Report Description

India tortilla market is expected to show a steady growth in CAGR during FY2022 – FY2027 following its growth behavior until FY2020. The market sees a growing demand for convenience food product that requires a better option of snacks than available in the market and drives the market toward its expected growth. With rapid urbanization, youths in the country lead a busy and hectic life, there is always demand of convenient food items. Tortillas solve that purpose along with an option of innovative snack. Indian snack sector is facing a trend of consumption of cross-culture cuisine. Tortillas are infamous Mexican dish that has attracted Indian foody consumers’ attention thus driving India Tortilla market toward the expected growth.

India tortilla market is segmented by source, by product type, by distribution channel, and by region. Based on source, the segments are wheat and corn. Indian household is not alien to the concept of flatbreads out of wheat and corn. In fact, wheat chapati are one of the staple food items in the country. Tortillas are counted among the easy to prepare food product since it is simply a flatbread that is smooth, thin, and circular and is often used to make dishes like burritos, tacos, and fajitas. Easy preparation and cooking of tortillas drive the market toward growth for the demand of easy food.

Tortillas as snack product shows a strong performance in the retail sector and product promotions on various platforms, online and offline have played a vital role in increasing the sales of tortilla. Based on distribution channels, the market is segmented in supermarket/ hypermarket, departmental stores, and online platforms, among others. Moreover, consumers opting for a healthier option for a fast-food demand and increasing sales of tortillas in the new market. Sales of tortilla are increasing because of their availability in departmental stores, and convenience stores along with upcoming food chains. Major brands of fast-food chains have incorporated tortilla wraps as a new entry in their outlets making it a sudden hit among consumers.

COVID-19 has influenced food industry like the whole economy of the country but opting the distribution via online channels would benefit the market in future. Health conscious consumers can opt for gluten free product or organic options available. Though, these products are a tentatively progressing sector.

Major players operating in India Tortilla Market include AVT Gavia Foods Pvt. Ltd, Joy Products, Greendot Health Foods Pvt Ltd, Habanero Inc., Priya Sales Corporation, Nikasu Group, Orenda Foods Private Limited, Signature International Foods India Private Limited (Fresh2Go) among others. The companies are focussing on extensive research and developments activities to stay competitive in the market. Other competitive strategies include formation of alliances and partnerships.

Years considered for this report:

Historical Years: FY2017 – FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023 – FY2027

Objective of the Study:

  • To analyze and forecast the market size of India tortilla market from FY2017 to FY2020.
  • To estimate and forecast the market size of India tortilla market from FY2021 to FY2027 and growth rate until FY2027. 
  • To classify and forecast India tortilla market based on source, product type, and distribution channel.
  • To identify dominant region or segment in the India tortilla market.
  • To identify drivers and challenges for India tortilla market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India tortilla market.
  • To identify and analyze the profile of leading players operating in India tortilla market.
  • To identify key sustainable strategies adopted by market players in India tortilla market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research.

TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India tortilla market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Tortilla manufacturers, stockists, fast food chains, restaurants, and other stakeholders
  • Distributers and suppliers of nachos and other stakeholders
  • Organizations, forums, and alliances related to nachos market  
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, distributors, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India tortilla market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Tortilla Market, By Source:
    • Wheat,
    • Corn
  • India Tortilla Market, By Product Type:

o   Tostadas,

o   Taco Shells,

o   Tortilla mix,

o   Pre-cooked tortilla,

o   Tortilla Chips

  • India Tortilla Market, By Distribution Channel:

o   Supermarket/Hypermarket,

o   Departmental stores,

o   Online,

o   Others

  • India Tortilla Market, By Region:
    • South
    • West
    • North
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India tortilla market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Tortilla Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Tortilla Market

4.    Executive Summary

5.    Voice of Customer

6.    India Tortilla Market Outlook, FY2017-FY2027F

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Source (Wheat, Corn)

6.2.2.     By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips)

6.2.3.     By Distribution Channel (Supermarket/Hypermarket, Departmental stores, Online, Others)

6.2.4.     By Company (FY2021)

6.2.5.     By Region (North, East, West, South)

6.3.  Product Market Map

7.    India Wheat Tortilla Market Outlook, FY2017-FY2027F

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

8.    India Corn Tortilla Market Outlook, FY2017-FY2027F

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

9.    Market Dynamics

9.1.  Drivers/Opportunities

9.2.  Challenges/Restraints

10.  Market Trends & Developments

11.  Competitive Landscape

11.1.              Competition Outlook

11.2.              Company Profiles (Leading Companies)

11.2.1.  AVT Gavia Foods Pvt. Ltd.      Company Details      Services & End Users      Financials (As Reported)      Current & Future Strategy      Key Management Personnel      Contact Details

11.2.2.  Joy Products

11.2.3.  Greendot Health Foods Pvt Ltd

11.2.4.  Habanero Inc.

11.2.5.  Priya Sales Corporation

11.2.6.  Nikasu Group

11.2.7.  Orenda Foods Private Limited

11.2.8.  Signature International Foods India Private Limited (Fresh2Go)

12.  Strategic Recommendations

13. About Us & Disclaimer

Figures and Tables

Frequently asked questions