The New Zealand pet
grooming products market is expected to grow during the forecast period. The
key factors fueling the market growth includes expansion of service offerings
and rising pet expenditures. For instance, companies provides a wide range of
services such as grooming, daycare, walking, pet boarding, as a result increased
the market demand during the forecast period.
The growing importance
of pet health and wellbeing, as well as the growing demand for styling, are
driving up demand for these services. Pet grooming keeps them clean, healthy,
and guards against illnesses, skin infections, and allergies. Additionally,
emerging dog grooming trends including dreadlocks, stenciled designs, and
putting pet fur on animals with round or square faces are driving the expansion
of the sector.
Grooming is an important
part of pet care because it enhances skin breathing, prevention against
diseases, increases the moisture in the fur coat and provide a greater aroma.
To detect early signs of pet ailments and infections, it is critical to prevent
infections in vulnerable areas such as the mouth, eyes, and ears. In addition,
the usage of dogs by the military and police for operations results in rising
demand, which in turn drives the market of the products.
Various factors
contribute to increase the market demand such as increased dog shows, rising
competition, and sports activities. such as the 2022 Purina Pro Plan National
Dog Show which was held at the Purina Pro Plan Auckland Exhibition Centre, in
Ardmore. To preserve the breed's integrity, dog exhibitions
examine high-quality breeding stock. A winning dog is well-conformed (both in
terms of appearance and structure), which increases the likelihood that they
will produce purebred offspring of excellent quality. Moreover, Hurunui is believed
to be the dog capital of New Zealand. According to Ministry of Internal
Affairs data, Hurunui has 421 dogs for every 1000 people, far outnumbering the
nearest district, Southland, which has 380.
Companies release new innovative
products to attract customers toward the product to consolidate their position
in the market. As pet owners are becoming more conscious of pet care issues,
manufacturers are concentrating
on the creation of new products. For instance, in 2021, Ashley & Co. launched new products in their
Pet Care line, Awash woof pet shampoo. The
product is 100% natural and enriched with plant-based oils and extracts that
wash and calm your dog's coat without removing any of its natural goodness of
dogs means fairness and sense of itself, In addition to being carefully chosen
for their aroma, the ingredients camomile, pineapple extract, and bark oil,
which are low-irritant and relaxing for dogs' skin as well as gentle on owners'
hands, have been combined with essential oils to give the most useful,
nourishing, and protecting qualities. For convenience during a wiggly wash,
Awoof comes in a handy rPET (fully recyclable) squirt bottle. It's manufactured
in New Zealand and free of parabens, SLS, SLES, artificial colors, mineral oils,
and PEGS.