentally altered the economic landscape of the sector. As owners increasingly perceive their companion animals as family members, there is a marked willingness to invest in high-quality wellness products and insurance plans that cover dental procedures. This elevation of pets to familial status supports the purchase of premium-priced oral care solutions and adherence to veterinary recommendations despite inflationary pressures. According to the North American Pet Health Insurance Association, May 2024, in the 'State of the Industry Report 2024', the total premium volume for pet insurance in North America reached $4.27 billion, reflecting a growing financial safety net that facilitates access to expensive care. Furthermore, the overall industry strength remains robust; according to Zoetis, February 2024, in the 'Fourth Quarter and Full Year 2023 Financial Results', the company reported operational revenue of $8.5 billion, underscoring the sustained global investment in companion animal health.

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Key Market Challenges

The prohibitive cost associated with professional veterinary dental procedures constitutes a formidable barrier to the expansion of the Global Pet Dental Health Market. Comprehensive dental treatments typically necessitate general anesthesia, advanced diagnostic imaging, and specialized surgical expertise, all of which contribute to substantial veterinary fees. These elevated expenses often render essential oral care inaccessible for a significant segment of pet owners, particularly in economic climates marked by inflation. Consequently, many owners are forced to defer or forego recommended prophylaxis and treatment, prioritizing only urgent medical issues over preventive dental hygiene.

This financial strain directly hampers market growth by reducing the frequency of routine veterinary consultations, which are the primary touchpoint for diagnosing periodontal disease and recommending dental solutions. The impact of this cost-sensitivity is evident in recent industry performance metrics. According to the American Veterinary Medical Association, in 2024, small animal veterinary clinics recorded a 4.6% year-over-year decrease in patient visits. This decline in professional engagement significantly limits the opportunities for veterinarians to perform necessary dental procedures or prescribe home-care products, thereby stifling overall revenue generation across the sector.

Key Market Trends

The proliferation of passive oral care water additives and powders is fundamentally altering the Global Pet Dental Health Market by addressing the widespread challenge of owner compliance in daily hygiene regimens. As many pet owners struggle with the mechanical difficulties of traditional brushing, there is a distinct shift toward "no-brush" formulations, such as algae-based powders and enzymatic water additives, that offer systemic plaque reduction with minimal effort. This growing preference for convenience and efficacy is driving significant commercial traction for specialized non-invasive solutions. According to Swedencare, October 2025, in the 'Interim Report Q3 2025', the company reported that its dental product category sales increased by 28% year-over-year, highlighting the robust consumer uptake of these user-friendly preventive formats.

Concurrently, the expansion of veterinary specialization in advanced dental procedures is elevating the role of clinical nutrition in long-term oral health management. Veterinary professionals are increasingly integrating therapeutic diets and science-backed enzymatic chews into comprehensive treatment protocols for periodontal disease, moving the market beyond cosmetic treats toward efficacy-driven medical solutions. This clinical focus creates a resilient demand for premium, veterinary-exclusive products designed to support professional scaling and surgical interventions. According to Colgate-Palmolive, February 2025, in the 'Full Year 2024 Earnings Release', Hill's Pet Nutrition achieved a 4.4% increase in revenue, reflecting the sustained growth of its science-led therapeutic and wellness product lines in the veterinary channel.

Segmental Insights

The Dogs segment represents the fastest-growing category within the Global Pet Dental Health Market, primarily driven by the high incidence of periodontal ailments in the canine population. Increasing owner awareness regarding the correlation between oral hygiene and systemic health has catalyzed demand for effective preventative care. This trend is reinforced by the Veterinary Oral Health Council, whose certification standards guide consumers toward validated dental chews and water additives. As a result, market players are prioritizing canine-focused innovations to address these essential health needs, fueling rapid segment expansion.

Regional Insights

North America maintains a dominant position in the Global Pet Dental Health Market, driven by high pet ownership rates and substantial expenditure on veterinary care. This leadership is reinforced by widespread consumer awareness regarding companion animal oral hygiene and the prevalence of periodontal diseases. Furthermore, the Veterinary Oral Health Council plays a pivotal role by establishing rigorous protocols for product efficacy, which significantly enhances consumer trust in dental solutions. These factors, combined with the extensive availability of approved preventive products, ensure sustained market expansion across the United States and Canada.

Recent Developments

• In July 2025, Pet Honesty expanded its functional supplement portfolio for felines by launching Fresh Breath Dental Bites. Recognizing the difficulty pet owners often face in maintaining cat oral hygiene, the company developed a dual-texture supplement featuring a crunchy outer shell to scrape teeth and a creamy center for palatability. The formulation incorporated active ingredients such as kelp, postbiotics, and a specialized blend of parsley and green tea to target plaque, tartar, and bad breath. This product launch underscored the industry's shift towards science-backed, stress-free dental solutions that support the oral microbiome while eliminating the need for traditional brushing methods which many cats resist.
• In May 2025, Mars, Incorporated introduced a significant technological advancement in the global pet dental health market with the launch of the GREENIES Canine Dental Check in the United States. This artificial intelligence-powered digital tool was designed to enable pet owners to screen their dogs for oral health issues using a standard smartphone camera. The application utilized a proprietary algorithm, trained on over 53,000 dental images, to detect early indicators of tartar buildup and gum irritation. This initiative was part of a larger investment by the company to digitize pet healthcare, facilitating earlier veterinary interventions and providing owners with actionable insights to manage their pets' periodontal health more effectively.
• In July 2024, Swedencare AB strengthened its position in the North American veterinary market by completing the acquisition of MedVant Inc., a Canadian animal health company. This strategic transaction provided the Swedish manufacturer with a direct distribution channel in Canada for its premium oral health portfolio, including the flagship ProDen PlaqueOff line. By integrating the acquired entity’s established network of veterinary clinics and retailers, Swedencare aimed to accelerate sales growth and enhance the availability of its dental products across the region. The acquisition was structured with both cash and share components, aligning with the company's long-term strategy to expand its global footprint through targeted consolidation of key distributors.
• In March 2024, Nestlé Purina PetCare expanded its presence in the pet oral care sector with the launch of Purina DentaLife Puppy Teething Chews. These innovative treats were specifically formulated to address the unique dental needs of puppies aged three months and older, a demographics often overlooked in the dental treat market. The product featured a specialized chewy texture designed to massage gums and assist in the reduction of plaque and tartar accumulation during the critical teething phase. Furthermore, the formulation included calcium to support the development of strong teeth and bones, reflecting the company’s focus on establishing healthy oral hygiene habits from an early age to prevent future periodontal disease.

Key Market Players

• Virbac SACA
• Colgate- Palmolive Company
• Dechra Pharmaceuticals plc
• Nestlé Purina Pet Care
• Vetoquinol SA
• Central Garden & Pet Company
• Barkbox Inc.
• imRex Inc.
• Basepaws, Inc.
• Animal Microbiome Analytics, Inc

By Animal Type	By Indication	By Distribution Channel	By Region
Dogs Cats Others	Gum Disease Endodontic Diseases Dental Calculus Oral Tumor Others	Veterinary Hospitals & Clinics Retail Pharmacies E-commerce Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Pet Dental Health Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Dental Health Market, By Animal Type:

• Dogs
• Cats
• Others

• Pet Dental Health Market, By Indication:

• Gum Disease
• Endodontic Diseases
• Dental Calculus
• Oral Tumor
• Others

• Pet Dental Health Market, By Distribution Channel:

• Veterinary Hospitals & Clinics
• Retail Pharmacies
• E-commerce
• Others

• Pet Dental Health Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE