|
Forecast Period
|
2026-2030
|
|
Market Size (2024)
|
USD 921.36 Million
|
|
Market Size (2030)
|
USD 1475.57 Million
|
|
CAGR (2025-2030)
|
8.14%
|
|
Fastest Growing Segment
|
Parasitic Infestations
|
|
Largest Market
|
North America
|
Market Overview
Global Pet Bird Health Market was
valued at USD 921.36 Million in 2024 and is expected to reach USD 1475.57
Million by 2030 with a CAGR of 8.14%. The Global Pet Bird Health Market is witnessing
significant expansion due to the growing popularity of exotic and companion
birds among households and enthusiasts. The rising trend of pet humanization
has extended to avian species, where owners are increasingly treating birds as
family members, investing in their preventive care, wellness, and specialized
medical treatments. This shift in perception has led to a rise in demand for
avian veterinary services, nutritional supplements, grooming products, and diagnostic
solutions tailored specifically for pet birds. Increased disposable incomes and
greater exposure to pet care through digital media platforms are also
encouraging consumers to seek premium health products for their birds. As bird
species like parrots, canaries, finches, and cockatiels continue to gain
popularity, the commercial potential for bird-specific health offerings is
expanding.
One of the key growth drivers for the market is the
rising availability and adoption of specialized avian healthcare solutions,
including vaccines, antibiotics, probiotics, and disease management therapies.
Technological advancements in avian diagnostics, such as improved blood tests,
imaging tools, and DNA-based screening, are enhancing early disease detection
and timely intervention. Simultaneously, the surge in digital veterinary
consultations and the emergence of avian-focused e-commerce platforms are reshaping
the way pet bird health services are accessed. As awareness around the
importance of preventive care in birds grows, veterinarians and pet product
manufacturers are collaborating to offer customized wellness plans, annual
health checks, and tailored diets. Influencers and bird breeders on social
media are also playing a role in educating the public about avian health,
increasing the demand for routine care products and specialty treatments.
Despite the market’s promising trajectory, several
challenges continue to impact growth. Limited availability of trained avian
veterinary professionals poses a barrier, especially in less urbanized regions,
leading to underdiagnosis or mismanagement of bird health conditions. The
relatively smaller size of the pet bird segment compared to dogs and cats makes
it less of a priority for large pharmaceutical companies, resulting in fewer
R&D investments in avian medicine. Some bird owners also lack knowledge about
proper avian care, nutrition, and behavioral health, which can reduce demand
for healthcare services. Regulatory complexities in approving new avian drugs
and the absence of standardized treatment protocols further hinder the
introduction of innovative products. Supply chain fragmentation, especially for
rare or imported bird health supplements, and varying regulatory frameworks
across countries add to the operational difficulties. Despite these hurdles,
ongoing innovation, educational outreach, and growing consumer engagement with
avian wellness are expected to sustain market growth in the coming years.
Key Market Drivers
Rising
Pet Bird Ownership
Rising pet bird ownership is a key driver propelling
growth in the Global Pet Bird Health Market, fueled by changing lifestyle
preferences, increasing urbanization, and the appeal of low-maintenance
companionship that birds offer. Birds are often chosen by individuals and
families living in apartments or small homes due to their compact size, lower
space requirements, and relatively quieter behavior compared to larger pets.
This growing interest in avian companionship is particularly evident among
millennials and retirees, who seek emotional connection and a sense of
responsibility through pet ownership. As the number of pet bird owners rises
globally, so does the demand for healthcare products that ensure the well-being
and longevity of these animals.
In the United States, approximately 2.1
million households owned pet birds as of early 2024, representing 1.6% of U.S.
households, according to the American Veterinary Medical Association (AVMA).
In Europe, Italy had the highest number
of ornamental birds kept as pets in 2023, with approximately 12.88 million,
followed by France with approximately 5.8 million. These statistics highlight the
significant presence of pet birds in both the U.S. and European markets,
underscoring the potential for growth in the pet bird health sector.
The increase in pet bird ownership has created a
ripple effect across the healthcare value chain, with more owners investing in
veterinary visits, vaccinations, disease prevention treatments, and nutritional
supplements. Awareness campaigns by pet welfare organizations and avian
veterinary groups have also helped educate bird owners on the importance of
timely medical intervention and regular health check-ups, driving up the
consumption of pharmaceutical and wellness products. The market is also experiencing
growth in demand for specialized products that cater to species-specific health
issues, from mite control and respiratory care to feather and digestive health.
As people become more emotionally and financially invested in their pet birds,
the expectation for accessible, high-quality avian healthcare continues to
rise, leading to greater innovation and availability in the market. Pet stores,
online platforms, and veterinary clinics have expanded their offerings to meet
this evolving consumer demand, reinforcing the role of rising pet bird
ownership as a major catalyst for market expansion.
Expansion
of Avian Veterinary Services and Specializations
The expansion of avian veterinary services and
specializations is significantly driving growth in the Global Pet Bird Health
Market. As pet bird ownership rises globally, there is an increasing demand for
specialized medical care tailored to the unique physiological and behavioral
needs of various avian species. Traditionally, veterinary services focused
primarily on companion animals like dogs and cats, with limited resources and
expertise dedicated to birds. However, the growing recognition of birds as sensitive
and intelligent companions has prompted a shift in the veterinary landscape,
encouraging the development of avian-specific clinics and the inclusion of
avian medicine in veterinary curricula.
According to a 2023 industry report by
the Asian Research Institute, birds make up 41% of the country's exotic pet
market, ranking just behind small mammals. This is largely driven by the
relatively low cost of purchasing and maintaining birds.
Veterinary schools and institutions are now offering
dedicated courses and certifications in avian health, enabling a new generation
of veterinarians to deliver specialized care for pet birds. These professionals
are equipped to diagnose and treat complex conditions such as respiratory
diseases, parasitic infestations, nutritional deficiencies, and behavioral
disorders, which were previously under-addressed due to lack of expertise. This
increase in avian-focused knowledge and training is improving treatment
outcomes and encouraging early detection and intervention.
With more bird owners seeking expert care, veterinary
practices are investing in avian diagnostic tools, surgical equipment, and
health monitoring technologies. The availability of advanced clinical services
not only improves the standard of care but also stimulates the adoption of
health products such as vaccines, probiotics, and targeted pharmaceuticals.
This rising accessibility to qualified avian care across urban and semi-urban
regions is strengthening consumer confidence in long-term pet bird wellness and
is expected to continue driving market demand for specialized health solutions.
The expansion of these services reflects the evolving pet care ecosystem, where
tailored, species-specific healthcare is becoming a critical component of
responsible bird ownership.
Technological
Advancements in Diagnostics and Monitoring
Technological advancements in diagnostics and
monitoring are significantly driving the growth of the Global Pet Bird Health
Market by enabling earlier detection and more accurate management of avian
diseases. Innovations such as portable imaging devices, advanced blood testing
kits, and molecular diagnostic tools have revolutionized the way veterinarians
approach bird healthcare. These technologies allow for non-invasive, rapid, and
precise identification of infections, parasitic infestations, and nutritional
deficiencies, which are common challenges in pet birds. Improved diagnostic
accuracy reduces the risk of misdiagnosis and ensures timely intervention,
ultimately enhancing treatment outcomes and bird survival rates.
Wearable monitoring devices designed specifically for
birds are gaining traction as well, providing real-time data on vital signs
such as heart rate, temperature, and activity levels. These tools enable
continuous health monitoring, alerting pet owners and veterinarians to subtle
changes that might indicate the onset of illness before visible symptoms
appear. This proactive approach to health management encourages preventive care
and reduces the need for emergency treatments, improving the overall quality of
life for pet birds.
Integration of digital platforms with diagnostic
technologies supports seamless data collection and analysis, allowing
veterinarians to track health trends over time and tailor treatment plans more
effectively. Remote consultation capabilities, supported by diagnostic data,
are expanding access to specialized avian care, particularly in regions where
expert veterinarians may not be readily available. This convergence of
technology, data, and expertise not only strengthens clinical decision-making
but also fosters greater pet owner engagement and adherence to recommended care
protocols.
As diagnostic and monitoring technologies continue to
advance, they are expected to play an increasingly vital role in shaping the
pet bird health landscape. The ability to offer precise, personalized, and
preventive healthcare solutions strengthens the market’s growth potential by
meeting the evolving needs of both veterinarians and pet owners seeking
improved health outcomes for their birds.
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Key Market Challenges
Limited
Availability of Avian Veterinary Specialists
One of the significant challenges facing the Global
Pet Bird Health Market is the limited availability of avian veterinary
specialists. Birds have highly specialized anatomy and physiology, which
require advanced training and expertise that general veterinary practitioners
often lack. Unlike cats or dogs, diagnosing and treating birds demands a deep
understanding of species-specific conditions, behavior, dietary needs, and
medication sensitivities. This shortage of trained avian veterinarians
restricts access to proper healthcare services for bird owners, especially in
rural and semi-urban areas where veterinary infrastructure is already limited.
Many bird health issues go undetected or are improperly treated due to
misdiagnosis or lack of tailored treatment protocols, leading to poor health
outcomes and loss of consumer trust in available services.
This challenge is further intensified by the limited
inclusion of avian medicine in standard veterinary curricula in many countries.
As a result, only a small fraction of veterinary professionals pursue
specialization in exotic or avian medicine. Clinics that do offer avian care
tend to be concentrated in major urban centers, creating accessibility issues
for pet owners in other regions. The scarcity of specialists also discourages
pharmaceutical and supplement manufacturers from investing in bird-specific product
development, which further hinders market growth. Expanding professional
training programs and incentivizing specialization in avian medicine are
critical steps needed to address this gap and improve the overall standard of
care in the pet bird health industry.
High
Cost of Avian Health Products and Services
The high cost of avian health products and veterinary
services presents a significant challenge for the Global Pet Bird Health
Market. Specialized pharmaceuticals, diagnostic tests, supplements, and disease
prevention products designed for pet birds are often priced higher than
comparable products for more common household pets such as cats or dogs. This
pricing disparity stems from the relatively niche nature of avian medicine,
which requires targeted research, development, and manufacturing tailored to the
unique physiological characteristics of various bird species. Limited economies
of scale, combined with a smaller consumer base, contribute to higher
production and distribution costs. As a result, many pet bird owners particularly
in price-sensitive markets may hesitate to invest in premium health solutions,
opting instead for general-purpose or home remedies that may not be effective
or safe.
Veterinary services tailored to birds also tend to be
costlier due to the expertise required in avian medicine. Most general
veterinary clinics lack avian specialists, leading to referrals to more
expensive exotic animal clinics where consultation, treatment, and diagnostic
procedures often command a premium. The cost barrier discourages timely medical
intervention, increasing the risk of disease progression and complications.
This issue is more pronounced in developing regions, where access to avian healthcare
is already limited. High service charges and out-of-pocket expenditures create
a gap in demand, stalling market growth despite rising pet bird ownership.
Companies and veterinary providers face the challenge of balancing innovation
and affordability while ensuring access to high-quality care. Addressing this
challenge requires collaborative efforts to increase availability of
cost-effective solutions, scale production, train more avian veterinarians, and
promote awareness of long-term health cost savings associated with preventive
care. Without strategic responses to pricing barriers, a significant portion of
the market especially in lower-income segments may remain underserved.
Key Market Trends
Integration
of Digital Platforms and Telehealth Services
The integration of digital platforms and telehealth
services is transforming the Global Pet Bird Health Market, reshaping how pet
owners access avian healthcare. The increasing adoption of telemedicine
platforms enables bird owners to consult with avian veterinarians remotely,
overcoming geographical limitations and reducing the stress often associated
with in-clinic visits for both birds and their owners. This digital shift is
driven by the growing need for real-time, expert advice on symptoms, behavior
changes, dietary concerns, and preventive care. Teleconsultation services are
particularly beneficial in rural or underserved areas where specialized avian
veterinarians are scarce, helping bridge the gap in access to quality bird
healthcare.
E-commerce and mobile applications play a pivotal role
in improving product availability and owner education. Pet owners can now order
avian pharmaceuticals, nutritional supplements, grooming supplies, and
diagnostic tools directly from digital platforms, ensuring timely access to
health essentials. Many platforms also provide personalized care
recommendations, automated refill reminders, and health tracking features that
support better long-term care management. In-app educational resources such as
video tutorials, webinars, and articles focused on common avian diseases,
hygiene, and behavior training empower owners with the knowledge to proactively
care for their birds. This digital transformation creates a more connected and
informed pet bird care ecosystem, significantly contributing to the growth and
modernization of the global pet bird health market.
In 2024, the American Pet Products
Association reported a 32% increase in vitamin and supplement purchases among
bird owners since 2018, indicating a heightened focus on proactive health
management. Additionally, 42% of bird owners now seek professional grooming
services, reflecting the growing importance of comprehensive avian care. These
statistics underscore the expanding role of digital platforms and telehealth
services in meeting the evolving needs of pet bird owners, enhancing
accessibility to specialized care, and fostering a more engaged and informed
pet owner community.
Expansion
of Bird-Specific Nutraceuticals and Supplements
The Global Pet Bird Health Market is experiencing a
notable trend in the expansion of bird-specific nutraceuticals and supplements,
driven by growing consumer awareness regarding the importance of holistic avian
wellness. Pet owners are increasingly shifting from reactive treatments to
preventive care, seeking daily health maintenance solutions that support
immunity, digestion, feather condition, and cognitive health in birds.
Nutraceuticals tailored to avian physiology are gaining traction due to their
natural compositions, perceived safety, and multifunctional benefits. These
products often contain a blend of vitamins, minerals, probiotics, omega fatty
acids, and herbal extracts, designed to address common health concerns in
parrots, canaries, finches, and other companion bird species.
Market players are responding to this demand by
launching innovative formulations that are easy to administer and
species-specific. Flavored powders, water-soluble additives, and palatable
treats enriched with functional ingredients are becoming preferred choices for
bird owners seeking non-invasive, stress-free health support options.
Manufacturers are emphasizing the role of gut health, feather sheen,
respiratory strength, and age-related care in product development, which is
helping position nutraceuticals as essential components of avian care routines.
The growing popularity of clean-label products and increased interest in
organic and non-GMO ingredients have also influenced formulation strategies.
E-commerce platforms and veterinary recommendations
are playing a key role in increasing the visibility and adoption of these
supplements. Companies are investing in educating consumers about long-term
health benefits through digital marketing, pet expos, and avian care blogs. As
scientific research into avian nutrition expands, the market is expected to
witness a continuous influx of targeted supplements catering to breed-specific
and lifecycle-specific needs. This rising interest in proactive health management,
coupled with personalized supplementation, is reshaping product development and
marketing strategies within the Global Pet Bird Health Market. The expansion of
this segment signals a shift toward more sophisticated, wellness-oriented
consumer behavior in the pet bird care industry.
Segmental Insights
Product
Insights
Based
on the Product, Pharmaceuticals emerged as the dominant segment in
the Global Pet Bird Health Market in 2024. This is driven by the
increasing need for effective medical treatments to address a wide range of
avian diseases and health conditions. Pharmaceuticals for pet birds include
antibiotics, antifungals, antiparasitics, antivirals, and other specialized
medications designed to treat infections, parasites, and chronic ailments that
commonly affect various bird species. The growing awareness among bird owners
about the importance of timely medical intervention has contributed to higher
demand for these products. Veterinarians specializing in avian care are
increasingly recommending pharmaceuticals as essential components of
comprehensive treatment plans, particularly for conditions such as respiratory
infections, parasitic infestations, and gastrointestinal disorders. The
segment’s dominance is also supported by ongoing research and development
efforts aimed at creating bird-specific formulations with improved safety
profiles and efficacy.
Distribution
Channel Insights
Based on the Distribution Channel, Veterinary
Hospital/ Clinics emerged as the dominant segment in the Global Pet Bird Health
Market in 2024. This dominance is primarily driven by
the crucial role that veterinary professionals play in diagnosing, treating,
and managing the health of pet birds. Bird owners increasingly rely on
specialized avian veterinarians for expert guidance on disease prevention,
nutrition, and overall wellness, making veterinary clinics the preferred source
for purchasing health products such as pharmaceuticals, supplements, and
diagnostic services. Veterinary hospitals offer personalized care that caters
to the unique physiological and behavioral needs of different bird species,
ensuring that treatments and products are appropriate and effective. Many
clinics also stock a wide range of avian-specific medications and health
products, providing convenience and immediate access to essential items. The
increasing number of avian-focused veterinary facilities and the rise of
specialized training for veterinarians have further enhanced the quality and
availability of bird healthcare services, reinforcing the clinics’ importance
as a key distribution channel.
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Regional Insights
North America emerged
as the dominant region in the Global Pet Bird Health Market in 2024. This is primarily driven by
a combination of factors including high pet ownership rates, rising disposable
incomes, and a strong culture of pet wellness. The region has a
well-established network of veterinary clinics and specialized avian healthcare
providers, which facilitates easy access to advanced diagnostics, treatments,
and preventive care products tailored specifically for pet birds. This robust
healthcare infrastructure plays a key role in boosting the demand for
pharmaceuticals, supplements, and other health products designed to maintain
and improve bird health. Consumer awareness about avian health and nutrition is
notably high in North America, supported by educational campaigns, online
resources, and active engagement from pet care organizations. Pet owners are
increasingly proactive about preventive healthcare measures, leading to higher
adoption of vaccines, parasite control products, and nutraceuticals.
Additionally, the presence of major market players and innovation hubs in the
region contributes to the introduction of cutting-edge products and services,
further expanding the market.
Recent Developments
- In June 2025, the Indian Council of
Medical Research (ICMR) launched the development of an indigenous human vaccine
for the highly pathogenic H5N1 avian influenza. ICMR invited expressions of
interest from eligible companies and organizations to jointly collaborate on
R&D efforts aimed at addressing the ongoing threat of H5N1 to public and
animal health in India.
- In February 2025, Harvest unveiled its premium pet
food brand, The Little Birdhouse, at the Garden Press Event, marking its entry
into the high-end avian nutrition segment. The brand launched with nine
meticulously formulated seed mixes designed to meet the dietary needs of a
variety of pet bird species. Positioned to appeal to discerning pet bird owners
seeking superior-quality, species-specific nutrition, the brand emphasizes
ingredient transparency and nutritional integrity.
- In February 2025, Indian pet care e-commerce company
Supertails made its foray into physical veterinary services by launching its
first offline veterinary clinic in Bengaluru. This move signifies Supertails’
transition from a digital-only platform to a comprehensive omnichannel pet care
provider. The clinic offers professional veterinary consultations, diagnostic
services, and personalized care, aiming to improve access to quality veterinary
healthcare in India’s rapidly expanding urban pet population.
- In August 2024, HICC Pet, a premium pet grooming and
hygiene solutions brand, expanded its geographic footprint by establishing a
regional office and APAC Brand Experience Center in Singapore. This strategic
move marks the company's entry into the Southeast Asian market and supports its
ambition to become a leading pet care brand across the Asia-Pacific region.
HICC Pet’s participation in the Singapore Pet Festival helped spotlight its
innovative product line, including top-selling items such as Deodorizing Glove
Wipes and Ear Relief Finger Wipes, which are formulated using pet-safe,
dermatologically-tested ingredients.
Key Market Players
- Vetafarm
Pty Ltd.
- Johnson
Veterinary Products Ltd.
- Merck
& Co., Inc.
- HomeoPet
LLC
- Zoetis
Inc.
- VioVet
Ltd.
- INDICAL
BIOSCIENCE GmbH
- Thermo
Fisher Scientific Inc.
- AdvaCare
Pharma USA LLC
- Vetnil
Indústria e Comércio de Produtos Veterinários Ltda.
|
By Product
|
By Application
|
By Distribution Channel
|
By Region
|
- Pharmaceuticals
- Diagnostics
- Others
|
- Parasitic Infestations
- Bacterial Infections
- Others
|
- Retails
- E-Commerce
- Veterinary Hospital/ Clinics
|
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
|
Report Scope:
In this report, the Global Pet
Bird Health Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Pet
Bird Health Market,
By Product:
o
Pharmaceuticals
o
Diagnostics
o
Others
- Pet
Bird Health Market,
By Application:
o
Parasitic
Infestations
o
Bacterial
Infections
o
Others
- Pet
Bird Health Market,
By Distribution Channel:
o
Retails
o
E-Commerce
o
Veterinary
Hospital/ Clinics
- Pet
Bird Health Market, By Region:
o
North
America
§
United
States
§
Canada
§
Mexico
o
Europe
§
France
§
United
Kingdom
§
Italy
§
Germany
§
Spain
o
Asia-Pacific
§
China
§
India
§
Japan
§
Australia
§
South
Korea
o
South
America
§
Brazil
§
Argentina
§
Colombia
o
Middle
East & Africa
§
South
Africa
§
Saudi
Arabia
§
UAE
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Global Pet Bird Health Market.
Available Customizations:
Global Pet Bird Health Market report with the given market data,
TechSci Research offers customizations according to a company's specific needs.
The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
Global Pet Bird Health Market is an upcoming report to be released
soon. If you wish an early delivery of this report or want to confirm the date
of release, please contact us at [email protected]