Report Description

Forecast Period


Market Size (2022)

USD 0.83 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market


Market Overview

New Zealand Tire Market has valued at USD 0.83 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.81% through 2028. The tire market in New Zealand plays a crucial role in the automotive and transportation sectors of the country. As an island nation with a diverse landscape and a high rate of vehicle ownership, the demand for tires is significant. This overview provides insight into the key aspects of the New Zealand tire market, including factors driving demand, market trends, competition, and regulatory considerations. The New Zealand tire market is heavily influenced by the country's geographical characteristics and climate diversity. From urban commuting to rugged off-road adventures, the range of driving conditions necessitates a variety of tire types, including all-season, winter, and specialized off-road tires. The market caters to a wide range of vehicles, including passenger cars, SUVs, trucks, and agricultural machinery. The country's robust automotive sector, coupled with a high vehicle ownership rate, drives the demand for tires. New Zealand's economy relies on agriculture and tourism, contributing to the use of commercial vehicles and rental fleets, which further boosts the tire market. Additionally, the prevalence of outdoor activities such as camping, and sports also spurs the demand for specialty tires. Consumer safety and environmental concerns are shaping the tire market. Regulations on tire labeling, rolling resistance, and noise emissions are becoming increasingly important. Consumers are becoming more conscious of the environmental impact of their choices, leading to a demand for eco-friendly and fuel-efficient tires that align with New Zealand's commitment to sustainability. The tire market in New Zealand experiences competition from both domestic and international tire manufacturers. Global tire brands have a significant presence, offering a wide range of tire options to cater to different customer preferences and budgets. Local tire retailers and distributors also play a crucial role in the market, ensuring accessibility and availability of tires across the country. The tire retail landscape is evolving with the digital age. Online tire sales and e-commerce platforms have gained traction, providing customers with convenient options to compare prices, read reviews, and purchase tires online. This trend underscores the increasing importance of digital presence and customer engagement for tire retailers.

Key Market Drivers

Geographical Diversity and Driving Conditions

New Zealand's unique geography, which includes urban areas, rugged terrains, and varied climates, necessitates a diverse range of tires. Consumers require different tire types to navigate varying road surfaces, weather conditions, and terrains, from urban streets to off-road tracks. This geographical diversity drives the demand for specialized tires suited for all-season, winter, and off-road driving.

High Vehicle Ownership Rate

New Zealand has a relatively high vehicle ownership rate compared to its population, resulting in a steady demand for tires. As the number of vehicles on the road increases, so does the need for replacement tires due to wear and tear. Both individual consumers and commercial fleet owners contribute to the consistent demand for tires across various vehicle segments.

Emphasis on Road Safety and Regulations

New Zealand places a strong emphasis on road safety. The country has regulations in place that mandate regular vehicle inspections and safety checks, including tire condition and tread depth. These regulations drive the need for high-quality tires that meet safety standards, ensuring that vehicles are equipped with tires capable of providing adequate grip and traction.

Environmental Awareness and Sustainability

Environmental consciousness is influencing consumer choices, even in the tire market. Consumers are increasingly seeking eco-friendly and fuel-efficient tire options that align with sustainability efforts. Tires with lower rolling resistance contribute to improved fuel efficiency and reduced carbon emissions, making them appealing to environmentally conscious consumers.

Technological Advancements

Technological innovation is driving the development of tires with enhanced performance, safety features, and durability. Advanced tire technologies, such as run-flat tires, self-sealing tires, and smart tire sensors, are gaining traction in the New Zealand market. These technologies offer convenience, safety benefits, and peace of mind for consumers.

Diverse Vehicle Mix

The New Zealand tire market caters to a diverse mix of vehicles, including passenger cars, SUVs, trucks, vans, and agricultural machinery. Each vehicle type has specific tire requirements based on factors such as load capacity, traction needs, and intended usage. The range of vehicle types contributes to the demand for a wide variety of tire sizes and specifications.

Tourism and Outdoor Activities

New Zealand's reputation as a tourist destination and its outdoor-oriented lifestyle contribute to the demand for tires. The country's natural beauty and adventure activities drive tourism and recreational vehicle usage, leading to a need for specialty tires that can handle off-road terrain and provide reliability during outdoor adventures.

Digitalization and Online Retail

The rise of e-commerce and online retail has transformed the tire market. Consumers now have the option to research, compare, and purchase tires online. Online platforms provide convenience, price transparency, and access to a wide range of tire options, reshaping how consumers engage with tire retailers.

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Key Market Challenges

Diverse Driving Conditions

New Zealand's diverse geography and weather conditions pose a significant challenge for the tire market. From urban city streets to remote rural areas and mountainous terrains, the country experiences varying road conditions. Tires need to perform effectively across a range of surfaces, including wet roads, icy paths, and gravel tracks. Meeting these diverse requirements and ensuring optimal tire performance under different conditions is a challenge for manufacturers and retailers.

Road Safety and Consumer Awareness

Despite stringent safety regulations, ensuring that consumers are aware of the importance of tire maintenance and replacements remains a challenge. Many drivers may overlook tire tread depth, inflation levels, and general tire condition. This lack of awareness can compromise road safety and vehicle performance. Raising awareness about regular tire inspections and replacements is crucial for reducing accidents caused by worn-out or improperly maintained tires.

Environmental Impact

The tire market faces pressure to address the environmental impact of tire disposal and production. Proper tire disposal, recycling, and minimizing waste are essential to reduce the environmental footprint. Ensuring that tires are disposed of responsibly and recycling initiatives are implemented effectively is a challenge that requires collaboration among tire manufacturers, retailers, and regulatory bodies.

Sustainability and Fuel Efficiency

As consumer demand for sustainable options increases, there is a challenge to develop tires that balance performance with environmental considerations. Consumers expect tires to contribute to fuel efficiency by reducing rolling resistance. Designing tires that deliver superior traction and performance while also minimizing fuel consumption presents a technical challenge for manufacturers.

Regulatory Compliance

The tire market is subject to regulatory requirements related to safety, labeling, and emissions. Compliance with these regulations requires manufacturers and retailers to ensure that the tires they offer meet the specified standards. Staying updated with evolving regulations and adapting product offerings accordingly is essential to avoid penalties and maintain consumer trust.

Market Competition and Price Sensitivity

The tire market in New Zealand is competitive, with both domestic and international brands vying for consumer attention. Price sensitivity can be a challenge, as consumers often seek cost-effective options without compromising on quality and performance. Balancing competitive pricing with the quality and safety of tires is a constant challenge for retailers and manufacturers.

Digital Disruption and Online Retail

The rise of online tire sales introduces challenges related to customer experience, quality assurance, and distribution. Consumers purchasing tires online might face challenges in accurately selecting the right tire size and type for their vehicle. Ensuring a seamless online shopping experience, providing accurate product information, and addressing potential fitment issues are key challenges in the digital landscape.

Key Market Trends

Sustainability and Eco-Friendly Tires

The trend of sustainability is gaining prominence in the New Zealand tire market. Consumers are increasingly seeking eco-friendly tire options that reduce their carbon footprint and contribute to fuel efficiency. Tire manufacturers are developing tires with lower rolling resistance and innovative materials to meet these demands. The adoption of sustainable practices aligns with New Zealand's commitment to environmental conservation.

Technology Integration

Technological advancements are shaping the tire market through features like tire pressure monitoring systems (TPMS) and smart sensors. These technologies provide real-time data on tire pressure and temperature, enhancing safety and performance. As consumers become more tech-savvy, the integration of such features is becoming a significant trend that enhances both convenience and safety.

Preference for SUVs and Crossovers

The growing preference for SUVs and crossovers is impacting the tire market. These vehicles offer versatility, higher ground clearance, and enhanced traction, making them well-suited for New Zealand's diverse driving conditions. As consumers opt for SUVs and crossovers, the demand for tires that provide optimal performance across varied terrains is on the rise.

Online Tire Retail

The trend of online retail is transforming the way consumers purchase tires. Online platforms offer convenience, price transparency, and the ability to compare different tire options. This trend is influencing tire retailers to establish a strong digital presence, offer accurate fitment information, and provide seamless online shopping experiences to meet changing consumer behaviour.

Safety Awareness and Education

Increased awareness about road safety and tire maintenance is becoming a trend in the New Zealand tire market. Consumers are becoming more conscious of the importance of maintaining proper tire tread depth, inflation, and condition for optimal vehicle performance and safety. Tire retailers and manufacturers are actively participating in safety campaigns and educational initiatives to promote safe driving practices.

Alignment with Regulatory Standards

The New Zealand tire market is aligning with global and regional regulatory standards related to tire labeling, safety, and environmental impact. Regulatory compliance is driving the development of tires that meet safety and environmental requirements. Consumers are more likely to choose tires that display relevant labeling and comply with standards, contributing to a safer and more sustainable driving experience.

Focus on Fitment and Vehicle-Specific Tires

Consumers are becoming more conscious of choosing tires that are specifically designed for their vehicles. Fitment and vehicle-specific tires ensure optimal performance, handling, and safety. The trend of selecting tires tailored to individual vehicle types and usage patterns is growing, as consumers recognize the importance of making informed tire choices.

Segmental Insights

Vehicle Type Insights

In New Zealand, passenger vehicles, particularly cars, play a significant role in the tire market. There are several factors that contribute to this dominance. Firstly, passenger vehicles account for the largest proportion of all vehicle types on New Zealand roads. The annual registration of new passenger cars, combined with the existing fleet, creates a strong demand for tire replacements and repairs. Secondly, the country's diverse topography, encompassing both urban and rural terrains with varying driving conditions, accelerates tire wear and ensures a consistent demand in the tire market.

Tire Type Insights

In New Zealand, radial tires are more dominant than bias tires. This dominance can be attributed to several reasons. Firstly, radial tires provide better fuel efficiency due to their construction that reduces rolling resistance. Secondly, they offer superior handling and traction, which is crucial for the diverse and often challenging road conditions in New Zealand. Lastly, radial tires have a longer lifespan compared to bias tires, making them a cost-effective choice for consumers.

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Regional Insights

The South Island of New Zealand boasts the largest tire market out of the two islands, and there are several key factors that contribute to this dominance. One of the primary reasons is the South Island's vast rural and agricultural areas, which rely heavily on heavy machinery and vehicles that require a significant number of tires. These tire-intensive operations are essential for the smooth functioning of the agricultural sector, contributing to the high demand for tires in this region. Moreover, the unique terrain and climate conditions of the South Island play a crucial role in driving the tire market. The diverse landscapes, ranging from mountains to coastlines, present various challenges that necessitate specialized tire types for optimal safety and efficiency. Whether it's navigating steep mountain roads or traversing wet and slippery coastal areas, having the right tires is paramount to ensure smooth and reliable transportation.

Recent Developments

  • In 2022, National Tyre & Wheel Limited (NTAW) which a tyre wholesaler headquartered in Australia has acquired Carters Tyres Service Limited, C.O. Tire & Retreading Co. Limited, and Tyre Distributors New Zealand Limited.
  • In 2022, New Zealand government has launched nationwide scheme “Tyrewise” for recycling of end-to-life tires in the country.

Key Market Players

·         Goodyear Dunlop Tyres (NZ) Limited

·         Bridgestone Corporation

·         Pirelli & C. S.p.A.

·         Kumho Tire Co., Inc.

·         Hankook Tire Co., Ltd


·         The Yokohama Rubber Co., Ltd

·         Balkrishna Industries Limited

·         Continental AG

 By Vehicle Type

By Demand Category

By Tire Type

By Region

  • Passenger Car
  • Light Commercial Vehicle (LCV)
  • Medium & Heavy Commercial Vehicles (M&HCV)
  • Off-the-Road Vehicles (OTR)
  • Two-Wheelers
  • Three-Wheelers
  • OEM
  • Replacement
  • Radial
  • Bias
  • South Island
  • North Island


Report Scope:

In this report, the New Zealand Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • New Zealand Tire Market, By Vehicle Type:

o   Passenger Car

o   Light Commercial Vehicle (LCV)

o   Medium & Heavy Commercial Vehicles (M&HCV)

o   Off-the-Road Vehicles (OTR)

o   Two-Wheelers

o   Three-Wheelers

  • New Zealand Tire Market, By Demand Category:

o   OEM

o   Replacement

  • New Zealand Tire Market, By Tire Type:

o   Radial

o   Bias

  • New Zealand Tire Market, By Region:

o   South Island

o   North Island

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the New Zealand Tire Market.

Available Customizations:

New Zealand Tire market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
New Zealand Tire Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]                

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on New Zealand Tire Market Outlook

5.    Voice of Customer Analysis

5.1.  Factors Influencing Purchase Decision

5.2.  Brand Awareness

5.3.  Brand Satisfaction Level

6.    New Zealand Tire Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Vehicle Type Market Share Analysis (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheeler, Three-Wheeler)

6.2.2.    By Demand Category Market Share Analysis (OEM Vs. Replacement)

6.2.3.    By Tire Construction Type Market Share Analysis (Radial Vs Bias)

6.2.4.    By Regional Market Share Analysis        North Island Market Share Analysis        South Island Market Share Analysis

6.2.5.    By Company Market Share Analysis (Top 5 Companies, Others – By Value, 2022)

6.3.  New Zealand Tire Market Mapping & Opportunity Assessment

6.3.1.    By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.    By Demand Category Market Mapping & Opportunity Assessment

6.3.3.    By Tire Construction Type Market Mapping & Opportunity Assessment

6.3.4.    By Regional Market Mapping & Opportunity Assessment

7.    New Zealand Passenger Car Tire Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Demand Category Market Share Analysis

7.2.2.    By Tire Construction Type Market Share Analysis

8.    New Zealand Light Commercial Vehicle Tire Market Outlook

8.1.  Market Size & Forecast