Italy Tire Market to Grow with a CAGR of 5.62% through 2030
Rising vehicle parc, increasing demand for premium and
all-season tires, and the shift toward electric and connected vehicles are the
factors driving the market in the forecast period
2026–2030.
According to TechSci Research report, “Italy Tire
Market – By Region, Competition, Opportunities and Forecast, 2020-2030F”,
The Italy Tire Market was valued at USD 4.27 Billion in 2024 and is expected to
reach USD 5.93 Billion by 2030 with a CAGR of 5.62% during the forecast period.
Italy's tire market is growing as increasing vehicle numbers and logistics
activities boost demand across different vehicle categories. A focus on safety,
fuel savings, and better driving experience is influencing consumer choices
toward technologically advanced tires. Regulatory measures requiring
performance labeling are helping shape a more informed and quality-focused
market.
Environmental trends and the adoption of electric mobility
are driving the need for energy-efficient and durable tire solutions. New
innovations include smart tire systems that provide live feedback on wear and
pressure, supporting proactive maintenance. All-season models and flat-run
designs are gaining traction among users seeking versatility and convenience.
Still, the market contends with pricing pressures and
varying buyer awareness, particularly in the aftermarket. Unpredictable costs
for materials and transport may strain margins and lead to stock fluctuations.
Some buyers opt for substandard products to reduce upfront expenses, risking
safety and vehicle performance. Continued awareness efforts and better
enforcement are required to maintain growth momentum and ensure quality
standards.
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Italy Tire Market is Segmented By Vehicle Type, Demand
Category, Tire Construction Type, and By Region.
Italy's tire market is divided between OEM demand from
vehicle manufacturers and the replacement segment catering to consumers
replacing worn-out or damaged tires. The OEM segment depends largely on vehicle
production rates, with manufacturers sourcing tires that meet regulatory,
performance, and efficiency standards. These tires are typically integrated
into new vehicles with specific requirements for dimensions, load capacity,
tread pattern, and rolling resistance. OEM demand is also influenced by technological
integration, such as noise reduction, fuel efficiency, and compatibility with
electric vehicles.
The replacement market is broader, covering consumer,
commercial, and industrial needs across all vehicle categories. Tire
replacement is driven by wear and tear, seasonal changes, road safety
regulations, and consumer preferences for improved performance or aesthetics.
This segment sees high activity throughout the year, influenced by usage
patterns, weather conditions, and driver habits. The growth of e-commerce
platforms is making it easier for consumers to compare specifications and
pricing, boosting awareness and access to various brands and tire types.
Southern Italy recorded the fastest growth in tire demand in
2024, driven by rising vehicle ownership, regional development programs, and
infrastructure upgrades. Expanding urbanization and an increase in
small-to-medium transport operators contributed to the growing need for
reliable and durable tires across both passenger and commercial segments.
Consumer demand rose in tandem with increased road travel and economic activity
in key southern cities and surrounding areas.
Road expansion projects and logistics improvements led to a
rise in freight movement, prompting a higher frequency of tire replacements in
commercial fleets. Public transport upgrades and the growth of shared mobility
services also contributed to higher tire turnover. The increased use of cars
for inter-city travel and the popularity of road tourism in the region created
more consistent wear-and-tear cycles, especially for long-distance or
high-usage vehicles. Seasonal driving conditions, including high summer
temperatures, also impacted tire longevity, encouraging users to invest in
quality replacements.
Major Market Players Operating in Italy Tire Market Are:
- Bridgestone
Italia S.p.A.
- Continental
Italia S.p.A.
- Cooper
Tire & Rubber Company Italia S.r.l.
- Goodyear
Dunlop Tires Italia S.p.A.
- Hankook
Tire Italia S.r.l.
- Michelin
Italiana S.p.A.
- Pirelli
& C. S.p.A.
- Toyo
Tire Italia S.p.A.
- Yokohama
Italia S.p.A.
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“Italy's tire market is growing due to rising vehicle
ownership, stricter safety and efficiency standards, and increasing consumer
demand for advanced tire technologies. Both the original equipment and
replacement segments are experiencing steady expansion, supported by evolving
mobility patterns and the shift toward electric and hybrid vehicles. Consumers
are opting for tires that enhance fuel economy, reduce noise, and offer
all-weather performance. The market is also benefiting from digital retail channels
and mobile tire services. Challenges include fluctuating raw material prices
and regulatory compliance costs. Despite these, innovation and sustainability
initiatives are expected to support continued market growth through 2026–2030.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research
based global management consulting firm.
“Italy Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Country, Competition, Opportunities and Forecast, 2020-2030F”, assesses the market's future growth potential and
provides data on market size, trends, and forecasts. It aims to offer comprehensive
market insights, helping decision-makers make informed investment choices. The
report also highlights emerging trends, key drivers, challenges, and
opportunities in the Italy Tire Market.
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