Oman Dietary Supplements Market to Grow with a CAGR of 6.98% through 2030

Increasing Health Consciousness Among Consumers and Rising Prevalence of Lifestyle Diseases is expected to drive the Oman Dietary Supplements Market growth in the forecast period, 2026-2030

According to TechSci Research report, “Oman Dietary Supplements Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Oman Dietary Supplements Market stood at USD 28.25 Million in 2024 and is anticipated to grow with a CAGR of 6.98% in the forecast period, 2026-2030.

The increase in disposable income among Oman’s expanding middle class has significantly widened access to dietary supplements. As living standards improve, consumers are more inclined to allocate spending toward health-enhancing products, with a noticeable shift toward premium and specialized supplements. This upward trend in purchasing power is driving demand not only for general wellness items but also for targeted formulations addressing specific health concerns, such as immunity, digestion, and cardiovascular support.

The Omani government’s focus on public health has translated into policy-level interventions that actively promote preventive healthcare and wellness. Through national health strategies and public awareness campaigns, consumers are increasingly encouraged to adopt a proactive approach to personal health management a mindset that aligns well with the use of dietary supplements. Moreover, regulatory frameworks that ensure quality and safety standards have enhanced consumer trust and legitimized the role of supplements in mainstream healthcare. Oman's retail sector is undergoing a digital transformation, with e-commerce emerging as a critical channel for dietary supplement distribution. The widespread adoption of online shopping platforms, driven by convenience and improved digital infrastructure, has expanded product availability beyond physical retail spaces. The COVID-19 pandemic served as a catalyst, normalizing digital purchasing behavior and enabling both domestic and international supplement brands to reach a broader consumer base with greater ease.

Consumer preferences in Oman are increasingly shifting toward natural and plant-based supplements, in line with a broader global trend favoring clean-label and chemical-free health products. Locally, there is growing interest in traditional herbal ingredients such as turmeric, ginger, and aloe vera, driven by cultural familiarity and perceived health benefits. This shift is reshaping product portfolios, with both local and international brands expanding their herbal and organic offerings to cater to this evolving demand. Social media platforms have become powerful drivers of consumer behavior in Oman’s wellness market. Influencers, health professionals, and public figures frequently endorse dietary supplements, creating high engagement and influencing purchasing decisions particularly among younger demographics. Platforms like Instagram and Facebook serve not only as promotional tools but also as education hubs where users access reviews, product information, and testimonials. This digital word-of-mouth effect significantly boosts brand visibility and consumer trust.

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Oman Dietary Supplements Market is segmented into product type, form, distribution channel, application, end user, regional distribution, and company.

Based on its distribution channel, the Pharmacies and Drug Stores segment has emerged as the predominant market leader, Pharmacies are widely regarded as reliable sources for health-related products in Oman. The presence of qualified pharmacists who can offer personalized consultation and dosage guidance provides consumers with confidence, particularly when selecting supplements for specific health conditions such as diabetes, cardiovascular health, or immunity enhancement. Dietary supplements sold through pharmacies are typically subject to stringent regulatory oversight, ensuring product authenticity, quality, and safety. This aligns with Oman’s growing focus on healthcare standards and supports pharmacies as the preferred purchase point for both prescription-based and over-the-counter supplements.

Pharmacies and drug stores are well-distributed across urban centers such as Muscat, Sohar, and Salalah, offering easy physical access for a broad customer base. Their proximity to hospitals and clinics also makes them a natural extension of the healthcare ecosystem, reinforcing their role in the consumer’s health journey. Many pharmacies in Oman stock an extensive variety of branded and condition-specific supplements, including vitamins, minerals, herbal extracts, and specialty formulations for seniors, athletes, and women. This breadth of offerings appeals to diverse consumer needs and enhances the channel’s competitiveness.

Based on its application, the Immunity segment has emerged as the predominant market leader, The COVID-19 pandemic has significantly amplified the focus on immunity as a core aspect of health. Omani consumers, like their global counterparts, have become more attuned to the importance of boosting the body's immune defense systems through nutrition. This shift in mindset has created a robust, sustained demand for immunity-boosting supplements, such as vitamin C, vitamin D, zinc, and herbal formulations like echinacea and elderberry.

Oman’s traditional health culture has long included the use of natural remedies and herbs to support well-being and disease prevention, making immunity-focused supplements a natural extension. This alignment of cultural practices with modern dietary supplement products enhances consumer confidence and willingness to purchase immunity-related products. As Oman’s population becomes more health-conscious, there is an increasing emphasis on holistic wellness. The demand for immunity supplements extends beyond just sickness prevention to include overall vitality, mental clarity, and resistance to seasonal illnesses. Consumers are increasingly opting for combination products that support immunity while also enhancing general health and energy levels

Major companies operating in Oman Dietary Supplements Market are:

• Nature's Way
• Amway Corp.
• Pfizer Gulf FZ LLC
• Abbott Laboratories, Inc.
• Herbalife Nutrition
• Nestle S.A.
• Oman Pharmaceutical Products Co. LLC (OPP)

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“The Oman Dietary Supplements Market is poised for sustained growth, driven by a combination of rising health awareness, shifting consumer preferences, and supportive government initiatives. The market's expansion is underpinned by increasing demand across key segments such as immunity, general health, and energy management, with pharmacies continuing to dominate distribution channels. As consumer purchasing power grows, alongside the increasing adoption of digital platforms and herbal/natural supplements, the market presents significant opportunities for both local and international players. To capitalize on this potential, businesses must focus on product innovation, regulatory compliance, and consumer education to build trust and establish long-term market leadership in this evolving sector.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Oman Dietary Supplements Market, By Product Type (Vitamin, Combination Dietary Supplements, Protein, Herbal Supplements, Fish Oil & Omega Fatty Acid, Others), By Form (Capsules, Tablets, Powder, Soft Gels, Liquid), By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets, Others), By Application (Immunity, General Health, Energy & Weight Management, Bone & Joint Health, Others), By End User (Adults, Geriatric, Pregnant Females, Children, Infants), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Oman Dietary Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Oman Dietary Supplements Market.

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