Report Description

India White Putty market is expected to increase during the forecast period, owing to the increasing commercial development, rising number of residential buildings and high pace of industrialization. White putty is a mineral- and polymer-based powder that is applied to walls to give them a smoother appearance. It is based on cement. Prior to painting, it is primarily used to prepare an even wall surface by filling up gaps and cracks in walls. The walls will be more protected from cracks, stains, and mould when you apply white putty.

Increasing Commercial Development
The rapid rise in commercial spaces in India such as shops, modern format retails, malls, hotels, and restaurants & offices is likely to propel the demand for white putty in the country. The demand for white putty is expected to scale new heights as the use of sustainable products for a range of interior applications has gained significant momentum in the past few years and this trend is likely to continue during the forecast period. Moreover, the demand for white putty continues to grow due to its exceptional characteristics such as water resistance, life span and high adhesiveness. White putty is primarily made of white cement and used for interior as well as exterior applications. Additionally, there has been a noticeable increase in the demand for white putty in building projects around the nation as a result of the favourable characteristics of wall putty, such as its high binding property, ideal tensile adhesion, and compressive strength.

Rising Number of Residential Buildings
The increasing population is accelerating the demand for residential buildings, which is augmenting the demand for white putty all over India. Short-term expansion of building activities in India will be driven by financial incentives and other government policies supporting the housing market in the country. Long-term growth will mainly be driven by country’s growing population, which requires continued investments into residential building construction sector, which in turn, is creating a market opportunity for white putty manufacturers in India. For instance, government led ‘Housing for All’ scheme launched in 2015 has been one of the prime centres of residential infrastructure development in the country, where white putty has been extensively used due to various benefits such as improving the tensile strength of the wall, providing a smoother finish, multi-purpose application. Therefore, the white putty market in India is likely to increase with a rapid pace during the forecast period.

High Pace of Industrialization
White putty finds wide applications in various residential and commercial industries, among others. The Indian government and various other state governments seem to be focusing on rapid progress in industrial sector in order to sustain its growth. Over the next 10-20 years, industrialization in India is likely to continue its growth momentum, which is expected to create significant demand for white putty in the industrial sector.


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Market Segments
India White Putty Market is segmented into surface of application, purity, pack size, type, end use and region. Based on surface of application, the market is segmented into interior and exterior. Based on purity, the market is segmented into 99% and >99%. Based on pack size, the market is segmented into Up to 5 Kg, 20Kg, 30Kg, 40Kg & above. Based on type, the market is segmented into cement based and acrylic based. Based on end use, the market is segmented into residential, commercial, industrial & infrastructure.

Market Players
India White Putty Market players include UltraTech Cement Ltd., J.K. Cement Limited, Asian Paints Ltd., AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd., Sakarni Plaster (India) Private Limited, Surya Wall-Care Chem Pvt. Ltd.

Recent Developments

  • In November 2022, at a total expenditure of INR 187 crore, the third Birla White Wall Care Putty factory of UltraTech Cement has started production in Rajasthan with a 4 LMT annual capacity.
  • In 2021, Wallseal Waterproof Putty, a white cement-based putty with two times the water resistance, was recently introduced by Birla White. Following numerous quality and blind testing, Karvy certified this new product as the "Best Waterproof Putty" in its study findings. 

Attribute

Details

Base Year

2022

Historic Data

2018 – 2022

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, Volume in Units and CAGR for 2018-2022 and 2023-2028

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

By Surface Of Application

By Purity

By Pack Size

By Type

By End Use

By Region

Regional Scope

North, East, South, West

Key companies profiled

UltraTech Cement Ltd., J.K. Cement Limited, Asian Paints Ltd., AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd., Sakarni Plaster (India) Private Limited, Surya Wall-Care Chem Pvt. Ltd.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, India White Putty Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • White Putty Market, By Surface of Application:
    • Interior
    • Exterior
  • White Putty Market, By Purity:
    • 99%
    • >99%.
  • White Putty Market, By Pack Size:
    • Up to 5 Kg
    • 20Kg
    • 30Kg
    • 40Kg & above
  • White Putty Market, By Type:
    • Cement Based
    • Acrylic Based
  • White Putty Market, By End Use:
    • Residential
    • Commercial
    • Industrial
    • Infrastructure
  • White Putty Market, By Region:
    • North Region
    • East Region
    • South Region
    • West Region 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India White Putty Market.

Available Customizations:

India White Putty Market with the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India White Putty Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Study

2.    Research Methodology

2.1.  Baseline Methodology

2.2.  Methodology Followed for Calculation of Market Size

2.3.  Methodology Followed for Calculation of Market Shares

2.4.  Methodology Followed for Forecasting

3.    Executive Summary

4.    Impact of COVID-19 on India White Putty Market

5.    Voice of Customer

6.    India White Putty Market Outlook

6.1.   Market Size & Forecast

6.1.1.   By Value

6.1.2.   By Volume

6.2.   Market Share & Forecast

6.2.1.   By Type (Cement Based, Acrylic Based)

6.2.2.   By Surface of Application (Interior, Exterior)

6.2.3.   By Purity (99%,>99%)

6.2.4.   By Pack Size (Up to 5Kg, 20Kg, 30Kg, 40Kg & above)

6.2.5.   By End Use (Residential, Commercial, Industrial, Infrastructure)

6.2.6.   By Region

6.2.7.   By Company (2022)

6.3.  Market Map (By Type, Surface of Application, By Purity, By Pack Size, By End Use and By Region)

7.    North India White Putty Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.   Market Share & Forecast

7.2.1. By Type

7.2.2. By Surface of Application

7.2.3. By Purity

7.2.4. By Pack Size

7.2.5. By End Use

7.2.6. By Company

7.3.  Pricing Analysis

7.3.1. By Pack Size

7.3.2. By Company

8.    East India White Putty Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2.   Market Share & Forecast

8.2.1. By Type

8.2.2. By Surface of Application

8.2.3. By Purity

8.2.4. By Pack Size

8.2.5. By End Use

8.2.6. By Company

8.3.  Pricing Analysis

8.3.1. By Pack Size

8.3.2. By Company

9.    South India White Putty Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.1.2. By Volume

9.2.   Market Share & Forecast

9.2.1. By Type

9.2.2. By Surface of Application

9.2.3. By Purity

9.2.4. By Pack Size

9.2.5. By End Use

9.2.6. By Company

9.3.  Pricing Analysis

9.3.1. By Pack Size

9.3.2. By Company

10. West India White Putty Market Outlook

10.1.       Market Size & Forecast

10.1.1.    By Value

10.1.2.    By Volume

10.2.        Market Share & Forecast

10.2.1. By Type

10.2.2. By Surface of Application

10.2.3. By Purity

10.2.4. By Pack Size

10.2.5. By End Use

10.2.6. By Company

10.3.       Pricing Analysis

10.3.1.  By Pack Size

10.3.2.  By Company

11. Market Dynamics                                                                                                      

11.1.             Drivers

11.2.             Challenges      

12. Market Trends and Developments

13. Policy & Regulatory Landscape

14. India Economic Profile                                                                                                 

15. Competitive Landscape

15.1.             Competition Outlook

15.2.             Company Profiles

15.3.             Supply Chain Analysis

15.4.             SWOT Analysis

15.5.             Market positioning

15.6.             Import Export Analysis

15.6.1. By Region

15.7.             Leading Players Profiled (Leading Companies)

15.7.1.  UltraTech Cement Ltd.

15.7.1.1.     Business Overview

15.7.1.2.     Key Personnel

15.7.1.3.     Recent Developments

15.7.1.4.     Financials (If Available)

15.7.2. J.K. Cement Limited

15.7.2.1.     Business Overview

15.7.2.2.     Key Personnel

15.7.2.3.     Recent Developments

15.7.2.4.     Financials (If Available)

15.7.3. Asian Paints Ltd.

15.7.3.1.     Business Overview

15.7.3.2.     Key Personnel

15.7.3.3.     Recent Developments

15.7.3.4.     Financials (If Available)

15.7.4. AkzoNobel India Ltd.

15.7.4.1.     Business Overview

15.7.4.2.     Key Personnel

15.7.4.3.     Recent Developments

15.7.4.4.     Financials (If Available)

15.7.5. Kansai Nerolac Paints Limited

15.7.5.1.     Business Overview

15.7.5.2.     Key Personnel

15.7.5.3.     Recent Developments

15.7.5.4.     Financials (If Available)

15.7.6. Berger Paints India Limited

15.7.6.1.     Business Overview

15.7.6.2.     Key Personnel

15.7.6.3.     Recent Developments

15.7.6.4.     Financials (If Available)

15.7.7. Sika India Pvt. Ltd.

15.7.7.1.     Business Overview

15.7.7.2.     Key Personnel

15.7.7.3.     Recent Developments

15.7.7.4.     Financials (If Available)

15.7.8. Walplast Products Pvt. Ltd.

15.7.8.1.     Business Overview

15.7.8.2.     Key Personnel

15.7.8.3.     Recent Developments

15.7.8.4.     Financials (If Available)

15.7.9. Sakarni Plaster (India) Private Limited

15.7.9.1.     Business Overview

15.7.9.2.     Key Personnel

15.7.9.3.     Recent Developments

15.7.9.4.     Financials (If Available)

15.7.10.  Surya Wall-Care Chem Pvt. Ltd.

15.7.10.1.  Business Overview

15.7.10.2.  Key Personnel

15.7.10.3.  Recent Developments

15.7.10.4.  Financials (If Available)

16. Strategic Recommendations

17. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The key players in the India White Putty Market include UltraTech Cement Ltd., J.K. Cement Limited, Asian Paints Ltd., AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd., Sakarni Plaster (India) Private Limited, Surya Wall-Care Chem Pvt. Ltd.

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The benefits of white putty include smoothening the wall/ wood surface, enhancing the lifespan of the wall paint, increasing the tensile strength of the wall, preventing unwanted flaking of costly paint coats and reducing the consumption of paints on the walls.

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The main drivers of India White Putty Market include growth in residential and commercial sector, exponential rise in infrastructure development projects and improvement in standards of living.

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The approximate price of white putty 1Kg is INR 45 per bag.

profile

Srishti Verma

Business Consultant
Press Release

India White Putty Market to Grow at a high CAGR until 2028

Apr, 2023

The rising number of construction projects and growing demand for white cement-based primers are expected to increase the growth of India White Putty Market during the forecast period 2024-2028.