India white putty market is expected to grow at a steady rate during the forecast period. Putty is a fine white colored substance that is used to provide a smooth surface on the walls. It is a linseed-oil based product with high plasticity, used to fix glass panes into frames and to fill cracks or holes in woodwork, among others. Additionally, putties can be used for firestopping as well as for padding of electrical outlet boxes in fire-resistance rated drywall assemblies. In this case, hydrates in the putty produce an endothermic reaction to mitigate heat transfer to the unexposed side.

Growing population, improving standard of living, increase in income levels and changing lifestyles, rising urbanization and government infrastructural plans are some of the vital factors driving the white putty market. Additionally, the use of white putty before paint increases the life of paint. The best part about wall putty is that it can be used on both dry and wet walls and can be applied on interior as well as exterior wall finishing.

The India white putty market is segmented based on surface of application, purity, pack size, end use, region and company. Based on surface of application, the market can be bifurcated into interior and exterior. The interior segment is dominating the market owing to the use of white putty for preparing the walls before paint by smoothening them. Also, it is easy to apply putty in interior surfaces. Based on purity, the market can be divided into 99% and >99%. The 99% purity segment is expected to hold significant market share since most of the established brands are claiming for 99% purity of their product. Based on end use, the market can be fragmented into residential, commercial, industrial and infrastructure. The residential segment is expected to dominate the market during forecast period attributable to the use of putty before paint and for other purposes such as cracks and holes filling, padding electric boxes, etc., in the residential sector.

The major players operating in the white putty market are J.K. Cement Limited, Aditya Birla Management Corporation Pvt. Ltd. – (Ultratech), Asian Paints Limited, Kansai Nerolac Paints Limited, AkzoNobel India Limited (Dulux Wall Putty), Berger Paints India Ltd, Jai Durga Plaster Industries (Sakarni White Putty), Surya Wall care chem Pvt. Ltd., Walplast Products Pvt. Ltd., Sika India Pvt. Ltd. among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India white putty market.
  • To classify and forecast India white putty market based on surface of application, purity, pack size, end use, company and regional distribution.
  • To identify drivers and challenges for India white putty market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India white putty market.
  • To conduct pricing analysis for India white putty market.
  • To identify and analyze the profile of leading players operating in India white putty market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India white putty market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • White putty manufacturers and suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to white putty

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India white putty market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Surface of Application:
    • Interior
    • Exterior
  • Market, By Purity:
    • 99%
    • >99%
  • Market, By Pack Size:

o   1Kg

o   5Kg

o   10Kg

o   20Kg

o   25Kg

o   40Kg

o   50Kg

  • Market, By Region:

o   North

o   South

o   East

o   West

  • Market, By End Use:

o   Residential

o   Commercial

o   Industrial

o   Infrastructure


Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India white putty market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     India White Putty Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Surface of Application (Interior, Exterior)

5.2.2. By Purity (99%,>99%)

5.2.3. By Pack Size (1Kg, 5Kg, 10Kg, 20Kg,25Kg, 40Kg, 50Kg)

5.2.4. By End Use (Residential, Commercial, Industrial, Infrastructure)

5.2.5. By Region (East; West; North; South)

5.2.6. By Company (2018)

5.3.   Market Attractiveness Index

6.     North India White Putty Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value  

6.1.2. By Volume

6.2.   Market Share & Forecast

6.2.1. By Pack Size

6.2.2. By End Use

6.2.3. By Company

6.3.   Pricing Analysis

6.3.1. By Pack Size

6.3.2. By Company

7.     East India White Putty Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value  

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Pack Size

7.2.2. By End Use

7.2.3. By Company

7.3.   Pricing Analysis

7.3.1. By Pack Size

7.3.2. By Company

8.     South India White Putty Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value  

8.1.2. By Volume

8.2.   Market Share & Forecast

8.2.1. By Pack Size

8.2.2. By End Use

8.2.3. By Company

8.3.   Pricing Analysis

8.3.1. By Pack Size

8.3.2. By Company

9.     West India White Putty Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value  

9.1.2. By Volume

9.2.   Market Share & Forecast

9.2.1. By Pack Size

9.2.2. By End Use

9.2.3. By Company

9.3.   Pricing Analysis

9.3.1. By Pack Size

9.3.2. By Company

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles

14.3.              Company Details

14.4.              Financials (As reported)

14.5.              Supply Chain Analysis

14.6.              SWOT Analysis

14.7.              Key Market Focus and Geographical Presence

14.8.              Planned Investments

14.9.              Market positioning

14.10.            Import Export Analysis

14.10.1.                By Region

14.11.            Leading Players Profiled (Leading Companies)

14.11.1.                J.K. Cement Limited

14.11.2.                Aditya Birla Management Corporation Pvt. Ltd. – (Ultratech)

14.11.3.                Asian Paints Limited

14.11.4.                Kansai Nerolac Paints Limited

14.11.5.                AkzoNobel India Limited (Dulux Wall Putty)

14.11.6.                Berger Paints India Ltd

14.11.7.                Jai Durga Plaster Industries (Sakarni White Putty)

14.11.8.                Surya Wall care chem pvt. ltd.

14.11.9.                Walplast Products Pvt. Ltd.

14.11.10.              Sika India Pvt. Ltd.

15.  Strategic Recommendations

16.  About us & Disclaimer

 (Note: The companies list can be customized based on the client requirements)

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