As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Italy tire market was valued USD 2.66 Billion in 2019 and is projected to be valued USD 3.53 Billion by 2025 owing to surging replacement tire demand and increasing automobile sales. Another key factor accelerating the demand for tires in Italy is subsidies offered by the government to push scrappage of old vehicle and drive electric vehicles demand which in turn will influence the tire market of the country. In addition to this, reviving construction industry in Italy is also fuelling the demand for commercial vehicles & Off-the-road (OTR) vehicles.

Italy tire market is segmented based on vehicle type, demand category, radial vs bias and region. Based on vehicle type, the market can be segmented into passenger car, LCV, M&HCV, OTR, two-wheeler and three-wheeler. In 2019, passenger car tire segment dominated Italy tire market on the back of proliferating sales of passenger cars. The segment is expected to maintain its dominance through 2025 with continuously rising demand for sedans and SUVs being witnessed in the country.

Regionally, North-West region dominates Italy’s tire market as the region is a hub of various commercial and cultural activities. The region’s share is further anticipated to increase in the coming years on account of growing fleet and sale of automotive vehicles.

Major companies operating in Italy tire market are Michelin Italiana S.p.A, Pirelli & C. S.p.A., Bridgestone Italia Sales S.R.L, Continental Italia S.p.A., Goodyear Dunlop Tires Italia S.p.A., Yokohama Italia S.p.A., Hankook Italia S.R.L., Kumho Tyre Italia, Nokian Tyres PLC and Trelleborg Wheel Systems Italia S.p.A.. Leading companies are adopting growth strategies such as mergers & acquisitions, product innovation and joint ventures.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of Italy tire market.
  • To classify and forecast Italy tire market based on vehicle type, demand category, radial vs bias, company and region.
  • To identify drivers and challenges for Italy tire market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Italy tire market.
  • To identify and analyze the profile of leading players involved in the manufacturing tires in Italy.


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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of tire dealers operating in the country. Subsequently, TechSci Research conducted primary research surveys, which included primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels and regional presence of all major tire suppliers across Italy.

TechSci Research calculated the market size for Italy tire using a bottom-up technique, wherein manufacturers’ volume sales data for different applications, was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Multiple secondary sources such as directories, databases such as company websites, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Tire manufacturers, suppliers, distributors and other stakeholders
  • Vehicle manufacturing companies
  • Raw material suppliers
  • Associations, organizations, forums and alliances related to tires
  • Government bodies such as regulatory authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as vehicle manufacturers, distributors and dealers, and policy makers. The study would also help the stakeholders to target the growing segments over the coming years, thereby aiding them in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Italy tire market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Italy Tire Market, By Vehicle Type:

    • Passenger Car
    • Two-Wheeler
    • Medium & Heavy Commercial Vehicle
    • Light Commercial Vehicle
    • Off-The-Road Vehicle (OTR)
    • Three-Wheeler
  • Italy Tire Market, By Demand Category:
    • OEM
    • Replacement
  • Italy Tire Market, By Radial vs Bias
  • Italy Tire Market, By Region:
    • North-West
    • South Islands
    • North-East
    • Centre

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Italy tire market.

Available Customizations:

With the given market data, TechSci Research offers customizations according a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Italy Tire Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Brand Awareness & Recall

5.2.  Brand Satisfaction

5.3.  Challenges & Unmet Needs

6.    Italy Tire Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type (Passenger Car, LCV, M&HCV, OTR, Two-wheeler and Three -wheeler)

6.2.2.     By Demand Category (OEM Vs. Replacement)

6.2.3.     By Radial Vs Bias

6.2.4.     By Company (2020)

6.2.5.     By Region

6.3.  Market Attractiveness Index

6.3.1.     By Vehicle Type

7.    Italy Passenger Car Tire Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type

7.2.2.     By Demand Category

7.2.3.     By Radial Vs Bias

7.3.  Market Attractiveness Index

8.    Italy Two-Wheeler Tire Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Vehicle Type

8.2.2.     By Demand Category

8.2.3.     By Radial Vs Bias

8.3.  Market Attractiveness Index

9.    Italy Medium & Heavy Commercial Vehicle Tire Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Vehicle Type

9.2.2.     By Demand Category

9.2.3.     By Radial Vs Bias

9.3.  Market Attractiveness Index

10.  Italy Light Commercial Vehicle Tire Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Vehicle Type

10.2.2.  By Demand Category

10.2.3.  By Radial Vs Bias

10.3.              Market Attractiveness Index

11.  Italy OTR Tire Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Vehicle Type

11.2.2.  By Demand Category

11.2.3.  By Radial Vs Bias

11.3.              Market Attractiveness Index

12.  Italy Three-Wheeler Tire Market Outlook

12.1.              Market Size & Forecast

12.1.1.  By Value & Volume

12.2.              Market Share & Forecast

12.2.1.  By Vehicle Type

12.2.2.  By Demand Category

12.2.3.  By Radial Vs Bias

12.3.              Market Attractiveness Index

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Import Export Analysis

15.  Market Trends & Developments

16.  Policy and Regulatory & Landscape

17.  Italy Economic Profile

18.  Competitive Landscape

18.1.              Competition Outlook

18.2.              Players Profiled (Leading Companies)

18.2.1.  Michelin Italiana S.p.A

18.2.1.1.      Company Overview

18.2.1.2.      Products & Services

18.2.1.3.      Financials (If available)

18.2.1.4.      Current & Future Strategy

18.2.1.5.      Key Management

18.2.1.6.      Contact Details

18.2.2.  Pirelli & C. S.p.A.

18.2.3.  Bridgestone Italia Sales S.R.L

18.2.4.  Continental Italia S.p.A.

18.2.5.  Goodyear Dunlop Tires Italia S.p.A.

18.2.6.  Yokohama Italia S.p.A.

18.2.7.  Hankook Italia S.R.L.

18.2.8.  Kumho Tyre Italia

18.2.9.  Nokian Tyres PLC

18.2.10.                Trelleborg Wheel Systems Italia S.p.A

19.  Strategic Recommendations

20.  About Us & Disclaimer

                                                                                                              (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1: Italy Tire Market - Factors Influencing Purchase Decision (N=75)

    Figure 2: Italy Tire Market - Influencer of Purchase (N=75)

    Figure 3: Italy Tire Market - Aided Brand Recall (N=75)

    Figure 4: Italy Tire Market - Unaided Brand Recall (N=75)

    Figure 5: Italy Tire Market Brand Satisfaction Level (N=75)

    Figure 6: Italy Tire Market - Brand Satisfaction Level, By Lifetime (N=75)

    Figure 7: Italy Tire Market - Brand Satisfaction Level, By Traction (N=75)

    Figure 8: Italy Tire Market - Brand Satisfaction Level, By Vehicle Compatibility (N=75)

    Figure 9: Italy Tire Market - Brand Satisfaction Level, By Frequency of Breakdown (N=75)

    Figure 10: Italy Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 11: Italy Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 12: Italy Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 13: Italy Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 14: Italy Tire Market Share, By Region, By Volume, 2019 & 2025F

    Figure 15: Italy Tire Market Share, By Region, By Volume, 2019-2025F

    Figure 16: Italy Tire Market Supply Chain Model

    Figure 17: Italy Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2019E-2025F

    Figure 18: Italy Passenger Car Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 19: Italy Passenger Car Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 20: Italy Passenger Car Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 21: Italy Passenger Car Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 22: Italy Passenger Car Tire Average Selling Price, By Y-o-Y Growth Rate, 2015-2025F

    Figure 23: Italy Passenger Car Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2019E-2025F

    Figure 24: Italy Light Commercial Vehicle Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 25: Italy Light Commercial Vehicle Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 26: Italy Light Commercial Vehicle Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 27: Italy Light Commercial Vehicle Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 28: Italy Light Commercial Vehicle Tire Average Selling Price, By Y-o-Y Growth Rate, 2015-2025F

    Figure 29: Italy Light Commercial Vehicle Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2019E-2025F

    Figure 30: Italy Medium & Heavy Commercial Vehicle Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 31: Italy Medium & Heavy Commercial Vehicle Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 32: Italy Medium & Heavy Commercial Vehicle Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 33: Italy Medium & Heavy Commercial Vehicle Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 34: Italy Medium & Heavy Commercial Vehicle Tire Average Selling Price, By Y-o-Y Growth Rate, 2015-2025F

    Figure 35: Italy Medium & Heavy Commercial Vehicle Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2019E-2025F

    Figure 36: Italy Two-Wheeler Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 37: Italy Two-Wheeler Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 38: Italy Two-Wheeler Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 39: Italy Two-Wheeler Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 40: Italy Two-Wheeler Tire Average Selling Price, By Y-o-Y Growth Rate, 2015-2025F

    Figure 41: Italy Two-Wheeler Tire Market Attractiveness Index, By Vehicle Type, By Volume,

    2019E-2025F

    Figure 42: Italy Off-the-Road Tire Market Size, By Value (USD Billion), By Volume (Million Unit), 2015-2025F

    Figure 43: Italy Off-the-Road Tire Market Share, By Vehicle Type, By Volume, 2015-2025F

    Figure 44: Italy Off-the-Road Tire Market Share, By Radial Vs Bias, By Volume, 2015-2025F

    Figure 45: Italy Off-the-Road Tire Market Share, By Company, By Volume, 2019 & 2025F

    Figure 46: Italy OTR Tire Average Selling Price, By Y-o-Y Growth Rate, 2015-2025F

    Figure 47: Italy Off-the-Road Tire Market Attractiveness Index, By Vehicle Type, By Volume, 2019E-2025F

     

    List of Tables

    Table 1: Prominent Tire Size in Italy Passenger Car Tire Market, 2019

    Table 2: Prominent Tire Size in Italy Light Commercial Vehicle Tire Market, 2019

    Table 3: Prominent Tire Size in Italy Medium & Heavy Commercial Vehicle Tire Market, 2019

    Table 4: Prominent Tire Sizes in Italy Two-Wheeler Tire Market, 2019

    Table 5: Prominent Tire Sizes in Italy OTR Tire Market, 2019

    Table 6: Italy Tire Imports, By Vehicle Type, By Value, 2015-2019 (USD Million)

    Table 7: Italy Tire Exports, By Vehicle Type, By Value, 2015-2019 (USD Million)

    Table 8: Italy Import Duties on Tires (Effective Since 2010)

    Table 9: Equivalent Passenger Unit Ratio (EPUs), By Tire Type (Applicable to Tire Importers, Vehicle Manufacturers and Miners)

    Table 10: Equivalent Passenger Unit Ratio (EPUs), By Tire Type (Applicable to Recyclers)