Online retail market in India is projected to grow at a double-digit CAGR during the forecast period due to increasing penetration of internet and smartphones in the country. Majority of online shoppers are millennials and favorable policy reforms are attracting foreign companies to invest in the online retail market of India.

Additionally, increasing internet subscribers and affordable data packs, are responsible for creating growth opportunities for buyers, sellers and users, which is positively influencing the growth of the retail market in the country.

Online retail market in India can be segmented based on segment and region. Among segment, electronics and appliances is one of the major segments owing to convenience of purchasing products on discounts and EMIs. Another reason for the significant share of the above mentioned segment is early flash sale of products such as smartphones on e-commerce sites.

Major players operating in the India online retail market include Flipkart Internet Private Limited, Myntra Designs Private Ltd., Amazon Retail India Private Limited, One97 Communication Limited, Snapdeal Private Limited, Jade eServices Private Limited (Jabong.com), Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (Firstcry.com), eBay India, Infibeam Avenues Ltd., etc. The companies are investing in research & development and engaging in partnerships to increase their share in the market. For instance, in 2018, Flipkart acquired an AI company, Liv.ai, for converting speech into text in up to ten different languages.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of India online retail market, in terms of value.
  • To classify and forecast India online retail market based on segment and regional distribution.
  • To identify drivers and challenges for India online retail market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India online retail market.
  • To conduct the pricing analysis for India online retail market.
  • To identify and analyze the profile of leading players involved in the India online retail market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major companies across the region.

TechSci Research calculated the market size of India online retail market using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Online retail companies, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online retail market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, suppliers, and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India online retail market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Segment:
    • Men
      • Clothing
      • Footwear
      • Male Grooming Products
      • Accessories
    • Women
      • Clothing
      • Footwear
      • Female Grooming Products
      • Accessories
    • Kids & Babies
      • Toys
      • Clothing
      • Baby Care Products
      • Others
    • Electronics & Appliances
      • Home Appliances
      • Personal Appliances
    • Home & Furniture
      • Kitchen Cookware & Serve ware
      • Furniture
      • Home Décor
      • Others (Footwear, Bags, etc.)
    • Others

·         Market, By Region:

o    North

o    South

o    East

o    West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India online retail market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Point of Interest: Online Retail

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Preferred Mode of Payment

4.2.  Preferred Time Slots

4.3.  Preferred Category

5.    India Online Retail Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1. By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others (Sports, Books, Luggage, Grocery, etc.))

5.2.1.1.         Men (Clothing, Footwear, Male Grooming Products, Accessories (Watch, Backpack, etc))

5.2.1.2.         Women (Clothing, Footwear, Female Grooming Products, Accessories (Jewelery, Bags, Wallet, etc))

5.2.1.3.         Kids & Babies (Toys, Clothing, Baby Care Products, Others (Footwear, Bags, etc.))

5.2.1.4.         Electronics & Appliances (Home Appliances VS Personal Appliances)

5.2.1.5.         Home & Furniture (Kitchen Cookware & Serve ware, Furniture, Home Décor, Others (Gardening Equipment))

5.2.2.    By Region (North, South, East, West)

5.2.3.    Top 5 States

5.2.4.    By Company                

5.3.  Product Market Map

6.    North India Online Retail Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Segment

6.3.  Top 3 Cities in North India

7.    South India Online Retail Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Segment

7.3.  Top 3 Cities in South India

8.    East India Online Retail Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Segment

8.3.  Top 3 Cities in East India

9.    West India Online Retail Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Segment

9.3.  Top 3 Cities in West India

10.  Market Dynamics

10.1.  Drivers/Opportunities

10.2.  Challenges/Restraints

11.  Market Trends & Developments

11.1.              Emergence of brands Operating on Specific E-commerce Sites

11.2.              Development of Flexible Payment Options

11.3.              Emergence of Various Business Models

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Flipkart Internet Private Limited

14.2.              Myntra Designs Private Ltd

14.3.              Amazon Retail India Private Limited

14.4.              One97 Communication Limited

14.5.              Snapdeal Private Limited

14.6.              Jade eServices Private Limited (Jabong.com)

14.7.              Nykaa E-Retail Pvt Ltd

14.8.              Brainbees Solutions Pvt Ltd (Firstcry.com)

14.9.              eBay India

14.10.            Infibeam Avenues Ltd.

15.  Strategic Recommendations

16. About Us & Disclaimer

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