India washing machine market is projected to witness a CAGR of over 4% during 2019-2024. Washing machines are widely used home appliances for washing laundry, as they save time and energy. A washing machine operates by spinning the laundry at high speed, thereby generating centrifugal force that removes water from the laundry along with dirt. Numerous technological advancements have been carried out in these machines during the last decade, leading to their higher efficiency, in terms of saving water and electricity. This has also enabled key players in this market to gain a significant market share in the washing machine market. Moreover, the government has taken various initiative towards the development of rural household in developing countries in India, which is further expected to increase the demand for washing machines.

Increasing disposable income and improvements in rural electrification are driving India washing machine industry. In addition, rising affordability of washing machines and growing urbanization is further fueling demand for washing machines across the country. However, the availability of laundry shops and growth in online laundry services is likely to hinder the growth of the market. Technological and innovative advancements related to washing machines present a major opportunity for manufactures operating in this market.

On the basis of type, India washing machine market is divided into fully automatic, semi-automatic, and dryer. The fully automatic washing machine segment is expected to register the highest CAGR during the forecast period, owing to growth in urbanization and its user-friendly feature.

Some of the leading players in India washing machine market are Kenstar, Samsung, Whirlpool, LG, Electrolux, Haier, among others.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast India washing machine market size.
  • To forecast India washing machine market based on type, machine capacity, technology and regional distribution.
  • To identify drivers and challenges for India washing machine market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India washing machine market.
  • To conduct the pricing analysis for India washing machine market.
  • To identify and analyze the profile of leading players operating in India washing machine market.


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Some of the leading players in India washing machine market are Kenstar, Samsung, Whirlpool, LG, Electrolux, Haier, Bosch, IFB, Siemens, Godrej and Boyce, Toshiba, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the country.

TechSci Research calculated India washing machine market size using a top down approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Washing machine manufacturers and other stakeholders
  • Potential investors
  • Organizations, forums and alliances related to washing machine
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, partners and end users. The study would also help them in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India washing machine market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type
    • Fully Automatic
      • Front Load
      • Top Load
    • Semi-Automatic
    • Dryer
  • Market, By Machine Capacity
    • Below 6 Kg
    • Between 6-8 Kg
    • 8 Kg
    • Above
  • Market, By Technology
    • Smart connected washing machine
    • Conventional washing machine
  • Market, By Region
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India washing machine market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Media consumption of product

4.3.  Sources of Information

4.4.  Challenges/issues faced post purchase

4.5.  Unmet needs

5.    India Washing Machine Market Outlook

5.1.  Market Size & Forecast

5.1.1.  By Value

5.1.2.  By Volume

5.2.  Market Share & Forecast

5.2.1.  By Type (Fully Automatic (front load, top load), Semi-Automatic, Dryer)

5.2.2.  By Machine Capacity (Below 6 Kg, Between 6-8 Kg, 8 Kg and Above)

5.2.3.  By Technology (Smart connected washing machine, Conventional washing machine)

5.2.4.  By Region (North, West, East, South)

5.2.5.  By Company (2018)

5.3.  Market Attractiveness Index

6.    India Fully Automatic Washing Machine Market Outlook

6.1.  Market Size & Forecast          

6.1.1.  By Value

6.1.2.  By Volume

6.2.  Market Share & Forecast

6.2.1.  By Product Type

6.2.2.  By Machine Capacity

6.2.3.  By Country

7.    India Semi-Automatic Washing Machine Market Outlook

7.1.  Market Size & Forecast

7.1.1.  By Value

7.1.2.  By Volume

7.2.  Market Share & Forecast

7.2.1.  By Product Type

7.2.2.  By Machine Capacity

7.2.3.  By Country

8.    India Dryer Washing Machine Market Outlook

8.1.  Market Size & Forecast

8.1.1.  By Value

8.1.2.  By Volume

8.2.  Market Share & Forecast

8.2.1.  By Product Type

8.2.2.  By Machine Capacity

8.2.3.  By Country

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Competitive Landscape

11.1. Competition Outlook

11.2. Company Profiles

11.2.1.  Basic Details

11.2.2.  Financials (As reported)

11.2.3.  Supply Chain Analysis

11.2.4.  Key Market Focus and Geographical Presence

11.2.5.  Planned Investments

11.2.6.  Pricing of Target Products

11.2.7.  Market positioning

11.3. India Players Profiled (Leading Companies)

11.3.1.  Kenstar

11.3.2.  Samsung

11.3.3.  Whirlpool

11.3.4.  LG

11.3.5.  Electrolux

11.3.6.  Haier

11.3.7.  Bosch

11.3.8.  IFB

11.3.9.  Siemens

11.3.10. Godrej and Boyce

11.3.11. Toshiba

12. Strategic Recommendations

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