India tortilla market is
expected to show a steady growth in CAGR during FY2022 – FY2027 following its
growth behavior until FY2020. The market sees a growing demand for convenience
food product that requires a better option of snacks than available in the
market and drives the market toward its expected growth. With rapid
urbanization, youths in the country lead a busy and hectic life, there is
always demand of convenient food items. Tortillas solve that purpose along with
an option of innovative snack. Indian snack sector is facing a trend of
consumption of cross-culture cuisine. Tortillas are infamous Mexican dish that
has attracted Indian foody consumers’ attention thus driving India Tortilla
market toward the expected growth.
India tortilla market is
segmented by source, by product type, by distribution channel, and by region.
Based on source, the segments are wheat and corn. Indian household is not alien
to the concept of flatbreads out of wheat and corn. In fact, wheat chapati are
one of the staple food items in the country. Tortillas are counted among the
easy to prepare food product since it is simply a flatbread that is smooth,
thin, and circular and is often used to make dishes like burritos, tacos, and
fajitas. Easy preparation and cooking of tortillas drive the market toward
growth for the demand of easy food.
Tortillas as snack product
shows a strong performance in the retail sector and product promotions on
various platforms, online and offline have played a vital role in increasing
the sales of tortilla. Based on distribution channels, the market is segmented
in supermarket/ hypermarket, departmental stores, and online platforms, among
others. Moreover, consumers opting for a healthier option for a fast-food
demand and increasing sales of tortillas in the new market. Sales of tortilla
are increasing because of their availability in departmental stores, and
convenience stores along with upcoming food chains. Major brands of fast-food
chains have incorporated tortilla wraps as a new entry in their outlets making
it a sudden hit among consumers.
COVID-19 has influenced food
industry like the whole economy of the country but opting the distribution via
online channels would benefit the market in future. Health conscious consumers
can opt for gluten free product or organic options available. Though, these
products are a tentatively progressing sector.
operating in India Tortilla Market include AVT Gavia Foods
Pvt. Ltd, Joy Products, Greendot Health Foods Pvt Ltd, Habanero Inc., Priya
Sales Corporation, Nikasu Group, Orenda Foods Private Limited, Signature
International Foods India Private Limited (Fresh2Go) among others. The companies are focussing on extensive research and
developments activities to stay competitive in the market. Other competitive
strategies include formation of alliances and partnerships.
considered for this report:
Years: FY2017 – FY2020
Base Year: FY2021
FY2023 – FY2027
Objective of the Study:
- To analyze and
forecast the market size of India tortilla market from FY2017 to FY2020.
- To estimate and forecast the market size of India
tortilla market from FY2021 to FY2027 and growth rate until FY2027.
- To classify and forecast India tortilla market based on source, product
type, and distribution channel.
- To identify dominant region or segment in the India
- To identify drivers and challenges for India tortilla
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in
India tortilla market.
- To identify
and analyze the profile of leading players operating in India tortilla market.
- To identify key sustainable strategies adopted
by market players in India tortilla market.
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TechSci Research performed both
primary as well as exhaustive secondary research for this study. Initially,
TechSci Research sourced a list of manufacturers, suppliers, and service
providers across the country. Subsequently, TechSci Research conducted primary
research surveys with the identified companies. While interviewing, the
respondents were also enquired about their competitors. Through this technique,
TechSci Research could include the manufactures which could not be identified
due to the limitations of secondary research.
TechSci Research analyzed the manufactures,
distribution channels and presence of all major players across the country.
TechSci Research calculated the
market size of India tortilla market using a bottom-up approach, wherein data for
various end-user segments was recorded and forecast for the future years.
TechSci Research sourced these values from the industry experts and company
representatives and externally validated through analysing historical data of
these product types and applications for getting an appropriate, overall market
size. Various secondary sources such as company websites, news articles, press
releases, company annual reports, investor presentations and financial reports
were also studied by TechSci Research.
Key Target Audience:
- Tortilla manufacturers, stockists, fast
food chains, restaurants, and other stakeholders
- Distributers and suppliers of nachos and
- Organizations, forums, and alliances
related to nachos market
- Market research and consulting firms
The study is useful in providing
answers to several critical questions that are important for the industry
stakeholders such as manufacturers, suppliers, distributors, etc., besides
allowing them in strategizing investments and capitalizing on market
In this report,
India tortilla market has been segmented into following categories, in addition to
the industry trends which have also been detailed below:
- India Tortilla Market, By Source:
Tortilla Market, By Product Type:
Tortilla Market, By Distribution Channel:
Tortilla Market, By Region:
Company Profiles: Detailed analysis of the major
companies present in India tortilla market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
India Tortilla Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]
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analysis and profiling of additional market players (up to five).