India ready-to-eat food market stood at $ 261 million in 2017 and is projected to grow at a CAGR of over 16% during 2018-2023 to reach $ 647 million by 2023. Anticipated growth in the market can be attributed to rising urbanization, increasing disposable income of middle-class population and changing taste preferences of Indian consumers. Moreover, growing demand for quick food and presence of freshness and high nutritional value in these foods is further aiding growth of India ready-to-eat food market. Demand for ready-to-eat food products is recording high growth in metros where a lot of working people don't get enough time to cook proper meals. Additionally, longer shelf life and easy availability of ready-to-eat food products is further pushing their demand across the country. The most popular ready-to-eat items include preparations of paneer, chana masala, rajma masala, pav bhaji, etc. Rise in demand for ready-to-eat food products has created the interest among many companies to enter this space which is likely to contribute to the growth of the market in the coming years. Furthermore, innovation in products offerings, sustainable packaging, preference of single serving frozen products, aggressive marketing & promotional strategies would steer growth in the market during forecast period.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast market size of India ready-to-eat food market.
  • To define, classify and forecast India ready-to-eat food market on the basis of segment (Frozen Ready-to-Eat Food and Shelf Stable Ready-to-Eat Food)
  • To scrutinize the detailed market segmentation and forecast the market size by segmenting India ready-to-eat food market into four regions namely, North, West, East and South.
  • To identify tailwinds and headwinds for India ready-to-eat food market.
  • To get an idea about the consumers’ behavior towards Product Awareness, Most Preferred Brand, Preferred Category, Factors Influencing Purchase Decision, and Reason for Purchasing Ready-to-Eat Food.
  • To strategically profile the leading players, which are involved in the supply of ready-to-eat food in India.

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Some of the major players operating in the India ready-to-eat food market are McCain Foods India Pvt. Ltd., MTR Foods Pvt Limited, Gits Food Products Pvt Ltd., Haldiram Snacks Pvt. Ltd., ITC Limited, Bikanervala Foods Pvt. Ltd., Godrej Tyson Foods Limited, Darshan Foods Pvt. Ltd., Al Kabeer Exports Pvt. Ltd., Venky’s India Pvt. Ltd., etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of ready-to-eat food manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major ready-to-eat food suppliers across the country.

TechSci Research calculated the market size for the India ready-to-eat food market using a bottom-up approach, wherein manufacturers’ value sales data for different types of ready-to-eat food (Frozen ready-to-eat and Shelf stable ready-to-eat) was recorded and subsequently forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • India ready-to-eat food manufacturers, suppliers, distributors and other stakeholders
  • Associations, organizations, associations and alliances related to ready-to-eat food
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as ready-to-eat food manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India ready-to-eat food market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Segment
    • Frozen Ready-To-East
    • Shelf Stable Ready-To-Eat
  • Market, by Distribution Channel:
    • Retail Sales
      • Supermarket/ Hypermarket
      • Online
      • Tradition Retail Store/ General Store
    • Institutional Sales
  • Market, by Geography:
    • North Region
    • East Region
    • West Region
    • South Region
  • Market, by State:
    • Delhi
    • Maharashtra
    • Uttar Pradesh & Uttaranchal
    • Karnataka
    • Andhra Pradesh & Telangana
    • Haryana
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Ready-To-Eat Food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Awareness About Ready-to-Eat Food

4.2.    Usage and Preferred Category

4.3.    Brand Preference

4.4.    Factors Influencing Purchase Decision

4.5.    Reasons For Purchase

5.       Global Ready-to-Eat Market Overview

6.       India Ready-to-Eat Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value

6.2.    Market Share & Forecast

6.2.1. By Segment (Frozen Ready-to-Eat Food and Shelf Stable Ready-to-Eat Food)

6.2.2. By Distribution Channel (Retail Sales and Institutional Sales)  By Retail Sales (Online, Supermarket/ Hypermarket and Traditional Retail Stores/ General Stores)

6.2.3. By Region (North India, South India, West India and East India)

6.2.4. By State

6.2.5. By Company

6.3.    Market Attractiveness Index (By Segment)

7.       Import & Export Analysis

8.       Market Dynamics

8.1.    Drivers

8.2.    Challenges

9.       Market Trends and Developments

10.   Supply Chain

11.   Policy & Regulatory Landscape

12.   India Economic Profile

13.   Competitive Landscape

13.1.   Company Profiles

13.1.1.    McCain Foods (India) Private Limited

13.1.2.    MTR Foods Pvt. Ltd.

13.1.3.    Gits Food Products Pvt Ltd.

13.1.4.    Haldiram Snacks Pvt. Ltd.

13.1.5.    ITC Limited

13.1.6.    Bikanervala Foods Pvt. Ltd.

13.1.7.    Godrej Tyson Foods Limited

13.1.8.    Darshan Foods Pvt. Ltd.

13.1.9.    Al Kabeer Exports Pvt. Ltd.

13.1.10.   Venky’s Group

14.   Strategic Recommendations

  • List of Figures


    Figure 1: Awareness about Ready-to-Eat Food, N=278

    Figure 2: Usage of Ready-to-Eat Food, By Region, 2019, N=200

    Figure 3: Preferred Category, By Age, N=200

    Figure 4: Most Preferred Brand, N=200

    Figure 5: Preferred Category, N=200

    Figure 6: Factors Influencing Purchase Decision, 2019, N=200

    Figure 7: Reason for Purchasing Ready-to-Eat Food, (N=200)

    Figure 8: India Ready-to-Eat Food Market Size, By Value (USD Million), 2013-2023F

    Figure 9: India Per Capita Household Final Consumption Expenditure, 2013-2017 (USD)

    Figure 10: India Urban Population Share, (As a %age of Total Population), 2013-2017

    Figure 11: India Ready-to-Eat Food Market Share, By Segment, By Value, 2013–2023F

    Figure 12: India Frozen Food Market Size, By Value (USD Million), By Volume (Million Kg), 2013-2023F

    Figure 13: India Ready-to-Eat Food Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 14: India Ready-to-Eat Food Market Share, By Retail Sales, By Value, 2013–2023F

    Figure 15: India Ready-to-Eat Food Market Share, By Region, By Value, 2017 & 2023F

    Figure 16: India Ready-to-Eat Food Market Share, By Region, By Value, 2013–2023F

    Figure 17: India Ready-to-Eat Food Market Share, By State, By Value, 2017 & 2023F

    Figure 18: India Ready-to-Eat Food Market Share, By Company, By Value, 2017 & 2023F

    Figure 19: India Ready-to-Eat Food Market Attractiveness Index, By Segment, By Value, 2018E-2023F

    Figure 20: India Export with HS Code 20041000, By Value (USD Million), FY2013-FY2018

    Figure 21: India Import with HS Code 20041000, By Value (USD Million), FY2013-FY2018

    Figure 22: India Export with HS Code 20049000, By Value (USD Million), FY2013-FY2018

    Figure 23: India Import with HS Code 20049000, By Value (USD Million), FY2013-FY2018

    Figure 24: India Export with HS Code 07109000, By Value (USD Million), FY2013-FY2018