Growth of online grocery market in India can be majorly attributed to rising number of internet and smartphone users. Moreover, the increasing number of working women, technically advanced millennials and ultra-secured payment infrastructure are the major drivers for online grocery market in India. India online grocery market is projected to grow from around $ 569 million in 2018 to $ 3.6 billion by 2024. The market is categorized into Packaged Food & Beverages, Personal Care, Household Products, Fruits & Vegetables, and Others. Packaged Food & Beverages segment holds the largest market share, while the Personal Care and Household Products segments are expected to grow at the fastest pace in the coming years. Packaged Food & Beverages category is expected to continue its dominance on account of increasingly fast-paced lifestyles, rising per capita income levels and growing working women population.

Additionally, due to the strong investments on offering best customer service, heavy discounts on online purchases, high product quality and fast delivery methods, online grocery market in India is forecast to continue growing during the forecast period.

Some of the major players operating India online grocery market include Innovative Retail Concepts Pvt Ltd (Bigbasket), Grofers India Private Limited (Grofers), Amazon Retail India Pvt. Ltd (Amazon Pantry & Amazon Now), Paytm E-Commerce Pvt. Ltd. (Paytm Mall), and others.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India online grocery market.
  • To classify and forecast India online grocery market based on category, platform, regional distribution and company.
  • To identify drivers and challenges for India online grocery market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India online grocery market.
  • To conduct pricing analysis for India online grocery market.
  • To identify and analyze the profile of leading players involved in the India online grocery market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of online grocery players operating in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and the presence of all major manufacturers across the globe.

TechSci Research calculated the market size of India online grocery market using a bottom-up approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Online grocery players and other stakeholders
  • Organizations, forums and alliances related to online grocery market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders, besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India online grocery market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Category
    • Packaged Food & Beverages
    • Personal Care
    • Household Products
    • Fruits & Vegetables
    • Others (Baby Care & Pet Care)
  •  Market, By Platform
    • Mobile Application
    • Desktop Website
  • Market, By Region:
    • South
    • North
    • West
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India online grocery market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.     Global Online Grocery Market Overview

6.    India Online Grocery Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Category (Packaged Food & Beverages, Personal Care, Household Products, Fruits & Vegetables, & others (Pet Care, Baby Care, etc.))

6.2.2.     By Platform (Mobile Application & Desktop Website)

6.2.3.     By Region

6.2.4.     By Company

6.3.  Market Attractiveness Index Analysis (By Product Category, By Platform, By Region and By Company)

7.    India Online Packaged Food & Beverages Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Category (Processed & Unprocessed))

7.3.  Pricing Analysis

8.    India Online Personal Care Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Category (Body Care, Face Care, Hair Care and others (Lip Care, Oral Care, etc.))

8.3.  Pricing Analysis

9.    India Online Household Products Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Category (Laundry, Kitchen and others (Bathroom, Floor Cleaners, etc.)

9.3.  Pricing Analysis

10.  India Online Fruits & Vegetables Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Category (Frozen & Fresh)

10.3.              Pricing Analysis

11.  Supply Chain Analysis

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Policy & Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.   Innovative Retail Concepts Pvt Ltd

16.1.2.   Amazon Retail India Pvt Ltd

16.1.3.   Grofers India Pvt. Ltd

16.1.4.   Paytm E-Commerce Pvt. Ltd.

16.1.5.   Flipkart India Pvt. Ltd                           

17.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]
  • List of Figures

    Figure 1: India Online Grocery Market Size, By Value (USD Million), 2014–2024F

    Figure 2: India Online Grocery Market Share, By Category, By Value, 2014–2024F

    Figure 3: India Online Grocery Market Share, By Platform, By Value, 2014–2024F

    Figure 4: India Online Grocery Share, By Region, By Value, 2018 & 2024F

    Figure 5: India Online Grocery Market Share, By Company, By Value, 2018

    Figure 6: India Online Food & Beverages Market Size, By Value (USD Million), 2014–2024F

    Figure 7: India Online Food & Beverages Market Share, By Category Type, By Value, 2014–2024F

    Figure 8: India Online Household Products Market Size, By Value (USD Million), 2014–2024F

    Figure 9: India Online Household Products Market Share, Category Type, By Value (USD Million), 2014–2024F

    Figure 10: India Online Fruits & Vegetables Market Size, By Value (USD Million), 2014–2024F

    Figure 11: India Online Fruits & Vegetables Market Share, By Value (USD Million), 2014–2024F

    Figure 12: India Online Personal Care Market Size, By Value (USD Million), 2014–2024F

    Figure 13: India Online Personal Care Market Share, By Value (USD Million), 2014–2024F