Patient Engagement Solutions Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Delivery Type (Web & Cloud-based, On-premise), By Component (Software & Hardware(Standalone, Integrated), Services(Consulting, Implementation & Training, Support & Maintenance, Others)), By Functionality (Communication, Health Tracking & Insights, Billing & Payments, Administrative, Patient Education, Others), By End User (Payers, Providers, Others), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 18.34 Billion
CAGR (2026-2031)	8.33%
Fastest Growing Segment	Communication
Largest Market	North America
Market Size (2031)	USD 29.64 Billion

Market Overview

The Global Patient Engagement Solutions Market will grow from USD 18.34 Billion in 2025 to USD 29.64 Billion by 2031 at a 8.33% CAGR. Patient engagement solutions encompass a suite of digital technologies, including web-based portals, mobile applications, and secure messaging platforms, designed to facilitate active collaboration between patients and healthcare providers. The market is primarily supported by the widespread transition toward value-based care models which financially reward providers for improved health outcomes and the rising prevalence of chronic diseases that necessitate continuous self-management. Furthermore, regulatory frameworks promoting data interoperability are accelerating the adoption of these tools by making health information more accessible. According to the Medical Group Management Association, in 2024, 70% of medical groups reported an increase in patient portal message volume, indicating a substantial surge in consumer demand for digital interaction.

Despite this positive trajectory, a significant challenge impeding broader market expansion is the ongoing concern regarding data security and patient privacy. As healthcare organizations digitize sensitive personal health information, the heightened risk of cybersecurity breaches creates reluctance among both providers and patients to fully embrace open data exchange platforms. This apprehension is compounded by the technical and financial complexity of integrating modern engagement tools with fragmented legacy electronic health record systems, which continues to create adoption barriers for smaller healthcare enterprises and slows overall market penetration.

Key Market Drivers

The rapid proliferation of mobile health and wearable technologies is fundamentally reshaping the Global Patient Engagement Solutions Market by shifting the locus of care from clinical settings to patients' daily lives. As smartphones and connected devices become ubiquitous, consumers increasingly expect seamless, on-demand access to their medical data, compelling healthcare providers to deploy app-based engagement platforms. This digital transformation is evidenced by shifting user behaviors; according to the Office of the National Coordinator for Health IT, July 2025, in the 'Individuals' Access and Use of Patient Portals and Smartphone Health Apps, 2024' brief, 57% of patients accessed their online records using a smartphone app in 2024, marking a distinct preference over traditional web-based browsers. Consequently, solution vendors are prioritizing mobile-first architectures to retain user engagement and facilitate real-time data integration.

Simultaneously, the rising prevalence of chronic diseases requiring continuous management acts as a critical catalyst for market growth, necessitating solutions that support longitudinal care. The economic burden of these long-term conditions is unsustainable, driving a distinct shift toward preventive strategies and remote monitoring tools. According to the Centers for Disease Control and Prevention, August 2025, in the 'Fast Facts: Health and Economic Costs of Chronic Conditions' update, 90% of the nation's $4.9 trillion in annual health care expenditures are now attributed to people with chronic and mental health conditions. To mitigate these costs, providers are integrating digital tools to maintain continuous contact with high-risk populations. According to the American Medical Association, in 2025, 71.4% of physicians reported utilizing telehealth technologies in the previous year, reflecting a sustained commitment to technology-enabled patient management.

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Key Market Challenges

To ensure accuracy regarding the "Industrial Association" data constraint, I will perform a quick search to verify the specific 2024 statistic from the American Medical Association (AMA) or American Hospital Association (AHA) regarding cybersecurity impacts, as these are the most relevant industrial bodies for this topic.

Concerns regarding data security and patient privacy constitute a primary barrier to the expansion of the global patient engagement solutions market. As healthcare organizations digitize sensitive personal health information, the heightened risk of cybersecurity breaches creates significant reluctance among providers to fully embrace open data exchange platforms. This apprehension stems from the severe operational and reputational consequences associated with data compromise, causing many institutions to limit their investment in web-based portals and mobile applications.

The financial instability resulting from security incidents further amplifies this hesitation. According to the American Medical Association, in 2024, 80% of physician practices reported lost revenue due to the cyberattack on Change Healthcare. Such widespread financial disruption illustrates the tangible risks involved in digital connectivity, particularly for smaller enterprises that lack the resources to absorb these losses. Consequently, the fear of revenue volatility and data insecurity creates a substantial adoption barrier, directly slowing the overall market penetration of modern engagement tools.

Key Market Trends

The Integration of Artificial Intelligence for Hyper-Personalized Care is fundamentally upgrading the global patient engagement solutions market by moving beyond static, one-size-fits-all portals to dynamic, individual-specific interactions. Unlike traditional tools that merely display data, advanced algorithms now analyze vast patient datasets to tailor communication styles, predict health needs, and provide context-aware support in real-time. This shift is being accelerated by growing consumer confidence in automated systems to manage complex health details, incentivizing providers to embed generative capabilities into their digital front doors. According to Fierce Healthcare, January 2025, in the article 'Healthcare consumers trust insurer AI tools, want more support', a survey by Pager Health revealed that 66% of insured Americans now believe AI can correctly personalize digital healthcare interactions to align with their specific goals and needs, signaling a critical tipping point in user adoption.

Simultaneously, the sector is undergoing significant Strategic Partnerships and Market Consolidation as technology providers and healthcare systems align to scale these resource-intensive innovations. The complexity of deploying next-generation engagement platforms, which require robust cloud infrastructure and interoperability, is driving smaller vendors to merge with established tech giants and health networks to pool resources and technical expertise. This consolidation is further catalyzed by the proven financial efficacy of advanced digital tools, compelling organizations to formalize alliances that accelerate deployment and operational efficiency. Highlighting this value-driven convergence, according to HealthTech HotSpot, October 2025, in the article 'Google Cloud's Healthcare AI Push Delivers 73% First-Year ROI', 73% of healthcare and life sciences organizations reported achieving positive returns within the first year of deploying generative AI solutions, a metric that is actively fueling further industry collaboration and market concentration.

Segmental Insights

The Communication segment is experiencing the most rapid growth within the Global Patient Engagement Solutions Market, primarily driven by the surging demand for real-time provider-patient interaction. This expansion is fueled by the widespread integration of telehealth platforms and mobile health applications, which are essential for bridging geographical gaps and ensuring continuity of care. Additionally, the transition toward value-based care models necessitates consistent dialogue to monitor treatment adherence and improve clinical outcomes. Regulatory initiatives from institutions such as the Centers for Medicare & Medicaid Services (CMS), which emphasize interoperability and patient data access, further accelerate the adoption of these compliant communication frameworks.

Regional Insights

North America holds a dominant position in the global patient engagement solutions market due to the widespread adoption of healthcare information technology and favorable government initiatives. The region benefits significantly from regulations established by the Centers for Medicare & Medicaid Services, which promote value-based care models and incentivize providers to enhance patient involvement. Additionally, the well-established infrastructure for electronic health records enables efficient communication between medical professionals and patients. Strong investment from key industry players in the United States further accelerates market expansion by increasing the accessibility of digital tools for managing chronic conditions.

Recent Developments

• In October 2024, Oracle Health launched two new cloud applications, the Oracle Health Patient Portal and Oracle Health Patient Administration, to empower patients and streamline front-office operations. The new patient portal enabled individuals to securely access their health information, schedule appointments, and communicate with providers through a user-friendly interface. Concurrently, the patient administration solution provided staff with tools to simplify intake and registration processes. These innovations were designed to reduce administrative burdens on healthcare workers while giving patients greater control over their care journey, ultimately fostering improved engagement and satisfaction within the healthcare ecosystem.
• In July 2024, the investment firm SAIGroup completed the acquisition of Get Well, a leading digital patient engagement company. Get Well, known for facilitating millions of patient interactions annually, joined SAIGroup’s portfolio of artificial intelligence-focused healthcare companies. Following the acquisition, the Founder of SAIGroup assumed the role of Chairman at Get Well. The strategic move was intended to integrate predictive and generative artificial intelligence capabilities into Get Well’s existing solutions, thereby creating a precision care platform. This initiative aimed to enhance the patient experience by delivering more personalized and data-driven engagement tools for hospitals and ambulatory centers.
• In April 2024, Salesforce and IQVIA announced an expanded global strategic partnership to accelerate the development of a next-generation customer engagement platform for the life sciences industry. Building on IQVIA’s Orchestrated Customer Engagement platform, this collaboration integrated IQVIA’s data and domain expertise with Salesforce’s Life Sciences Cloud. The partnership aimed to provide a single, end-to-end engagement platform that transforms interactions between healthcare professionals and patients. By leveraging advanced analytics and artificial intelligence, the joint solution was designed to enhance patient engagement, streamline clinical operations, and improve health outcomes through more personalized and orchestrated experiences.
• In March 2024, Wolters Kluwer Health unveiled a comprehensive suite of next-generation clinical decision support and patient engagement solutions. This strategic launch integrated multiple established tools, including UpToDate Patient Engagement, into a unified portfolio designed to facilitate better coordination across care teams. The new UpToDate Enterprise Suite was specifically structured to support large health systems by providing scalable, evidence-based information and enterprise-grade technology. Simultaneously, the company introduced the Pro Suite, optimized for individual clinicians. These developments aimed to address critical industry challenges such as staffing shortages by streamlining clinical workflows and enhancing the overall quality of patient-centered care.

Key Market Players

• Cerner Corporation
• athenahealth, Inc.
• GetWellNetwork, Inc.
• Wolters Kluwer N.V.
• Force Therapeutics LLC
• Greenway Health, LLC
• Klara Technologies, Inc.
• Solutionreach, Inc.
• CureMD Healthcare
• Patient Point LLC
• Nuance Communications, Inc.

By Delivery Type	By Component	By Functionality	By End User	By Region
Web & Cloud-based On-premise	Software & Hardware(Standalone, Integrated) Services(Consulting, Implementation & Training, Support & Maintenance, Others)	Communication Health Tracking & Insights Billing & Payments Administrative Patient Education Others	Payers Providers Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Patient Engagement Solutions Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Patient Engagement Solutions Market , By Delivery Type:

• Web & Cloud-based
• On-premise

• Patient Engagement Solutions Market , By Component:

• Software & Hardware(Standalone, Integrated)
• Services(Consulting, Implementation & Training, Support & Maintenance, Others)

• Patient Engagement Solutions Market , By Functionality:

• Communication
• Health Tracking & Insights
• Billing & Payments
• Administrative
• Patient Education
• Others

• Patient Engagement Solutions Market , By End User:

• Payers
• Providers
• Others

• Patient Engagement Solutions Market , By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE