Motorcycle Apparel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Jackets, Helmets, Gloves, Knee Guards, Shoes, and Others), By Material Type (Mesh, Leather, Plastic, Carbon Fiber, and Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 12.57 Billion
CAGR (2026-2031)	7.52%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 19.42 Billion

Market Overview

The Global Motorcycle Apparel Market will grow from USD 12.57 Billion in 2025 to USD 19.42 Billion by 2031 at a 7.52% CAGR. Motorcycle apparel comprises specialized protective gear such as helmets, jackets, gloves, pants, and boots engineered to safeguard riders against physical injuries and adverse weather conditions. The market is primarily driven by the enforcement of rigorous safety regulations by governments worldwide and a growing consciousness regarding personal safety among daily commuters and touring enthusiasts. These structural drivers ensure consistent demand for certified equipment and differ significantly from transient fashion preferences or technological fads that often influence product aesthetics rather than core utility.

A substantial obstacle currently impeding market expansion is the proliferation of counterfeit products that compromise rider safety and dilute brand integrity for established manufacturers. This issue is particularly problematic in emerging economies where enforcement of intellectual property rights remains inconsistent. Despite this challenge, the expanding rider base continues to bolster industry prospects. According to the European Association of Motorcycle Manufacturers, in 2024, new motorcycle registrations in five key European markets reached 1,155,640 units, representing an increase of approximately 10.1 percent compared to the previous year.

Key Market Drivers

Technological advancements in protective materials and smart wearables are fundamentally reshaping the market by integrating active safety systems into everyday riding gear. Manufacturers are increasingly embedding autonomous airbag systems and multidirectional impact protection technologies into helmets and jackets, converting safety equipment from passive accessories into intelligent devices. This technological evolution drives replacement cycles as riders prioritize gear that offers superior injury mitigation capabilities over older models. According to Mips AB, March 2024, in the 'Annual and Sustainability Report 2023', the company reported net sales of SEK 358 million, highlighting the continued industrial demand for patented safety systems within the helmet production sector despite broader inventory challenges in the retail landscape.

The expansion of the premium and high-performance motorcycle segments serves as a secondary catalyst, creating a dedicated consumer base willing to invest in high-margin, specialized apparel. Owners of heavyweight cruisers and sportbikes typically view protective gear as an extension of the machine, necessitating distinct functional and aesthetic standards that match their vehicle's performance profile. According to Ducati Motor Holding, March 2024, in the 'Ducati closes 2023 with financial results' press release, the company delivered 58,224 motorcycles globally, sustaining high demand in the luxury segment that heavily correlates with premium accessory consumption. While the premium sector drives value, volume is supported by broader vehicle adoption; according to the Society of Indian Automobile Manufacturers, in 2024, domestic two-wheeler sales in India recorded a growth of 13.3 percent, reaching 17.97 million units in the fiscal year ending March 31.

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Key Market Challenges

The proliferation of counterfeit products presents a significant impediment to the growth of the global motorcycle apparel industry by eroding the market share of legitimate manufacturers. These illicit items often mimic the visual design of established brands without adhering to critical safety standards, thereby diverting price-conscious consumers away from certified protective gear. This diversion creates a substantial revenue leak for authorized brands, which must bear the high costs of research, development, and safety certification, unlike their non-compliant competitors who operate with minimal overheads.

This issue is exacerbated when the broader market for two-wheeled vehicles faces volatility, as apparel sales are closely linked to new vehicle acquisitions. According to the Motorcycle Industry Council, sales of new motorcycles and scooters decreased 6.2 percent through the third quarter of 2024 compared to the same period in the previous year. With the primary channel for new customer acquisition contracting, the theft of potential sales by counterfeiters becomes increasingly damaging. Legitimate manufacturers are forced to compete for a smaller pool of buyers against unregulated rivals, directly hampering their ability to invest in innovation and expanding their market footprint.

Key Market Trends

The mainstreaming of casual and urban-style protective wear is fundamentally altering market dynamics by decoupling apparel revenue from motorcycle vehicle sales, as branded gear increasingly appeals to a broader lifestyle audience beyond active riders. This shift is characterized by the integration of abrasion-resistant textiles into everyday fashion silhouettes, allowing consumers to prioritize aesthetic versatility alongside safety without the bulk of traditional touring equipment. Major manufacturers are capitalizing on this demand by expanding their "soft goods" portfolios to offset volatility in vehicle shipments, effectively transforming protective gear into a fashion-forward consumer category. According to Harley-Davidson, October 2024, in the 'Third Quarter 2024 Financial Results', the company's apparel revenue increased by 13 percent, standing as the sole growth category for the brand while its global motorcycle shipments declined by 39 percent in the same period.

Simultaneously, the adoption of sustainable and plant-based manufacturing materials is transitioning from niche experimentation to industrial-scale application, driven by the imperative for circular economy models within the safety equipment sector. Manufacturers are investing in advanced chemical recycling processes that utilize organic agents to recover high-quality polymers from end-of-life gear, thereby reducing reliance on virgin petrochemicals without compromising structural integrity. This trend is exemplified by new bio-solvent technologies capable of separating complex composite materials for reuse. According to Motorionline, November 2024, in the article 'Dainese presents the Life Impacto project at EICMA 2024', the initiative demonstrated that processing 5,000 helmets using bio-based solvents enables the recovery of approximately 3,700 kilograms of ABS plastic for reintegration into the manufacturing supply chain.

Segmental Insights

The Online distribution channel is positioned as the fastest-growing segment in the Global Motorcycle Apparel Market, driven by the increasing consumer preference for e-commerce platforms. This growth is primarily attributed to the convenience of browsing extensive product catalogs, comparing prices across multiple brands, and accessing user reviews to verify product quality. Additionally, key manufacturers are expanding their digital footprint to reach a wider audience and provide efficient delivery services. The rising penetration of smart devices and secure digital payment methods further supports the rapid adoption of online retail channels for purchasing protective riding gear.

Regional Insights

North America holds a leading position in the Global Motorcycle Apparel Market, driven by high disposable income and a strong culture of recreational motorcycling that supports demand for premium safety gear. Riders in this region prioritize high-quality protective clothing to ensure safety during long-distance touring and commuting. Furthermore, strict regulatory frameworks enforced by the U.S. Department of Transportation mandate rigorous safety standards for essential protective equipment, which fosters a compliant market environment. The presence of major industry manufacturers within the United States further consolidates the region's dominance through continuous product innovation and established retail networks.

Recent Developments

• In November 2024, Dainese presented its latest technological innovations in rider safety at the EICMA exhibition in Milan. The centerpiece of the launch was the Smart Air airbag system, a lightweight and ergonomic vest capable of being worn with any outfit, featuring a triple-activation gas generator for immediate protection. The company also introduced a new range of urban riding gear under the Momodesign label and highlighted its sustainability efforts with a helmet recycling project. These developments demonstrated the manufacturer's focus on advancing protective technology while addressing the evolving needs of modern urban and sport riders.
• In August 2024, Royal Enfield partnered with the protective equipment manufacturer REV'IT! to introduce a new collection of premium motorcycle apparel. This collaboration resulted in a limited-edition range of riding gear, including jackets, trousers, and gloves, specifically engineered for adventure touring. The products were designed with advanced adaptability features, such as detachable liners and high-grade armor, to ensure rider comfort and safety across various terrains and weather conditions. By combining the motorcycle brand's legacy with cutting-edge technical expertise, the companies aimed to deliver superior protective solutions to their global community of riders.
• In August 2024, Alpinestars announced its entry into a new product segment with the launch of a comprehensive line of high-performance motocross goggles. The new eyewear range consisted of five models, including the Supertech and Vision series, which were developed to provide exceptional clarity and moisture management for off-road competitors. Key features included a wide field of view and specially formulated polycarbonate lenses designed to minimize visual distortion and enhance contrast. This strategic expansion underscored the company's commitment to offering head-to-toe protection and innovation for the off-road motorcycling market.
• In May 2024, Ducati and the streetwear brand Supreme launched a collaborative Spring 2024 collection that merged technical riding gear with lifestyle apparel. The exclusive range featured a Drift jacket, track suits, and jerseys, alongside specialized protective equipment such as the Arai Corsair-X helmet and Spidi C1 leather gloves. Additionally, the collection included a limited-edition racing suit produced by Dainese, designed to offer high-performance safety on the track. This partnership leveraged the distinct aesthetic of both brands, making the items available through select retail channels and aiming to attract fashion-forward motorcycle enthusiasts.

Key Market Players

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

By Type	By Material Type	By Sales Channel	By Region
Jackets Helmets Gloves Knee Guards Shoes and Others	Mesh Leather Plastic Carbon Fiber and Others	Supermarkets/Hypermarkets Specialty Stores Online and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Motorcycle Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Motorcycle Apparel Market, By Type:

• Jackets
• Helmets
• Gloves
• Knee Guards
• Shoes
• and Others

• Motorcycle Apparel Market, By Material Type:

• Mesh
• Leather
• Plastic
• Carbon Fiber
• and Others

• Motorcycle Apparel Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• and Others

• Motorcycle Apparel Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE