Mobile Value-added Services Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 1.36 Trillion
CAGR (2026-2031)	14.96%
Fastest Growing Segment	SMB
Largest Market	North America
Market Size (2031)	USD 3.14 Trillion

Market Overview

The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content. Furthermore, the rising integration of digital payment gateways into mobile platforms accelerates the adoption of financial value-added services globally.

According to the GSMA, in 2024, mobile money platforms processed transactions valued at approximately 1.68 trillion dollars globally. Despite this robust trajectory, the market faces significant impediments regarding stringent regulatory frameworks which vary across regions and complicate the deployment of standardized content services. These regulatory hurdles often delay service rollouts and increase compliance costs for operators attempting to expand their value-added portfolios.

Key Market Drivers

The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user. According to Ericsson, November 2023, in the 'Ericsson Mobility Report', global 5G subscriptions increased by 63 percent in 2023 to reach a total of 1.6 billion. This rapid infrastructure scaling ensures that a critical mass of subscribers can access bandwidth-intensive value-added services, encouraging content developers to invest in richer, more immersive mobile experiences.

Simultaneously, the exponential growth in global smartphone adoption and the expanding user base serves as the fundamental commercial driver for the market. As consumers transition from feature phones to capable smart devices, they gain immediate access to app ecosystems, over-the-top content platforms, and digital payment interfaces. This shift fundamentally expands the addressable market for digital services, transforming mobile devices into primary entertainment and transaction hubs. According to the GSMA, February 2024, in the 'The Mobile Economy 2024', the number of people using the mobile internet globally reached 4.7 billion by the end of 2023. The scale of this connected population is further evidenced by the density of high-speed connections available to consume these services; according to the International Telecommunication Union, in 2023, active mobile-broadband subscriptions reached 87 per 100 inhabitants worldwide, underscoring the massive potential reach for value-added service providers.

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Key Market Challenges

Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.

The financial burden associated with navigating these complex regulatory landscapes often translates into higher service costs for end-users, thereby restricting wider market adoption. High compliance costs discourage operators from expanding into price-sensitive regions, effectively capping the potential customer base. According to the GSMA, in 2024, the usage gap remained a critical issue with approximately 3 billion people living within the footprint of mobile broadband coverage but not utilizing internet services. This figure highlights how non-infrastructure barriers, including cost implications driven by regulatory environments, continue to limit the total addressable market for value-added services.

Key Market Trends

Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications. According to Sinch, December 2023, in the '4 Q4 lessons to boost your 2024 messaging strategy' report, the company sent four times as many RCS messages in 2023 than in 2022, highlighting the rapid commercial adoption of this rich media format.

Focus on Enterprise-Grade Mobile Security and Zero-Trust Architectures has emerged as a critical imperative as the value-added service ecosystem expands into sensitive financial and IoT sectors. With the proliferation of connected devices and digital wallets, the attack surface for mobile networks has widened, compelling operators to invest in AI-driven threat mitigation systems to protect revenue streams and subscriber data. This shift prioritizes the deployment of network-level security that can autonomously detect and neutralize volumetric attacks before they impact service availability or degrade user trust. According to Nokia, October 2024, in the 'Threat Intelligence Report 2024', distributed denial-of-service (DDoS) traffic on telecom networks increased by 166 percent between June 2023 and June 2024, driven largely by the exploitation of insecure IoT botnets.

Segmental Insights

The Small and Medium-sized Business segment currently represents the fastest growing category within the Global Mobile Value-added Services market. This accelerated expansion is primarily driven by the increasing demand for cost efficient digital tools that streamline operations and enhance customer engagement. SMBs are heavily utilizing mobile solutions, including transactional SMS and mobile payment platforms, to maintain competitiveness against larger corporations. Additionally, the rising availability of scalable cloud infrastructures allows telecom providers to offer flexible service packages, thereby lowering entry barriers and driving widespread adoption among smaller enterprises seeking digital transformation.

Regional Insights

North America maintains a leading position in the global Mobile Value-added Services market, driven by the extensive deployment of high-speed telecommunication networks and high smartphone penetration rates. The region experiences significant demand for mobile commerce, instant messaging, and entertainment applications, supported by the presence of major technology firms. Furthermore, regulatory initiatives by organizations such as the Federal Communications Commission foster a competitive environment through effective spectrum management and infrastructure policies. This established digital ecosystem ensures sustained user engagement with data-driven services, distinguishing the region as a primary hub for market expansion.

Recent Developments

In September 2025, Monty Mobile established a strategic affiliate partnership with Air Cairo to introduce integrated eSIM technology, expanding the scope of the Global Mobile Value-added Services Market in the travel sector. This collaboration enabled the airline’s passengers to access and purchase international data plans directly from the airline’s digital portal, providing immediate connectivity upon arrival in over 200 countries. The service was designed to eliminate traditional roaming barriers and the need for physical SIM cards, offering a streamlined, digital-first experience. By embedding connectivity solutions into the travel booking process, the partnership demonstrated how telecom operators are diversifying value-added services to create new revenue streams through cross-industry alliances.
In May 2025, Sinch announced a strategic partnership with Authvia to advance conversational commerce within the Global Mobile Value-added Services Market. This collaboration integrated omnichannel messaging APIs with secure payment technology, enabling businesses to facilitate seamless transactions directly through messaging channels such as SMS, RCS, and WhatsApp. The solution allowed consumers to pay bills, confirm subscriptions, or settle balances within the conversation stream, transforming static alerts into interactive, transaction-ready experiences. This development addressed the increasing demand for frictionless mobile payment methods, enhancing the utility of business messaging and driving higher engagement rates for enterprises and mobile operators.
In November 2024, Comviva entered into a strategic collaboration with Amazon Web Services (AWS) to enhance the capabilities of the Global Mobile Value-added Services Market through a cloud-first and AI-driven strategy. This partnership focused on offering next-generation software products and platforms built on a Software-as-a-Service (SaaS) model to communication service providers. By leveraging cloud infrastructure and artificial intelligence, the initiative aimed to help telecom operators achieve faster time-to-market for digital services and drive non-linear revenue growth. The cooperation also targeted product modernization and generative AI enablement, facilitating a transition toward more agile and personalized value-added solutions for subscribers globally.
In September 2024, Ericsson and a consortium of major global telecommunications operators announced the formation of a new commercial venture to aggregate and sell network Application Programming Interfaces (APIs), a significant development for the Global Mobile Value-added Services Market. The initiative involved industry leaders such as América Móvil, AT&T, Bharti Airtel, Deutsche Telekom, and Vodafone, aimed at providing a unified platform for developers to access advanced network capabilities. This collaboration focused on accelerating the innovation of digital services by making features like anti-fraud verification and device status checks easily accessible. By standardizing these assets, the venture sought to unlock new monetization opportunities and expand the ecosystem of programmable network services.

Key Market Players

AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology S.A.
OnMobile Global Limited

By Solution	By Location Based	By End-User	By Vertical	By Region
Short Messaging Service (SMS) Multimedia Messaging Service (MMS)	Services Mobile Email & IM Mobile Money Mobile Advertising Mobile Infotainment Others	SMB Large Enterprises	Media and Entertainment Healthcare Education Retail Government Telecom and IT Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value-added Services Market, By Solution:

Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)

Mobile Value-added Services Market, By Location Based:

Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others

Mobile Value-added Services Market, By End-User:

SMB
Large Enterprises

Mobile Value-added Services Market, By Vertical:

Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others

Mobile Value-added Services Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.

Available Customizations:

Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Mobile Value-added Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value-added Services Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))

5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)

5.2.3. By End-User (SMB, Large Enterprises)

5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America Mobile Value-added Services Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Solution

6.2.2. By Location Based

6.2.3. By End-User

6.2.4. By Vertical

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Mobile Value-added Services Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Solution

6.3.1.2.2. By Location Based

6.3.1.2.3. By End-User

6.3.1.2.4. By Vertical

6.3.2. Canada Mobile Value-added Services Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Solution

6.3.2.2.2. By Location Based

6.3.2.2.3. By End-User

6.3.2.2.4. By Vertical

6.3.3. Mexico Mobile Value-added Services Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Solution

6.3.3.2.2. By Location Based

6.3.3.2.3. By End-User

6.3.3.2.4. By Vertical

7. Europe Mobile Value-added Services Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Solution

7.2.2. By Location Based

7.2.3. By End-User

7.2.4. By Vertical

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Mobile Value-added Services Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Solution

7.3.1.2.2. By Location Based

7.3.1.2.3. By End-User

7.3.1.2.4. By Vertical

7.3.2. France Mobile Value-added Services Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Solution

7.3.2.2.2. By Location Based

7.3.2.2.3. By End-User

7.3.2.2.4. By Vertical

7.3.3. United Kingdom Mobile Value-added Services Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Solution

7.3.3.2.2. By Location Based

7.3.3.2.3. By End-User

7.3.3.2.4. By Vertical

7.3.4. Italy Mobile Value-added Services Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Solution

7.3.4.2.2. By Location Based

7.3.4.2.3. By End-User

7.3.4.2.4. By Vertical

7.3.5. Spain Mobile Value-added Services Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Solution

7.3.5.2.2. By Location Based

7.3.5.2.3. By End-User

7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Value-added Services Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Solution

8.2.2. By Location Based

8.2.3. By End-User

8.2.4. By Vertical

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Mobile Value-added Services Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Solution

8.3.1.2.2. By Location Based

8.3.1.2.3. By End-User

8.3.1.2.4. By Vertical

8.3.2. India Mobile Value-added Services Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Solution

8.3.2.2.2. By Location Based

8.3.2.2.3. By End-User

8.3.2.2.4. By Vertical

8.3.3. Japan Mobile Value-added Services Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Solution

8.3.3.2.2. By Location Based

8.3.3.2.3. By End-User

8.3.3.2.4. By Vertical

8.3.4. South Korea Mobile Value-added Services Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Solution

8.3.4.2.2. By Location Based

8.3.4.2.3. By End-User

8.3.4.2.4. By Vertical

8.3.5. Australia Mobile Value-added Services Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Solution

8.3.5.2.2. By Location Based

8.3.5.2.3. By End-User

8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Value-added Services Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Solution

9.2.2. By Location Based

9.2.3. By End-User

9.2.4. By Vertical

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Solution

9.3.1.2.2. By Location Based

9.3.1.2.3. By End-User

9.3.1.2.4. By Vertical

9.3.2. UAE Mobile Value-added Services Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Solution

9.3.2.2.2. By Location Based

9.3.2.2.3. By End-User

9.3.2.2.4. By Vertical

9.3.3. South Africa Mobile Value-added Services Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Solution

9.3.3.2.2. By Location Based

9.3.3.2.3. By End-User

9.3.3.2.4. By Vertical

10. South America Mobile Value-added Services Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Solution

10.2.2. By Location Based

10.2.3. By End-User

10.2.4. By Vertical

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Mobile Value-added Services Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Solution

10.3.1.2.2. By Location Based

10.3.1.2.3. By End-User

10.3.1.2.4. By Vertical

10.3.2. Colombia Mobile Value-added Services Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Solution

10.3.2.2.2. By Location Based

10.3.2.2.3. By End-User

10.3.2.2.4. By Vertical

10.3.3. Argentina Mobile Value-added Services Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Solution

10.3.3.2.2. By Location Based

10.3.3.2.3. By End-User

10.3.3.2.4. By Vertical

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Mobile Value-added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. AT&T Inc

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Vodafone Group Plc

15.3. Bharti Airtel Limited

15.4. China Mobile Limited

15.5. Alphabet Inc.

15.6. Apple Inc.

15.7. Tencent Holdings Limited

15.8. Netflix Inc.

15.9. Spotify Technology S.A.

15.10. OnMobile Global Limited

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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