India perfumes and deodorants market stood at $ 790 million in 2017 and is projected to grow at a CAGR of over 17%, to reach $ 2.4 billion by 2024 on the back of rising urban population and emergence of online retail. Moreover, perfumes and deodorants manufacturers are offering a wide variety of innovative products such pocket perfumes, herbal perfumes, roll-ons, etc., which is further stimulating market demand across India. Additionally, manufacturers are focusing on innovative branding and marketing of products, which is further anticipated to aid the growth of India perfumes and deodorants market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2024

 Objective of the Study:

  • To analyze and forecast India perfumes and deodorants market size.
  • To define, classify and forecast India perfumes and deodorants market based on type, price segment, sales channel, region, and company.
  • To scrutinize the detailed market segmentation and forecast the market size based on type, namely – Perfume and Deodorant.
  • To analyze and forecast the market share for India perfumes and deodorants market with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India perfumes and deodorants market.
  • To strategically profile the leading players, which are present in India perfumes and deodorants market.

 

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India perfume and deodorant market is controlled by these major players, namely– Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, Hindustan Unilever Limited, Emami Limited, Baccarose Perfumes & Beauty Products Pvt. Ltd., J.K Helene Curtis Limited, McNroe Consumer Products Private Limited, Godrej Consumer Products Limited and Marico Limited.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of perfume and deodorant manufacturers and distributors. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major perfume and deodorant players operating in the country.

TechSci Research calculated the market size for India perfumes and deodorants market using a bottom-up approach, wherein perfume and deodorant manufacturers’ value share data for types (Perfume and Deodorant) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective perfume and deodorant manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as Company Annual Reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.


Key Target Audience:

  • Perfume and deodorant manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to perfumes and deodorants
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as perfume and deodorant distributors, manufacturers and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, India perfumes and deodorants market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Perfume
    • Deodorant
  • Market, By Sales Channels:
    • Supermarket/Hypermarket

o    Specialty Stores

o    Traditional & Departmental Stores

o    Chemists/Pharmacies

o    Online

  •          By Price

o    Mass

o    Premium

  •          Market, By Region:
    • North
    • East
    • West
    • South
  • Market, By Company:
    • Vini Cosmetics Private Limited
    • Hindustan Unilever Limited
    • Nivea India Private Limited
    • Emami Limited
    • ITC Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India perfumes and deodorants market.

Voice of Customers: Brand Awareness, Brand Recall, Preferred Point of Purchase, Factors influencing purchase decisions are some of the major factors impacting the buying decision related to perfumes and deodorants.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what, you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Unaided Awareness for Perfumes/Deodorants

4.2.    Aided Awareness for Deodorants/Perfumes

4.3.    Source of Information for Perfumes/Deodorants

4.4.    Factors Influencing Purchasing Decision

4.5.    Preferred Price for Buying Deodorants/Perfumes

4.6.    Preferred Place for Buying Deodorants /Perfumes

5.       Global Deodorants and Perfumes market overview

6.       India Deodorants and Perfumes Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value

6.2.    Market Share & Forecast

6.2.1. By Type (Perfumes and Deodorants)

6.2.2. By Price Segment (Premium and Mass)

6.2.3. By Sales Channel (Traditional & Departmental Stores, Supermarket/Hypermarket, Specialty Stores, Chemist/Pharmacies and Online)

6.2.4. By Region

6.2.5. By Company

6.3.    Market Attractiveness Index (By Type, By Price Segment, Sales Channel and Region)

7.       India Deodorants Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value

7.2.    Market Share & Forecast

7.2.1. By Type (Gas and Non-Gas)

7.2.2. By Price Segment (Mass and Premium)

7.2.3. By Packaging (50-100 ml, Above 200 ml, Below 50 ml, 151-200 ml, and 101-150 ml)

7.2.4. By Sales Channel

7.2.5. By Region

7.3.    Pricing Analysis

8.       India Perfumes Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value

8.2.    Market Share & Forecast

8.2.1. By Type (Eau de Cologne, Eau de Parfum and Eau de Toilette)

8.2.2. By Price Segment (Mass and Premium)

8.2.3. By Packaging (50-100 ml, Above 200 ml, Below 50 ml, 151-200 ml, and 101-150 ml)

8.2.4. By Sales Channel

8.2.5. By Region

8.3.    Pricing Analysis

9.       Supply Chain Analysis

10.   Import- Export Analysis

11.   Market Dynamics

11.1.   Drivers

11.2.   Challenges

12.   Market Trends & Developments

13.   Policy & Regulatory Landscape

14.   India Economic Profile

15.   Competitive Landscape

15.1.   Company Profiles

15.1.1.    Vini Cosmetics Private Limited

15.1.2.    ITC Limited

15.1.3.    Nivea India Private Limited

15.1.4.    Hindustan Unilever Limited

15.1.5.    Emami Limited

15.1.6.    BACCAROSE PERFUMES & BEAUTY PRODUCTS PVT. LTD.

15.1.7.    J.K Helene Curtis Limited

15.1.8.    McNroe Consumer Products Private Limited

15.1.9.    Godrej Consumer Products Limited

15.1.10.   Marico Limited

16. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: Unaided Awareness for Perfumes/Deodorants (Sample Size=200)

    Figure 2: Aided Awareness for Deodorants/Perfumes (Sample Size=200)

    Figure 3: Source of Information for Perfumes/Deodorants (Sample Size=200)

    Figure 4: Factors Influencing Purchasing Decision (Sample Size=200)

    Figure 5: Preferred Place for Buying Deodorants /Perfumes, 2019 (Sample Size=200)

    Figure 6: Preferred Place for Buying Deodorants /Perfumes, 2019 (Sample Size=200)

    Figure 7: India Perfumes and Deodorants Market Size, By Value, 2013-2024F (USD Million)

    Figure 8: India GDP Per Capita, PPP, 2013-2017 (USD)

    Figure 9: India Perfumes and Deodorants Market Share, By Type, By Value, 2013-2024F

    Figure 10: India Retail Industry Size, By Value, 2000-2020F (USD Billion)

    Figure 11: India Perfumes and Deodorants Market Share, By Price Segment, By Value, 2013-2024F

    Figure 12: India Urban Population Share (As a %age of Total Population), 2013-2017

    Figure 13: India Perfumes and Deodorants Market Share, By Sales Channel, By Value, 2013-2024F

    Figure 14: India Perfumes and Deodorants Market Share, By Region, By Value, 2017 & 2024F

    Figure 15: India Perfumes and Deodorants Market Share, By Region, By Value, 2013-2024F

    Figure 16: India Perfumes and Deodorants Market Share, By Company, By Value, 2017 & 2024F

    Figure 17: India Perfumes and Deodorants Market Attractiveness Index, By Type, By Value, 2018E-2024F

    Figure 18: India Perfumes and Deodorants Market Attractiveness Index, By Price Segment, By Value, 2018E-2024F

    Figure 19: India Perfumes and Deodorants Market Attractiveness Index, By Sales Channel, By Value,

    2018E-2024F

    Figure 20: India Perfumes and Deodorants Market Attractiveness Index, By Region, By Value, 2018E-2024F

    Figure 21: India Deodorants Market Size, By Value, 2013-2024F (USD Million)

    Figure 22: Urban-Rural FMCG Industry Break Up, 2017

    Figure 23: India Final Consumption Expenditure (USD Trillion), 2017 & 2020F

    Figure 24: India Deodorants Market Share, By Product Type, By Value, 2013-2024F

    Figure 25: India Deodorants Market Share, By Price Segment, By Value, 2013-2024F

    Figure 26: India Deodorants Market Share, By Packaging, By Value, 2013-2024F

    Figure 27: India Deodorants Market Share, By Distribution Channel, By Value, 2013-2024F

    Figure 28: India Deodorants Market Share, By Region, By Value, 2013-2024F

    Figure 29: India Perfumes Market Size, By Value, 2013-2024F (USD Million)

    Figure 30: India Population Share, By Age Group, 2013–2017 (% age of Total Population)

    Figure 31: India Perfumes Market Share, By Product Type, By Value, 2013-2024F

    Figure 32: India Perfumes Market Share, By Price Segment, By Value, 2013-2024F

    Figure 33: India Inflation Rate, Average Consumer Prices (Annual Percent Change) 2013-2018

    Figure 34: India Perfumes Market Share, By Packaging, By Value, 2013-2024F

    Figure 35: India Perfumes Market Share, By Sales Channel, By Value, 2013-2024F

    Figure 36: India Perfumes Market Share, By Region, By Value, 2013-2024F

    Figure 37: India Personal Deodorants And Antiperspirants Imports, By Value, 2013-2017 (USD Million)

    Figure 38: India Personal Deodorants And Antiperspirants Exports, By Value, 2013-2017 (USD Million)

    Figure 39: India Personal Deodorants And Antiperspirants Imports, By Volume, 2013-2017 (Thousand KG)

    Figure 40: India Personal Deodorants And Antiperspirants Exports, By Volume, 2013-2017 (Thousand KG)

    Figure 41: India Perfumes Containing Spirit for Retail Sale Imports, By Value, 2013-2017 (USD Million)

    Figure 42: India Perfumes Containing Spirit for Retail Sale Exports, By Value, 2013-2017 (USD Million)

    Figure 43: India Perfumes Containing Spirit for Retail Sale Imports, By Volume, 2013-2017 (Thousand KG)

    Figure 44: India Perfumes Containing Spirit for Retail Sale Exports, By Volume, 2013-2017 (Thousand KG)

    Figure 45: India Youth Population (Age 15-34 years), By Gender (Thousand), 1971-2031P

    Figure 46: Internet Users (Million) and Internet Penetration (in Percentage) in India, 2012-2017

     

    List of Tables

     

    Table 1: India Deodorants Market Product Benchmarking, By Product Type, 2019

    Table 2: India Perfumes Market Product Benchmarking, By Product Type, 2019

    Table 3: Duties and Tariffs Associated with Select HS Codes, 2017