Press Release

India White Putty Market to Grow at a high CAGR until 2028

The rising number of construction projects and growing demand for white cement-based primers are expected to increase the growth of White Putty Market during the forecast period 2024-2028.


According to TechSci Research report, White Putty
Market - India Industry Size, Share, Trends, Opportunity, and Forecast. 2018–2028F, the India White Putty Market is anticipated to register a robust growth during the forecast period 2024-2028”. The market for affordable commodities, like white putty, has grown significantly over the past few decades. In the upcoming years, the expansion of the white putty market is anticipated to be significantly aided by the nation's developing construction industry. Due to the increasing number of white putty manufacturers, the market for white putty is increasingly fragmented. Some of the key aspects that are anticipated to drive up the demand for white putty in the near future include the enormous growth of the construction industry, the exponential rise in the number of infrastructure development projects across the nation, and residential and commercial projects.

Moreover, both concrete and plastered surfaces hold up well to white putty. As a result, it create a smooth undulation-free surface for paint finish when applied to the exterior or interior walls of a home. Excellent adhesion strength, workability, vapor permeability control, and abrasion resistance are all features of white putty. It also prevents algae and fungi from growing on the wall. In addition, white putty has a great finish and paint effect. White putty is expected to rise as a result of home improvement activities and a shorter repainting cycle. Because white putty is primarily used in painting applications, the rise in renovation and reconstruction activities around the country is expected to propel the market for white putty. In order to achieve smooth and uniform interiors for repainting walls, white putty is increasingly being used to correct curve deviation of interior wall surfaces.

Major Opportunities for India White Putty Market

  • Players operating in the white putty market have the opportunity to develop new and innovative products to acquire large share of India white putty market.
  • Increasing in demand for specialized products, owing to changing lifestyle, urbanization, and growth in preference of decorative houses and commercial places is projected to create lucrative opportunities for modification and development of specialized products.
  • Rise in demand for paints, and incentives offered to paint suppliers by white putty manufacturers for the sales of white putty with paints are expected to drive the demand for white putty during the forecast period.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "India White Putty Market.”

India White Putty Market is segmented into
surface of application, purity, pack size, type, end use and region. Based on surface of application, the market is segmented into interior and exterior. Based on purity, the market is segmented into 99% and >99%. Based on pack size, the market is segmented into Up to 5 Kg, 20Kg, 30Kg, 40Kg & above. Based on type, the market is segmented into cement based and acrylic based. Based on end use, the market is segmented into residential, commercial, industrial & infrastructure.

On the basis of surface of application segment, the market is categorized into interior and exterior, with the former accounting for the majority market share owing to the use of white putty for preparing the walls before painting, by smoothening them. Also, it is easy to apply putty in interior surfaces. Based on purity, the market can be divided into 99% and >99%. The >99% purity segment is expected to hold significant market share since most of the established brands are claiming for 100% purity of their product. The market can be divided into residential, commercial, industrial, and infrastructural segments based on end use. Due to the use of putty in the residential sector for a variety of applications, including padding electrical boxes, filling cracks and holes, etc., putty is likely to dominate the market throughout the projection period.

Major market players operating in the India White Putty Market are:

  • UltraTech Cement Ltd.
  • J.K. Cement Limited
  • Asian Paints Ltd.
  • AkzoNobel India Ltd.
  • Kansai Nerolac Paints Limited
  • Berger Paints India Limited
  • Sika India Pvt. Ltd.
  • Walplast Products Pvt. Ltd.
  • Sakarni Plaster (India) Private Limited
  • Surya Wall-Care Chem Pvt. Ltd.



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“The market for white putty is expanding quickly due to the high demand for aesthetics in the building sector. The need for white putty rises as a result of extensive home building. Additionally, as the usage of sustainable goods for a variety of interior applications has gained substantial momentum over the past few years, the market for white putty is anticipated to reach new heights. White putty also has the chance to create innovative and ground-breaking items such as bookshelves, organizer desks, etc., in order to capture a sizable portion of the market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

White Putty Market - India Industry Size, Share, Trends, Opportunities, and Forecast 2018-2028F. Segmented By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size (Up to 5 Kg, 20Kg, 30Kg, 40Kg & above), By Type (Cement Based and Acrylic Based), By End Use (Residential, Commercial, Industrial & Infrastructure), By Region, Competition”, has evaluated the future growth potential of India White Putty Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India White Putty Market.


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