Revolutionary Mobile Value-added Services (MVAS) Solutions Set to Redefine the Global Mobile Experience.
The
Global Mobile Value-added Services Market is increasing due to growing
smartphone adoption and the demand for enhanced mobile experiences during the
forecast period 2024-2028.
According
to TechSci Research report, “Mobile
Value-added Services Market - Global Industry Size, Share, Trends,
Opportunity, and Forecast 2018-2028”, The Global Mobile Value-added
Services (MVAS) Market is currently experiencing a transformative phase driven
by a convergence of technological advancements and evolving consumer
preferences. MVAS, encompassing a wide array of services beyond standard voice
and messaging, are gaining substantial traction due to several key factors.
Firstly, there is a growing demand for personalized and data-intensive mobile
services, aligning with the increasing reliance on smartphones and mobile
devices for various daily activities. As consumers seek enhanced experiences,
MVAS providers are innovating to deliver tailored content, location-based
services, and real-time mobile advertising solutions. Secondly, the rollout of
5G networks is catalyzing the MVAS landscape. With 5G's high bandwidth and low
latency capabilities, MVAS offerings are evolving to include immersive
technologies such as augmented reality (AR) and virtual reality (VR), along
with IoT applications. This shift opens up opportunities for real-time
data-intensive services, from interactive gaming to remote surgery.
Furthermore,
the global MVAS market is marked by a diverse range of segments, including
Short Messaging Service (SMS), Mobile Money, Mobile Advertising, Location-Based
Services (LBS), Mobile Infotainment, and more. Each segment caters to specific
consumer needs, contributing to the market's dynamism. In terms of industry
verticals, MVAS adoption spans across various sectors such as Media and
Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, among
others. This widespread adoption reflects the versatility and adaptability of
MVAS solutions to diverse business and consumer requirements. Challenges
persist, including regulatory complexities, data privacy concerns, intense
competition, and ensuring seamless user experiences across various devices and
networks. However, the MVAS market presents immense opportunities for
innovation and growth. The convergence of MVAS with emerging technologies like
artificial intelligence (AI), IoT, and 5G promises to reshape industries,
enrich user experiences, and unlock new realms of possibility.
In
conclusion, the Global Mobile Value-added Services Market is undergoing a
transformative journey, driven by the fusion of technology and consumer demand.
As MVAS providers continue to innovate and adapt to changing market dynamics,
the future holds promise for personalized, data-rich, and immersive mobile
experiences that cater to the diverse needs of individuals and businesses
worldwide.
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The
Global Mobile Value-added Services Market is segmented by Solution, Location
Based, End-User, Vertical, and region. Based on Solution, the market is
bifurcated into Short Messaging Service (SMS), Multimedia Messaging
Service (MMS). Based on Location
Based, the market is bifurcated into Services, Mobile Email & IM,
Mobile Money, Mobile Advertising, Mobile Infotainment, Others. Based on End-User, the market is
bifurcated into SMB, Large Enterprises. Based on Vertical, the market is bifurcated into Media
and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT,
Others. Based on region, the market is further
bifurcated into North America, Asia-Pacific, Europe, South America, Middle East
& Africa.
Based
on Location Based,
The Location-Based Services
(LBS) segment asserted its dominance in the Global Mobile Value-added Services
(MVAS) Market, and this trend is expected to persist throughout the forecast
period. LBS, which leverages a user's geographical location to provide relevant
and personalized services, has witnessed substantial growth due to its
wide-ranging applications across various industries. Industries such as retail,
transportation, and tourism have extensively adopted LBS to offer
location-based marketing, navigation, and customer engagement services.
Furthermore, the integration of LBS with emerging technologies like augmented
reality (AR) and IoT has expanded its potential, making it a cornerstone for
smart cities, asset tracking, and proximity-based advertising. The growing
reliance on mobile devices for navigation, local recommendations, and
location-based notifications has further fueled the dominance of the LBS
segment. While other MVAS segments, such as mobile advertising and mobile
infotainment, continue to thrive, the versatility and real-world applicability
of LBS across numerous domains position it as the frontrunner and an enduring
leader in the MVAS market.
Based
on Vertical, the Telecom and Information Technology (IT) segment emerged as the
dominant vertical in the Global Mobile Value-added Services (MVAS) Market, and
this dominance is expected to persist throughout the forecast period. The
Telecom and IT sector plays a foundational role in enabling and delivering MVAS
to consumers and businesses worldwide. With the continuous evolution of mobile
technology and the increasing reliance on mobile devices for communication,
connectivity, and data access, the Telecom and IT industry remains at the
forefront of the MVAS landscape. Services such as mobile data plans, mobile
broadband, and voice services are essential components of this vertical,
serving as the backbone for all MVAS offerings. Moreover, as the demand for
innovative and data-intensive MVAS, including 5G-powered applications and IoT
connectivity, continues to surge, the Telecom and IT sector is uniquely
positioned to cater to these requirements. Its widespread infrastructure and
expertise in network management, security, and data analytics ensure its
continued dominance in delivering a wide array of MVAS to diverse consumer
segments and industries. While other verticals such as Media and Entertainment,
Healthcare, and Retail also play vital roles in the MVAS market, the Telecom
and IT segment's enduring significance and pivotal role in enabling mobile
services ensure its continued dominance.
Key
market players in the Global Mobile Value-added Services Market are: -
- Reliance
Industries Ltd.
- One97
Communications
- Apple
Inc.
- Huawei
Investment & Holding Co. Ltd.
- Comviva
Technologies
- Vodafone
Group plc
- OnMobile
Global Limited
- Mozat
Pte Ltd
- Alphabet
Inc.
- Samsung
Electronics Co. Ltd.
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“Asia-Pacific
(APAC) region emerged as the dominant force in the Global Mobile Value-added
Services (MVAS) Market, and it is poised to maintain its dominance throughout
the forecast period. APAC's leadership in the MVAS market is driven by several
key factors. Firstly, the region boasts a massive and rapidly growing mobile
subscriber base, with countries like China and India leading the way. This
sheer scale of mobile users presents a substantial market for MVAS providers to
offer a wide array of services, from mobile payments and entertainment to
e-commerce and healthcare solutions. Secondly, APAC has been at the forefront
of mobile technology adoption and innovation, with a robust ecosystem of mobile
app developers and tech companies. Emerging economies in the region have
leapfrogged traditional infrastructure, embracing mobile as a primary platform
for communication, commerce, and entertainment. The rollout of 5G networks
across APAC nations further accelerates the adoption of data-intensive MVAS,
such as high-definition streaming, augmented reality (AR), and Internet of
Things (IoT) applications. Additionally, the dynamic and diverse markets within
APAC provide a fertile ground for testing and scaling MVAS offerings. Mobile
advertising, mobile payments, and mobile-based e-commerce platforms have
thrived in this region, catering to the diverse preferences and needs of
consumers across different countries. Furthermore, governments in APAC have
been supportive of the MVAS industry, implementing favorable regulatory
frameworks and initiatives that encourage digital innovation and mobile service
expansion. All these factors combined make APAC the dominant region in the
Global MVAS Market, with its influence set to grow as mobile technology
continues to evolve and shape consumer behavior and business practices across
the region.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Mobile Value-added Services Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast.
Segmented By Solution (Short Messaging Service
(SMS), Multimedia Messaging Service (MMS)), By Location Based (Services, Mobile
Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others),
By End-User (SMB, Large Enterprises), By Vertical (Media and Entertainment,
Healthcare, Education, Retail, Government, Telecom and IT, Others), By Region,
By Company and By Geography, Forecast & Opportunities, 2018-2028,” has evaluated the future growth
potential of Global Mobile Value-added Services Market and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Mobile Value-added Services Market.
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