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Forecast Period
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2026-2030
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Market Size (2024)
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USD 15.34
Million
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CAGR (2025-2030)
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6.64%
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Fastest Growing Segment
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Dog
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Largest Market
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North Island
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Market Size (2030)
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USD 22.56 Million
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Market Overview
The New
Zealand Pet Grooming Products market was valued at USD 15.34 Million in 2024 and is expected to grow to USD 22.56 Million by 2030 with
a CAGR of 6.64%. The New Zealand Pet Grooming Products
market is driven by several key factors, including the rising trend of pet
ownership, which has surged in recent years. As more households adopt pets,
particularly dogs and cats, the demand for grooming products has increased. Also,
there is growing awareness among pet owners about the importance of maintaining
their pets' health and hygiene, prompting a shift towards high-quality grooming
products. The market is also influenced by an increasing preference for
eco-friendly and natural grooming solutions, as consumers become more
environmentally conscious. Also, the rise in disposable incomes has led to a
demand for premium and specialized grooming products, including those targeted
for specific breeds or skin types, fueling market growth in New Zealand.
Key Market Drivers
Growing
Adoption of Pets Across the Region
The growing adoption of pets
in New Zealand is a significant driver of the pet grooming products market. As
a part of this, according to a recent study, as of 2025, approximately 63% of
households in New Zealand own pets, a figure that has remained consistent over
the past decade. Cats continue to be the most popular pet, representing 40% of
households, with an estimated 1.26 million cats in the country. Dogs follow closely,
with an estimated 830,000 dogs in New Zealand. This surge in pet ownership
has led to an increased demand for grooming products such as shampoos,
conditioners, brushes, and clippers. Also, the humanization of pets, where
animals are treated as family members, has heightened awareness about their
health and hygiene needs. Consequently, pet owners are investing more in
high-quality grooming products to ensure their pets' well-being. The expansion
of pet grooming salons and mobile grooming services further supports this
trend, making grooming services more accessible and convenient for pet owners.
Expansion
of Pet Grooming Services
The expansion of pet grooming services
in New Zealand is a significant driver of the pet grooming products market. The
increasing number of pet grooming salons and mobile services has made
professional grooming more accessible to pet owners. This growth is evident
with services like Jim's Dog Wash and Nubreed offering in-house grooming,
thereby boosting the demand for grooming products such as shampoos, brushes,
and clippers. Also, the rise in pet adoption and the humanization of pets have
led to greater emphasis on pet health and hygiene, further fueling the need for
quality grooming products. As pet owners seek specialized care for their pets,
the market for grooming products continues to expand, driven by the
proliferation of grooming services across the country.
Increased
Awareness of Pet Health
In New Zealand, the growing awareness of pet health
plays a pivotal role in driving the pet grooming products market. Pet owners
are increasingly recognizing the importance of regular grooming for their pets’
overall well-being, fueling the demand for high-quality grooming products such
as shampoos, conditioners, brushes, clippers, and dental care tools. This trend
is further amplified by the humanization of pets, where animals are treated as
valued family members, leading to greater investment in premium grooming
products that enhance pets' health and comfort. Also, the increasing focus on
pet hygiene, coupled with concerns over skin conditions and allergies,
encourages owners to seek specialized solutions for their pets. The
availability of specialized grooming products through a variety of distribution
channels, including pet stores, supermarkets, and online platforms, has made it
easier for pet owners to access high-quality grooming solutions. This
collective shift underscores the growing commitment to pet health in New
Zealand.
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Key Market Challenges
Rise
in Counterfeit Products
The rise in counterfeit products poses a significant
challenge to the New Zealand pet grooming products market. As demand for
grooming items increases, so does the presence of low-quality, unregulated, and
imitation products in the market. These counterfeit goods often mimic the
packaging and branding of reputable companies but fail to meet essential safety
and quality standards. Using such products can lead to adverse health effects
for pets, including skin irritations, allergic reactions, or more serious medical
conditions. This not only jeopardizes animal well-being but also erodes
consumer trust in established brands. The difficulty in distinguishing genuine
products from counterfeits further complicates purchasing decisions, especially
in online marketplaces. Also, counterfeit sales can undermine revenue for
legitimate businesses, creating unfair competition and hampering innovation.
Addressing this issue requires enhanced regulatory oversight, increased
consumer awareness, and stricter enforcement actions to ensure that only safe,
high-quality pet grooming products are available to New Zealand consumers.
Surging
Pet Care Costs
Surging pet care costs are emerging as a notable
challenge for the New Zealand pet grooming products market. As a part of
this, according to a recent study, as of 2024, pet costs have increased 24.3
per cent and vet bills have increased 16.8 per cent – the sharpest price hikes
since the 1980s. With inflation and rising expenses across various sectors,
the cost of pet ownership has significantly increased, including food,
veterinary services, grooming, and accessories. For many pet owners, grooming
services and products—once considered essential—are now viewed as discretionary
expenditures. As a result, budget-conscious consumers may opt for less frequent
grooming, seek lower-cost alternatives, or even forgo grooming altogether,
directly impacting the sales of grooming products. Also, premium and specialized
grooming items, which often command higher prices, may witness reduced demand
in favor of more affordable, mass-market options. This shift in consumer
behavior can slow market growth and affect profit margins for brands offering
high-end grooming solutions. In this environment, companies must balance
quality and affordability and may need to offer value-driven products or
promotions to retain consumer interest amid economic pressures.
Key Market Trends
Rising
Demand for Eco-Friendly and Natural Products
In New Zealand, the pet grooming products market is
witnessing a significant shift towards eco-friendly and natural offerings,
driven by environmentally conscious consumers seeking sustainable options for
their pets. Pet owners are increasingly opting for grooming products free from
harmful chemicals like parabens and sulfates, favoring formulations enriched
with plant-based oils and extracts that are gentle on pets' skin and the
environment. Brands such as Ashley & Co. have responded to this demand by
introducing products like the Awash Woof pet shampoo, which is 100% natural and
packaged in recyclable materials. This trend aligns with the broader movement
towards sustainability in consumer goods, reflecting a commitment to reducing
environmental impact while ensuring pet well-being. The emphasis on natural
ingredients and sustainable packaging not only caters to the health and safety
of pets but also resonates with pet owners' values, reinforcing the market's
direction towards eco-conscious products.
E-Commerce
Growth
The expansion of e-commerce is significantly
influencing the pet grooming products market in New Zealand. As a part of
this, according to a recent study, as of 2023, New Zealanders made around 8
million more purchases online in 2023, a 5% increase. With the increasing
preference for online shopping, consumers are turning to digital platforms for
their pet care needs. This shift is driven by the convenience of browsing a
wide range of products, accessing customer reviews, and benefiting from home
delivery services. Online retailers are capitalizing on this trend by offering
exclusive deals, subscription services, and personalized product
recommendations, enhancing the overall shopping experience.Also, the rise of
mobile commerce and user-friendly apps has made it easier for pet owners to
purchase grooming products on-the-go. This digital transformation is not only
broadening the market reach for pet grooming products but also fostering
increased competition among brands to establish a strong online presence. As
e-commerce continues to grow, it is expected to play a pivotal role in shaping
the future dynamics of New Zealand's pet grooming products market.
Personalized
and Premium Products
The rising demand for personalized and premium
products is shaping the future of the pet grooming products market in New
Zealand. Pet owners are increasingly seeking tailored solutions that cater to
the specific needs of their pets, such as breed-specific shampoos, conditioners
for sensitive skin, and grooming tools. This trend reflects a broader movement
toward treating pets as family members, with an emphasis on quality, comfort,
and individualized care. Premium products featuring natural ingredients,
hypoallergenic formulations, and added health benefits like vitamins or
essential oils are gaining popularity. In addition, pet owners are showing a
willingness to invest in luxurious grooming experiences and aesthetically
appealing products that align with lifestyle preferences. Brands are responding
by offering curated grooming kits, subscription boxes, and even personalized
labeling options. This growing focus on premiumization and customization not
only enhances customer satisfaction but also allows companies to differentiate
themselves in an increasingly competitive market.
Segmental Insights
Pet
Type Insights
Cat dominated the New Zealand Pet Grooming Products
market, reflecting the country's high rate of feline ownership and the growing
emphasis on pet wellness. Cat owners are increasingly investing in grooming
products such as shampoos, brushes, and dental care items to maintain their
pets' hygiene and health. This trend is further supported by the availability
of a wide range of cat-specific grooming products through various distribution
channels, including specialty stores, supermarkets, and e-commerce platforms.
The market's growth is also driven by the introduction of innovative and
natural grooming solutions tailored for cats, meeting the rising consumer
demand for quality and eco-friendly products. As a result, the cat segment
continues to play a significant role in shaping the dynamics of New Zealand's
pet grooming industry.
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Regional Insights
North Island dominated the New Zealand Pet Grooming
Products market, primarily driven by its higher population density and greater
concentration of pet-owning households. Major urban centers such as Auckland
and Wellington are in the North Island, contributing significantly to market
demand due to increased disposable income and heightened awareness of pet care.
The region also benefits from a more developed retail infrastructure, with a
wide availability of pet grooming salons, specialty stores, and e-commerce
delivery networks. Also, North Island residents tend to be early adopters of
premium and eco-friendly grooming products, further propelling market growth.
These combined factors position North Island as the leading contributor to New
Zealand’s pet grooming products market.
Recent Developments
- In April 2025, Spectrum
Brands, Inc., a leading pet product supplier, has introduced an innovative
packaging solution for its Furminator Deshedding Ultra-Premium Shampoo.
Developed with AeroFlexx, the new squeeze packaging offers a spill-resistant,
self-sealing design while using less plastic than traditional bottles,
enhancing sustainability and user convenience.
Key Market Players
- Kin
- Mipuchi
- Mollies
Pet Salon
- Zenobia
Aromatics
- Pure
Source LLC
- Health
Focus Manufacturers
- SIA
“PURUS.PET
- Glowel
Cosmetics
- Orchid
Lifesciences
- Zoic
Cosmetics
|
By Pet Type
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By Product Type
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By End User
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By Distribution
Channel
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By Region
|
|
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- Shampoo & Conditioner
- Comb & Brushes
- Shear & Trimming Tools
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- Pet Owner
- Pet Care Facilities
- Grooming Salons
|
|
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Report Scope:
In this report, the New Zealand Pet Grooming
Products Market has been segmented into the following categories, in addition
to the industry trends which have also been detailed below:
- New Zealand Pet Grooming Products Market, By Pet Type:
o Dog
o Cat
o Horse
o Others
- New Zealand Pet Grooming
Products Market, By
Product Type:
o Shampoo & Conditioner
o Comb & Brushes
o Shear & Trimming Tools
- New Zealand Pet Grooming
Products Market, By
End User:
o Pet Owner
o Pet Care Facilities
o Grooming Salons
- New Zealand Pet Grooming
Products Market, By
Distribution Channel:
o Online
o Offline
- New Zealand Pet Grooming
Products Market, By Region:
o North Island
o South Island
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the New Zealand Pet Grooming Products Market.
Available Customizations:
New Zealand Pet Grooming Products Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
New Zealand Pet Grooming Products Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]