Oman dietary
supplements market is anticipated to grow significantly rate in the projected
period of 2028 due increasing awareness about the
importance of maintaining a healthy lifestyle. The dietary supplements market in Oman has been growing in
recent years, driven by several factors such as increasing awareness about the
importance of maintaining a healthy lifestyle. Additionally, growing awareness pertaining
to preventive healthcare among the population is further expected to support
the growth of Oman dietary supplements market. Also, growing prevalence of
various kinds of chronic diseases among the population has further supported the
demand of dietary supplements across Oman over the years, thereby driving the
growth of Oman dietary supplements market.
Dietary supplements are products that are intended to
supplement the diet and provide additional nutrients or other beneficial
substances. They can include vitamins, minerals, herbal extracts, and other
natural compounds. While they are not intended to replace a healthy diet, they
can be a useful addition for people who are looking to support their health and
wellbeing. The primary factors driving the growth of the Oman dietary
supplements market is the increasing awareness about the importance of
maintaining a healthy lifestyle and availability of products which can help in maintaining
a healthy lifestyle. Apart from these government efforts or policies on people health
are expected to increase the demand of the dietary supplements market in Oman.
Increasing Awareness about the Importance of Maintaining a Healthy
Lifestyle
The increasing awareness about the importance of maintaining
a healthy lifestyle has had a significant impact on the dietary supplement
market in Oman. As people become more aware of the benefits of healthy habits,
there has been a growing demand for dietary supplements that can support
overall health and wellbeing.
In Oman, the dietary supplement market has grown at rapid pace
in recent years. The market is driven by numerous factors, including the
growing urge to maintain healthy lifestyles, especially after the sudden
outbreak and spread of pandemic COVID-19 which has highlighted the importance
of immunity for prevention against different infections and the need of dietary
supplements in maintaining immunity. Additionally, the Omani government has
implemented several initiatives to promote healthy living, including campaigns
to encourage regular exercise and healthy eating. The most popular dietary
supplements in Oman are vitamins and minerals, which are often taken to address
specific health concerns such as deficiencies or chronic conditions. Herbal
supplements are also becoming increasingly popular, as people look for natural
alternatives to traditional medicines.
Emergence of E-Commerce Platforms
One of the key trends in the Oman dietary supplement market
is the rise of e-commerce. Online platforms have made it easier for consumers
to access a wide range of products, including dietary supplements. This has led
to increased competition among supplement manufacturers, with companies vying
for market share through price, quality, and innovation. Additionally,
increasing internet penetration and increasing number of smart phone users is
further increasing the traction towards e-commerce, thereby supporting the
sales of dietary supplements through online channels. This in turn is expected
to support the growth of Oman dietary supplements market in the coming years. Despite
the growth of the dietary supplement market in Oman, it is important for
consumers to exercise caution when selecting products. While dietary supplements
can be a useful addition to a healthy lifestyle, they are not regulated in the
same way as pharmaceuticals. This means that it is important to select products
from reputable manufacturers who have a proven track record of safety and
efficacy.
Growing Geriatric population and Chronic Diseases
Chronic diseases such as heart disease, diabetes, and obesity
are often linked to lifestyle factors such as poor diet and lack of exercise.
As a result, people are increasingly turning to dietary supplements to support
their health and reduce their risk of developing these conditions. According
to World Health Organization, in 2020 Coronary Heart Disease Deaths in Oman
reached 5,287 or 35.65% of total deaths. The age adjusted Death Rate was 301.95
per 100,000 of population ranks Oman #5 in the world. The key drivers of
the dietary supplement market are the rise in chronic diseases. As people
become more aware of the link between lifestyle factors and chronic conditions,
they are increasingly looking for ways to improve their health and reduce their
risk of developing these diseases. This has led to increased demand for dietary
supplements that can support overall health and wellbeing. Another factor
driving the growth of the dietary supplement market is the aging population. As
people age, they may require additional nutrients to support their health and
wellbeing. Additionally, older adults may be more likely to develop chronic
diseases, leading to increased demand for dietary supplements that can support
their health. In 2020, population aged 60+ years for Oman was 217.81
thousand persons. Population aged 60+ years of Oman increased from 38.72
thousand persons in 1971 to 217.81 thousand persons in 2020 growing at an
average annual rate of 3.60%. The aging population which is susceptible to
various chronic diseases is expected to support the growth of dietary
supplements market across Oman in the coming years.
Growing Popularity of Herbal Supplements
Oman dietary supplements market is driven
by the growing popularity of natural and herbal supplements. People are
increasingly turning to natural and herbal supplements to promote better health
and reduce the risk of chronic diseases. Herbal supplements such as turmeric,
ginger, and garlic are believed to have anti-inflammatory and antioxidant
properties, which can help to reduce the risk of chronic diseases.
