New Zealand tire market was valued USD 0.76 billion in 2019 and is forecast to grow at CAGR of over 5% in the next five years on account of surging sales of vehicles and rising disposable income of people in the region. Several road infrastructural projects, such as Waitemata Harbour Crossing and Puhoi Wellsford, by the government are further pushing the sales of automobiles across the country, which is subsequently driving New Zealand tire market. Moreover, rapid industrialization, expanding vehicle fleet size and rising urbanization are positively influencing the growth of the market.

New Zealand tire market is segregated based on vehicle type, radial vs bias, demand category, offline vs online, region and company. On the basis of vehicle type, New Zealand tire market is segmented into passenger cars, light commercial vehicle, medium & heavy commercial vehicle, two-wheelers and off-the road vehicles. Passengers cars accounted for the dominant share in 2020 and the segment is expected to continue its dominance during forecast period as well on account of rising sales of passenger cars and increase in standard of living of people. Among demand category, New Zealand tire market is categorized into original equipment manufacturer (OEM) and replacement. Replacement is the dominating category and is anticipated to maintain its dominance as demand for replacement continues to grow as tires undergo wear and tear, thereby resulting in need to replace them. Moreover, improvements in infrastructure in New Zealand is resulting in increased number of miles driven which is further boosting demand for replacement in New Zealand tire market. 

In terms of regional analysis, New Zealand tire market is segmented into Auckland, Canterbury, Waikato, Wellington and Rest of New Zealand. Auckland tire market registered the highest growth in 2020 and the segment is poised to grow at high rate during forecast period as well owing to investments by the government bodies for rapid transport projects in the region.

Major companies operating in New Zealand tire market recorded high volume sales in 2020 financial year and the trend is likely to remain same during forecast period. List of major players operating in New Zealand tire market include Compagnie Générale des Établissements Michelin (CGEM), Goodyear Dunlop Tyres (NZ) Limited, Bridgestone Corporation, Hankook Tire Co., Ltd., Continental Pty. Ltd., The Yokohama Rubber Co., Ltd., Toyo Tire & Rubber Co., Ltd., Kumho Tire Co., Inc., Pirelli & C. S.p.A., Balkrishna Industries Limited, etc. Bridgestone was the last company to manufacture tires in New Zealand. Most of the companies have their distributor network in the country and tires are imported from Japan, Korea, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.  

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and forecast the market size of New Zealand tire market.
  • To classify and forecast New Zealand tire market based on vehicle type, by radial vs bias, by demand category, by offline vs online and regional distribution.
  • To identify drivers and challenges for New Zealand tire market.
  • To conduct the pricing analysis for New Zealand tire market.
  • To identify and analyze the profile of leading players involved in New Zealand tire market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the country.

TechSci Research calculated the market size of New Zealand tire market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, OICA, World Bank, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Tire manufacturers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to tire market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, New Zealand tire market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Vehicle Type:
    • Passenger Car
    • Light Commercial Vehicle
    • Medium & Heavy Commercial Vehicle
    • Two-Wheeler
    • Off-The-Road
  • Market, By:
    • Radial
    • Bias
  • Market, By Demand Category:
    • OEM
    • Replacement
  • Market, By:
    • Offline
    • Online
  • Market, By Region:
    • Auckland
    • Canterbury
    • Waikato

o    Wellington

o    Rest of New Zealand

  • Market, By Company:
    • Compagnie Générale des Établissements Michelin (CGEM)
    • Goodyear Dunlop Tyres (NZ) Limited
    •  Bridgestone Corporation
    • The Yokohama Rubber Co., Ltd.
    • Hankook Tire Co., Ltd.

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in New Zealand tire market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Impact of COVID-19 on New Zealand Tire Market

5.       Voice of Customer

5.1.    Factors Influencing Purchase Decision

5.2.    Brand Recall (Aided/Unaided)

5.3.    Brand Switching

5.4.    Brand Satisfaction Level

6.       New Zealand Tire Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two-Wheeler, & Off-The-Road)

6.2.2. By Radial Vs Bias

6.2.3. By Demand Category (OEM Vs Replacement)

6.2.4. By Offline vs Online

6.2.5. By Company

6.2.6. By Region

6.3.    Market Attractiveness Index (By Vehicle Type)

6.4.    Prominent Tire Sizes (PC, CV, Two Wheeler, OTR)

7.       New Zealand Passenger Car Tire Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Vehicle Type (SUV, Sedan and Hatchback)

7.2.2. By Demand Category (OEM Vs. Replacement)

7.2.3. By Radial Vs Bias

7.3.    Market Attractiveness Index (By Vehicle Type)

8.       New Zealand Light Commercial Vehicle Tire Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Vehicle Type (Pickup, Light Truck, Van and Light Bus)

8.2.2. By Demand Category (OEM Vs. Replacement)

8.2.3. By Radial Vs Bias

8.3.    Market Attractiveness Index (By Vehicle Type)

9.       New Zealand Medium & Heavy Commercial Vehicle Tire Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Vehicle Type (Medium & Heavy Truck and Bus)

9.2.2. By Demand Category (OEM Vs. Replacement)

9.2.3. By Radial Vs Bias

9.3.    Market Attractiveness Index (By Vehicle Type)

10.   New Zealand Two-Wheeler Tire Market Outlook

10.1.                     Market Size & Forecast

10.1.1.     By Value & Volume

10.2.                     Market Share & Forecast

10.2.1.     By Vehicle Type

10.2.2.     By Demand Category (OEM Vs. Replacement)

10.2.3.     By Radial Vs Bias

10.3.                     Market Attractiveness Index (By Vehicle Type)

11.   New Zealand Off-The-Road Tire Market Outlook

11.1.   Market Size & Forecast

11.1.1.    By Value & Volume

11.2.   Market Share & Forecast

11.2.1.    By Vehicle Type (Agriculture Vehicle, Mining, Construction & Industrial Vehicle & Others)

11.2.2.    By Demand Category (OEM Vs. Replacement)

11.2.3.    By Radial Vs Bias

11.3.   Market Attractiveness Index (By Vehicle Type)

12.   Import-Export Analysis

13.   Market Dynamics

13.1.   Drivers

13.2.   Challenges

14.   Market Trends & Developments

15.   Pricing and Price Point Analysis

16.   Policy and Regulatory Landscape

17.   New Zealand Economic profile

18.   Competitive Landscape

18.1. Compagnie Générale des Établissements Michelin (CGEM)

18.2.   Goodyear Dunlop Tyres (NZ) Limited

18.3.   Bridgestone Corporation

18.4.   The Yokohama Rubber Co., Ltd.

18.5.   Hankook Tire Co., Ltd.

18.6.   Continental Pty. Ltd.

18.7.   TOYO TIRE & RUBBER CO., LTD.

18.8.   Kumho Tire Co., Inc.

18.9.   Pirelli & C. S.p.A.

18.10.   Balkrishna Industries Limited

19.   Strategic Recommendations

20.   About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

  • List of Figures

    Figure 1: New Zealand Tire Market - Factors Influencing Purchase Decision (N=75)

    Figure 2: New Zealand Tire Market - Aided Brand Recall (N=75)

    Figure 3: New Zealand Tire Market - Unaided Brand Recall (N=75)

    Figure 4: New Zealand Tire Market - Brand Switching (N=75)

    Figure 5: New Zealand Tire Market - Brand Switching Attributes (N=75)

    Figure 6: New Zealand Tire Market Brand Satisfaction Level (N=75)

    Figure 7: New Zealand Tire Market - Brand Satisfaction Level, By Lifetime (N=75)

    Figure 8: New Zealand Tire Market - Brand Satisfaction Level, By Traction (N=75)

    Figure 9: New Zealand Tire Market – Brand Satisfaction Level, By Lower Frequency of Breakdown (N=75)

    Figure 10: New Zealand Tire Market - Brand Satisfaction Level, By Vehicle Compatibility (N=75)

    Figure 11: New Zealand Tire Market - Brand Satisfaction Level, By Price to Value (N=75)

    Figure 12: New Zealand Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 13: New Zealand Vehicle Fleet (PC, LCV, M&HCV, Two-Wheeler and OTR) Statistics, By Volume (Million Unit), 2016-2019

    Figure 14: New Zealand Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 15: New Zealand Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 16: New Zealand Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 17: New Zealand Average Age of Vehicle Fleet, By Volume, 2019 (%)

    Figure 18: New Zealand Tire Market Share, By Offline Vs Online, By Volume, 2020 & 2026F

    Figure 19: New Zealand Tire Market Share, By Company, By Volume, 2020

    Figure 20: New Zealand Tire Market Share, By Region, By Volume, 2020 & 2026F

    Figure 21: New Zealand Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 22: New Zealand Passenger Car Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 23: New Zealand Passenger Car Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 24: Prominent Drivers in New Zealand Passenger Car Tire Market

    Figure 25: New Zealand Passenger Car Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 26: New Zealand Passenger Car Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 27: New Zealand New Passenger Car Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 28: New Zealand Used Passenger Car Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 29: New Zealand Passenger Car Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 30: New Zealand Passenger Car Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 31: New Zealand Light Commercial Vehicle Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 32: New Zealand Light Commercial Vehicle Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 33: Prominent Drivers in New Zealand Light Commercial Vehicle Tire Market

    Figure 34: New Zealand Light Commercial Vehicle Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 35: New Zealand Light Commercial Vehicle Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 36: New Zealand New Light Commercial Vehicle Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 37: New Zealand Used Light Commercial Vehicle Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 38: New Zealand Light Commercial Vehicle Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 39: New Zealand Light Commercial Vehicle Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 40: New Zealand Medium & Heavy Commercial Vehicle Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 41: New Zealand Truck Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 42: Prominent Drivers in New Zealand Medium & Heavy Commercial Vehicle Tire Market

    Figure 43: New Zealand Medium & Heavy Commercial Vehicle Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 44: New Zealand Medium & Heavy Commercial Vehicle Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 45: New Zealand Bus Fleet Statistics, By Volume (Thousand Unit), 2016-2019

    Figure 46: New Zealand Medium & Heavy Commercial Vehicle Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 47: New Zealand Medium & Heavy Commercial Vehicle Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 48: New Zealand Two-Wheeler Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 49: New Zealand Two-Wheeler Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 50: Prominent Drivers in New Zealand Two-Wheeler Tire Market

    Figure 51: New Zealand Two-Wheeler Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 52: New Zealand Two-Wheeler Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 53: New Zealand New Two-Wheeler Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 54: New Zealand Used Two-Wheeler Fleet Statistics, By Volume (Million Unit), 2016-2019

    Figure 55: New Zealand Two-Wheeler Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 56: New Zealand Two-Wheeler Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 57: New Zealand OTR Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2016-2026F

    Figure 58: Prominent Drivers in New Zealand OTR Tire Market

    Figure 59: New Zealand OTR Tire Market Share, By Vehicle Type, By Volume, 2016-2026F

    Figure 60: New Zealand OTR Tire Market Share, By Demand Category (OEM Vs. Replacement), By Volume, 2016-2026F

    Figure 61: New Zealand Off-the-Road Tire Market Share, By Radial Vs. Bias, By Volume, 2020-2026F

    Figure 62: New Zealand OTR Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2021E-2026F

    Figure 63: New Zealand Vehicle Fleet (Passenger Car & Commercial Vehicle), By Volume, 2016-2019 (Million Unit)

    Figure 64: New Zealand Tire Market Average Selling Price Analysis, 2016-2026F (USD Per Unit)

     

    List of Tables

    Table 1: New Zealand Two-Wheeler Fleet Statistics, By Engine Capacity, By Volume (Unit), 2016-2019

    Table 2: New Zealand OTR Fleet Statistics, By Vehicle Category, By Volume (Unit), 2016-2019

    Table 3: New Zealand Tire Imports, By HS Code, By Volume (Unit), 2016-2019

    Table 4: New Zealand Tire Imports, By HS Code, By Value (USD Million), 2016-2019

    Table 5: New Zealand Tire Market Pricing Analysis, By Vehicle Type, 2020

    Table 6: New Zealand Import Duties on Tires, By HS Code (Effective Since 2001)