Report Description

Forecast Period


Market Size (2023)

USD 96.20 million

CAGR (2024-2029)


Fastest Growing Segment

Bakery & Confectionery

Largest Market

North India


Market Overview

India Polyol Sweeteners Market has valued at USD 96.20 million in 2023 and is anticipated to witness an impressive growth in the forecast period with a CAGR of 5.36% through 2029. Polyol sweeteners, also known as sugar alcohols, are a group of low-calorie sugar substitutes used in the food and beverage industry as alternatives to traditional sugars like sucrose (table sugar) and high-fructose corn syrup. These sweeteners are derived from natural sources and are valued for their ability to provide sweetness without the same caloric impact and impact on blood sugar levels as regular sugars.   Polyol sweeteners are a category of sweetening agents that belong to the broader group of sugar alcohols. They are called polyols because they contain multiple hydroxyl (OH) groups in their molecular structure. These compounds are naturally occurring in various fruits, vegetables, and plants. Polyol sweeteners are sweet, with a taste profile like sugar. Their sweetness can vary among different types of polyols, but they are generally less sweet than sucrose.

One of the primary advantages of polyol sweeteners is their low caloric content. They provide fewer calories per gram compared to regular sugars. In fact, many polyol sweeteners are low-calorie or reduced calorie sweeteners. The food and beverage industry is continuously innovating to develop healthier product options. Polyol sweeteners allow manufacturers to create products with reduced sugar content without compromising taste and quality. Growing consumer awareness of the health risks associated with excessive sugar consumption is driving interest in sugar alternatives. This awareness is contributing to the demand for polyol sweeteners. Dental health is a significant concern for many consumers. Polyol sweeteners, like xylitol and erythritol, are considered tooth-friendly as they do not promote tooth decay, making them attractive for use in oral care products and sugar-free candies.

Key Market Drivers

Growing Food Industry Innovation

Food industry innovation is focused on creating healthier product options to meet consumer demands for reduced sugar and calorie intake. Polyol sweeteners, which provide sweetness with fewer calories, are often used as a key ingredient in these healthier products. This allows manufacturers to produce foods and beverages that cater to health-conscious consumers. Food manufacturers are under increasing pressure to reduce the sugar content in their products due to health concerns related to excessive sugar consumption, including obesity and diabetes. Polyol sweeteners enable these manufacturers to reduce sugar levels while maintaining the desired sweetness, flavor, and texture in their products. Innovation in the food industry has led to the development of a wide range of sugar-free and low-sugar products, including sugar-free candies, chocolates, baked goods, and beverages. Polyol sweeteners are often the sweetening agents of choice in these products. Food industry innovation has focused on improving the taste and texture of sugar-free and low-sugar products. Polyol sweeteners, such as erythritol and xylitol, have properties that closely mimic the taste and mouthfeel of sugar, making them suitable for use in various applications.

In response to consumer demand for products with reduced calorie content and a low glycemic index, the food industry has turned to polyol sweeteners. These sweeteners provide sweetness without the high-calorie content and have minimal impact on blood sugar levels. Food innovators are continually experimenting with new formulations and recipes that incorporate polyol sweeteners. They use these sweeteners to achieve specific taste profiles, making it possible to offer a wider variety of sugar-free and low-sugar products. Innovation in the food industry extends to oral care products like sugar-free chewing gum and mints. Polyol sweeteners, especially xylitol, are commonly used in these products due to their tooth-friendly properties, as they do not promote tooth decay.

Food industry innovation includes staying current with food safety and labeling regulations. Polyol sweeteners are well-regarded for their regulatory compliance and recognized as safe ingredients in food and beverage formulations. Polyol sweeteners provide manufacturers with the flexibility to customize sweetness levels and develop unique products that stand out in the market. This supports product differentiation and innovation. As consumer preferences evolve, the food industry innovates to meet these changing demands. Polyol sweeteners align with consumer preferences for healthier and more mindful food choices. This factor will help in the development of the India Polyol Sweeteners Market.

Increasing Consumer Awareness

 Increasing consumer awareness of the health risks associated with excessive sugar consumption, including obesity, diabetes, and dental issues, has led to a greater demand for healthier alternatives. Polyol sweeteners, which offer sweetness with fewer calories and a lower glycemic impact, align with health-conscious consumer preferences. Consumers with diabetes are particularly aware of the need to manage their sugar intake. Polyol sweeteners, such as erythritol and xylitol, have minimal effects on blood sugar levels, making them suitable sugar substitutes for individuals with diabetes. Many consumers are aware of the connection between sugar and dental decay. Polyol sweeteners, especially xylitol, are known for their tooth-friendly properties and are used in sugar-free gums, mints, and oral care products. Consumers who are mindful of their weight and overall health often seek out products that are lower in calories. Polyol sweeteners provide a way to enjoy sweet-tasting foods and beverages with fewer calories, which appeals to individuals striving to manage their weight.

Many consumers are actively trying to reduce their sugar intake for various health reasons. Polyol sweeteners help individuals achieve their sugar reduction goals without sacrificing taste. An increasing number of consumers are paying closer attention to product labels and ingredient lists. Products containing polyol sweeteners are often marketed as sugar-free or reduced sugar, which is appealing to label-conscious consumers. Some consumers prefer naturally derived sweeteners over artificial ones. Erythritol, for example, can be found in small amounts in fruits and is considered a naturally occurring polyol sweetener. This natural association can make it more attractive to certain consumers. Consumers with dietary restrictions, including those following low-carb or keto diets, or those with allergies to specific sugars, are increasingly aware of the suitability of polyol sweeteners for their dietary needs.

The internet and easy access to information have allowed consumers to become more educated about the ingredients in their food and beverages. This information often includes the benefits of polyol sweeteners, leading to increased awareness and demand. Satisfied consumers often share their experiences with friends and family, recommending products containing polyol sweeteners. This word-of-mouth advertising can contribute to a wider awareness and adoption of these sweeteners. Manufacturers and food companies actively market products sweetened with polyol sweeteners, highlighting their health benefits and suitability for consumers with specific dietary needs. This marketing effort helps raise awareness and drive demand. This factor will pace up the demand of the India Polyol Sweeteners Market.

Rising Dental Health Concerns

 Many polyol sweeteners, such as xylitol and erythritol, are considered tooth friendly. They do not promote tooth decay or contribute to dental cavities, making them a preferred choice for oral care products and sugar-free alternatives. Consumers, as well as oral health professionals, are increasingly aware of the role sugar plays in dental decay and cavities. As a result, there is a growing interest in products that use polyol sweeteners as sugar substitutes, particularly in oral care items like sugar-free gums and mints. Dentists and dental hygienists often recommend products containing xylitol, such as sugar-free gum, to their patients. These recommendations are based on the understanding that xylitol can help inhibit the growth of harmful bacteria in the mouth and promote better oral health. Polyol sweeteners, like xylitol, can help reduce the production of acids in the mouth, which is a key factor in the development of cavities. This knowledge encourages consumers to choose polyol-sweetened products for their potential to protect teeth.

Dental health organizations and government agencies run awareness campaigns about the impact of sugar on dental health. These campaigns often include information about the benefits of polyol sweeteners, further driving consumer awareness. Sugar-free gum and mints sweetened with polyol sweeteners have gained popularity due to their potential to help maintain dental health. These products are often used as a convenient way to enjoy sweet flavors without contributing to tooth decay. Consumers are increasingly making sensible snacking choices to protect their teeth and gums. Sugar-free and low-sugar products sweetened with polyol sweeteners provide a way to enjoy sweets while being mindful of dental health.

Parents and caregivers are particularly concerned about their children's dental health. Sugar-free candies, gums, and other products made with polyol sweeteners are often viewed as child-friendly options for maintaining healthy teeth. Polyol sweeteners can be a part of a long-term dental health strategy. Regular use of these sweeteners in oral care products can contribute to improved oral hygiene and a reduced risk of cavities over time. The use of polyol sweeteners can be part of a broader message about the importance of good oral habits, such as brushing, flossing, and making smart dietary choices to maintain healthy teeth and gums. This factor will accelerate the demand of the India Polyol Sweeteners Market.

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Key Market Challenges

Taste and Texture Issues

Some polyol sweeteners, such as xylitol and erythritol, can impart a cooling sensation in the mouth when consumed. This cooling effect can be undesirable for some consumers, especially when used in large quantities, such as in candies or gum. Certain polyol sweeteners may leave an aftertaste, which can be perceived as slightly bitter or metallic. This aftertaste can vary among individuals and may not be well-received by all consumers. Polyol sweeteners do not always exactly replicate the taste and texture of sugar. This difference in sensory attributes can be a challenge, as consumers may notice distinctions in sweetness, mouthfeel, or overall taste when compared to sugar. When used in baking and cooking, polyol sweeteners can behave differently than sugar. For instance, they may not caramelize or brown as effectively, affecting the texture and appearance of baked goods. In certain applications, the use of polyol sweeteners may require additional flavor masking or enhancement to achieve the desired taste profile, which can add complexity to product development. Achieving the right balance of sweetness and texture in various food and beverage products can be a challenge. Formulating with polyol sweeteners often requires fine-tuning to meet consumer expectations. Consumer perception of taste and texture is highly individual. Some consumers may find the taste and texture of products sweetened with polyol sweeteners less appealing, which can impact their acceptance in the market.

Sustainability and Environmental Concerns

The production of some polyol sweeteners may have environmental impacts, such as water usage and energy consumption. For instance, the manufacturing of xylitol, a common polyol sweetener, often involves the use of large amounts of water. The production of polyol sweeteners can be resource intensive. For example, the production of some polyols requires significant amounts of raw materials, which can strain natural resources. Energy-intensive processes and transportation contribute to carbon emissions associated with the production and distribution of polyol sweeteners, potentially impacting the environment. Packaging materials used for polyol sweeteners can contribute to waste generation. Reducing the environmental footprint of packaging is a challenge faced by industry. The transportation of raw materials and finished products over long distances can lead to increased fuel consumption and emissions, adding to the carbon footprint of polyol sweeteners. Sourcing raw materials for polyol sweeteners, such as corn or wood, raises questions about sustainable agricultural and forestry practices, which are vital for maintaining environmental balance. The disposal of wastewater and byproducts generated during the production of some polyol sweeteners can pose environmental challenges if not managed responsibly. As consumers become more environmentally conscious, they may raise questions about the sustainability and eco-friendliness of the production processes and sourcing methods used in the polyol sweeteners industry.

Key Market Trends

Customization and Formulation Flexibility

 Manufacturers are increasingly customizing their products to cater to specific dietary needs, taste preferences, and health concerns. Polyol sweeteners provide flexibility in achieving different levels of sweetness and texture, allowing for tailored product development. The market is expanding to offer a wide range of polyol sweeteners in various forms, such as granulated, powdered, liquid, or customized blends. This variety enables manufacturers to choose the most suitable option for their specific applications. Formulation flexibility allows for the creation of reduced-sugar and low-calorie products to address the health and wellness preferences of consumers. Polyol sweeteners provide a key tool for achieving these goals. The ability to formulate sugar-free and diabetic-friendly products is in high demand. Formulation flexibility with polyol sweeteners supports the development of such products to meet the dietary requirements of individuals with diabetes. The bakery and confectionery sector is actively using polyol sweeteners to create innovative sugar-free and low-sugar products, including cakes, cookies, chocolates, and candies. Formulation flexibility allows manufacturers to experiment with new recipes and flavors. Different regions in India have unique culinary preferences. Formulation flexibility allows manufacturers to adjust sweetness levels and product characteristics to cater to these regional tastes. Polyol sweeteners can be incorporated into products with added functional benefits, such as fiber or vitamins. Formulation flexibility enables the creation of products that align with specific nutritional needs and trends. In the beverage industry, polyol sweeteners provide formulation flexibility to develop sugar-free and reduced-sugar drinks, including soft drinks, fruit juices, and sports beverages.

Segmental Insights

Type Insights

In 2023, the India Polyol Sweeteners Market largest share was held by Erythritol segment and is predicted to continue expanding over the coming years. Erythritol is a polyol sweetener that is known for its zero-calorie content. This feature makes it an attractive choice for health-conscious consumers and individuals looking to reduce calorie intake. Erythritol has a minimal impact on blood sugar levels, which is important for individuals with diabetes. It can be safely included in the diets of people managing their blood glucose. Erythritol can be naturally found in fruits and fermented foods. Its natural origin makes it appealing to consumers who prefer naturally derived sweeteners over artificial alternatives. Erythritol has a taste profile that is very similar to sugar, and it doesn't have a strong aftertaste, which can be a concern with some other sugar substitutes. This makes it a preferred choice for manufacturers and consumers who want a sugar-like taste without the calories. Erythritol is considered tooth-friendly because it doesn't promote tooth decay. This makes it suitable for use in oral care products and sugar-free candies, which can help maintain dental health. Erythritol is generally well-tolerated by the digestive system, and it is less likely to cause digestive discomfort or gastrointestinal side effects compared to some other sugar alcohols like sorbitol or maltitol.

Application Insights

In 2023, the India Polyol Sweeteners Market largest share was held by Bakery & Confectionery segment and is predicted to continue expanding over the coming years. Bakery and confectionery products are among the most popular and widely consumed food items in India. These products often contain high levels of sugar, which can contribute to various health issues. As consumers become more health-conscious, there is a growing demand for sugar-free and low-sugar options in the bakery and confectionery sector. The global trend toward healthier eating has influenced the Indian market as well. Consumers are increasingly looking for products that offer reduced sugar content and lower calorie options, and polyol sweeteners are often used to achieve these goals in baked goods and confectionery. India has one of the world's largest populations of individuals with diabetes. The bakery and confectionery industry have recognized the need to cater to this market segment by offering diabetic-friendly options that use polyol sweeteners as sugar substitutes. Manufacturers in the bakery and confectionery industry are continuously innovating to create new products. They use polyol sweeteners to develop a wide variety of sugar-free or low-sugar options, such as sugar-free cookies, chocolates, candies, and pastries, to cater to the evolving preferences of consumers. Regulatory bodies in India have recognized polyol sweeteners as safe ingredients for use in food products. This support has encouraged their adoption in the bakery and confectionery sector.

Function Insights

In 2023, the India Polyol Sweeteners Market largest share was held by Flavoring or Sweetening Agents segment in the forecast period and is predicted to continue expanding over the coming years. Flavoring or sweetening agents have a wide range of applications in the food and beverage industry. They are used not only in sugar-free or reduced-sugar products but also in various other formulations to enhance taste. Their versatility makes them a crucial component in many products. Consumer demand for healthier food and beverage options has been steadily increasing. Flavoring or sweetening agents offer manufacturers the ability to reduce sugar content while maintaining the desired taste and sweetness. This aligns with consumer preferences for products that are both tasty and healthier. As health concerns related to excessive sugar consumption, such as obesity and diabetes, have gained prominence, the food and beverage industry has been under pressure to reduce sugar content in their products. Flavoring or sweetening agents enable manufacturers to achieve the desired level of sweetness without the use of traditional sugars. Manufacturers often use flavoring or sweetening agents as a selling point, prominently advertising their products as "sugar-free" or "reduced-sugar." This can attract health-conscious consumers and those with dietary restrictions. Regulatory bodies in many countries have supported the use of flavoring or sweetening agents as sugar alternatives. These agents are often recognized as safe and acceptable ingredients in various food and beverage products.

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Regional Insights

The North India region dominates the India Polyol Sweeteners Market in 2023. The North India region has a significant population, which includes a diverse demographic mix. This diversity in consumer preferences and a large potential customer base may have driven the demand for polyol sweeteners in the region. The North India region has seen significant urbanization and economic growth in cities like Delhi, Gurgaon, Noida, and Chandigarh. Urban areas often have a higher concentration of health-conscious consumers who are more likely to seek out alternative sweeteners. North India is home to a substantial food processing and manufacturing industry. This sector often incorporates polyol sweeteners into various food and beverage products to cater to the demands of health-conscious consumers. The presence of numerous educational institutions, hospitals, and healthcare facilities in North India may contribute to the higher demand for sugar alternatives, including polyol sweeteners, in the region. These institutions often provide sugar-free or low-sugar options for their patrons.

Recent Developments

  • In May 2020, Ingredion EMEA has introduced its inaugural polyol sweetener, Erysta Erythritol, with the aim of assisting manufacturers in meeting the preferences of health-conscious consumers. This sweetener, as per Ingredion, plays a role in restoring functionality and sweetness when sugar is eliminated from products, enabling manufacturers to make nutrition-related claims. Within Ingredion's Erythritol range, there are two options: Erysta C40 Erythritol, characterized by a crystalline particle size, and Erysta C100 Erythritol, known for its fine particle size. These sweeteners, which are produced through fermentation, are claimed to possess zero calorie content in accordance with EU Regulations.

Key Market Players

  • Archer Daniels Midland Company
  • Cargill India Pvt Ltd
  • Roquette India Pvt Ltd
  • Dupont EI India Pvt Ltd
  • Gulshan Polyols Limited

By Type

By Form

By Application

By Function

By Region

  • Sorbitol
  • Erythritol
  • Maltitol
  • Mannitol
  • Lactitol
  • Isomalt, Xylitol
  • Hydrogenated Starch Hydrolysate
  • Others
  • Powder/Crystal
  • Liquid/Syrup
  • Beverages
  • Bakery & Confectionery
  • Dairy
  • Oral Care
  • Pharmaceuticals
  • Others
  • Bulking Agents
  • Flavoring or Sweetening Agents
  • Excipients
  • Humectants
  • Others
  • North India
  • South India
  • East India
  • West India


Report Scope:

In this report, the India Polyol Sweeteners Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Polyol Sweeteners Market, By Type:

o   Sorbitol

o   Erythritol

o   Maltitol

o   Mannitol

o   Lactitol

o   Isomalt, Xylitol

o   Hydrogenated Starch Hydrolysate

o   Others

  • Polyol Sweeteners Market, By Form:

o   Powder/Crystal

o   Liquid/Syrup

  • Polyol Sweeteners Market, By Application:

o   Beverages

o   Bakery & Confectionery

o   Dairy

o   Oral Care

o   Pharmaceuticals

o   Others

  • Polyol Sweeteners Market, By Function:

o   Bulking Agents

o   Flavoring or Sweetening Agents

o   Excipients

o   Humectants

o   Others

  • Polyol Sweeteners Market, By Region:

o   North India

o   South India

o   East India

o   West India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Polyol Sweeteners Market.

Available Customizations:

India Polyol Sweeteners Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Polyol Sweeteners Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Types

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

5.    India Polyol Sweeteners Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value & Volume

5.2.  Market Share & Forecast

5.2.1.    By Type (Sorbitol, Erythritol, Maltitol, Mannitol, Lactitol, Isomalt, Xylitol, Hydrogenated Starch Hydrolysate and Others)

5.2.2.    By Form (Powder/Crystal and Liquid/Syrup)

5.2.3.    By Application (Beverages, Bakery & Confectionery, Dairy, Oral Care, Pharmaceuticals and Others)

5.2.4.    By Function (Bulking Agents, Flavoring or Sweetening Agents, Excipients, Humectants and Others)

5.2.5.    By Region (North India, South India, East India, West India)

6.    North India Polyol Sweeteners Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type

6.2.2.    By Form

6.2.3.    By Application

6.2.4.    By Function

7.    South India Polyol Sweeteners Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Type

7.2.2.    By Form

7.2.3.    By Application

7.2.4.    By Function

8.    East India Polyol Sweeteners Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Type

8.2.2.    By Form

8.2.3.    By Application

8.2.4.    By Function

9.    West India Polyol Sweeteners Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Type

9.2.2.    By Form

9.2.3.    By Application

9.2.4.    By Function

10. Market Dynamics

10.1.             Drivers

10.2.             Challenges

11. Market Trends & Developments

11.1.             Merger & Acquisition

11.2.             Product Development

11.3.             Recent Developments

12. Policy & Regulatory Landscape

13. Porters Five Forces Analysis

13.1.             Competition in the Industry

13.2.             Potential of New Entrants

13.3.             Power of Suppliers

13.4.             Power of Customers

13.5.             Threat of Substitute Products

14. India Economic Profile

15. Pricing Analysis

16. Competitive Landscape

16.1.             Archer Daniels Midland Company

16.1.1.   Business Overview

16.1.2.   Company Snapshot

16.1.3.   Products & Services

16.1.4.   Current Capacity Analysis

16.1.5.   Financials (In case of listed)

16.1.6.   Recent Developments

16.1.7.   SWOT Analysis

16.2.             Cargill India Pvt Ltd

16.3.             Roquette India Pvt Ltd

16.4.             Dupont EI India Pvt Ltd

16.5.             Gulshan Polyols Limited

17. Strategic Recommendations

18.  About Us & Disclaimer

Figures and Tables

Frequently asked questions


The market size of the Polyol Sweeteners Market was estimated to be USD 96.20 million in 2023.


Dupont EI India Pvt Ltd, Gulshan Polyols Limited are some of the key players operating in the Polyol Sweeteners Market.


Improving the taste and texture of products containing polyol sweeteners is a persistent challenge for manufacturers.


The food and beverage industry in India has been increasingly incorporating polyol sweeteners into a wide range of products.


Sakshi Bajaal

Business Consultant
Press Release

India Polyol Sweeteners Market to grow with a CAGR of 5.36 %

Dec, 2023

Increasing healthcare infrastructure and a supportive regulatory environment are the major drivers for the India Polyol Sweeteners Market.