India Two-Wheeler Hand Hold Market - Industry Size, Share, Trends, Opportunity, and Forecast, By Vehicle (Scooter/Moped and Motorcycle), By Demand Category (OEM vs Replacement), By Region, Competition, 2021-2031F

Market Overview

The India Two-Wheeler Hand Hold Market was valued at USD 117.52 million in 2025 and is expected to reach USD 148.27 million by 2031 with a CAGR of 3.95% during the forecast period.  The two-wheeler handhold market in India is experiencing remarkable growth, driven by a combination of socio-economic factors. With a burgeoning middle class and a young demographic profile, the demand for two-wheelers has surged as an economical and efficient mode of transportation. According to SIAM, India produced over 21.7 million two-wheelers in FY 2023-24, reflecting a YoY growth of 9.5%, creating proportional OEM demand for components like grab rails used in nearly every unit. Moreover, the rapid pace of urbanization and increasing traffic congestion have further accelerated the shift towards two-wheelers.

Additionally, the availability of easy finance options has provided a significant boost to market growth. As consumers have access to affordable financing, it has become easier for them to purchase two-wheelers, contributing to the market's expansion. The convenience of installment plans and low down payment options has made owning a two-wheeler more accessible to a wider population.

However, the market is not without its challenges. Safety concerns and environmental issues have emerged as potential constraints. With an increasing number of accidents involving two-wheelers, there is a growing need for improved safety measures and awareness campaigns to promote responsible riding practices. Similarly, the environmental impact of two-wheelers, particularly in terms of emissions, has raised concerns about sustainability. Efforts to address these concerns and promote sustainable practices are crucial for the long-term growth and sustainability of the market.

Despite these hurdles, the overall outlook for the Indian two-wheeler handhold market remains positive, driven by innovative product offerings and technological advancements. Manufacturers are constantly introducing new features and designs to attract customers and enhance the overall riding experience. Continuous research and development, along with a focus on customer needs, will play a pivotal role in shaping the future of this dynamic market. As the industry evolves, there is potential for further growth and diversification, catering to the evolving preferences and demands of Indian consumers. As per Hero MotoCorp’s Annual Report 2023, the company sold over 5.3 million motorcycles domestically, each equipped with dual or single-side grab rails, reinforcing their mass-scale sourcing from Indian component suppliers.

Furthermore, government initiatives aimed at promoting the use of electric vehicles have opened up new opportunities for the two-wheeler market in India. With a focus on reducing carbon emissions and promoting sustainable transportation, electric two-wheelers have gained traction in recent years. This shift towards electric mobility has the potential to revolutionize the market and create a more environmentally friendly transportation ecosystem.   

Key Market Drivers

Rising Two-Wheeler Ownership

One of the primary drivers of the India Two-Wheeler Hand Hold Market is the significant increase in two-wheeler ownership. In a report by the Delhi Transport Department, nearly 42% of all new vehicle registrations in the city in 2023 were two-wheelers, the majority being commuter bikes and scooters, which require ergonomically designed grab rails for pillion safety. Two-wheelers, including motorcycles and scooters, are the preferred mode of transportation for millions of Indians due to their affordability, fuel efficiency, and maneuverability in congested urban areas. As the Indian population continues to grow, the demand for two-wheelers as personal and family vehicles remains robust. With more two-wheelers on the road, the need for high-quality hand holds and grips to enhance rider safety and comfort becomes paramount.

Urbanization and Congestion

The rapid urbanization of Indian cities and the resulting traffic congestion are driving the demand for two-wheelers. In densely populated urban areas, two-wheelers provide a practical solution for navigating through traffic efficiently. With limited parking space and increased traffic jams, people are increasingly turning to two-wheelers for daily commuting. This trend boosts the market for hand holds and grips as riders seek products that offer a secure and comfortable grip, especially in stop-and-go traffic situations.

Safety and Comfort Enhancement

Safety and comfort are top priorities for two-wheeler riders in India. The market for hand holds and grips benefits from the rising awareness and demand for safety features. High-quality grips with ergonomic designs and vibration-dampening properties can significantly improve rider comfort and reduce fatigue. Furthermore, riders are looking for grips with anti-slip features, enhancing control and minimizing the risk of accidents. The focus on safety and comfort encourages the adoption of premium hand hold products, driving the market.

Replacement and Upgradation Needs

As the number of two-wheelers on Indian roads continues to grow, the replacement and upgradation needs for hand holds and grips increase. According to the Ministry of Road Transport and Highways, over 8 crore two-wheelers were registered in India as of March 2023, indicating a massive aftermarket base for replacement or upgraded grab rails, especially in urban and semi-urban regions. Over time, hand holds can wear out or become damaged due to regular use and exposure to the elements. Riders often seek to replace their grips or upgrade to higher-quality options. This ongoing demand for replacement and upgraded hand hold products keeps the market dynamic and responsive to changing consumer preferences.

Customization and Aesthetics

Two-wheeler enthusiasts in India are increasingly interested in customizing their rides to reflect their personal style and preferences. Customization includes the aesthetic enhancement of a bike's appearance, and hand holds and grips play a crucial role in this regard. Many riders opt for grips with unique designs, colors, and materials to match the overall look of their two-wheelers. The desire for customized and aesthetically appealing hand holds fosters innovation and variety in the market, catering to a niche segment of riders.

E-commerce and Online Retail

The growth of e-commerce and online retail platforms has made it easier for consumers to access a wide range of two-wheeler hand hold products. Online shopping offers convenience and a broader selection, allowing riders to explore different options, read reviews, and compare prices. This trend has expanded the reach of hand hold manufacturers and suppliers, increasing market accessibility for consumers across India. The convenience of e-commerce has contributed to the market's growth by simplifying the purchase process for riders.

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Key Market Challenges

Market Competition and Saturation

One of the primary challenges in the India Two-Wheeler Hand Hold Market is intense competition and market saturation. The market is crowded with numerous manufacturers and suppliers, offering a wide range of hand hold and grip products. This high level of competition can lead to price wars and reduced profit margins for businesses. It also makes it challenging for new entrants to establish themselves in the market. Manufacturers need to focus on product differentiation, quality, and innovation to remain competitive in this crowded space.

Changing Consumer Preferences

Consumer preferences and trends are constantly evolving, which presents a challenge for manufacturers and suppliers in the Two-Wheeler Hand Hold Market. Riders may shift their preferences from traditional to modern designs, from foam to rubber materials, or from basic to customizable grips. Staying in tune with these changing preferences and adapting product offerings accordingly is essential. Manufacturers must invest in research and development to understand and address evolving consumer demands, which can be both time-consuming and costly.

Quality and Safety Standards

Ensuring the quality and safety of hand hold and grip products is a critical challenge for the market. Substandard or poorly manufactured grips can pose safety risks for riders. Manufacturers must adhere to quality and safety standards to provide reliable and secure products. Meeting these standards often requires investment in quality control processes and certification, which can increase production costs. Additionally, adhering to these standards is necessary for maintaining consumer trust and complying with regulatory requirements.

Counterfeit and Imitation Products

The proliferation of counterfeit and imitation products poses a significant challenge in the Two-Wheeler Hand Hold Market. Fake and low-quality grips that mimic established brands can flood the market, confusing consumers and compromising the reputation of genuine manufacturers. These imitation products may not meet safety standards and can put riders at risk. Combating counterfeits and protecting brand integrity is an ongoing challenge for legitimate hand hold manufacturers.

Price Sensitivity and Cost Pressures

Price sensitivity among consumers and cost pressures on manufacturers create challenges in the market. Indian consumers often seek affordable and value-for-money products, which can limit the pricing flexibility of manufacturers. However, producing high-quality and safe hand holds and grips may involve higher production costs. Balancing the need for affordable products with the requirement for quality and safety can be a delicate challenge. Manufacturers need to explore cost-effective production methods and materials without compromising product integrity.

Environmental Concerns and Sustainability

Environmental concerns and sustainability are gaining significance in the Two-Wheeler Hand Hold Market. With an increasing focus on eco-friendly products and materials, manufacturers are challenged to develop grips that are both sustainable and durable. This entails researching and adopting materials that are less harmful to the environment and reducing the carbon footprint of production processes. It can be a complex challenge to align product sustainability with consumer demands and regulatory requirements.

Key Market Trends

Ergonomic Design and Comfort

One of the prominent trends in the India Two-Wheeler Hand Hold Market is the growing emphasis on ergonomic design and rider comfort. Manufacturers are increasingly focusing on designing hand holds and grips that provide a comfortable and fatigue-reducing experience for riders. Ergonomically shaped grips with proper cushioning and vibration dampening properties are becoming popular. These trends are aimed at improving the overall riding experience, especially for those who use two-wheelers for daily commuting.

Customization and Aesthetics

Customization and aesthetics are gaining importance in the Two-Wheeler Hand Hold Market. Riders are looking for hand hold and grip options that allow them to personalize the appearance of their two-wheelers. Manufacturers are responding to this trend by offering a wide range of designs, colors, and materials for hand holds and grips. Customizable options not only enhance the aesthetics of the vehicle but also cater to individual rider preferences, allowing for a more unique and personalized riding experience.

Advanced Materials and Technology

The adoption of advanced materials and technology is a significant trend in the market. Manufacturers are exploring innovative materials and manufacturing processes to improve the performance and durability of hand holds and grips. This includes the use of materials like silicone, rubber compounds, and even smart materials with integrated features such as heating or vibration feedback. Technological advancements are also playing a role, with some grips featuring touch-sensitive controls for devices like smartphones and GPS navigation.

Environmental Considerations

Environmental concerns and sustainability are becoming integral to the Two-Wheeler Hand Hold Market. Manufacturers are seeking eco-friendly materials and production processes to align with global environmental initiatives. Sustainable and biodegradable materials are being explored to reduce the carbon footprint of grip production. Additionally, eco-conscious riders are driving the demand for grips that minimize environmental impact while providing durability and safety.

Online Retail and E-commerce

The growth of online retail and e-commerce platforms is impacting the market trends for hand holds and grips. These platforms offer riders the convenience of exploring a wide range of options, reading reviews, and making purchases online. The e-commerce trend is influencing manufacturers and suppliers to establish a strong online presence and provide easy access to their products. This shift toward online retail has also increased market accessibility and options for consumers.

Safety and Anti-Theft Features

Safety and anti-theft features are gaining importance in the Two-Wheeler Hand Hold Market. Grips with built-in safety features such as anti-slip surfaces, finger grooves for enhanced grip, and even fingerprint recognition for ignition control are becoming popular. These safety-focused grips enhance rider control and reduce the risk of accidents. Additionally, some grips are designed with anti-theft mechanisms, making it more challenging for thieves to tamper with or steal the two-wheeler.    

Segmental Insights

Vehicle Insights

The Indian two-wheeler market is incredibly diverse and dynamic, encompassing a wide range of vehicle types that each play a unique role. Motorcycles, with their affordability, fuel efficiency, and adaptability to Indian road conditions, continue to dominate the market. Their popularity stems from their ability to provide a cost-effective and convenient mode of transportation for millions of people across the country.

In urban areas, scooters have emerged as a popular choice due to their compact design and ease of maneuverability in heavy traffic. With their smaller size and agility, scooters offer riders a convenient and efficient way to navigate through crowded streets and reach their destinations quickly. They are particularly favored by college students and urban commuters who value their convenience and fuel efficiency.

Furthermore, the emergence of electric two-wheelers has brought a new dimension to the market. Driven by growing environmental consciousness and government incentives, electric two-wheelers are gaining traction among environmentally conscious consumers. These vehicles offer a clean and sustainable mode of transportation, contributing to a greener future for India. The electric two-wheeler segment includes various options such as electric motorcycles and electric scooters, each with their own unique features and benefits.

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Regional Insights

The North Indian market, led by states like Delhi, Punjab, Haryana, and Uttar Pradesh, exhibits strong demand for two-wheeler hand holds due to dense urban populations and high two-wheeler ownership. OEMs such as Hero MotoCorp (based in Haryana) and Honda (Manesar plant) drive component demand for ergonomic and durable grab rails. The region sees a rising trend of premium commuter bikes, increasing the need for stylish, chrome-finished hand holds. Aftermarket demand is also notable due to high daily vehicle usage and rough driving conditions. Tier-II cities are emerging as hotspots for replacement part consumption.

East India, comprising states like West Bengal, Bihar, Odisha, and Jharkhand, is witnessing steady growth in the two-wheeler hand hold market, fueled by increasing rural mobility and government infrastructure initiatives. As per the Automotive Component Manufacturers Association (ACMA), tier-II and III cities account for nearly 65% of aftermarket parts consumption, where grab rails are among the most frequently replaced body components due to frequent usage and wear. The prevalence of budget motorcycles and scooters drives demand for cost-effective yet reliable hand holds. Kolkata and Patna serve as major distribution hubs. While OEM penetration is moderate, the aftermarket plays a crucial role, especially in semi-urban and rural belts. Additionally, the rising popularity of shared mobility and two-wheeler rentals in this region indirectly supports consistent replacement and customization needs for hand grips and grab rails.

Recent Developments

• In June 2024, Hero MotoCorp filed a design patent for a new motorcycle, sparking speculation about the Karizma XMR 250 launch. Design sketches reveal a sporty profile with a sharp rear section and split grab rails, indicating a performance-oriented update. The model is expected to rival the Yamaha R15. 
• in June 2025, Honda patented the 2025 Scoopy scooter in India, positioning it above the Activa in its lineup. The design shows retro-modern styling with chrome accents and a large rear seat featuring integrated grab rails. This suggests a premium family scooter aimed at urban buyers. 
• In June 2025, The iconic Kinetic ZX is making a comeback in an electric avatar, confirmed by Kinetic Green. Teasers show a modern design retaining the wide pillion seat and updated grab rails for comfort and safety. It targets nostalgic urban commuters looking for sustainable mobility. 
• In December 2024, Ola Electric revealed the S1 Pro Sona Edition with luxurious gold-themed elements, including golden alloy wheels and accents. Though flashy in design, it maintains practical features like a spacious seat and stylish grab rails. This limited edition adds exclusivity to Ola’s EV lineup. Buyers can acquire it via online lottery.
• in May 2025, TVS’s new affordable electric scooter has been spotted testing, hinting at a sub-iQube segment product. Spy shots reveal a compact frame, small wheels, and functional grab rails at the rear, focusing on budget-conscious urban riders. It is expected to offer moderate range and aggressive pricing. Launch may follow later in 2025.

Key Market Players

• Endurance Technologies Limited
• Fiem Industries Limited
• JBM Group
• Lumax Auto Technologies Limited
• Minda Corporation Limited
• Musashi Auto Parts India Pvt. Ltd.
• Sandhar Technologies Limited
• Suprajit Engineering Limited
• Uno Minda (N.K. Minda Group)
• Varroc Engineering Limited

Report Scope:

In this report, the India Two-Wheeler Hand Hold Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Two-Wheeler Hand Hold Market, By Vehicle:    

o   Scooter/Moped

o   Motorcycle

• India Two-Wheeler Hand Hold Market, By Demand Category:      

o   OEM

o   Replacement

• India Two-Wheeler Hand Hold Market, By Region:    

o   North

o   East

o   West

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Two-Wheeler Hand Hold Market.

Available Customizations:

India Two-Wheeler Hand Hold Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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