Report Description

India Perfumes & Deodorants Market By Type (Deodorant & Perfume), By Price Segment (Mass & Premium), By Sales Channel (Traditional & Departmental Store, Supermarket/Hypermarket, Specialty Store, etc.), Competition, Forecast & Opportunities, 2013-2024

India perfumes and deodorants market stood at $ 790 million in 2017 and is projected to grow at a CAGR of over 17%, to reach $ 2.4 billion by 2024 on the back of rising urban population and emergence of online retail. Moreover, perfumes and deodorants manufacturers are offering a wide variety of innovative products such pocket perfumes, herbal perfumes, roll-ons, etc., which is further stimulating market demand across India. Additionally, manufacturers are focusing on innovative branding and marketing of products, which is further anticipated to aid the growth of India perfumes and deodorants market in the coming years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2024

 Objective of the Study:

  • To analyze and forecast India perfumes and deodorants market size.
  • To define, classify and forecast India perfumes and deodorants market based on type, price segment, sales channel, region, and company.
  • To scrutinize the detailed market segmentation and forecast the market size based on type, namely – Perfume and Deodorant.
  • To analyze and forecast the market share for India perfumes and deodorants market with respect to region, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India perfumes and deodorants market.
  • To strategically profile the leading players, which are present in India perfumes and deodorants market.


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India perfume and deodorant market is controlled by these major players, namely– Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, Hindustan Unilever Limited, Emami Limited, Baccarose Perfumes & Beauty Products Pvt. Ltd., J.K Helene Curtis Limited, McNroe Consumer Products Private Limited, Godrej Consumer Products Limited and Marico Limited.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of perfume and deodorant manufacturers and distributors. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major perfume and deodorant players operating in the country.

TechSci Research calculated the market size for India perfumes and deodorants market using a bottom-up approach, wherein perfume and deodorant manufacturers’ value share data for types (Perfume and Deodorant) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective perfume and deodorant manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as Company Annual Reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.

Key Target Audience:

  • Perfume and deodorant manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to perfumes and deodorants
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as perfume and deodorant distributors, manufacturers and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, India perfumes and deodorants market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Perfume
    • Deodorant
  • Market, By Sales Channels:
    • Supermarket/Hypermarket

o    Specialty Stores

o    Traditional & Departmental Stores

o    Chemists/Pharmacies

o    Online

  •          By Price

o    Mass

o    Premium

  •          Market, By Region:
    • North
    • East
    • West
    • South
  • Market, By Company:
    • Vini Cosmetics Private Limited
    • Hindustan Unilever Limited
    • Nivea India Private Limited
    • Emami Limited
    • ITC Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India perfumes and deodorants market.

Voice of Customers: Brand Awareness, Brand Recall, Preferred Point of Purchase, Factors influencing purchase decisions are some of the major factors impacting the buying decision related to perfumes and deodorants.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what, you are looking for, please get in touch with our custom research team at

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