Japan Cosmetics Market By Product Type (Skin Care, Hair Care, Makeup, Fragrance, Others), By Sales Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online), By Region, Competition Forecast & Opportunities, FY2027F

The Japan cosmetics market is expected to grow at a rate of steady CAGR in the forecast period, FY2023-FY2027. Japanese people religiously follow beauty rituals and are obsessed with maintaining a beauty routine. Japan’s cosmetics market is the oldest and one of the largest cosmetics markets all over the world. High-end expenditure by Japanese people over the purchase of cosmetics and skincare products and the awareness among consumers are the key driving factors for the Japan cosmetics market in the forecast period.

Rise in Number of Beauty Conscious Consumers Supports the Market Growth

Japanese people are knowledgeable about the chemical formulations used in cosmetic products, especially hair care products. Due to high expenditure on skincare and cosmetics, Japanese consumers are highly aware of the type of brands they use along with the quality of products and the need to attain value from the money after the purchase of cosmetics. Japanese people prefer that are properly designed and packed in attractive packaging.

The need for new products arises from the changes fashion trends. Japanese consumers are eager to try new products with time if the product specifications look promising to them, which creates enormous potential for the market players to develop new products by studying the consumer needs and requirements.

Increasing Demand for Nature Based Products Influences the Market Growth

The high demand for natural cosmetics products, including skin-fixing makeup items, is witnessing popularity in the country, and is driving the need for natural and clean label cosmetics products. The key products are skin-lighting, aging-care, skin moisturizing. The use of natural and clean skincare products lowers the chances of skin irritation and allergies, which can be caused by chemicals present in cosmetics products.

The use of natural skincare cosmetics is beneficial for the protection of the environment. Cosmetics containing chemicals have an adverse effect on the environment, and the manufacturing process used to create chemical cosmetics also harms the environment.

Boom of the E-Commerce Industry Benefits the Market Demand

The growing internet penetration across the country and the high usage of intelligent electronic devices drive the demand for the online sales channel. Market players offer lucrative discounts on the purchase of cosmetics from e-commerce platforms, boosting the demand for Japan cosmetics market. Quick doorstep delivery, easy exchange options, and a plethora of options for product comparison based on the price, effectiveness, and product sizes are the facilities offered by the online sales channels, that is expected to create the potential for the market's growth in the next five years.

The use of advanced technologies such as big data analytics, artificial intelligence, internet of things for real-time data collection and analysis to generate informative insights to help the market players to adapt according to the changes in the market is expected to contribute to Japan cosmetics market.

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Market Segmentation

The Japan cosmetics market is segmented on the basis of product type, sales channel, regional distribution, and competitive landscape. Based on the product type, the market is divided into skin care, hair care, makeup, fragrance, and others. Based on the sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, and online. The market is also studied on the basis of regional distribution and the regions are majorly divided into Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and Others.

Market Players

Shiseido Japan Co., Ltd., KOSÉ Corporation, POLA ORBIS HOLDINGS INC., Ryohin Keikaku Co., Ltd., FANCL Corporation, Louis Vuitton Japan KK, ELC Japan Co., Ltd., Kao Corporation, Nihon L'Oreal Co., Ltd., HFC Prestige Japan Godo Kaisha, are among the major market players in the Japan region that led the market growth of the Japan Cosmetics market.

Report Scope:

In this report, Japan cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Japan Cosmetics Market, By Product Type:
• Skin Care
• Hair Care
• Makeup
• Fragrance
• Others
• Japan Cosmetics Market, By Sales Channel:
• Hypermarket/Supermarket
• Specialty Stores
• Departmental Stores
• Online
• Japan Cosmetics Market, By Region:

o   Hokkaido & Tohoku

o   Chubu

o   Chugoku

o   Kyushu

o   Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Japan Cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).