Press Release

Italy Tire Market to Grow with a CAGR of 5.62% through 2030

Rising vehicle parc, increasing demand for premium and all-season tires, and the shift toward electric and connected vehicles are the factors driving the market in the forecast period 2026–2030.   

       

According to TechSci Research report, “Italy Tire Market – By Region, Competition, Opportunities and Forecast, 2020-2030F”, The Italy Tire Market was valued at USD 4.27 Billion in 2024 and is expected to reach USD 5.93 Billion by 2030 with a CAGR of 5.62% during the forecast period. Italy's tire market is growing as increasing vehicle numbers and logistics activities boost demand across different vehicle categories. A focus on safety, fuel savings, and better driving experience is influencing consumer choices toward technologically advanced tires. Regulatory measures requiring performance labeling are helping shape a more informed and quality-focused market.

Environmental trends and the adoption of electric mobility are driving the need for energy-efficient and durable tire solutions. New innovations include smart tire systems that provide live feedback on wear and pressure, supporting proactive maintenance. All-season models and flat-run designs are gaining traction among users seeking versatility and convenience.

Still, the market contends with pricing pressures and varying buyer awareness, particularly in the aftermarket. Unpredictable costs for materials and transport may strain margins and lead to stock fluctuations. Some buyers opt for substandard products to reduce upfront expenses, risking safety and vehicle performance. Continued awareness efforts and better enforcement are required to maintain growth momentum and ensure quality standards.

 

Browse over Italy Tire Market data Figures spread through XX Pages and an in-depth TOC on " Italy Tire Market"

 

Italy Tire Market is Segmented By Vehicle Type, Demand Category, Tire Construction Type, and By Region.

Italy's tire market is divided between OEM demand from vehicle manufacturers and the replacement segment catering to consumers replacing worn-out or damaged tires. The OEM segment depends largely on vehicle production rates, with manufacturers sourcing tires that meet regulatory, performance, and efficiency standards. These tires are typically integrated into new vehicles with specific requirements for dimensions, load capacity, tread pattern, and rolling resistance. OEM demand is also influenced by technological integration, such as noise reduction, fuel efficiency, and compatibility with electric vehicles.

The replacement market is broader, covering consumer, commercial, and industrial needs across all vehicle categories. Tire replacement is driven by wear and tear, seasonal changes, road safety regulations, and consumer preferences for improved performance or aesthetics. This segment sees high activity throughout the year, influenced by usage patterns, weather conditions, and driver habits. The growth of e-commerce platforms is making it easier for consumers to compare specifications and pricing, boosting awareness and access to various brands and tire types.

Southern Italy recorded the fastest growth in tire demand in 2024, driven by rising vehicle ownership, regional development programs, and infrastructure upgrades. Expanding urbanization and an increase in small-to-medium transport operators contributed to the growing need for reliable and durable tires across both passenger and commercial segments. Consumer demand rose in tandem with increased road travel and economic activity in key southern cities and surrounding areas.

Road expansion projects and logistics improvements led to a rise in freight movement, prompting a higher frequency of tire replacements in commercial fleets. Public transport upgrades and the growth of shared mobility services also contributed to higher tire turnover. The increased use of cars for inter-city travel and the popularity of road tourism in the region created more consistent wear-and-tear cycles, especially for long-distance or high-usage vehicles. Seasonal driving conditions, including high summer temperatures, also impacted tire longevity, encouraging users to invest in quality replacements.


Major Market Players Operating in Italy Tire Market Are:

  • Bridgestone Italia S.p.A.
  • Continental Italia S.p.A.
  • Cooper Tire & Rubber Company Italia S.r.l.
  • Goodyear Dunlop Tires Italia S.p.A.
  • Hankook Tire Italia S.r.l.
  • Michelin Italiana S.p.A.
  • Pirelli & C. S.p.A.
  • Toyo Tire Italia S.p.A.
  • Yokohama Italia S.p.A.


Download Free Sample Report

Customers can also request for 10% free customization on this report.


“Italy's tire market is growing due to rising vehicle ownership, stricter safety and efficiency standards, and increasing consumer demand for advanced tire technologies. Both the original equipment and replacement segments are experiencing steady expansion, supported by evolving mobility patterns and the shift toward electric and hybrid vehicles. Consumers are opting for tires that enhance fuel economy, reduce noise, and offer all-weather performance. The market is also benefiting from digital retail channels and mobile tire services. Challenges include fluctuating raw material prices and regulatory compliance costs. Despite these, innovation and sustainability initiatives are expected to support continued market growth through 2026–2030.” said Mr. Karan Chechi, Research Director of TechSci Research, a research based global management consulting firm.

Italy Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Country, Competition, Opportunities and Forecast, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Italy Tire Market.

 

Contact Us-

TechSci Research LLC                                                                                              

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com

Relevant Reports

Italy Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Country, By Competition, Opportunities & Forecast, 2020-2030F

Automotive | Aug, 2025

Growing vehicle parc, rising demand for high-performance tires, and increasing preference for eco-friendly and fuel-efficient tire solutions are the factors driving the market in the forecast period 2026–2030.

Relevant News