Indonesia Nutraceuticals Market By Application (Functional Beverages, Functional Food and Dietary Supplements), By Form (Liquid, Tablets, Capsules, Powder, and Others), By Source (Plant, Animal, and Microbial), By Distribution Channel (Specialty Stores, Online, Hypermarkets/ Supermarkets, Pharmacies), By Region, Competition Forecast & Opportunities, 2018-2028F

Indonesia Nutraceuticals Market was valued at USD 1.68 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 7.5% through 2028.

The Indonesia Nutraceuticals Market is anticipated to witness impressive growth during the forecast period. This can be ascribed to the growing awareness among Indonesian consumers about the importance of health and wellness. People are becoming more conscious of their dietary choices and are seeking products that can support their overall well-being. Digital platforms and social media have played a significant role in disseminating health information and promoting awareness about nutraceutical products. Influencers and online communities share information about the benefits of nutraceuticals, driving consumer interest and adoption.

Indonesia has experienced steady economic growth, resulting in an expansion of the middle class and an increase in disposable income levels. With higher purchasing power, consumers are willing to spend more on products that offer health benefits and enhance their quality of life. Indonesia has a large and rapidly aging population. With increasing life expectancy, there is a greater focus on healthy aging and maintaining vitality in the later years. Nutraceutical products that target age-related health concerns, such as joint health, cognitive function, and bone health, are sought after by the elderly population.

Indonesia has a rich tradition of traditional herbal medicine known as "jamu." This heritage has created a demand for nutraceutical products that incorporate traditional ingredients and formulations. Nutraceutical companies that leverage traditional knowledge and offer products rooted in Indonesian traditional medicine can tap into this market segment.

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Increasing Demand for Beauty and Anti-Aging Nutraceuticals

Beauty and anti-aging nutraceuticals refer to products designed to promote skin health, enhance appearance, and combat the signs of aging from within the body. These nutraceuticals typically contain specific nutrients, antioxidants, and bioactive compounds that support skin health, collagen production, and overall vitality. Collagen is a protein that provides structure and elasticity to the skin. Collagen supplements, a top-performing segment in Indonesia with local brands like Mustika Ratu launching new lines, are popular in beauty and anti-aging nutraceuticals.

They aim to improve skin elasticity, reduce wrinkles, and promote a youthful complexion. Antioxidants, such as vitamins C and E, carotenoids, and polyphenols, are known for their ability to neutralize harmful free radicals in the body; vitamins are the dominant supplement category in Indonesia, with Vitamin C being especially popular. Beauty and anti-aging nutraceuticals often include these antioxidants to protect the skin from oxidative stress, which can contribute to premature aging.​

Hyaluronic acid is a naturally occurring substance in the body that helps maintain moisture and plumpness in the skin. Nutraceuticals with hyaluronic acid aim to hydrate the skin, reduce fine lines, and improve skin texture. Omega-3 fatty acids, commonly found in fish oil or algae oil supplements, have anti-inflammatory properties and support overall skin health, including providing protection from ultraviolet light exposure. They can help maintain a youthful appearance and improve skin hydration. Nutraceuticals for beauty and anti-aging often include essential vitamins and minerals like vitamin A, vitamin C, vitamin E, zinc, and selenium. These nutrients are important for collagen synthesis, skin cell regeneration, and protection against environmental damage.

Some nutraceuticals incorporate herbal extracts known for their skin benefits, which are particularly popular in Indonesia due to their cultural significance. Examples include green tea extract, grape seed extract, and aloe vera extract, which have antioxidant and anti-inflammatory properties that support skin health. The beauty and anti-aging market in Indonesia was valued at USD 1.2 billion in 2022, and the largest users of these nutraceuticals are women, who generally show higher health awareness. Adults aged 35–54 are the most active consumers, driven by rising disposable incomes. This factor will contribute to the growth of the Indonesia Nutraceuticals Market.

Inclination of Nutraceuticals Towards Herbal and Traditional Ingredients

Herbal and traditional ingredients play a significant role in the nutraceuticals market in Indonesia. Indonesian culture has a long history of utilizing herbal remedies for various health purposes, and these ingredients continue to be incorporated into nutraceutical products. Indonesian traditional medicine, known as "jamu," encompasses a wide range of herbal remedies and practices, with major local manufacturers including Sido Muncul and Deltomed Laboratories. Traditional knowledge regarding the use of herbs, spices, roots, and other plant-based ingredients has been passed down through generations and is still widely valued in Indonesia.​

Indonesia is rich in biodiversity, offering a wide variety of indigenous plants and botanicals with potential health benefits. Examples include turmeric, ginger, temulawak (Javanese ginger), kencur (lesser galangal), daun katuk (sauropus androgynus leaves), and many more. Nutraceutical products in Indonesia often incorporate traditional herbal formulations. These formulations combine multiple herbal ingredients in specific ratios to address specific health concerns or promote overall well-being. Traditional herbal preparations may be available as powders, capsules, teas, extracts, or tonics.

Herbal and traditional ingredients are valued for their wellness and functional benefits. They are believed to possess antioxidant, anti-inflammatory, immune-boosting, and detoxifying properties. Different herbs and traditional ingredients are associated with specific health benefits, such as improving digestion, boosting energy, enhancing immunity, or promoting skin health. Many traditional ingredients contain a complex mix of active compounds, including phytochemicals, flavonoids, alkaloids, and essential oils. These compounds often work synergistically to provide health benefits and are believed to have a holistic approach to wellness.

In recent years, there has been a growing trend of integrating traditional herbal ingredients with modern nutraceutical formulations. Manufacturers like Kalbe Farma combine traditional knowledge with scientific research to create products that offer standardized dosages and quality control, while the Indonesian government's mandate for halal certification by the Halal Product Assurance Agency (BPJPH) further enhances consumer trust. The market value of herbal and traditional ingredients in nutraceuticals in Indonesia was USD 1.5 billion in 2022, and offline mode is their largest distribution channel, accounting for 80% of the market.​

Indonesian consumers have a cultural affinity for herbal and traditional ingredients, as they are deeply ingrained in local traditions and beliefs. Many consumers trust the efficacy of these ingredients and prefer products that draw upon traditional knowledge. This will accelerate the speed of the Indonesia Nutraceuticals Market.

Rise in the Demand for Sports Nutrition

Sports nutrition is a growing segment within the nutraceuticals market in Indonesia, driven by increasing interest in fitness, sports activities, and overall health and performance enhancement, especially since the COVID-19 pandemic. Sports nutrition products in Indonesia aim to support athletic performance, improve endurance, enhance recovery, and optimize energy levels, with gym chains like FIT HUB expanding rapidly to cater to a younger demographic aged 17–35. These products are designed to meet the specific nutritional needs of athletes and active individuals.​

Protein is a key component of sports nutrition, and Indonesia has the fastest-growing protein consumption in Southeast Asia, with daily intake approaching 76 grams per capita. Protein supplements, such as whey protein and plant-based protein blends, are popular in Indonesia, with local and international manufacturers like Evolene and Muscletech having a strong presence. They help in muscle repair and recovery and promote muscle growth. Sports nutrition products often include energy-boosting ingredients such as carbohydrates, caffeine, B vitamins, and adaptogens. These ingredients provide quick and sustained energy, improving stamina and focus during physical activity. Replenishing electrolytes lost through sweat is crucial for athletes. Sports nutrition products often contain electrolyte blends that help maintain proper hydration, balance electrolyte levels, and prevent muscle cramps during intense workouts or sports activities.​

Pre-workout supplements are designed to enhance energy, focus, and performance prior to exercise. They may contain ingredients like caffeine, creatine, beta-alanine, and nitric oxide boosters. Post-workout products focus on muscle recovery and may contain protein, branched-chain amino acids (BCAAs), and other ingredients that promote muscle repair and reduce muscle soreness. Endurance-focused sports nutrition products are geared towards activities like long-distance running, cycling, or endurance training. They may include ingredients like carbohydrates, electrolytes, and BCAAs to sustain energy levels and support recovery.

Recovery supplements aid in muscle repair and reduce inflammation after intense exercise. Protein powders are the dominant product category, and men are the primary consumers in Indonesia's sports nutrition market. Some sports nutrition products are tailored to the specific needs of athletes in different sports disciplines, such as bodybuilding, endurance sports, team sports, or martial arts. These products may include specialized formulations that target the unique demands of each sport. This factor will help increment the Indonesia Nutraceuticals Market..

Recent Developments

• January 2025: A new regulation from Indonesia's National Agency of Drug and Food Control (BPOM), Regulation No. 10 of 2024, came into effect. This regulation mandates specific labeling requirements for natural medicines, quasi-medicines, and health supplements to improve consumer safety and transparency.
• April 2025: BPOM issued Decree No. 278 of 2025, which details the legislative plan for food and health supplement regulations, signaling further refinements to the country's regulatory landscape for nutraceuticals.
• June 2025: Nutrifood Indonesia launched HiLo Protein Chocofit UHT, a ready-to-drink high-protein beverage designed for active consumers.
• August 2024: Cargill opened a new blending facility in Pandaan, East Java. This site will develop and produce specialty solutions for the Asian sugar confectionery market by combining modified starches, sweeteners, pectin, and carrageenan, with a focus on meeting halal standards.

Market Segmentation

The Indonesia Nutraceuticals Market can be segmented by Application, Form, Source, Distribution Channel, Region, and Competitive Landscape. By Application, the Indonesia Nutraceuticals Market can be segmented into Functional Beverages, Functional Food and Dietary Supplements. By Form, the market can be segmented into Liquid, Tablets, Capsules, Powder, and Others. By Source, the market can be segmented into Plant, Animal, and Microbial. By Distribution Channel, the Indonesia Nutraceuticals Market can be segmented into Specialty Stores, Online, Hypermarkets/Supermarkets, and Pharmacies. By Region, the market can be segmented into Java, Sumatra, Kalimantan, Bali, and Others.

Market Players

• PT Industri Jamu Dan Farmasi Sido Muncul Tbk.,

• PT Kalbe Farma Tbk,

• PT Tempo Scan Pacific Tbk,

• PT. Mayora Indah Tbk,

• PT Indofood Sukses Makmur Tbk,

• Pt Nature Sunshine Products Indonesia Tbk,

• PT. Amway Indonesia,

• PT Herbalife Indonesia

Report Scope:

In this report, the Indonesia Nutraceuticals Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Indonesia Nutraceuticals Market, By Application:

o   Functional Beverages

o   Functional Food and Dietary Supplement

• Indonesia Nutraceuticals Market, By Form:

o   Liquid

o   Tablets

o   Capsules

o   Powder

o   Others

• Indonesia Nutraceuticals Market, By Source:

o   Plant

o   Animal

o   Microbial

Indonesia Nutraceuticals Market, By Distribution Channel

o   Specialty Stores

o   Online

o   Hypermarkets/Supermarkets

o   Pharmacies

• Indonesia Nutraceuticals Market, By Region:

o      Java

o      Sumatra

o      Kalimantan

o      Bali

o      Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Indonesia Nutraceuticals Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).