Report Description

Indonesia water purifier market is anticipated to grow at a CAGR of 11.59% during the forecast period to reach around USD831.23 million by 2027F on account of increasing preference for quality drinking water, changes in consumer preference. Moreover, rising disposable income and technological advancements are also driving the growth of the Indonesia water purifier market in the upcoming five years.

A water purifier is a device that removes undesirable chemicals and biological impurities from water taken from rivers, lakes, and other bodies of water in order to produce pure drinking water fit for human use. Water purifiers are classed as counter-top, under sink, faucet mount, and others based on their type. The increasing need for cost-effective water purifiers has prompted water purifier manufacturers to engage extensively in R&D efforts and produce new and creative products in response to client demands. Market leaders are increasingly focusing on releasing new water purifier products in accordance with this trend. For example, Panasonic Gobel Indonesia has created a new specialized business unit that will produce the central water purifier in March 2020.

The COVID-19 pandemic in 2020 wreaked havoc on Indonesia's manufacturing sector, and water purifier manufacturers were no exception. In order to stop the spread of the disease, Indonesia had to undergo lockdown and restrict activities in 2020 and 2021. Water purifier production operations were temporarily shut down as a result of this. Furthermore, the danger of the disease spreading caused a labor shortage, which impeded manufacturing activities across the country. Another important effect of COVID-19 that was seen in the market was the disruption in the supply chain network. Indonesia's government had temporarily imposed limitations on automobile mobility throughout the country. The stifling of travel and logistical activities resulted in delays in the delivery of raw materials and finished goods, severely limiting market expansion.

Disposal of Industrial and Domestic Waste in Water Bodies Driving the Market Growth

With 85% of domestic pollution, Indonesia is one country that pollutes water bodies. The bulk of Indonesia's rivers has become contaminated after traveling through communities, factories, and agricultural areas. BOD concentrations in rivers are mostly caused by domestic activities. Since domestic wastewater is not properly treated, it pollutes river water, resulting in a high contaminant load. Residential waste, on the other hand, generates up to 80% of water pollution in Bandung City and 75% of water pollution in Jakarta. It is caused by a lack of environmental understanding and awareness among the general public.

Scarcity of Clean Drinking Water Fueling the Market Growth

Indonesia's progress, despite becoming an upper-middle-income country, is overshadowed by its water scarcity issues. Approximately 24 million Indonesians still lack access to clean and improved water, while 38 million lack improved sanitation. Furthermore, the number of Indonesians without access to safe water roughly matches the estimated population living in poverty, implying that many households may lack the financial resources to spend money on water because they simply cannot afford it. During dry seasons, the problem is made worse by increased demand for clean water, which raises the price.

Increasing Preference for Quality Drinking Water Aids Market Growth

The market is predicted to grow over the forecast period as developing countries have a better understanding of the criteria for drinking water quality. The rapid growth of the sector will be enabled by advancements in water purification systems. Similarly, the widespread use of RO, UF, UV, Media, and NF filter systems to eliminate viruses has exploded the industry. Increased use of this purifier for specialized and general functions, such as turning raw water into safe and enhanced grade water, will boost water purifier market share.

Rising Demand of Portable Water Purifiers Aids Market Growth

Portable water filtration devices are becoming increasingly popular as a result of a scarcity of clean, good-quality water. Growing public awareness of the dangers of drinking contaminated water when hiking, camping, or backpacking has resulted in a surge in demand for portable water purifiers across the United States. Aside from portability, the inexpensive cost of portable water purifiers influences the demand in Indonesia. Furthermore, a considerable portion of the population in this region lives in rural areas and is supplied with water that is highly contaminated. Portable water purifiers can assist residents of remote areas as well as vacationers in finding a solution.


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Market Segmentation

The Indonesia water purifier market is segmented based on type, technology, sales channel, region, and competitional landscape. Based on type, the market is further fragmented into counter top, under sink, faucet mount & others {tankless, smart purifier, etc.}. On the basis of technology, the market is segmented into (RO, UF, UV, Media & Others {Nanofiltration, etc.}). Also, segmentation of the market on the grounds of sales channel is done retail, distributor, direct, e-commerce, others {plumber, contractor, etc.}). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among Western, Central and Eastern.

Company Profiles

PT. Coway International Indonesia, PT Cuckoo Global Indonesia, PT. Advance Product Indonesia, PT Unilever Indonesia Tbk, PT Philips Indonesia Commercial, PT Sentrasarana Tirtabening, Toclas Indonesia, PT Hydro Water Technology, PT. Toray International Indonesia, PT. Panasonic Gobel Indonesia are among the major market players in the Indonesia water purifier market.

Attribute

Details

Market Size Value in 2021

USD433.32 Million

Revenue Forecast in 2027

USD831.23 Million

Growth Rate

11.94%

Base Year

2021

Historical Years

2017 – 2021

Estimated Year

2022E

Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Type
  • Technology
  • Sales Channel
  • Region
  • Company

Regional Scope

Western, Central and Eastern

Key Companies Profiled

PT. Coway International Indonesia, PT Cuckoo Global Indonesia, PT. Advance Product Indonesia, PT Unilever Indonesia Tbk, PT Philips Indonesia Commercial, PT Sentrasarana Tirtabening, Toclas Indonesia, PT Hydro Water Technology, PT. Toray International Indonesia, PT. Panasonic Gobel Indonesia.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, Indonesia water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Indonesia Water Purifier Market, By Type:
    • Counter Tsop
    • Under Sink
    • Faucet Mount
    • Others
  • Indonesia Water Purifier Market, By Technology:

o   RO

o   UV

o   UF

o   Media

o   Others

  • Indonesia Water Purifier Market, By Sales Channel:
    • Retail
    • Distributor
    • Direct
    • E-Commerce
    • Others
  • Indonesia Water Purifier Market, By Region:
    • Western
    • Central
    • Eastern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Indonesia water purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of content

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

4.1.   Brand Awareness

4.2.   Factors Influencing Purchase Decision

4.3.   Source of Awareness

5.     Indonesia Water Purifier Market Outlook

5.1.   Market Size & Forecast

5.1.1.  By Value & Volume

5.2.   Market Share & Forecast

5.2.1.  By Type ((Counter-Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}))

5.2.2.  By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.})

5.2.3.  By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.})

5.2.4. By Region

5.2.5. By Company

5.2.5.1.1.   By Company, By Sales Channel

5.2.5.1.2.   By Company (Top 2 Selling Models) By Model, Selling Price

5.3.   Market Map (By Type, By Technology, By Sales Channel & By Region)

6.     Indonesia Under Sink Water Purifier Market Outlook

6.1.   Market Size & Forecast

6.1.1.  By Value & Volume

6.2.   Market Share & Forecast

6.2.1.  By Technology

6.2.2.  By Sales Channel

6.2.3.  By Company (2021)

7.     Indonesia Counter Top Water Purifier Market Outlook

7.1.   Market Size & Forecast

7.1.1.  By Value & Volume

7.2.   Market Share & Forecast

7.2.1.  By Technology

7.2.2.  By Sales Channel

7.2.3.  By Company (2021)

8.     Indonesia Faucet Mount Water Purifier Market Outlook

8.1.   Market Size & Forecast

8.1.1.  By Value & Volume

8.2.   Market Share & Forecast

8.2.1.  By Technology

8.2.2.  By Sales Channel

8.2.3.  By Company (2021)

9.     Market Dynamics

9.1.   Drivers

9.2.   Challenges

10.  Market Trends and Developments

11.  Policy and Regulatory Landscape

12.  Indonesia Economic Profile

13.  Impact of COVID-19 on Indonesia Water Purifier Market

14.  Competitive Landscape

14.1.              PT. Coway International Indonesia

14.2.              PT Cuckoo Global Indonesia

14.3.              PT. Advance Product Indonesia

14.4.              PT Unilever Indonesia Tbk

14.5.              PT Philips Indonesia Commercial

14.6.              PT Sentrasarana Tirtabening

14.7.              Toclas Indonesia

14.8.              PT Hydro Water Technology

14.9.              PT. Toray International Indonesia

14.10.            PT. Panasonic Gobel Indonesia

15.  Strategic Recommendations

Figures and Tables

Figure 1: Indonesia Water Purifier Market Size, By Value (USD Million), 2017-2027F

Figure 2: Indonesia Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F

Figure 3: Indonesia Water Purifier Market Share, By Type, By Volume, 2017-2027F

Figure 4: Indonesia Water Purifier Market Share, By Technology, By Volume, 2017-2027F

Figure 5: Indonesia Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F

Figure 6: Indonesia Water Purifier Market Share, By Region, By Volume, 2017-2027F

Figure 7: Indonesia Water Purifier Market Share, By Company, By Volume, 2021

Figure 8: Top 5 Companies Market Share, By Sales Channel, By Volume, 2021

Figure 9: Indonesia Water Purifier Market Map, By Type, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021

Figure 10: Indonesia Water Purifier Market Map, By Technology, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021

Figure 11: Indonesia Water Purifier Market Map, By Sales Channel, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021

Figure 12: Indonesia Water Purifier Market Map, By Region, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021

Figure 13: Indonesia Under Sink Water Purifier Market Size, By Value (USD Million), 2017-2027F

Figure 14: Indonesia Under Sink Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F

Figure 15: Indonesia Under Sink Water Purifier Market Share, By Technology, By Volume, 2017-2027F

Figure 16: Indonesia Under Sink Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F

Figure 17: Indonesia Under Sink Water Purifier Market Share, By Company, By Volume, 2021

Figure 18: Indonesia Counter Top Water Purifier Market Size, By Value (USD Million), 2017-2027F

Figure 19: Indonesia Counter Top Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F

Figure 20: Indonesia Counter Top Water Purifier Market Share, By Technology, By Volume, 2017-2027F

Figure 21: Indonesia Counter Top Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F

Figure 22: Indonesia Counter Top Water Purifier Market Share, By Company, By Volume, 2021

Figure 23: Indonesia Faucet Mount Water Purifier Market Size, By Value (USD Million), 2017-2027F

Figure 24: Indonesia Faucet Mount Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F

Figure 25: Indonesia Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F

Figure 26: Indonesia Faucet Mount Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F

Figure 27: Indonesia Faucet Mount Water Purifier Market Share, By Company, By Volume, 2021

List of Tables:

Table 1: Top 2 Selling Models, By Top 5 Companies

Frequently asked questions

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In terms of type, the Indonesia water purifier segment is segmented into under sink, counter top, faucet mount and others. Among which, the under sink has dominated the market with a market share of around 46% in 2021 and is expected to continue dominating the market in the forecast period as under sink water purifiers store purified water in a Hydrostatic storage tank, which explains why the water flow is higher than in wall-mounted water purifiers. An optimal pressure in the storage tank is required to achieve a high flow rate of filtered water output.

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In terms of technology, the Indonesia water purifier market is segmented into RO, UF, UV, Media and others. Among which, RO technology has dominated the market with a market share of around 48% in 2021 in terms of volume and is expected to continue dominating the market in the forecast period owing to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, TDS levels in Indonesia are high, which makes end users procure RO water purifiers as they give better results when compared with other available technologies.

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The top 10 players in the Indonesia water purifier market are PT. Coway International Indonesia, PT Cuckoo Global Indonesia, PT. Advance Product Indonesia, PT Unilever Indonesia Tbk, PT Philips Indonesia Commercial, PT Sentrasarana Tirtabening, Toclas Indonesia, PT Hydro Water Technology, PT. Toray International Indonesia, PT. Panasonic Gobel Indonesia.

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Government initiatives to promote safe drinking water, rising demand of portable water purifiers, awareness regarding multi-stage purification system and effectiveness of nanofiltration technology are some of the market trends in the Indonesia water purifier market.

profile

Sakshi Bajaal

Principal Consultant
Press Release

Indonesia Water Purifier Market to Grow at CAGR of 11.59% until 2027

Feb, 2022

Demand for clean drinking water is driving the growth of the Indonesia Water Purifier Market, in the forecast period, 2023-2027F.