Report Description

Oman dietary supplements market is anticipated to grow significantly rate in the projected period of 2028 due increasing awareness about the importance of maintaining a healthy lifestyle. The dietary supplements market in Oman has been growing in recent years, driven by several factors such as increasing awareness about the importance of maintaining a healthy lifestyle. Additionally, growing awareness pertaining to preventive healthcare among the population is further expected to support the growth of Oman dietary supplements market. Also, growing prevalence of various kinds of chronic diseases among the population has further supported the demand of dietary supplements across Oman over the years, thereby driving the growth of Oman dietary supplements market.

Dietary supplements are products that are intended to supplement the diet and provide additional nutrients or other beneficial substances. They can include vitamins, minerals, herbal extracts, and other natural compounds. While they are not intended to replace a healthy diet, they can be a useful addition for people who are looking to support their health and wellbeing. The primary factors driving the growth of the Oman dietary supplements market is the increasing awareness about the importance of maintaining a healthy lifestyle and availability of products which can help in maintaining a healthy lifestyle. Apart from these government efforts or policies on people health are expected to increase the demand of the dietary supplements market in Oman.

Increasing Awareness about the Importance of Maintaining a Healthy Lifestyle

The increasing awareness about the importance of maintaining a healthy lifestyle has had a significant impact on the dietary supplement market in Oman. As people become more aware of the benefits of healthy habits, there has been a growing demand for dietary supplements that can support overall health and wellbeing.

In Oman, the dietary supplement market has grown at rapid pace in recent years. The market is driven by numerous factors, including the growing urge to maintain healthy lifestyles, especially after the sudden outbreak and spread of pandemic COVID-19 which has highlighted the importance of immunity for prevention against different infections and the need of dietary supplements in maintaining immunity. Additionally, the Omani government has implemented several initiatives to promote healthy living, including campaigns to encourage regular exercise and healthy eating. The most popular dietary supplements in Oman are vitamins and minerals, which are often taken to address specific health concerns such as deficiencies or chronic conditions. Herbal supplements are also becoming increasingly popular, as people look for natural alternatives to traditional medicines.

Emergence of E-Commerce Platforms

One of the key trends in the Oman dietary supplement market is the rise of e-commerce. Online platforms have made it easier for consumers to access a wide range of products, including dietary supplements. This has led to increased competition among supplement manufacturers, with companies vying for market share through price, quality, and innovation. Additionally, increasing internet penetration and increasing number of smart phone users is further increasing the traction towards e-commerce, thereby supporting the sales of dietary supplements through online channels. This in turn is expected to support the growth of Oman dietary supplements market in the coming years. Despite the growth of the dietary supplement market in Oman, it is important for consumers to exercise caution when selecting products. While dietary supplements can be a useful addition to a healthy lifestyle, they are not regulated in the same way as pharmaceuticals. This means that it is important to select products from reputable manufacturers who have a proven track record of safety and efficacy.

Growing Geriatric population and Chronic Diseases

Chronic diseases such as heart disease, diabetes, and obesity are often linked to lifestyle factors such as poor diet and lack of exercise. As a result, people are increasingly turning to dietary supplements to support their health and reduce their risk of developing these conditions. According to World Health Organization, in 2020 Coronary Heart Disease Deaths in Oman reached 5,287 or 35.65% of total deaths. The age adjusted Death Rate was 301.95 per 100,000 of population ranks Oman #5 in the world. The key drivers of the dietary supplement market are the rise in chronic diseases. As people become more aware of the link between lifestyle factors and chronic conditions, they are increasingly looking for ways to improve their health and reduce their risk of developing these diseases. This has led to increased demand for dietary supplements that can support overall health and wellbeing. Another factor driving the growth of the dietary supplement market is the aging population. As people age, they may require additional nutrients to support their health and wellbeing. Additionally, older adults may be more likely to develop chronic diseases, leading to increased demand for dietary supplements that can support their health. In 2020, population aged 60+ years for Oman was 217.81 thousand persons. Population aged 60+ years of Oman increased from 38.72 thousand persons in 1971 to 217.81 thousand persons in 2020 growing at an average annual rate of 3.60%. The aging population which is susceptible to various chronic diseases is expected to support the growth of dietary supplements market across Oman in the coming years.

Growing Popularity of Herbal Supplements

Oman dietary supplements market is driven by the growing popularity of natural and herbal supplements. People are increasingly turning to natural and herbal supplements to promote better health and reduce the risk of chronic diseases. Herbal supplements such as turmeric, ginger, and garlic are believed to have anti-inflammatory and antioxidant properties, which can help to reduce the risk of chronic diseases.