Report Description

The New Zealand pet grooming products market is expected to grow during the forecast period. The key factors fueling the market growth includes expansion of service offerings and rising pet expenditures. For instance, companies provides a wide range of services such as grooming, daycare, walking, pet boarding, as a result increased the market demand during the forecast period.

The growing importance of pet health and wellbeing, as well as the growing demand for styling, are driving up demand for these services. Pet grooming keeps them clean, healthy, and guards against illnesses, skin infections, and allergies. Additionally, emerging dog grooming trends including dreadlocks, stenciled designs, and putting pet fur on animals with round or square faces are driving the expansion of the sector.

Grooming is an important part of pet care because it enhances skin breathing, prevention against diseases, increases the moisture in the fur coat and provide a greater aroma. To detect early signs of pet ailments and infections, it is critical to prevent infections in vulnerable areas such as the mouth, eyes, and ears. In addition, the usage of dogs by the military and police for operations results in rising demand, which in turn drives the market of the products.

Various factors contribute to increase the market demand such as increased dog shows, rising competition, and sports activities. such as the 2022 Purina Pro Plan National Dog Show which was held at the Purina Pro Plan Auckland Exhibition Centre, in Ardmore. To preserve the breed's integrity, dog exhibitions examine high-quality breeding stock. A winning dog is well-conformed (both in terms of appearance and structure), which increases the likelihood that they will produce purebred offspring of excellent quality. Moreover, Hurunui is believed to be the dog capital of New Zealand. According to Ministry of Internal Affairs data, Hurunui has 421 dogs for every 1000 people, far outnumbering the nearest district, Southland, which has 380.

Companies release new innovative products to attract customers toward the product to consolidate their position in the market. As pet owners are becoming more conscious of pet care issues, manufacturers are concentrating on the creation of new products. For instance, in 2021, Ashley & Co. launched new products in their Pet Care line, Awash woof pet shampoo.  The product is 100% natural and enriched with plant-based oils and extracts that wash and calm your dog's coat without removing any of its natural goodness of dogs means fairness and sense of itself, In addition to being carefully chosen for their aroma, the ingredients camomile, pineapple extract, and bark oil, which are low-irritant and relaxing for dogs' skin as well as gentle on owners' hands, have been combined with essential oils to give the most useful, nourishing, and protecting qualities. For convenience during a wiggly wash, Awoof comes in a handy rPET (fully recyclable) squirt bottle. It's manufactured in New Zealand and free of parabens, SLS, SLES, artificial colors, mineral oils, and PEGS.


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Increasing Pet Grooming Salons Boosts Market Growth

The market is expanding as pet grooming salons and specialist shops are opening more frequently. Over the course of the assessment period, the introduction of mobile pet grooming services is anticipated to emerge as the primary growth driver for the market. For instances, Services such as Jim's Dog Wash and Nubreed, among others, already provide in-house dog grooming services to all dogs. It is projected that this will increase demand for pet shampoos, combs, brushes, and shearing equipment.

Rising Pet Adoption Boosts the Market Demand

The adoption of more pets and ownership patterns that lean toward humanization are two key elements influencing the growth of various pet grooming products. The availability of verities of products and the growing concern pet owners have for the health of their animals both contribute to this rise and are expected to have a favorable effect on the market for pet grooming products during the forecast period. For instance, in 2022, there are at least one pet in 64% of the 1.8 million households in the nation, there are around 4.3 million pets overall. Additionally, the rising adoption of dogs as a result the growing population of professionally trained dogs who support those with disabilities also increases the market for pet grooming goods.

Market Segmentation

The Pet Grooming Products Market is segmented based on animals, product types, and distribution channel. Based on animals, the market is divided into animals, such as dog, cat, horse, and others (bird, reptiles, small mammals (rat & mice, mouse, rabbit, guinea pig) etc.). Based on product types, the market is split into shampoo & conditioners, clippers & scissors, brushes & combs blades, dental care tools, and others (dryers, knives, wipes, etc.). Based on distribution channels, the market is fragmented into groomers mall, supermarket, e-commerce, and others (retail & pharmacy etc.).

Company Profiles

Ebos Group Ltd, Blackmores Group, ZETA Group (NZ) Ltd, Ashley & Co Limited, Spectrum Brands Holdings, Inc., The Hounds Coat Limited, AllGroom, MJ’s New Zealand Limited, The Pet Brands Company, are among the major market players in the New Zealand platform that lead the market growth of the New Zealand pet grooming products market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Animals

Product Types

Distribution Channel

Region

Regional Scope

North Island and South Island

Key Companies Profiled

Ebos Group Ltd, Blackmores Group, ZETA Group (NZ) Ltd, Ashley & Co Limited, Spectrum Brands Holdings, Inc., The Hounds Coat Limited, AllGroom, MJ’s New Zealand Limited, The Pet Brands Company

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the New Zealand pet grooming products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • New Zealand Pet Grooming Products Market, By Animals:
    • Dog
    • Cat
    • Horse
    • Others
  • New Zealand Pet Grooming Products Market, By Product Types:
    • Shampoo & Conditioners
    • Clippers & Scissors
    • Brushes & Combs Blades
    • Dental Care Tools
    • Others
  • New Zealand Pet Grooming Products Market, By Distribution Channel:
    • Groomers Mall
    • Specialty Stores
    • Supermarkets/Hypermarkets
    • E-Commerce
    • Others  
  •  New Zealand Pet Grooming Market, By Region:
    • North Island
    • South Island
  • Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the New Zealand pet grooming products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

New Zealand Pet Grooming Products Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

5.    New Zealand Pet Grooming Products Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Animals Market Share Analysis (Dog, Cat, Horse, and Others (Bird, Reptiles, Small Mammals (Rat & Mice, Mouse, Rabbit, Guinea Pig etc.)

5.2.2.     By Product Types Market Share Analysis (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Dental Care Tools, and others (Dryers, Knives, Wipes, etc.)

5.2.3.     By Distribution Channel Market Share Analysis (Groomers Mall, Specialty Stores, Supermarket, E-Commerce Others (Retail & Pharmacy etc.).

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North Island Market Share Analysis

5.2.4.2.         South Island Market Share Analysis

5.2.5.     By Company Market Share Analysis

5.3.  New Zealand Pet Grooming Products Market Mapping & Opportunity Assessment

5.3.1.     By Animals Market Mapping & Opportunity Assessment

5.3.2.     By Product Types Market Mapping & Opportunity Assessment

5.3.3.     By Distribution Channel Market Mapping & Opportunity Assessment

6.    New Zealand Dog Pet Grooming Products Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Types Market Share Analysis

6.2.2.     By Distribution Channel Market Share Analysis

7.    New Zealand Cat Pet Grooming Products Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Types Market Share Analysis

7.2.2.     By Distribution Channel Market Share Analysis

8.    New Zealand Horse Pet Grooming Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Types Market Share Analysis

8.2.2.     By Distribution Channel Market Share Analysis

9.    Pricing Analysis (Best Selling SKU’s)

10.  Market Dynamics

10.1.              Drivers

10.1.1.  Increasing pet adoption

10.1.2.  Rising grooming salons

10.2.              Challenges

10.2.1.  Rising pet care cost

10.2.2.  Pet Abandonment

11.  Impact of COVID-19 on New Zealand Pet Grooming Products Market

11.1.              Impact Assessment Model       

11.1.1.  Key Segments Impacted

11.1.2.  Key Distribution Channel Impacted

12.  Market Trends & Developments

12.1.              Increasing mobile grooming services

12.2.              Ease of Availability of products

12.3.              Rising awareness regarding pet health and wellbeing

12.4.              Increasing rising competitions and sports Activities

13.  Porter’s Five Forces Model

13.1.              Competitive Landscape

13.2.              Bargaining Power of Buyers

13.3.              Bargaining Power of Suppliers

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  SWOT Analysis

14.1.              Strengths

14.2.              Weaknesses

14.3.              Opportunities

14.4.              Threats

15.  Competitive Landscape

15.1.              Company Profiles

15.1.1.  Ebos Group Ltd

15.1.1.1.      Company Details

15.1.1.2.      Product & Services

15.1.1.3.      Financials (As Reported)

15.1.1.4.      Key Market Focus & Geographical Presence

15.1.1.5.      Recent Developments

15.1.1.6.      Key Management Personnel

15.1.2.  Blackmores Group

15.1.2.1.      Company Details

15.1.2.2.      Product & Services

15.1.2.3.      Financials (As Reported)

15.1.2.4.      Key Market Focus & Geographical Presence

15.1.2.5.      Recent Developments

15.1.2.6.      Key Management Personnel

15.1.3.  Nestlé Purina Pet Care Company

15.1.3.1.      Company Details

15.1.3.2.      Product & Services

15.1.3.3.      Financials (As Reported)

15.1.3.4.      Key Market Focus & Geographical Presence

15.1.3.5.      Recent Developments

15.1.3.6.      Key Management Personnel

15.1.4.  ZETA Group (NZ) Ltd

15.1.4.1.      Company Details

15.1.4.2.      Product & Services

15.1.4.3.      Financials (As Reported)

15.1.4.4.      Key Market Focus & Geographical Presence

15.1.4.5.      Recent Developments

15.1.4.6.      Key Management Personnel

15.1.5.  Ashley & Co Limited

15.1.5.1.      Company Details

15.1.5.2.      Product & Services

15.1.5.3.      Financials (As Reported)

15.1.5.4.      Key Market Focus & Geographical Presence

15.1.5.5.      Recent Developments

15.1.5.6.      Key Management Personnel

15.1.6.  Spectrum Brands Holdings, Inc.

15.1.6.1.      Company Details

15.1.6.2.      Product & Services

15.1.6.3.      Financials (As Reported)

15.1.6.4.      Key Market Focus & Geographical Presence

15.1.6.5.      Recent Developments

15.1.6.6.      Key Management Personnel

15.1.7.  The Hounds Coat Limited

15.1.7.1.      Company Details

15.1.7.2.      Product & Services

15.1.7.3.      Financials (As Reported)

15.1.7.4.      Key Market Focus & Geographical Presence

15.1.7.5.      Recent Developments

15.1.7.6.      Key Management Personnel

15.1.8.  AllGroom

15.1.8.1.      Company Details

15.1.8.2.      Product & Services

15.1.8.3.      Financials (As Reported)

15.1.8.4.      Key Market Focus & Geographical Presence

15.1.8.5.      Recent Developments

15.1.8.6.      Key Management Personnel

15.1.9.  MJ’s New Zealand Limited

15.1.9.1.      Company Details

15.1.9.2.      Product & Services

15.1.9.3.      Financials (As Reported)

15.1.9.4.      Key Market Focus & Geographical Presence

15.1.9.5.      Recent Developments

15.1.9.6.      Key Management Personnel

15.1.10.   The Pet Brands Company

15.1.10.1.    Company Details

15.1.10.2.    Product & Services

15.1.10.3.    Financials (As Reported)

15.1.10.4.    Key Market Focus & Geographical Presence

15.1.10.5.    Recent Developments

15.1.10.6.    Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.              Key Focus Areas

16.2.              Target Product Types

16.3.               Target Distribution Channel

17.   About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Pet industry trends in grooming, health, and wellness. Beyond providing high-quality food, a pet's overall health and grooming are becoming more and more popular. Spending on products that promote the holistic or grooming health of pets is increasing among pet owners.

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Rising pet adoption and online services, which are driving an increase in consumer spending on various grooming, accessories, and food products, are key factors driving the pet grooming products market growth.

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Ebos Group Ltd, Blackmores Group, Nestlé Purina Pet Care Company, ZETA Group (NZ) Ltd, Ashley & Co. Limited, Spectrum Brands Holdings, Inc., The Hounds Coat Limited, AllGroom, MJ’s New Zealand Limited, and the Pet Brands Company are the major players operating in the New Zealand pet grooming products market.

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The pet grooming products available in the market include brushes, combs, clippers, wipes, hair removals, shampoo & conditioners, etc.

profile

Parvati Sharma

Account Manager BD
Press Release

Shampoo & Conditioners to Boost the New Zealand Pet Grooming Products Market Growth

Dec, 2022

Rising pet adoption and increasing numbers of pet grooming salons are the leading factors expected to drive the New Zealand pet grooming products market during the forecast period.