New Zealand Tire Market to Grow with a CAGR of 4.81% through 2030
Rising vehicle ownership, growing demand for replacement tires, and
increased construction and agricultural activities are the factors driving the
market in the forecast period 2026–2030.
According to TechSci Research report, “New Zealand Tire Market –
By Region, Competition, Opportunities and Forecast, 2020-2030F”,
The New Zealand Tire Market was valued at USD 922.75 Million in 2024 and is
expected to reach USD 1223.20 Million by 2030 with a CAGR of 4.81% during the
forecast period.
The tire market in New Zealand is evolving in response to changing
transportation habits, regulatory frameworks, and technological integration
within the mobility ecosystem. The market is not only influenced by the steady
pace of vehicle registrations but also by rising expectations for safety,
digital connectivity, and sustainability in automotive components. One of the
defining characteristics of the New Zealand tire landscape is the country’s
high reliance on imported vehicles—particularly used imports from Japan—which
creates a complex tire replacement cycle with varied sizing and specifications.
This import-driven diversity in the vehicle fleet encourages demand for
multi-brand, multi-segment tire offerings to accommodate a broad array of
driving conditions and vehicle types.
Consumer behavior is also shifting, with increased sensitivity toward
road safety inspections and Warrant of Fitness (WoF) requirements. These
routine safety checks, mandatory for most vehicles, are directly influencing
the frequency of tire replacements, especially in urban centers where daily
commuting exerts significant wear on passenger tires. Seasonal driving
conditions in certain regions, including snow-prone areas in the South Island,
are driving niche demand for winter and all-terrain tires, particularly among
recreational users and tourism operators.
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New Zealand Tire Market Is Segmented by Demand
Category, Tire Construction Type, Vehicle Type, and Region.
The passenger car segment
led New Zealand’s tire market growth in 2024, accounting for over two-thirds of
total demand. Growth stemmed from rising new and used vehicle registrations,
particularly high-mileage imports that required immediate tire replacements.
Higher urban travel, increased disposable incomes, and strict safety
inspections drove frequent tire changes. Consumers favored features like low
rolling resistance, sensor integration, and sustainable materials. Digital tire
retailing gained traction, with online platforms offering fitment tools and
flexible purchase options for tech-oriented car owners.
South Island emerged as the
fastest-growing tire market region in 2024, fueled by strong activity in
agriculture, construction, and tourism. Areas such as Canterbury and
Christchurch saw rising demand due to car-reliant commuting, expanding rural
networks, and increasing tourist travel. Population growth around regional hubs
and investments in transport infrastructure pushed vehicle use and tire wear.
The island’s varied terrain and climate conditions created sustained demand for
durable, multi-performance tires.
Major Market Players
Operating in New Zealand Tire Market Are:
- Bridgestone Corporation
- Michelin Group
- The Goodyear Tire & Rubber Company
- Continental AG
- Pirelli & C. S.p.A.
- Yokohama Rubber Company, Limited
- Hankook Tire & Technology Co., Ltd.
- Kumho Tire Co., Inc.
- Sumitomo Rubber Industries, Ltd.
- Toyo Tire Corporation
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“Consumer preferences are shifting toward versatile tire types capable of performing in diverse conditions including highways, gravel roads, and off-road terrains. All-terrain and multi-utility tires are gaining popularity among users of SUVs, pickup trucks, and utility vehicles who seek performance both on and off-road. These tires feature aggressive tread patterns, reinforced sidewalls, and dual compound construction for durability and traction across varied surfaces. The growing demand for recreational travel, towing, and multi-purpose vehicle usage is pushing manufacturers to expand their all-terrain offerings. Tire makers are enhancing product lines with all-weather capabilities, snow performance ratings, and longer tread warranties. This trend is also visible in commercial segments where mixed-use vehicles operate in urban and rural settings. The ability of all-terrain tires to offer year-round usage without frequent switching reduces ownership costs and improves convenience for users”, said Mr. Karan Chechi, Research Director
of TechSci Research, a research-based global management consulting firm.
“New Zealand Tire Market By Demand Category (OEM, Replacement), By Tire Construction Type (Radial, Bias), By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheeler), By Region, Competition, Opportunities and Forecast 2020-2030F”,
assesses the market's future growth potential and provides data on market size,
trends, and forecasts. It aims to offer comprehensive market insights, helping
decision-makers make informed investment choices. The report also highlights
emerging trends, key drivers, challenges, and opportunities in the New Zealand
Tire Market.
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