The Japan cosmetics market is expected to grow at a rate of steady CAGR in the forecast period, FY2023-FY2027. Japanese people religiously follow beauty rituals and are obsessed with maintaining a beauty routine. Japan’s cosmetics market is the oldest and one of the largest cosmetics markets all over the world. High-end expenditure by Japanese people over the purchase of cosmetics and skincare products and the awareness among consumers are the key driving factors for the Japan cosmetics market in the forecast period.

Rise in Number of Beauty Conscious Consumers Supports the Market Growth

Japanese people are knowledgeable about the chemical formulations used in cosmetic products, especially hair care products. Due to high expenditure on skincare and cosmetics, Japanese consumers are highly aware of the type of brands they use along with the quality of products and the need to attain value from the money after the purchase of cosmetics. Japanese people prefer that are properly designed and packed in attractive packaging.

The need for new products arises from the changes fashion trends. Japanese consumers are eager to try new products with time if the product specifications look promising to them, which creates enormous potential for the market players to develop new products by studying the consumer needs and requirements.

Increasing Demand for Nature Based Products Influences the Market Growth

The high demand for natural cosmetics products, including skin-fixing makeup items, is witnessing popularity in the country, and is driving the need for natural and clean label cosmetics products. The key products are skin-lighting, aging-care, skin moisturizing. The use of natural and clean skincare products lowers the chances of skin irritation and allergies, which can be caused by chemicals present in cosmetics products.

The use of natural skincare cosmetics is beneficial for the protection of the environment. Cosmetics containing chemicals have an adverse effect on the environment, and the manufacturing process used to create chemical cosmetics also harms the environment.

Boom of the E-Commerce Industry Benefits the Market Demand

The growing internet penetration across the country and the high usage of intelligent electronic devices drive the demand for the online sales channel. Market players offer lucrative discounts on the purchase of cosmetics from e-commerce platforms, boosting the demand for Japan cosmetics market. Quick doorstep delivery, easy exchange options, and a plethora of options for product comparison based on the price, effectiveness, and product sizes are the facilities offered by the online sales channels, that is expected to create the potential for the market's growth in the next five years.

The use of advanced technologies such as big data analytics, artificial intelligence, internet of things for real-time data collection and analysis to generate informative insights to help the market players to adapt according to the changes in the market is expected to contribute to Japan cosmetics market.

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Market Segmentation

The Japan cosmetics market is segmented on the basis of product type, sales channel, regional distribution, and competitive landscape. Based on the product type, the market is divided into skin care, hair care, makeup, fragrance, and others. Based on the sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, and online. The market is also studied on the basis of regional distribution and the regions are majorly divided into Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and Others.

Market Players

Shiseido Japan Co., Ltd., KOSÉ Corporation, POLA ORBIS HOLDINGS INC., Ryohin Keikaku Co., Ltd., FANCL Corporation, Louis Vuitton Japan KK, ELC Japan Co., Ltd., Kao Corporation, Nihon L'Oreal Co., Ltd., HFC Prestige Japan Godo Kaisha, are among the major market players in the Japan region that led the market growth of the Japan Cosmetics market.



Base Year


Historical Years

FY2017 – FY2020

Estimated Year


Forecast Period

FY2023F – FY2027F

Quantitative Units

Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022E-FY2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Product Type
  • Sales Channel

Region Scope

Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and Others

Key Companies Profiled

Shiseido Japan Co., Ltd, KOSÉ Corporation, POLA ORBIS HOLDINGS INC., Ryohin Keikaku Co., Ltd., FANCL Corporation, Louis Vuitton Japan KK, ELC Japan Co., Ltd., Kao Corporation, Nihon L'Oreal Co., Ltd., HFC Prestige Japan Godo Kaisha

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Japan cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Japan Cosmetics Market, By Product Type:
    • Skin Care
    • Hair Care
    • Makeup
    • Fragrance
    • Others
  • Japan Cosmetics Market, By Sales Channel:
    • Hypermarket/Supermarket
    • Specialty Stores
    • Departmental Stores
    • Online
  • Japan Cosmetics Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Japan Cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Japan Cosmetics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Japan Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

6.    Japan Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Skin Care, Hair Care, Makeup, Fragrance, Others)

6.2.2.     By Sales Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online)

6.2.3.     By Company (2020)

6.2.4.     By Region (Hokkaido & Tohoku, Chubu, Chugoku, Kyushu and Others)

6.3.  Product Market Map

7.    Japan Skin Care Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Sales Channel

8.    Japan Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Sales Channel

9.    Japan Makeup Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Sales Channel

10.  Japan Fragrance Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Sales Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Policy & Regulatory Landscape

14.  Import & Export Analysis

15.  Japan Economic Profile

16.  Competitive Landscape

16.1.              Company Outlook

16.2.              Company Profiles

16.2.1.  Shiseido Japan Co., Ltd.

16.2.2.  KOSÉ Corporation


16.2.4.  Ryohin Keikaku Co., Ltd.

16.2.5.  FANCL Corporation

16.2.6.  Louis Vuitton Japan KK

16.2.7.  ELC Japan Co., Ltd.

16.2.8.  Kao Corporation,

16.2.9.  Nihon L'Oreal Co., Ltd.

16.2.10. HFC Prestige Japan Godo Kaisha.

17.  Strategic Recommendations

18.  About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]