In the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the quality of the water supplied by the civic authorities still remains a challenge. According to the statistics, more than 1600 Indian lives are lost every day because of diarrhoea leaving a lot of questions for this hugely popular and growing economy. The consumption of unsafe drinking water is considered responsible for India’s 21% of the communicable diseases which has opened up the gates of opportunity for water filtrations companies in a country with 1.2 Billion populations where the penetration rate of water purifier’s still remains less than 10% even in urban areas.

According to the report titled ‘India Water Purifier Market Forecast & Opportunities, 2017’ the water purifier market in India has shown tremendous growth opportunities in last couple of years. It is forecasted that the water purifier market in India will witness compounded annual growth rate of 25% till 2017 to make it a whooping USD 760 Million market by 2015. The market is being driven by the increasing awareness levels among the population regarding water borne diseases, increasing disposable income of the Indian consumer, low penetration level and availability of products at all price points. The highly consolidated market is being driven towards a tough competition with the advent of water purifiers priced as low as USD 11. ‘India Water Purifier Market Forecast & Opportunities, 2017’ discusses the following aspects related to water purifiers market in India:

  • India POU Water Purifier Market Size, Share & Forecast
  • RO, UV and Offline Water Purifier Market Sizes & Forecasts
  • India Water Purifier Regional Market Analysis
  • Market Trends and Dynamics
  • Competitive Landscape & Strategic Recommendations

Why you should buy this report ?

  • To gain an in-depth understanding of water purifier market dynamics in India
  • To identify the on-going trends and anticipated growth in the coming years
  • To help industry consultants, water purifier manufacturers and other stakeholders to align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing materials
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology
The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with water purifier manufacturers, channel partners, and consumers. Secondary research included an exhaustive search of more than 3000 paid databases such as newspapers, websites, company annual reports and proprietary databases.

1.    Executive Summary

2.    Global Water Purifier Market Outlook

3.    India Water Purifier Market Outlook

3.1.  Production

3.2.  Market Size & Forecast

3.2.1.     By Value

3.2.2.     By Volume

3.2.3.     By Technology

3.2.3.1.   By Value

3.2.3.2.   By Volume

3.3.  Market Share & Forecast

3.3.1.     By Company

3.3.2.     By Region

3.3.3.     By Technology

3.3.4.      Organised Vs. Unorganised Market

4.    RO Water Purifiers Market Outlook

4.1.  Market Size & Forecast

4.1.1.     By Value

4.1.2.     By Volume

4.2.  Market Share

4.2.1.     By Company

4.2.2.     Organised Vs. Unorganised

4.3.  Pricing Analysis

5.    UV Water Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.1.2.     By Volume

5.2.  Market Share & Forecast

5.2.1.     By Company

5.2.2.     Organised Vs. Unorganised

5.3.  Pricing Analysis

6.    Offline Water Purifiers Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By Company

6.2.2.     Organised Vs. Unorganised

6.3.  Pricing Analysis

7.    Sales Channel Analysis

8.    Water Purifier Certifications

9.    Market Dynamics

9.1.  Drivers:

9.2.  Challenges:

10.  Industry Trends

10.1.  R&D for a Low Cost Solution

10.2.  Product Differentiation

10.3.  Rural Expansion

10.4.  After-sales Service and Maintenance Market

10.5.  Point of Entry Purification

11.  India Economic Profile

12.  Competitive Landscape

12.1.    Porter’s Five Forces

12.2.    Company Profile

12.2.1.  Eureka Forbes

12.2.2.  Kent RO Systems

12.2.3.  Ion Exchange

12.2.4.  Usha-Brita

12.2.5.  Hindustan Unilever

12.2.6.  Tata Chemicals

12.2.7.  Whirlpool

12.2.8.  Hi-Tech RO

12.2.9.  Okaya Power Group

13.  Strategic Recommendations

14. Disclaimer

  • List of Figures:

    Figure 1: Global Water Purifier Market Size, By Value 2008-2017 (USD Billion)
    Figure 2: India Water Purifier Production, 2011-2017 (Million Units)
    Figure 3: India Water Purifier Market Size, By Value, 2010-2017 (USD Million)
    Figure 4: India Water Purifier Market Size, By Volume, 2010-2017 (Million Units)
    Figure 5: India Water Purifier Market Size, By Technology, By Value, 2010-2017 (USD Million)
    Figure 4: India Water Purifier Market Size, By Technology, By Volume, 2010-2017 (Million Units)
    Figure 7: India Water Purifier Market Share, By Company, By Value, 2011
    Figure 8: India Water Purifier Market Share, By Company, By Value, 2017
    Figure 9: India Water Purifier Market Share, By Region, By Volume, 2017
    Figure 10: India Water Purifier Market Share, By Region, By Volume, 2017
    Figure 11: India Water Purifier Market Share, By Technology, By Value, 2011
    Figure 12: India Water Purifier Market Share, By Technology, By Value, 2017
    Figure 13: India Water Purifier Market Share, By Technology, By Value, 2011
    Figure 14: India Water Purifier Market Share, By Technology, By Value, 2011
    Figure 15: RO Water Purifier Market Size, By Value, 2010-2017 (USD Million)
    Figure 16: RO Water Purifier Market Size, By Volume, 2010-2017 (USD Million)
    Figure 17: RO Water Purifier Market Share, By Company, By Value,  2011
    Figure 18: RO Water Purifier Market Share, By Company, By Value,  2017
    Figure 19: RO Water Purifier Market Share, Organised Vs. Unorganised, By Value, 2011
    Figure 20: RO Water Purifier Market Share, Organised Vs. Unorganised, By Value, 2017
    Figure 21: RO Water Purifier Price Performance Matrix
    Figure 22: UV Water Purifier Market Size, By Value, 2010-2017 (USD Million)
    Figure 23: UV Water Purifier Market Size, By Volume, 2010-2017 (Million Units)
    Figure 24: UV Water Purifier Market Share, By Company, By Value,  2011
    Figure 25: UV Water Purifier Market Share, By Company, By Value,  2017
    Figure 26: UV Water Purifier Market Share, Organised Vs Unorganised, 2011
    Figure 27: UV Water Purifier Market Share, Organised vs Unorganised, 2017
    Figure 28: UV Water Purifier Price Performance Matrix
    Figure 29: Offline Water Purifier Market Size, By Value, 2010-2017 (USD Million)
    Figure 30: Offline Water Purifier Market Size, By Volume, 2010-2017 (Million Units)
    Figure 31: Offline Water Purifier Market Share, By Company, By Value, 2011
    Figure 32: Offline Water Purifier Market Share, By Company, By Value, 2017
    Figure 33: Offline Water Purifier Market Share, Organised Vs Unorganised, 2011
    Figure 34: Offline Water Purifier Market Share, Organised Vs Unorganised, 2017
    Figure 35: Offline Water Purifier Price Performance Matrix
    Figure 36: Design- Features Matrix for Best Selling Models
    Figure 37: Urban Vs Rural population of India (Million)
    Figure 38: India Water Purifier Annual Maintenance Contract, By Top 10 Cities, 2011 (%)
    Figure 39: India GDP (US$ Trillions), 2010-2016
    Figure 40: India GDP Growth Rate (%), 2010-2016
    Figure 41: India GDP Per Capita (US$), 2010-2016
    Figure 42: India GDP Per Capita Growth Rate (%), 2010-2016
    Figure 43: India GDP Per Capita PPP (US$), 2010-2016
    Figure 44: India GDP Per Capita PPP Growth Rate (%), 2010-2016
    Figure 45: India Inflation Rate by Consumer Price Changes (%) 2010-2016
    Figure 46: India Population (Millions), 2010-2016
    Figure 47: India Population Growth Rate: %, 2010-2016
    Figure 48: India INR V/S USD Exchange Values: January 1, 2005-2012

    List of Tables:

    Table 1: Price List RO Water Purifiers, 2011 (USD)

    Table 2: Price List of UV Water Purifiers, 2011 (USD)
    Table 3: Price List of Offline Water Purifiers, 2011 (USD)
    Table 4: Different ANSI/NSF Standards for Water Purifiers
    Table 5: Company Snapshot of Eureka Forbes
    Table 6: Company Snapshot of Kent RO Systems Ltd
    Table 7: Company Snapshot of Ion Exchange
    Table 8: Company Snapshot of Usha-Brita Ltd.
    Table 9: Company Snapshot of Hindustan Unilever Ltd.
    Table 10: Company Snapshot of Tata Chemicals Ltd
    Table 11: Company Snapshot of Whirlpool of India Pvt Ltd
    Table 12: Company Snapshot of Osaka Power Ltd