The Japan automotive loan market is witnessing robust growth owing to the growing number of cars due to the replacement of old models with modern models to improve the driving experience. As a result, the demand for auto loans in Japan is expected to increase throughout the anticipated period due to factors such as the increase in transportation-related industrialization activities and the increased number of customers seeking auto loans. Many dealers, brokers, or even showrooms will offer an automotive loan scheme when an individual goes to the car showroom. These schemes aim to help them pay some percentage of the car value in advance and left have to pay them later monthly, which is expected to drive the Japan automotive loan market.

The automotive loan is provided by various financing companies, which helps buy a vehicle. Generally, the lender lends the money, and the borrower must return the loan in equated monthly installments (EMIs) over a defined tenure at a specific interest rate. The automotive loan is primarily provided through banks, NBFCs (non-banking financial company, OEM (original equipment manufacturer), and others (fintech companies) over a specified tenure and interest rate.

According to Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in November 2022 increased by 7% to 377,079 units. According to the Japan Automobile Dealers Association (JADA), 3,675,650 new cars were sold in 2021, and 40.5% were electric vehicles.