Oman Dietary Supplements Market to Grow with a CAGR of 6.98% through 2030
Increasing Health Consciousness Among Consumers and Rising Prevalence of
Lifestyle Diseases is expected to drive the Oman Dietary Supplements Market
growth in the forecast period, 2026-2030
According to TechSci Research report, “Oman Dietary
Supplements Market – By Region, Competition, Forecast & Opportunities, 2030F”,
the Oman Dietary Supplements Market stood at USD 28.25 Million in 2024 and is
anticipated to grow with a CAGR of 6.98% in the forecast period, 2026-2030.
The increase in disposable income among Oman’s
expanding middle class has significantly widened access to dietary supplements.
As living standards improve, consumers are more inclined to allocate spending
toward health-enhancing products, with a noticeable shift toward premium and
specialized supplements. This upward trend in purchasing power is driving
demand not only for general wellness items but also for targeted formulations
addressing specific health concerns, such as immunity, digestion, and cardiovascular
support.
The Omani government’s focus on public health has
translated into policy-level interventions that actively promote preventive
healthcare and wellness. Through national health strategies and public
awareness campaigns, consumers are increasingly encouraged to adopt a proactive
approach to personal health management a mindset that aligns well with the use
of dietary supplements. Moreover, regulatory frameworks that ensure quality and
safety standards have enhanced consumer trust and legitimized the role of
supplements in mainstream healthcare. Oman's retail sector is undergoing a
digital transformation, with e-commerce emerging as a critical channel for
dietary supplement distribution. The widespread adoption of online shopping
platforms, driven by convenience and improved digital infrastructure, has
expanded product availability beyond physical retail spaces. The COVID-19
pandemic served as a catalyst, normalizing digital purchasing behavior and
enabling both domestic and international supplement brands to reach a broader
consumer base with greater ease.
Consumer preferences in Oman are increasingly shifting
toward natural and plant-based supplements, in line with a broader global trend
favoring clean-label and chemical-free health products. Locally, there is
growing interest in traditional herbal ingredients such as turmeric, ginger,
and aloe vera, driven by cultural familiarity and perceived health benefits.
This shift is reshaping product portfolios, with both local and international
brands expanding their herbal and organic offerings to cater to this evolving
demand. Social media platforms have become powerful drivers of consumer
behavior in Oman’s wellness market. Influencers, health professionals, and
public figures frequently endorse dietary supplements, creating high engagement
and influencing purchasing decisions particularly among younger demographics.
Platforms like Instagram and Facebook serve not only as promotional tools but
also as education hubs where users access reviews, product information, and
testimonials. This digital word-of-mouth effect significantly boosts brand
visibility and consumer trust.
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Oman Dietary Supplements Market is segmented into product
type, form, distribution channel, application, end user, regional distribution,
and company.
Based on its distribution channel, the Pharmacies and
Drug Stores segment has emerged as the predominant market leader, Pharmacies
are widely regarded as reliable sources for health-related products in Oman.
The presence of qualified pharmacists who can offer personalized consultation
and dosage guidance provides consumers with confidence, particularly when
selecting supplements for specific health conditions such as diabetes,
cardiovascular health, or immunity enhancement. Dietary supplements sold
through pharmacies are typically subject to stringent regulatory oversight,
ensuring product authenticity, quality, and safety. This aligns with Oman’s
growing focus on healthcare standards and supports pharmacies as the preferred
purchase point for both prescription-based and over-the-counter supplements.
Pharmacies and drug stores are well-distributed across
urban centers such as Muscat, Sohar, and Salalah, offering easy physical access
for a broad customer base. Their proximity to hospitals and clinics also makes
them a natural extension of the healthcare ecosystem, reinforcing their role in
the consumer’s health journey. Many pharmacies in Oman stock an extensive
variety of branded and condition-specific supplements, including vitamins,
minerals, herbal extracts, and specialty formulations for seniors, athletes,
and women. This breadth of offerings appeals to diverse consumer needs and
enhances the channel’s competitiveness.
Based on its application, the Immunity segment has
emerged as the predominant market leader, The COVID-19 pandemic has
significantly amplified the focus on immunity as a core aspect of health. Omani
consumers, like their global counterparts, have become more attuned to the
importance of boosting the body's immune defense systems through nutrition.
This shift in mindset has created a robust, sustained demand for
immunity-boosting supplements, such as vitamin C, vitamin D, zinc, and herbal
formulations like echinacea and elderberry.
Oman’s traditional health culture has long included
the use of natural remedies and herbs to support well-being and disease
prevention, making immunity-focused supplements a natural extension. This
alignment of cultural practices with modern dietary supplement products
enhances consumer confidence and willingness to purchase immunity-related
products. As Oman’s population becomes more health-conscious, there is an
increasing emphasis on holistic wellness. The demand for immunity supplements
extends beyond just sickness prevention to include overall vitality, mental
clarity, and resistance to seasonal illnesses. Consumers are increasingly
opting for combination products that support immunity while also enhancing
general health and energy levels
Major companies operating in Oman Dietary Supplements Market
are:
- Nature's Way
- Amway Corp.
- Pfizer Gulf FZ LLC
- Abbott Laboratories, Inc.
- Herbalife Nutrition
- Nestle S.A.
- Oman Pharmaceutical Products Co. LLC
(OPP)
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“The Oman Dietary Supplements Market is poised for
sustained growth, driven by a combination of rising health awareness, shifting
consumer preferences, and supportive government initiatives. The market's
expansion is underpinned by increasing demand across key segments such as
immunity, general health, and energy management, with pharmacies continuing to
dominate distribution channels. As consumer purchasing power grows, alongside
the increasing adoption of digital platforms and herbal/natural supplements, the
market presents significant opportunities for both local and international
players. To capitalize on this potential, businesses must focus on product
innovation, regulatory compliance, and consumer education to build trust and
establish long-term market leadership in this evolving sector.,” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
“Oman Dietary Supplements Market, By Product
Type (Vitamin, Combination Dietary Supplements, Protein, Herbal Supplements,
Fish Oil & Omega Fatty Acid, Others), By Form (Capsules, Tablets, Powder,
Soft Gels, Liquid), By Distribution Channel (Pharmacies and Drug Stores,
Online, Supermarkets and Hypermarkets, Others), By Application (Immunity,
General Health, Energy & Weight Management, Bone & Joint Health,
Others), By End User (Adults, Geriatric, Pregnant Females, Children, Infants),
By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Oman
Dietary Supplements Market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Oman Dietary
Supplements Market.
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