Nutraceuticals Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Dietary Supplements, Functional Foods, Functional Beverages), By Form (Tablets, Capsules, Powder, Liquid, Others), By Source (Animal, Plant, Microbial), By Distribution Channel (Specialty Stores, Online, Pharmacies, Hypermarkets/Supermarkets), By Region and Competition, 2020-2030F

Market Overview

The Global Nutraceuticals Market , valued at USD 320.05 Billion in 2024, is projected to experience a CAGR of 9.98% to reach USD 566.37 Billion by 2030. Nutraceuticals are products derived from food sources providing health benefits beyond basic nutrition, actively contributing to disease prevention and overall well-being. The market's robust growth is primarily driven by an increasing global emphasis on preventive healthcare, with consumers seeking natural alternatives for health management. Further impetus comes from an expanding aging population, a rising prevalence of chronic diseases globally, and increasing disposable incomes in emerging economies, fostering greater expenditure on health-enhancing products.

Supporting this market vitality, the Council for Responsible Nutrition reported that 75% of Americans utilized dietary supplements in 2024, consistent with 2023 figures, with a median monthly expenditure of $50 in 2024 for supplement users. Despite these positive indicators, a significant challenge impeding broader market expansion is the lack of harmonized global regulatory frameworks and stringent quality control measures, which can foster consumer skepticism regarding product efficacy and safety.

Key Market Drivers

Growing consumer health consciousness represents a fundamental shift in individual attitudes, with more people actively managing their well-being rather than solely reacting to illness. Enhanced access to health information and a deeper understanding of the correlation between dietary choices and long-term health outcomes have fueled this heightened awareness. Consumers are proactively seeking products that support their health objectives, driving increased demand for nutraceuticals offering perceived benefits beyond basic nutrition. According to the Council for Responsible Nutrition, November 2024, "CRN Releases Select Findings from 2024 Consumer Survey", 42 percent of supplement users cited overall health and wellness as their primary motivation for use, demonstrating a clear intention behind their purchasing decisions. This evolving consciousness fosters a market that prioritizes transparency, efficacy, and beneficial ingredients.

Complementing this trend is the escalating focus on preventive healthcare, which positions nutraceuticals as crucial components in mitigating health risks before chronic conditions develop. Consumers are increasingly adopting lifestyles that prioritize disease prevention through diet and supplementation, reflecting a shift from curative to proactive health maintenance. A significant indicator of this trend is that, according to WholeFoods Magazine, February 2025, "Highlights from CRN's 2024 Consumer Survey", nearly 80 percent of supplement users preferred taking supplements over over-the-counter or prescription medications when appropriate, reflecting a strong inclination towards non-pharmaceutical health management. This overarching trend has considerably propelled the nutraceutical market; for example, Europe's food supplement industry generated nearly €18 billion in revenue in 2024, according to the European Federation of Associations of Health Product Manufacturers.

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Key Market Challenges

The lack of harmonized global regulatory frameworks and stringent quality control measures represents a significant impediment to the broader expansion of the Global Nutraceuticals Market. This regulatory inconsistency directly fosters consumer skepticism regarding product efficacy and safety, thereby restraining market growth. Varied standards across different national and regional markets contribute to a fragmented landscape where product claims and quality assurance can differ substantially. This situation can lead to distrust among potential consumers who may encounter products with inconsistent ingredient quality or unsubstantiated health benefits.

Such an environment directly impacts consumer purchasing behavior. According to a 2025 survey by the Consumer Healthcare Products Association, a majority of US voters expressed a belief that current regulations require updating and strengthening to protect consumers more effectively. This indicates a public perception that existing oversight is insufficient. Furthermore, an NSF 2024 report revealed that while 89% of consumers prefer certified products, 86% expect retailers to offer only supplements that have undergone rigorous testing for safety and quality. This strong demand for verifiable quality and safety, which is challenged by inconsistent global regulation, limits new consumer entry and restricts the overall market's growth potential.

Key Market Trends

The development of personalized nutrition solutions represents a significant evolution in the nutraceutical market, moving beyond generic offerings to tailor products based on individual needs. This approach leverages detailed data, including genetic profiles, lifestyle factors, and specific health objectives, to create highly customized dietary recommendations and supplement regimens. According to the Council for Responsible Nutrition's 2024 Consumer Survey, published in October 2024, "CRN Survey Shows Consistent Supplement Usage with Increase of Specialty Product Use Over Time", 69 percent of supplement users emphasized the importance of a personalized regimen when choosing dietary supplements. This shift reflects a consumer desire for more precise and effective health management, driving companies to invest in advanced diagnostics and bespoke product formulations. In June 2024, Nestlé Health Science launched its GLP-1 nutrition support platform, glp-1nutrition. com, to offer personalized dietary, lifestyle, and supplement assistance, demonstrating the industry's commitment to tailored wellness programs.

Another pivotal trend is the integration of digital health and Artificial Intelligence platforms throughout the nutraceutical value chain. AI and digital technologies are streamlining processes from ingredient discovery and product formulation to supply chain optimization and consumer engagement. These platforms enable faster innovation, enhanced quality control, and more effective market responsiveness. For instance, Archer Daniels Midland (ADM) reported in January 2025 that it had pioneered the use of AI in flavor development within its nutrition business, with generative AI accelerating innovation in food science by suggesting combinations human experts had not considered. This integration allows for sophisticated data analysis, predictive modeling, and the creation of novel compounds, fundamentally reshaping how nutraceuticals are researched, developed, and delivered to the market, ultimately fostering greater efficiency and targeted product efficacy.

Segmental Insights

The Functional Foods segment is a primary driver within the Global Nutraceuticals Market, experiencing rapid expansion due to evolving consumer preferences. This growth is largely fueled by a heightened global health consciousness, as individuals increasingly seek proactive dietary solutions for well-being and disease prevention. The rising prevalence of lifestyle-related health conditions, such as obesity and cardiovascular issues, further compels consumers to integrate foods fortified with beneficial ingredients, including vitamins, minerals, and probiotics, into their daily routines. Furthermore, the demand for convenient, on-the-go health-enhancing products that offer benefits beyond basic nutrition contributes significantly to this segment's robust performance.

Regional Insights

North America leads the global nutraceuticals market primarily due to its robust emphasis on preventative healthcare and strong consumer health awareness. An aging population actively seeking solutions for age-related conditions, coupled with the rising prevalence of chronic lifestyle diseases, significantly drives demand for functional foods and dietary supplements. Furthermore, the regulatory framework in the United States, overseen by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC), provides a dynamic environment. While subject to post-market surveillance, the absence of stringent pre-market approval for dietary supplements facilitates rapid product innovation and market entry, contributing to the region's prominent position.

Recent Developments

• In November 2024, FutureCeuticals and Global Calcium announced a strategic global sales and manufacturing collaboration aimed at expanding FutureCeuticals' portfolio of supplement ingredients into key markets. This partnership in the global nutraceuticals market will initially focus on FruiteX-B calcium fructoborate, a clinically supported mineral complex utilized in bone, joint, and mobility support products. The collaboration leverages Global Calcium's established manufacturing and sales network to enhance the reach of innovative ingredient solutions across India, Southeast Asia, the Middle East, and Africa.

• In October 2024, dsm-firmenich introduced Dry Vit A Palmitate for Early Life Nutrition, a new clean-label solution in the global nutraceuticals market. This breakthrough dry vitamin A form aims to enhance the nutritional value of infant formulas by addressing the stability challenges associated with traditional vitamin A ingredients. The ingredient's formulation is designed to withstand processing and storage while maintaining nutritional potency, making it suitable for both dry and wet blending applications in infant and early life nutrition premixes. The company emphasized its commitment to providing solutions for optimal infant health.

• In October 2024, ProBiotix Health Plc, a UK-based company, finalized a new commercial partnership with Raff, a raw materials and ingredients specialist located in Mexico. This five-year agreement establishes Raff as the exclusive distributor of Lactobacillus plantarum LPLDL, a probiotic ingredient designed to support cardiometabolic health, for local manufacturing of finished products within the Mexican nutraceuticals market. The collaboration aims to address the significant prevalence of cardiovascular disease and high cholesterol in Mexico, with commercial sales anticipated to commence in late 2025.

• In May 2024, Evonik presented several nutraceutical innovations at Vitafoods Europe. Among these, the company introduced a new concept featuring AvailOm® omega-3 powder combined with Boswellia, specifically targeted for joint health applications. Additionally, Evonik showcased new study results concerning its IN VIVO BIOTICS™ synbiotic solutions, which offer advanced, evidence-based food ingredients. These developments underscore Evonik's ongoing research and product development efforts within the global nutraceuticals market, aiming to provide functional food and supplement brands with differentiated solutions backed by scientific evidence.

Key Market Players

• Archer Daniels Midland Company
• BASF SE
• Nestle S.A.
• Danone S.A.
• General Mills Inc.
• Koninklijke DSM N.V.
• Herbalife International of America, Inc.
• Abbott Laboratories, Inc.
• Pfizer Inc.
• GlaxoSmithKline plc.

Report Scope:

In this report, the Global Nutraceuticals Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Nutraceuticals Market , By Product Type:

o   Dietary Supplements

o   Functional Foods

o   Functional Beverages

• Nutraceuticals Market , By Form:

o   Tablets

o   Capsules

o   Powder

o   Liquid

o   Others

• Nutraceuticals Market , By Source:

o   Animal

o   Plant

o   Microbial

• Nutraceuticals Market , By Distribution Channel:

o   Specialty Stores

o   Online

o   Pharmacies

o   Hypermarkets/Supermarkets

• Nutraceuticals Market , By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Nutraceuticals Market .

Available Customizations:

Global Nutraceuticals Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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