Menstrual Health Apps Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), By Platform (Android, iOS, and Other Platforms), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.89 Billion
CAGR (2026-2031)	9.41%
Fastest Growing Segment	Menstrual Health Management
Largest Market	North America
Market Size (2031)	USD 3.24 Billion

Market Overview

The Global Menstrual Health Apps Market will grow from USD 1.89 Billion in 2025 to USD 3.24 Billion by 2031 at a 9.41% CAGR. Menstrual health apps are digital platforms designed to monitor physiological data related to the menstrual cycle, enabling users to track ovulation patterns and symptoms associated with reproductive health. The primary drivers supporting market growth include the increasing demand for natural family planning methods and a global shift towards proactive personal health management. This expansion is fundamentally supported by the widening reach of mobile connectivity which enables access to these digital tools. According to the 'GSMA', in '2024', 'more women in low and middle income countries were using mobile internet than ever before, totaling 1.5 billion individuals'.

Despite this growth, a significant challenge restricting market expansion is the concern regarding data privacy and cybersecurity. Users are increasingly apprehensive about the potential commercialization of sensitive intimate health data, particularly in jurisdictions where legal protections remain ambiguous. If developers fail to implement transparent data governance, this lack of consumer trust may severely limit user acquisition and retention rates globally.

Key Market Drivers

The expansion of the FemTech industry and strategic investments serves as a primary catalyst for market growth, providing the necessary capital for companies to innovate and scale their digital offerings. Venture capital interest has surged as investors recognize the untapped potential of women's health technologies, leading to significant funding rounds that drive product development and global market penetration. According to Flo Health, July 2024, in the 'Flo Health Secures More than $200M Investment from General Atlantic' press release, the company raised over $200 million in Series C funding to expand its platform's capabilities and reach. This financial influx supports a broader digital health ecosystem where consumer adoption is rapidly increasing; according to KFF, in 2024, approximately 75% of adults in the U.S. reported using a health care app or website to manage their health, underscoring the favorable environment for market expansion.

Simultaneously, the adoption of wearable technology for continuous health monitoring is revolutionizing the sector by transitioning user engagement from manual data entry to passive, high-precision tracking. Modern wearables integrate seamlessly with menstrual health apps to collect physiological biomarkers such as skin temperature and heart rate variability, thereby offering users real-time insights into their reproductive health with unprecedented accuracy. According to Femtech Insider, October 2024, in the 'Oura Expands Women's Health Features with Fertile Window Tracking' article, Oura's new tracking feature leverages sensors that generate 1,440 data points daily to precisely estimate fertile days. This technological synergy not only enhances the reliability of ovulation predictions but also significantly improves user retention by reducing the operational burden of active symptom logging.

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Key Market Challenges

The issue of data privacy and cybersecurity constitutes a significant impediment to the growth of the Global Menstrual Health Apps Market. As these digital platforms aggregate highly sensitive intimate information, including cycle history and reproductive health details, users are increasingly apprehensive about how this data is processed, stored, and potentially commercialized. This erosion of consumer trust directly impacts user acquisition and retention, as individuals are reluctant to engage with applications that cannot guarantee the security of their personal information against breaches or unauthorized third-party sharing.

This challenge also affects the integration of these tools into professional healthcare ecosystems. Medical practitioners, whose recommendation is a key driver for market legitimacy, remain cautious about prescribing digital tools that lack robust security standards. According to the 'Healthcare Information and Management Systems Society', in '2024', '72% of healthcare professionals cited data privacy as a major concern regarding the adoption of AI-driven digital health technologies'. When professionals hesitate to endorse these platforms due to privacy risks, it restricts the market from expanding into the lucrative clinical care sector, thereby limiting its overall revenue potential.

Key Market Trends

Expansion into Holistic Reproductive Health Ecosystems is reshaping the market as developers transition from simple period trackers to comprehensive platforms covering the entire female lifecycle. This shift addresses distinct physiological changes beyond fertile years and necessitates advanced algorithms for perimenopause management. Applications are integrating specialized modules to account for erratic hormonal patterns which retains users who would otherwise churn. This strategic diversification fills a critical care gap regarding symptom recognition in younger demographics. According to Flo Health, February 2025, in the 'Flo Study Reveals Early Psychological Impact of Perimenopause' press release, 64.3% of women aged 36 to 40 meet the criteria for moderate or severe perimenopause symptoms which highlights the urgent need for digital tools capable of identifying these early-stage fluctuations.

Emergence of B2B Corporate Wellness Partnerships represents a fundamental business model evolution that moves revenue reliance away from direct-to-consumer subscriptions toward stable enterprise contracts. Companies are positioning menstrual health apps as essential employee benefits to reduce absenteeism and improve retention while supporting reproductive well-being. This trend aligns with a corporate mandate to address inclusivity and healthcare gaps in the professional environment. The demand for such enterprise solutions is accelerating rapidly. According to Maven Clinic, February 2025, in the 'State of Women's & Family Health Benefits' report, 69% of employers plan to increase their family health benefits vendors over the next few years which signals a robust runway for apps pivoting to this institutional framework.

Segmental Insights

The Menstrual Health Management segment currently represents the fastest-growing category within the Global Menstrual Health Apps Market. This rapid expansion is driven by a global rise in hygiene awareness and educational initiatives, frequently supported by authoritative entities such as the World Health Organization to combat stigmatization. Users are progressively prioritizing digital tools that provide actionable insights into sanitary practices and symptom mitigation rather than simple cycle monitoring. Consequently, the integration of educational content with comprehensive health management features fosters robust adoption rates, ensuring this segment continues to outperform others globally.

Regional Insights

North America currently leads the Global Menstrual Health Apps Market, driven by high smartphone penetration and widespread digital literacy. This regional dominance is supported by the strong presence of major technology companies and substantial investment in the women's health sector. Furthermore, increasing awareness regarding reproductive health encourages the adoption of digital tracking solutions. The clear regulatory guidelines established by the U.S. Food and Drug Administration regarding digital health software foster a stable environment for development, thereby enhancing consumer trust and solidifying the region's market position.

Recent Developments

• In November 2025, Clue announced a major expansion of its tracking capabilities by launching integrations with eight wearable device manufacturers, including Withings, WHOOP, and Fitbit. This development allowed Clue Plus subscribers to sync sleep and biometric data directly from their wearable devices into the Clue app, providing a more comprehensive view of their menstrual health. The Chief Executive Officer of Clue stated that these partnerships were established to meet the growing demand for cycle-aware technology and to offer users deeper insights into how their cycle phases correlate with other health metrics like sleep quality and resting heart rate.
• In October 2024, Oura introduced a new feature called Fertile Window to its Cycle Insights platform, enhancing its reproductive health tracking capabilities. This feature utilizes the ring's biosensors to track physiological markers such as body temperature and heart rate to predict a user's most fertile days and detect ovulation. The company developed this tool to support members in understanding their body's rhythms for conception or general health literacy, rather than for contraceptive purposes. The update also included improved cycle statistics and educational resources to help users interpret their data more effectively.
• In July 2024, Flo Health announced that it had secured more than $200 million in a Series C investment round from General Atlantic. This funding round propelled the company’s valuation beyond $1 billion, making it the first purely digital consumer women’s health app to achieve unicorn status. The company stated that the capital would be used to expand its user segments into perimenopause and menopause and to enhance its tech-driven health insights. The Chief Executive Officer of Flo Health noted that this investment marked a significant milestone for the entire femtech industry.
• In May 2024, Natural Cycles launched a new experience within its app called NC° Postpartum, designed to support new mothers during their physical and mental recovery after childbirth. This new mode provides users with tailored resources and daily check-ins to monitor specific postpartum symptoms, such as mood changes and physical recovery signs. The launch expanded the company's offerings beyond contraception and pregnancy planning, aiming to address the gap in postpartum care. The Chief Executive Officer of Natural Cycles highlighted that this development aligns with the company's mission to support women's health needs throughout their entire reproductive journey.

Key Market Players

• Flo Health Inc.
• Glow, Inc.
• Ovia Health
• Simple Design. Ltd.
• Always and Thrive Global
• Eve By Glow
• Clover-Period Tracker
• Joii Ltd.
• Clue by BioWink GmbH
• MyFlo by Alisa Vitti

By Application	By Platform	By Region
Period Cycle Tracking Fertility & Ovulation Management and Menstrual Health Management	Android iOS and Other Platforms	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Menstrual Health Apps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Menstrual Health Apps Market, By Application:

• Period Cycle Tracking
• Fertility & Ovulation Management
• and Menstrual Health Management

• Menstrual Health Apps Market, By Platform:

• Android
• iOS
• and Other Platforms

• Menstrual Health Apps Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE