Report Description

Forecast Period


Market Size (2023)

USD 37.57 Million

CAGR (2024-2029)


Fastest Growing Segment


Largest Market


Market Overview

India Skin Mosquito Repellent Market has valued at USD 37.57 million in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 12.12% through 2029. The India Skin Mosquito Repellent Market is witnessing substantial growth, driven by various factors that contribute to its expansion and development. As the nation grapples with the perennial issue of mosquito-borne diseases, the demand for effective and reliable skin mosquito repellents has surged.

Mosquito repellent is a chemical substance applied to skin, clothing, or other surfaces, which stops mosquitos from landing or climbing on that surface. Mosquito repellents are divided into two chemical classes, namely, synthetic chemicals, such as DEET (N, N-diethyl-3-methylbenzamide), picaridin and plant-derived oils, such as oil of lemon eucalyptus and oil of citronella. According to a study conducted by the U.S. national library of medicine, people reported different health problems such a breathing problem, itching in eyes, and headache after using mosquito repellents. Manufacturers are coming up with various products that have less harmful effect on humans. This, in turn, is anticipated to boost the mosquito repellent market growth significantly during the forecast period.

Key Market Drivers

Prevalence of Mosquito-Borne Diseases

India has long been plagued by mosquito-borne diseases such as malaria, dengue, and chikungunya. The high incidence of these illnesses has created a pressing need for preventative measures, and skin mosquito repellents have emerged as a frontline defense. With a significant portion of the population at risk, the demand for effective and long-lasting mosquito repellents has skyrocketed, fostering the growth of the market.

As health awareness increases, consumers are proactively seeking protection against these diseases, further boosting the sales of skin mosquito repellents. The market has responded by innovating and introducing advanced formulations that not only repel mosquitoes but also offer additional benefits such as skincare and pleasant fragrances.

Rising Disposable Income and Changing Lifestyles

The increasing disposable income of the Indian population has led to a shift in consumer preferences, with a growing inclination towards premium and value-added products. Skin mosquito repellents, once considered a basic necessity, are now also perceived as lifestyle products. Consumers are willing to invest in high-quality, aesthetically pleasing repellents that align with their preferences and lifestyle choices.

The changing lifestyles, characterized by increased outdoor activities and travel, have augmented the demand for on-the-go and portable mosquito repellent solutions. Manufacturers in the market are responding to these shifts by introducing convenient and travel-friendly packaging, creating opportunities for sustained market growth.

Technological Advancements and Product Innovation

The India Skin Mosquito Repellent Market has witnessed a surge in technological advancements and product innovations, driving the development of more efficient and user-friendly solutions. Companies are investing in research and development to create formulations that are not only highly effective in repelling mosquitoes but are also skin-friendly and environmentally conscious.

The advent of advanced delivery systems, such as aerosol sprays, creams, and lotions with prolonged efficacy, has played a pivotal role in shaping consumer preferences. Innovations like natural and herbal ingredients, along with DEET-free formulations, are gaining popularity among health-conscious consumers, fostering market growth by catering to diverse needs and preferences.

Government Initiatives and Public Health Campaigns

Government initiatives and public health campaigns aimed at controlling the spread of mosquito-borne diseases have significantly contributed to the growth of the India Skin Mosquito Repellent Market. Awareness programs and educational campaigns have sensitized the population about the importance of using mosquito repellents as a preventive measure.

Additionally, initiatives such as the distribution of mosquito repellents in vulnerable areas and at healthcare facilities have bolstered market demand. Government endorsements and collaborations with industry players have further validated the efficacy of skin mosquito repellents, instilling confidence in consumers and driving market expansion.

Climate Change and Urbanization

Climate change has led to the alteration of mosquito habitats and breeding patterns, contributing to the proliferation of mosquitoes in previously unaffected regions. Urbanization, with its associated factors like construction activities and increased human density, has created conducive environments for mosquito breeding. As a result, the demand for skin mosquito repellents has risen in urban and peri-urban areas.

Consumers living in urban centers are more prone to exposure due to outdoor activities and travel, increasing the need for continuous protection. Manufacturers are strategically targeting urban demographics by tailoring their products to suit the preferences and challenges specific to urban living, thus fostering market growth.

Increasing Awareness of Vector-Borne Diseases

Heightened awareness about the transmission of diseases through vectors, particularly mosquitoes, has led to a proactive approach among consumers. Educational campaigns, both from governmental and non-governmental organizations, have played a pivotal role in informing the public about the risks associated with mosquito bites. This increased awareness has translated into a higher demand for skin mosquito repellents as a preventive measure against diseases, driving market growth.

Manufacturers are leveraging this awareness to educate consumers about the different types of mosquito-borne diseases, the importance of protection, and the specific features of their products that address these concerns. The emphasis on disease prevention has become a significant driver influencing consumer behavior in the market.

E-commerce Penetration and Online Retailing

The rapid growth of e-commerce and online retailing platforms has transformed the consumer goods landscape, including the mosquito repellent market. The convenience of online shopping, coupled with a wide array of choices, has made it easier for consumers to access and purchase skin mosquito repellents. Online platforms provide a platform for both established brands and emerging players to reach a diverse consumer base.

Moreover, the availability of detailed product information, reviews, and easy comparison options online empowers consumers to make informed choices. E-commerce channels also facilitate door-to-door delivery, making it more convenient for consumers to access and restock their mosquito repellents, contributing to market expansion.

Expanding Middle-Class Population

India's burgeoning middle-class population is a significant driver for the skin mosquito repellent market. As more individuals ascend into the middle-income bracket, there is an increased willingness to spend on health and wellness products, including mosquito repellents. The middle-class demographic is characterized by a desire for better living standards, and protection against mosquito-borne diseases is perceived as an essential component of a healthy lifestyle.

Manufacturers are tailoring their marketing strategies to resonate with the aspirations and preferences of the expanding middle-class segment. This includes the introduction of premium products with added features, attractive packaging, and branding that aligns with the lifestyle aspirations of this demographic.

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Key Market Challenges

Intense Market Competition

One of the primary challenges in the India Skin Mosquito Repellent Market is the intense competition among manufacturers and brands. The market is saturated with numerous players offering a wide array of products, ranging from traditional creams and lotions to innovative formulations with herbal and natural ingredients. This heightened competition exerts pressure on companies to continually innovate, differentiate their products, and engage in aggressive marketing strategies.

As a result, profit margins may be squeezed, and smaller players may find it challenging to establish a strong market presence. Established brands must consistently invest in research and development to stay ahead of the competition, while emerging brands face the hurdle of breaking through in a crowded market.

Regulatory Compliance and Certification

The regulatory landscape governing skin mosquito repellents in India is complex, with stringent standards set by regulatory bodies. Ensuring compliance with these standards, obtaining necessary certifications, and navigating the regulatory approval processes pose significant challenges for manufacturers. Adhering to safety and efficacy requirements is crucial, and any lapses can lead to product recalls, damage to brand reputation, and legal consequences.

Additionally, frequent changes in regulations and the need for periodic re-evaluation of product formulations can incur additional costs and create uncertainties for manufacturers. Companies must invest in robust quality control and regulatory affairs departments to address these challenges and maintain the necessary certifications.

Consumer Skepticism and Product Efficacy Concerns

Consumer skepticism regarding the efficacy of mosquito repellent products is a persistent challenge in the market. Some consumers remain doubtful about the effectiveness of certain formulations, especially as mosquitoes in some regions develop resistance to commonly used active ingredients. Addressing these concerns requires manufacturers to invest in research to develop advanced formulations that not only repel mosquitoes effectively but also address issues of resistance.

Moreover, negative perceptions stemming from adverse reactions or allergies to certain repellent ingredients contribute to consumer apprehension. Companies must prioritize transparency, providing clear information on product efficacy, safety measures, and potential side effects to build and maintain consumer trust.

Price Sensitivity and Affordability

Price sensitivity among consumers, particularly in a market as diverse as India, poses a significant challenge. While there is a growing demand for high-quality and innovative mosquito repellents, a substantial portion of the population remains price-conscious. Balancing affordability with product quality and innovation is a delicate task for manufacturers.

The challenge is compounded by economic variations across regions and demographics. Striking the right balance between offering cost-effective solutions without compromising on quality requires strategic pricing and marketing strategies tailored to different consumer segments.

Seasonal Nature of Demand

The demand for skin mosquito repellents in India is highly seasonal, peaking during the monsoon and summer seasons when mosquito activity is at its highest. This poses challenges for manufacturers in terms of production planning, inventory management, and revenue consistency throughout the year.

Companies must navigate the seasonal nature of demand by implementing effective supply chain management strategies, optimizing production schedules, and diversifying product offerings to address different needs throughout the year. For instance, exploring the development of repellents with dual functionality, such as combining sun protection with mosquito repellency, could help mitigate the impact of seasonality.

Key Market Trends

Rise of Natural and Herbal Formulations

A prominent trend in the India Skin Mosquito Repellent Market is the growing preference for natural and herbal formulations. Consumers are becoming increasingly conscious of the ingredients in the products they use, and there is a shift towards repellents that harness the power of botanical extracts, essential oils, and other natural compounds.

Manufacturers are responding to this trend by developing formulations that not only repel mosquitoes effectively but also cater to the demand for skin-friendly and environmentally sustainable options. Herbal ingredients such as citronella, neem, eucalyptus, and lemongrass are gaining popularity for their perceived safety and efficacy. This trend aligns with the broader movement toward green and sustainable consumer products, reflecting a holistic approach to health and well-being.

Innovative Delivery Systems

The India Skin Mosquito Repellent Market is experiencing a surge in innovation related to product delivery systems. Traditional lotions and creams are now being complemented by a diverse range of formats, including aerosol sprays, patches, wristbands, and even clothing with built-in repellent properties.

Innovations in delivery systems cater to consumer preferences for convenience and on-the-go protection. These novel formats provide alternatives for those who may find traditional applications cumbersome, especially in outdoor or travel settings. Manufacturers investing in these innovative delivery systems gain a competitive edge by offering diverse options that appeal to a broad spectrum of consumers.

Technology Integration for Enhanced Efficacy

Advancements in technology are being harnessed to enhance the efficacy of skin mosquito repellents. Nano-formulations, microencapsulation, and other technological advancements are contributing to the development of products with improved delivery, longer-lasting effects, and controlled release of active ingredients.

Infrared technology is also being explored to develop repellents that provide protection by creating a barrier on the skin. These technological integrations not only enhance the performance of repellents but also appeal to tech-savvy consumers who seek innovative solutions for mosquito protection.

Dual-Functionality Products

A notable trend in the India Skin Mosquito Repellent Market is the emergence of dual-functionality products that offer additional benefits beyond mosquito protection. For instance, repellents that combine sun protection factors (SPF) with mosquito repellency address the dual concerns of sun exposure and mosquito bites, making them particularly attractive for consumers in tropical climates.

This trend reflects a strategic approach by manufacturers to diversify their product offerings and cater to the evolving needs and preferences of consumers. Dual-functionality products not only provide comprehensive protection but also align with the growing demand for multipurpose solutions that simplify daily routines.

Customization and Personalization

The trend of customization and personalization is gaining traction in the India Skin Mosquito Repellent Market. Manufacturers are recognizing the diverse preferences and sensitivities of consumers and offering products that can be tailored to individual needs.

Customizable options include variations in fragrance, intensity of protection, and even formulations for specific age groups or skin types. Personalized packaging, such as travel-sized repellents or those designed for specific outdoor activities, contributes to a more targeted and consumer-centric approach. This trend resonates with the desire for products that align with individual lifestyles and preferences.

E-commerce Dominance and Direct-to-Consumer Models

The rapid growth of e-commerce has significantly influenced the distribution and marketing strategies of skin mosquito repellent manufacturers. E-commerce platforms provide a convenient and accessible channel for consumers to explore and purchase a wide range of products. As a result, manufacturers are increasingly focusing on online retailing and adopting direct-to-consumer (DTC) models.

Direct engagement with consumers through online platforms allows manufacturers to gather valuable insights, receive feedback, and tailor marketing strategies. This trend also facilitates a closer relationship between brands and consumers, enabling timely responses to market demands and preferences.

Segmental Insights

Type Insights

Based on type, the cream segment is dominating and accounted for USD 21.68 million in 2023 and with market share of around 58%. In the vast landscape of the Indian Skin Mosquito Repellent Market, creams have emerged as the dominant and preferred choice among consumers. This dominance can be attributed to several factors that align with the diverse needs and preferences of the Indian population. The ease of application sets creams apart in a market where convenience plays a crucial role. Unlike sprays or lotions that may require careful and targeted application, creams provide a user-friendly solution. The simple process of applying a cream allows consumers to cover exposed skin areas efficiently, making it a convenient choice for both adults and children.

The efficacy of creams in providing long-lasting protection contributes significantly to their popularity. The thicker consistency of creams allows for a more sustained release of active ingredients, offering extended coverage against mosquito bites. This durability is particularly valuable in the Indian context, where the prevalence of mosquito-borne diseases is a year-round concern, and protection is sought during various outdoor activities.

Moreover, the formulation of mosquito repellent creams has evolved to cater to diverse consumer demands. Manufacturers are incorporating natural and herbal ingredients into cream formulations, addressing the increasing preference for products perceived as safe and skin-friendly. This alignment with the trend towards natural solutions enhances the appeal of creams among health-conscious consumers.

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Regional Insights

In the vast landscape of the Indian Skin Mosquito Repellent Market, South have emerged as the dominant and preferred choice among consumers with market share of 34.62%. The dominance of the South Region in the Indian Skin Mosquito Repellent Market can be attributed to a confluence of factors that cater to the specific needs and challenges of this geographically and culturally diverse region.

Firstly, the South Region, comprising states like Kerala, Karnataka, Tamil Nadu, and Andhra Pradesh, experiences a tropical climate that fosters ideal breeding conditions for mosquitoes throughout the year. The persistent threat of mosquito-borne diseases, including dengue and malaria, has heightened the demand for effective mosquito repellents. This constant need for protection has resulted in a higher consumption of skin mosquito repellent products, contributing to the dominance of the market in this region.

Cultural practices and lifestyle choices also play a crucial role in the prevalence of skin mosquito repellents in the South. The region is known for its outdoor traditions, with a significant population engaged in activities like agriculture, fishing, and outdoor festivals. These practices expose individuals to higher mosquito activity, making the use of skin repellents a routine and essential part of daily life.

Additionally, the South Region's awareness and adoption of health and wellness trends contribute to the dominance of the skin mosquito repellent market. With a growing emphasis on holistic well-being, consumers in the South are increasingly conscious of the need for protection against mosquito-borne diseases. This awareness has led to a proactive approach, with individuals integrating mosquito repellents into their health routines.

The dominance of the South Region is further reinforced by the presence of established and innovative market players who tailor their products to suit the region's specific requirements. Manufacturers recognize the unique challenges posed by the climate and lifestyle factors in the South and develop formulations that cater to these nuances, thereby gaining a competitive edge in the market.

Recent Developments

In 2022, SC Johnson unveiled STEM, a new range of bug killer sprays and mosquito repellents powered by scientifically precise combinations of botanical extracts to optimize effectiveness. Furthermore, the company's wipes are infused with plant-derived ingredients to deter mosquitos.

Key Market Players

  • Dabur India Limited 
  • Godrej Consumer Products Limited
  • Honasa Consumer Limited
  • Carenow Medical Private Limited
  • Softsens Consumer Products Private Limited
  • Root And Soil India Private Limited
  • Herby
  • Artsana India Private Limited (Chicco)
  • Herbal Strategi Homecare Private Limited
  • Healthbest Private Limited    

 By Type

By Sales Channel

By Region

  • Spray
  • Creams
  • Gels
  • Others
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Pharmacies/Drugstores
  • Others
  • North
  • South
  • East
  • West

Report Scope:

In this report, the India Skin Mosquito Repellent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         India Skin Mosquito Repellent Market, By Type:

o   Spray

o   Creams

o   Gels

o   Others   

·         India Skin Mosquito Repellent Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Online

o   Pharmacies/Drugstores

o   Others     

·         India Skin Mosquito Repellent Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Skin Mosquito Repellent Market.

Available Customizations:

India Skin Mosquito Repellent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Skin Mosquito Repellent Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Customer Satisfaction

4.4.  Brand Awareness

5.    India Skin Mosquito Repellent Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (Sprays, Creams, Gels, Others)

5.2.2.    By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Online, Pharmacies/Drugstores, Others)

5.2.3.    By Regional Market Share Analysis        North Market Share Analysis        South Market Share Analysis        East Market Share Analysis        West Market Share Analysis

5.2.4.    By Top 5 Companies Market Share Analysis, Others (2023)

5.3.  India Skin Mosquito Repellent Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Mapping & Opportunity Assessment

5.3.2.    By Sales Channel Market Mapping & Opportunity Assessment

5.3.3.    By Region Market Mapping & Opportunity Assessment